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into.liminal

Liminal

Shaping changes into forms by @jfa.ro
Production designer
Films | Ads | MV
Former Co-founder Dear F*cking Love (2019-2025)
📍MAD - Worldwide

54
posts
1.2K
followers
603
following

Born in Caracas, shaped by architecture, scenography, and storytelling.

Rebuilt in Madrid through ephemeral spaces and creative reinvention.

Today, all paths lead to Liminal: his new threshold as a production designer and artist.

Send a DM to work together.


109
18
6 months ago


Born in Caracas, shaped by architecture, scenography, and storytelling.

Rebuilt in Madrid through ephemeral spaces and creative reinvention.

Today, all paths lead to Liminal: his new threshold as a production designer and artist.

Send a DM to work together.


109
18
6 months ago

Born in Caracas, shaped by architecture, scenography, and storytelling.

Rebuilt in Madrid through ephemeral spaces and creative reinvention.

Today, all paths lead to Liminal: his new threshold as a production designer and artist.

Send a DM to work together.


109
18
6 months ago

Born in Caracas, shaped by architecture, scenography, and storytelling.

Rebuilt in Madrid through ephemeral spaces and creative reinvention.

Today, all paths lead to Liminal: his new threshold as a production designer and artist.

Send a DM to work together.


109
18
6 months ago

Born in Caracas, shaped by architecture, scenography, and storytelling.

Rebuilt in Madrid through ephemeral spaces and creative reinvention.

Today, all paths lead to Liminal: his new threshold as a production designer and artist.

Send a DM to work together.


109
18
6 months ago

Born in Caracas, shaped by architecture, scenography, and storytelling.

Rebuilt in Madrid through ephemeral spaces and creative reinvention.

Today, all paths lead to Liminal: his new threshold as a production designer and artist.

Send a DM to work together.


109
18
6 months ago

Born in Caracas, shaped by architecture, scenography, and storytelling.

Rebuilt in Madrid through ephemeral spaces and creative reinvention.

Today, all paths lead to Liminal: his new threshold as a production designer and artist.

Send a DM to work together.


109
18
6 months ago

Born in Caracas, shaped by architecture, scenography, and storytelling.

Rebuilt in Madrid through ephemeral spaces and creative reinvention.

Today, all paths lead to Liminal: his new threshold as a production designer and artist.

Send a DM to work together.


109
18
6 months ago


Proud to share this piece for Porsche, “You Make Me Feel”, a commercial directed by the acclaimed Roman Coppola, filmmaker, producer, and writer. Juanfa had the opportunity to work on the production design of this project during a previous chapter of his career, shooting alongside a true master from @TheDirectorsBureau in August 2024. Seeing it finally come to light in 2025 has been a moment of great pride. Collaborating on a project like this, learning, observing, and creating alongside such an influential creative, is a reminder that dreams do come true. Check out the last slide to see both in action on set. Special thanks to the cast and crew: DOP — @phillipkaminiak_cinematography Production Company — rekorder.de Service Production — productionportugal Gaffer — @marcosalesgaffer Art Directors — @owdirectors


23
4 months ago

Proud to share this piece for Porsche, “You Make Me Feel”, a commercial directed by the acclaimed Roman Coppola, filmmaker, producer, and writer. Juanfa had the opportunity to work on the production design of this project during a previous chapter of his career, shooting alongside a true master from @TheDirectorsBureau in August 2024. Seeing it finally come to light in 2025 has been a moment of great pride. Collaborating on a project like this, learning, observing, and creating alongside such an influential creative, is a reminder that dreams do come true. Check out the last slide to see both in action on set. Special thanks to the cast and crew: DOP — @phillipkaminiak_cinematography Production Company — rekorder.de Service Production — productionportugal Gaffer — @marcosalesgaffer Art Directors — @owdirectors


23
4 months ago

Proud to share this piece for Porsche, “You Make Me Feel”, a commercial directed by the acclaimed Roman Coppola, filmmaker, producer, and writer. Juanfa had the opportunity to work on the production design of this project during a previous chapter of his career, shooting alongside a true master from @TheDirectorsBureau in August 2024. Seeing it finally come to light in 2025 has been a moment of great pride. Collaborating on a project like this, learning, observing, and creating alongside such an influential creative, is a reminder that dreams do come true. Check out the last slide to see both in action on set. Special thanks to the cast and crew: DOP — @phillipkaminiak_cinematography Production Company — rekorder.de Service Production — productionportugal Gaffer — @marcosalesgaffer Art Directors — @owdirectors


23
4 months ago

Proud to share this piece for Porsche, “You Make Me Feel”, a commercial directed by the acclaimed Roman Coppola, filmmaker, producer, and writer. Juanfa had the opportunity to work on the production design of this project during a previous chapter of his career, shooting alongside a true master from @TheDirectorsBureau in August 2024. Seeing it finally come to light in 2025 has been a moment of great pride. Collaborating on a project like this, learning, observing, and creating alongside such an influential creative, is a reminder that dreams do come true. Check out the last slide to see both in action on set. Special thanks to the cast and crew: DOP — @phillipkaminiak_cinematography Production Company — rekorder.de Service Production — productionportugal Gaffer — @marcosalesgaffer Art Directors — @owdirectors


23
4 months ago

Proud to share this piece for Porsche, “You Make Me Feel”, a commercial directed by the acclaimed Roman Coppola, filmmaker, producer, and writer. Juanfa had the opportunity to work on the production design of this project during a previous chapter of his career, shooting alongside a true master from @TheDirectorsBureau in August 2024. Seeing it finally come to light in 2025 has been a moment of great pride. Collaborating on a project like this, learning, observing, and creating alongside such an influential creative, is a reminder that dreams do come true. Check out the last slide to see both in action on set. Special thanks to the cast and crew: DOP — @phillipkaminiak_cinematography Production Company — rekorder.de Service Production — productionportugal Gaffer — @marcosalesgaffer Art Directors — @owdirectors


23
4 months ago

Proud to share this piece for Porsche, “You Make Me Feel”, a commercial directed by the acclaimed Roman Coppola, filmmaker, producer, and writer. Juanfa had the opportunity to work on the production design of this project during a previous chapter of his career, shooting alongside a true master from @TheDirectorsBureau in August 2024. Seeing it finally come to light in 2025 has been a moment of great pride. Collaborating on a project like this, learning, observing, and creating alongside such an influential creative, is a reminder that dreams do come true. Check out the last slide to see both in action on set. Special thanks to the cast and crew: DOP — @phillipkaminiak_cinematography Production Company — rekorder.de Service Production — productionportugal Gaffer — @marcosalesgaffer Art Directors — @owdirectors


23
4 months ago

23
1
1 months ago


Behold “Regózalo”cut for KFC

#portfolio #advertising #liminal


18
1
3 months ago

Dropping another piece of the portfolio. @jfa.ro ledthe production design behind this outstanding piece.

Big shout out to KFC Talented Crew:

Production Company: @blur____
Director: #wearebiceps 🙏🏽
Executive Producer: Alfonso Cazalilla @mrfons
Head of Production: Pablo Herráiz @p_herraiz
Producer: Juan Bascón @becarefullwiththeraquet
1st AD: Javier Zamorano2st AD: Alberto Frigerio

Production Manager: Yago López Abril @yaguerlopezabril
Production Coordinator: Gus Pérez
Production Assistant: Paula Ceregido
Location Manager: Alejandro Camacho
DOP: Octavio Arias @oztavio
Camera Assistant: Mario Pérez
Phantom Technician: Carlos Álvarez
Camera Assistant: Luis RuizVideo
Assistant: Adrián Martín, Carlos Iñesta
DIT: Ignacio Millet
Photographer: Chus Antón
Photo Assistant: Gregory Clavijo, Orlando Gutiérrez
Gaffer: Fernado Llanos @fllanosu
Best Boy: Javier Villareal, Eduardo Hernández, Ángel Guijarro, Gonzalo Mañana
Key Grip: Carlos MansoGrip: David Ruiz, Antonio Fernández

Art Director: DFL
Props: Lidia Navarro, Carlos Carretero, Nico Bondi, Juanjo Rodríguez
Stylist: Margarita Vázquez @margavazquez.stylist
Stylist Assistant: Sabrina Lázaro, Carlos López
Hair and Makeup:@sara_herraiz
Hair and Makeup Assistant: Beatriz Coloma
Food Stylist: Katie Giovanni
Food Stylist Assistant: Holly Galliver, Jas Jhalli Casting

Director: Pablo Peñalver @castingbite
Color
FX: Publi EffectsPostproduction: @mcnulty_____
Postproduction coordinator: Marisa Mesonero, Rullo Díaz @rullo.diaz
Editor: Lucas Nolla


31
3 months ago

Dropping another piece of the portfolio. @jfa.ro ledthe production design behind this outstanding piece.

Big shout out to KFC Talented Crew:

Production Company: @blur____
Director: #wearebiceps 🙏🏽
Executive Producer: Alfonso Cazalilla @mrfons
Head of Production: Pablo Herráiz @p_herraiz
Producer: Juan Bascón @becarefullwiththeraquet
1st AD: Javier Zamorano2st AD: Alberto Frigerio

Production Manager: Yago López Abril @yaguerlopezabril
Production Coordinator: Gus Pérez
Production Assistant: Paula Ceregido
Location Manager: Alejandro Camacho
DOP: Octavio Arias @oztavio
Camera Assistant: Mario Pérez
Phantom Technician: Carlos Álvarez
Camera Assistant: Luis RuizVideo
Assistant: Adrián Martín, Carlos Iñesta
DIT: Ignacio Millet
Photographer: Chus Antón
Photo Assistant: Gregory Clavijo, Orlando Gutiérrez
Gaffer: Fernado Llanos @fllanosu
Best Boy: Javier Villareal, Eduardo Hernández, Ángel Guijarro, Gonzalo Mañana
Key Grip: Carlos MansoGrip: David Ruiz, Antonio Fernández

Art Director: DFL
Props: Lidia Navarro, Carlos Carretero, Nico Bondi, Juanjo Rodríguez
Stylist: Margarita Vázquez @margavazquez.stylist
Stylist Assistant: Sabrina Lázaro, Carlos López
Hair and Makeup:@sara_herraiz
Hair and Makeup Assistant: Beatriz Coloma
Food Stylist: Katie Giovanni
Food Stylist Assistant: Holly Galliver, Jas Jhalli Casting

Director: Pablo Peñalver @castingbite
Color
FX: Publi EffectsPostproduction: @mcnulty_____
Postproduction coordinator: Marisa Mesonero, Rullo Díaz @rullo.diaz
Editor: Lucas Nolla


31
3 months ago

Dropping another piece of the portfolio. @jfa.ro ledthe production design behind this outstanding piece.

Big shout out to KFC Talented Crew:

Production Company: @blur____
Director: #wearebiceps 🙏🏽
Executive Producer: Alfonso Cazalilla @mrfons
Head of Production: Pablo Herráiz @p_herraiz
Producer: Juan Bascón @becarefullwiththeraquet
1st AD: Javier Zamorano2st AD: Alberto Frigerio

Production Manager: Yago López Abril @yaguerlopezabril
Production Coordinator: Gus Pérez
Production Assistant: Paula Ceregido
Location Manager: Alejandro Camacho
DOP: Octavio Arias @oztavio
Camera Assistant: Mario Pérez
Phantom Technician: Carlos Álvarez
Camera Assistant: Luis RuizVideo
Assistant: Adrián Martín, Carlos Iñesta
DIT: Ignacio Millet
Photographer: Chus Antón
Photo Assistant: Gregory Clavijo, Orlando Gutiérrez
Gaffer: Fernado Llanos @fllanosu
Best Boy: Javier Villareal, Eduardo Hernández, Ángel Guijarro, Gonzalo Mañana
Key Grip: Carlos MansoGrip: David Ruiz, Antonio Fernández

Art Director: DFL
Props: Lidia Navarro, Carlos Carretero, Nico Bondi, Juanjo Rodríguez
Stylist: Margarita Vázquez @margavazquez.stylist
Stylist Assistant: Sabrina Lázaro, Carlos López
Hair and Makeup:@sara_herraiz
Hair and Makeup Assistant: Beatriz Coloma
Food Stylist: Katie Giovanni
Food Stylist Assistant: Holly Galliver, Jas Jhalli Casting

Director: Pablo Peñalver @castingbite
Color
FX: Publi EffectsPostproduction: @mcnulty_____
Postproduction coordinator: Marisa Mesonero, Rullo Díaz @rullo.diaz
Editor: Lucas Nolla


31
3 months ago

Dropping another piece of the portfolio. @jfa.ro ledthe production design behind this outstanding piece.

Big shout out to KFC Talented Crew:

Production Company: @blur____
Director: #wearebiceps 🙏🏽
Executive Producer: Alfonso Cazalilla @mrfons
Head of Production: Pablo Herráiz @p_herraiz
Producer: Juan Bascón @becarefullwiththeraquet
1st AD: Javier Zamorano2st AD: Alberto Frigerio

Production Manager: Yago López Abril @yaguerlopezabril
Production Coordinator: Gus Pérez
Production Assistant: Paula Ceregido
Location Manager: Alejandro Camacho
DOP: Octavio Arias @oztavio
Camera Assistant: Mario Pérez
Phantom Technician: Carlos Álvarez
Camera Assistant: Luis RuizVideo
Assistant: Adrián Martín, Carlos Iñesta
DIT: Ignacio Millet
Photographer: Chus Antón
Photo Assistant: Gregory Clavijo, Orlando Gutiérrez
Gaffer: Fernado Llanos @fllanosu
Best Boy: Javier Villareal, Eduardo Hernández, Ángel Guijarro, Gonzalo Mañana
Key Grip: Carlos MansoGrip: David Ruiz, Antonio Fernández

Art Director: DFL
Props: Lidia Navarro, Carlos Carretero, Nico Bondi, Juanjo Rodríguez
Stylist: Margarita Vázquez @margavazquez.stylist
Stylist Assistant: Sabrina Lázaro, Carlos López
Hair and Makeup:@sara_herraiz
Hair and Makeup Assistant: Beatriz Coloma
Food Stylist: Katie Giovanni
Food Stylist Assistant: Holly Galliver, Jas Jhalli Casting

Director: Pablo Peñalver @castingbite
Color
FX: Publi EffectsPostproduction: @mcnulty_____
Postproduction coordinator: Marisa Mesonero, Rullo Díaz @rullo.diaz
Editor: Lucas Nolla


31
3 months ago

Dropping another piece of the portfolio. @jfa.ro ledthe production design behind this outstanding piece.

Big shout out to KFC Talented Crew:

Production Company: @blur____
Director: #wearebiceps 🙏🏽
Executive Producer: Alfonso Cazalilla @mrfons
Head of Production: Pablo Herráiz @p_herraiz
Producer: Juan Bascón @becarefullwiththeraquet
1st AD: Javier Zamorano2st AD: Alberto Frigerio

Production Manager: Yago López Abril @yaguerlopezabril
Production Coordinator: Gus Pérez
Production Assistant: Paula Ceregido
Location Manager: Alejandro Camacho
DOP: Octavio Arias @oztavio
Camera Assistant: Mario Pérez
Phantom Technician: Carlos Álvarez
Camera Assistant: Luis RuizVideo
Assistant: Adrián Martín, Carlos Iñesta
DIT: Ignacio Millet
Photographer: Chus Antón
Photo Assistant: Gregory Clavijo, Orlando Gutiérrez
Gaffer: Fernado Llanos @fllanosu
Best Boy: Javier Villareal, Eduardo Hernández, Ángel Guijarro, Gonzalo Mañana
Key Grip: Carlos MansoGrip: David Ruiz, Antonio Fernández

Art Director: DFL
Props: Lidia Navarro, Carlos Carretero, Nico Bondi, Juanjo Rodríguez
Stylist: Margarita Vázquez @margavazquez.stylist
Stylist Assistant: Sabrina Lázaro, Carlos López
Hair and Makeup:@sara_herraiz
Hair and Makeup Assistant: Beatriz Coloma
Food Stylist: Katie Giovanni
Food Stylist Assistant: Holly Galliver, Jas Jhalli Casting

Director: Pablo Peñalver @castingbite
Color
FX: Publi EffectsPostproduction: @mcnulty_____
Postproduction coordinator: Marisa Mesonero, Rullo Díaz @rullo.diaz
Editor: Lucas Nolla


31
3 months ago


Dropping another piece of the portfolio. @jfa.ro ledthe production design behind this outstanding piece.

Big shout out to KFC Talented Crew:

Production Company: @blur____
Director: #wearebiceps 🙏🏽
Executive Producer: Alfonso Cazalilla @mrfons
Head of Production: Pablo Herráiz @p_herraiz
Producer: Juan Bascón @becarefullwiththeraquet
1st AD: Javier Zamorano2st AD: Alberto Frigerio

Production Manager: Yago López Abril @yaguerlopezabril
Production Coordinator: Gus Pérez
Production Assistant: Paula Ceregido
Location Manager: Alejandro Camacho
DOP: Octavio Arias @oztavio
Camera Assistant: Mario Pérez
Phantom Technician: Carlos Álvarez
Camera Assistant: Luis RuizVideo
Assistant: Adrián Martín, Carlos Iñesta
DIT: Ignacio Millet
Photographer: Chus Antón
Photo Assistant: Gregory Clavijo, Orlando Gutiérrez
Gaffer: Fernado Llanos @fllanosu
Best Boy: Javier Villareal, Eduardo Hernández, Ángel Guijarro, Gonzalo Mañana
Key Grip: Carlos MansoGrip: David Ruiz, Antonio Fernández

Art Director: DFL
Props: Lidia Navarro, Carlos Carretero, Nico Bondi, Juanjo Rodríguez
Stylist: Margarita Vázquez @margavazquez.stylist
Stylist Assistant: Sabrina Lázaro, Carlos López
Hair and Makeup:@sara_herraiz
Hair and Makeup Assistant: Beatriz Coloma
Food Stylist: Katie Giovanni
Food Stylist Assistant: Holly Galliver, Jas Jhalli Casting

Director: Pablo Peñalver @castingbite
Color
FX: Publi EffectsPostproduction: @mcnulty_____
Postproduction coordinator: Marisa Mesonero, Rullo Díaz @rullo.diaz
Editor: Lucas Nolla


31
3 months ago

Remembering when we set everything on fire for @oakleymeta 🔥😎


31
3 months ago

Remembering when we set everything on fire for @oakleymeta 🔥😎


31
3 months ago

Remembering when we set everything on fire for @oakleymeta 🔥😎


31
3 months ago

Remembering when we set everything on fire for @oakleymeta 🔥😎


31
3 months ago

Remembering when we set everything on fire for @oakleymeta 🔥😎


31
3 months ago

Remembering when we set everything on fire for @oakleymeta 🔥😎


31
3 months ago

Remembering when we set everything on fire for @oakleymeta 🔥😎


31
3 months ago

Remembering when we set everything on fire for @oakleymeta 🔥😎


31
3 months ago

The final reveal: This is the finished Gains commercial

Huge thanks to everyone involved that made this possible

Credits
Production company — @caviar.tv
Service — @nevada_service
Director — #Miguelcampaña
DOP — @fauraoscar
Executive Producer — @margullos
Producer — @sararenteriac

Production Designer — @jfa.ro aka @into.liminal
Art Assistant — @lidianavt
Prop Buyers — danielartesero @laura.figuerola

Stand by Props
@jokinboada
@ivan_navarro10
@isaortegao
@pulammac
Ruben Cerviñon
@artenset
Alberto Hernandez

Stand by Props Assistant
@miiri.i.am
@albachac0

Construction Team — @palomaresgrupoarte
3D Concept — @mus_concept
Location — @nave_laleo


29
2
3 months ago

The challenge of this project was to transform an existing location into a space that felt purpose-built—a laundromat that looked completely real: a total make-over.

The work began by reading the location’s structure and using it to their advantage.

All walls and beams were wrapped, allowing recessed lighting to be integrated, adding depth and realism. A fixed island unit that couldn’t be moved was adapted and absorbed into the set, helping define the spatial layout rather than fighting against it.

The original floor was preserved, but within its existing grid, new vinyl tiles were introduced; matching the texture while shifting the color to orange, subtly transforming the space without breaking its logic.

Custom graphics were designed to evoke a classic laundromat: logo, opening hours, signage. Carefully selected props completed the environment, layering textures, finishes, and color to build a believable world.

This was about working with what already existed — structure, constraints, proportions and reshaping it into something entirely new.

The same place: A whole new shape.

In the next post, we’ll share the final result and the full spot. Stay tuned

Credits

Production company: @caviar.tv
Service: @nevada_service
Director: #Miguelcampaña
DOP: @fauraoscar
Executive producer: @margullos
Producer: @sararenteriac

Production Designer: @jfa.ro aka @into.liminal
Art assistant: @lidianavt
Prop buyer: danielartesero
Prop buyer: @laura.figuerola

Stand by props:
@jokinboada
@ivan_navarro10
@isaortegao
@pulammac
Ruben Cerviñon
@artenset
Alberto Hernandez

Stand by props assistant:
@miiri.i.am
@albachac0

Construction Team: @palomaresgrupoarte3D concept: @mus_conceptLocation: @nave_laleo


110
3
3 months ago

The challenge of this project was to transform an existing location into a space that felt purpose-built—a laundromat that looked completely real: a total make-over.

The work began by reading the location’s structure and using it to their advantage.

All walls and beams were wrapped, allowing recessed lighting to be integrated, adding depth and realism. A fixed island unit that couldn’t be moved was adapted and absorbed into the set, helping define the spatial layout rather than fighting against it.

The original floor was preserved, but within its existing grid, new vinyl tiles were introduced; matching the texture while shifting the color to orange, subtly transforming the space without breaking its logic.

Custom graphics were designed to evoke a classic laundromat: logo, opening hours, signage. Carefully selected props completed the environment, layering textures, finishes, and color to build a believable world.

This was about working with what already existed — structure, constraints, proportions and reshaping it into something entirely new.

The same place: A whole new shape.

In the next post, we’ll share the final result and the full spot. Stay tuned

Credits

Production company: @caviar.tv
Service: @nevada_service
Director: #Miguelcampaña
DOP: @fauraoscar
Executive producer: @margullos
Producer: @sararenteriac

Production Designer: @jfa.ro aka @into.liminal
Art assistant: @lidianavt
Prop buyer: danielartesero
Prop buyer: @laura.figuerola

Stand by props:
@jokinboada
@ivan_navarro10
@isaortegao
@pulammac
Ruben Cerviñon
@artenset
Alberto Hernandez

Stand by props assistant:
@miiri.i.am
@albachac0

Construction Team: @palomaresgrupoarte3D concept: @mus_conceptLocation: @nave_laleo


110
3
3 months ago

The challenge of this project was to transform an existing location into a space that felt purpose-built—a laundromat that looked completely real: a total make-over.

The work began by reading the location’s structure and using it to their advantage.

All walls and beams were wrapped, allowing recessed lighting to be integrated, adding depth and realism. A fixed island unit that couldn’t be moved was adapted and absorbed into the set, helping define the spatial layout rather than fighting against it.

The original floor was preserved, but within its existing grid, new vinyl tiles were introduced; matching the texture while shifting the color to orange, subtly transforming the space without breaking its logic.

Custom graphics were designed to evoke a classic laundromat: logo, opening hours, signage. Carefully selected props completed the environment, layering textures, finishes, and color to build a believable world.

This was about working with what already existed — structure, constraints, proportions and reshaping it into something entirely new.

The same place: A whole new shape.

In the next post, we’ll share the final result and the full spot. Stay tuned

Credits

Production company: @caviar.tv
Service: @nevada_service
Director: #Miguelcampaña
DOP: @fauraoscar
Executive producer: @margullos
Producer: @sararenteriac

Production Designer: @jfa.ro aka @into.liminal
Art assistant: @lidianavt
Prop buyer: danielartesero
Prop buyer: @laura.figuerola

Stand by props:
@jokinboada
@ivan_navarro10
@isaortegao
@pulammac
Ruben Cerviñon
@artenset
Alberto Hernandez

Stand by props assistant:
@miiri.i.am
@albachac0

Construction Team: @palomaresgrupoarte3D concept: @mus_conceptLocation: @nave_laleo


110
3
3 months ago

The challenge of this project was to transform an existing location into a space that felt purpose-built—a laundromat that looked completely real: a total make-over.

The work began by reading the location’s structure and using it to their advantage.

All walls and beams were wrapped, allowing recessed lighting to be integrated, adding depth and realism. A fixed island unit that couldn’t be moved was adapted and absorbed into the set, helping define the spatial layout rather than fighting against it.

The original floor was preserved, but within its existing grid, new vinyl tiles were introduced; matching the texture while shifting the color to orange, subtly transforming the space without breaking its logic.

Custom graphics were designed to evoke a classic laundromat: logo, opening hours, signage. Carefully selected props completed the environment, layering textures, finishes, and color to build a believable world.

This was about working with what already existed — structure, constraints, proportions and reshaping it into something entirely new.

The same place: A whole new shape.

In the next post, we’ll share the final result and the full spot. Stay tuned

Credits

Production company: @caviar.tv
Service: @nevada_service
Director: #Miguelcampaña
DOP: @fauraoscar
Executive producer: @margullos
Producer: @sararenteriac

Production Designer: @jfa.ro aka @into.liminal
Art assistant: @lidianavt
Prop buyer: danielartesero
Prop buyer: @laura.figuerola

Stand by props:
@jokinboada
@ivan_navarro10
@isaortegao
@pulammac
Ruben Cerviñon
@artenset
Alberto Hernandez

Stand by props assistant:
@miiri.i.am
@albachac0

Construction Team: @palomaresgrupoarte3D concept: @mus_conceptLocation: @nave_laleo


110
3
3 months ago

The challenge of this project was to transform an existing location into a space that felt purpose-built—a laundromat that looked completely real: a total make-over.

The work began by reading the location’s structure and using it to their advantage.

All walls and beams were wrapped, allowing recessed lighting to be integrated, adding depth and realism. A fixed island unit that couldn’t be moved was adapted and absorbed into the set, helping define the spatial layout rather than fighting against it.

The original floor was preserved, but within its existing grid, new vinyl tiles were introduced; matching the texture while shifting the color to orange, subtly transforming the space without breaking its logic.

Custom graphics were designed to evoke a classic laundromat: logo, opening hours, signage. Carefully selected props completed the environment, layering textures, finishes, and color to build a believable world.

This was about working with what already existed — structure, constraints, proportions and reshaping it into something entirely new.

The same place: A whole new shape.

In the next post, we’ll share the final result and the full spot. Stay tuned

Credits

Production company: @caviar.tv
Service: @nevada_service
Director: #Miguelcampaña
DOP: @fauraoscar
Executive producer: @margullos
Producer: @sararenteriac

Production Designer: @jfa.ro aka @into.liminal
Art assistant: @lidianavt
Prop buyer: danielartesero
Prop buyer: @laura.figuerola

Stand by props:
@jokinboada
@ivan_navarro10
@isaortegao
@pulammac
Ruben Cerviñon
@artenset
Alberto Hernandez

Stand by props assistant:
@miiri.i.am
@albachac0

Construction Team: @palomaresgrupoarte3D concept: @mus_conceptLocation: @nave_laleo


110
3
3 months ago

A new year begins.
Some things remain intact.
Others break — and reveal something new.

New images. Same threshold.

📸 by @luzcortazar

Which one if your favorite? Let us know in the poll below ⬇️


24
3
4 months ago

A new year begins.
Some things remain intact.
Others break — and reveal something new.

New images. Same threshold.

📸 by @luzcortazar

Which one if your favorite? Let us know in the poll below ⬇️


24
3
4 months ago

@jfa.ro had the opportunity to be part of the leading production design for the music video of the incredible band Maribou State, for their single “Otherside”, featuring Holly Walker.
A project where movement, emotion, and visual worlds come together through choreography, set design, and atmosphere. Truly proud to have contributed to bringing this piece to life.

Credits

@mariboustate — Otherside

feat. @hollywalkermusic
Directed by — @nysuforever
Produced by — @smile________tv
Choreographer — @clara.pampyn

Dancers
NICOLÁS MARTÍNEZ — @nicomrtnez
GALINA RODRÍGUEZ — @galinarc_
ASIA PAIOLA
ULRICO EGUIZABAL — @ulricoeguizabalcatena

Executive Producer — @rebollr
1st Assistant Director — @rodrigo_moba
Production Manager — @julen_produccion
Director of Photography — @marinopardo
Production Design — Dear Fucking Love
Wardrobe Designer — @sabrinalazaro
MUAH — @call_adrii
Holly Walker Stylist — ADELE CANY & PATRISCHA HUMM
Holly Walker MUAH — NAZ SÖNMEZ
Flame Artist — JOSÉ CABALLERO
Color Grading — @nadia.khairat
3D — RICARDO URBANO
Matte Paintings — @edsanca
Visual Collages & Distortions — @victormazurek
Line Producer — ANA SÁNCHEZ
1st Assistant Production — MARÍA VIGUERA
Drivers — JOSÉ MANUEL ARCE, IÑAKI BARRANCO
Focus Puller — ANTONIO ALBALATE
Camera Assistant — MARCOS CEGLÁN
Video Assist — LUCÍA IGUACEL
DIT — PABLO BLANCO
BTS — JOTA
Art Assistant — @ow_artdirectors
Prop Masters — @jokinboada @carloscarretero_art
1st Wardrobe Assistant — MARÍA CATALÁN
Gaffer — ALBERTO ZAMORA
Sparks — FARID MYAL, ÀLVAR BERMEJO, EDU RAMÍREZ, ANDRÉS GARCÍA
Truck Driver — JON CARRILLO
Key Grip — CARLOS URREA
Grip Assist — PABLO CARRIÓN
Light Equipment — MAD CREW
Camera Equipment — AKS MEDIA
Studio — INFINIA
Trucks — ROLLING
Insurance — CINEVENT, GESEME
Catering — VIPERS
Vans — RODANDO EN TRUCK
Construction team — @palomaresgrupoarte
3D and model artists — @elige3d


18
4 months ago

In 2021, @jfa.ro had the opportunity to shoot at Torres Blancas, Madrid’s iconic Brutalist building, for a fashion film for @numero_netherland, directed by the talented @ninaaaldering.
The film went on to win Best Costume Design at the @berlinfashionfilmfestival 2023, with styling by @lucialopezspinola—a project where architecture, fashion, and cinematic space came together in a powerful way.
Proud to revisit this piece and the incredible team behind it.

Written & Directed by — @ninaaaldering
DOP — @douwehennink
1st AD — @mr_stollery
Stylist — @lucialopezspinola
Hair & Make-Up — @lewisamarante
Editor — @rigelkilston @splashstudios_ams
Grading — @joppoindegrot
Compositing — @cantttalk
Music — @massivemusic
Creative Development Director — @dolfbekker
Senior Music Producer & Composer — @cantttalk
Producer — @juliank.brinkmann
Producer Madrid — @tinadobslaw
Creative Concept — @kikadouglas
Produced by — @goodhouse_films

Crew Madrid
Production Coordinator — @irenitalafantastica
Production Assistant — @danielsanchezofc
Location Manager — @alexanderlocations
1st AC — @dannyoca
Steadicam — Jose Maria Michel
Gaffer — @pedrosanchez3020
Spark — @isaacobregonandres
Stylist Assistants — @samuel_arguinzones @aandreszuluaga
Hair & Make-Up Assistants — @carrerassmakeup @albasegmakeup
Art Department — Antonio Batista Walo

Postproduction
Spanish Guitar — @andrescocaaudio
Voice Over — Aldana Pagani
Recording Engineer — @tbmposttry
Title Design — @sousamsouen & Studio Feiertag

Special Thanks
@numero_netherlands 🎬 @wissuz @myway_productions @lenso.filmservices
Proyecto Torres Blancas @analocking Alberto Gonper @awanda_perez @ruben______ruben @leonel______leonel @guyonessed @joffreyjansdirector @nagami.design
@nadine_ridder @timotejletonja @aichapilmeyer


57
10
4 months ago

In 2021, @jfa.ro had the opportunity to shoot at Torres Blancas, Madrid’s iconic Brutalist building, for a fashion film for @numero_netherland, directed by the talented @ninaaaldering.
The film went on to win Best Costume Design at the @berlinfashionfilmfestival 2023, with styling by @lucialopezspinola—a project where architecture, fashion, and cinematic space came together in a powerful way.
Proud to revisit this piece and the incredible team behind it.

Written & Directed by — @ninaaaldering
DOP — @douwehennink
1st AD — @mr_stollery
Stylist — @lucialopezspinola
Hair & Make-Up — @lewisamarante
Editor — @rigelkilston @splashstudios_ams
Grading — @joppoindegrot
Compositing — @cantttalk
Music — @massivemusic
Creative Development Director — @dolfbekker
Senior Music Producer & Composer — @cantttalk
Producer — @juliank.brinkmann
Producer Madrid — @tinadobslaw
Creative Concept — @kikadouglas
Produced by — @goodhouse_films

Crew Madrid
Production Coordinator — @irenitalafantastica
Production Assistant — @danielsanchezofc
Location Manager — @alexanderlocations
1st AC — @dannyoca
Steadicam — Jose Maria Michel
Gaffer — @pedrosanchez3020
Spark — @isaacobregonandres
Stylist Assistants — @samuel_arguinzones @aandreszuluaga
Hair & Make-Up Assistants — @carrerassmakeup @albasegmakeup
Art Department — Antonio Batista Walo

Postproduction
Spanish Guitar — @andrescocaaudio
Voice Over — Aldana Pagani
Recording Engineer — @tbmposttry
Title Design — @sousamsouen & Studio Feiertag

Special Thanks
@numero_netherlands 🎬 @wissuz @myway_productions @lenso.filmservices
Proyecto Torres Blancas @analocking Alberto Gonper @awanda_perez @ruben______ruben @leonel______leonel @guyonessed @joffreyjansdirector @nagami.design
@nadine_ridder @timotejletonja @aichapilmeyer


57
10
4 months ago

In 2021, @jfa.ro had the opportunity to shoot at Torres Blancas, Madrid’s iconic Brutalist building, for a fashion film for @numero_netherland, directed by the talented @ninaaaldering.
The film went on to win Best Costume Design at the @berlinfashionfilmfestival 2023, with styling by @lucialopezspinola—a project where architecture, fashion, and cinematic space came together in a powerful way.
Proud to revisit this piece and the incredible team behind it.

Written & Directed by — @ninaaaldering
DOP — @douwehennink
1st AD — @mr_stollery
Stylist — @lucialopezspinola
Hair & Make-Up — @lewisamarante
Editor — @rigelkilston @splashstudios_ams
Grading — @joppoindegrot
Compositing — @cantttalk
Music — @massivemusic
Creative Development Director — @dolfbekker
Senior Music Producer & Composer — @cantttalk
Producer — @juliank.brinkmann
Producer Madrid — @tinadobslaw
Creative Concept — @kikadouglas
Produced by — @goodhouse_films

Crew Madrid
Production Coordinator — @irenitalafantastica
Production Assistant — @danielsanchezofc
Location Manager — @alexanderlocations
1st AC — @dannyoca
Steadicam — Jose Maria Michel
Gaffer — @pedrosanchez3020
Spark — @isaacobregonandres
Stylist Assistants — @samuel_arguinzones @aandreszuluaga
Hair & Make-Up Assistants — @carrerassmakeup @albasegmakeup
Art Department — Antonio Batista Walo

Postproduction
Spanish Guitar — @andrescocaaudio
Voice Over — Aldana Pagani
Recording Engineer — @tbmposttry
Title Design — @sousamsouen & Studio Feiertag

Special Thanks
@numero_netherlands 🎬 @wissuz @myway_productions @lenso.filmservices
Proyecto Torres Blancas @analocking Alberto Gonper @awanda_perez @ruben______ruben @leonel______leonel @guyonessed @joffreyjansdirector @nagami.design
@nadine_ridder @timotejletonja @aichapilmeyer


57
10
4 months ago

In 2021, @jfa.ro had the opportunity to shoot at Torres Blancas, Madrid’s iconic Brutalist building, for a fashion film for @numero_netherland, directed by the talented @ninaaaldering.
The film went on to win Best Costume Design at the @berlinfashionfilmfestival 2023, with styling by @lucialopezspinola—a project where architecture, fashion, and cinematic space came together in a powerful way.
Proud to revisit this piece and the incredible team behind it.

Written & Directed by — @ninaaaldering
DOP — @douwehennink
1st AD — @mr_stollery
Stylist — @lucialopezspinola
Hair & Make-Up — @lewisamarante
Editor — @rigelkilston @splashstudios_ams
Grading — @joppoindegrot
Compositing — @cantttalk
Music — @massivemusic
Creative Development Director — @dolfbekker
Senior Music Producer & Composer — @cantttalk
Producer — @juliank.brinkmann
Producer Madrid — @tinadobslaw
Creative Concept — @kikadouglas
Produced by — @goodhouse_films

Crew Madrid
Production Coordinator — @irenitalafantastica
Production Assistant — @danielsanchezofc
Location Manager — @alexanderlocations
1st AC — @dannyoca
Steadicam — Jose Maria Michel
Gaffer — @pedrosanchez3020
Spark — @isaacobregonandres
Stylist Assistants — @samuel_arguinzones @aandreszuluaga
Hair & Make-Up Assistants — @carrerassmakeup @albasegmakeup
Art Department — Antonio Batista Walo

Postproduction
Spanish Guitar — @andrescocaaudio
Voice Over — Aldana Pagani
Recording Engineer — @tbmposttry
Title Design — @sousamsouen & Studio Feiertag

Special Thanks
@numero_netherlands 🎬 @wissuz @myway_productions @lenso.filmservices
Proyecto Torres Blancas @analocking Alberto Gonper @awanda_perez @ruben______ruben @leonel______leonel @guyonessed @joffreyjansdirector @nagami.design
@nadine_ridder @timotejletonja @aichapilmeyer


57
10
4 months ago

In 2021, @jfa.ro had the opportunity to shoot at Torres Blancas, Madrid’s iconic Brutalist building, for a fashion film for @numero_netherland, directed by the talented @ninaaaldering.
The film went on to win Best Costume Design at the @berlinfashionfilmfestival 2023, with styling by @lucialopezspinola—a project where architecture, fashion, and cinematic space came together in a powerful way.
Proud to revisit this piece and the incredible team behind it.

Written & Directed by — @ninaaaldering
DOP — @douwehennink
1st AD — @mr_stollery
Stylist — @lucialopezspinola
Hair & Make-Up — @lewisamarante
Editor — @rigelkilston @splashstudios_ams
Grading — @joppoindegrot
Compositing — @cantttalk
Music — @massivemusic
Creative Development Director — @dolfbekker
Senior Music Producer & Composer — @cantttalk
Producer — @juliank.brinkmann
Producer Madrid — @tinadobslaw
Creative Concept — @kikadouglas
Produced by — @goodhouse_films

Crew Madrid
Production Coordinator — @irenitalafantastica
Production Assistant — @danielsanchezofc
Location Manager — @alexanderlocations
1st AC — @dannyoca
Steadicam — Jose Maria Michel
Gaffer — @pedrosanchez3020
Spark — @isaacobregonandres
Stylist Assistants — @samuel_arguinzones @aandreszuluaga
Hair & Make-Up Assistants — @carrerassmakeup @albasegmakeup
Art Department — Antonio Batista Walo

Postproduction
Spanish Guitar — @andrescocaaudio
Voice Over — Aldana Pagani
Recording Engineer — @tbmposttry
Title Design — @sousamsouen & Studio Feiertag

Special Thanks
@numero_netherlands 🎬 @wissuz @myway_productions @lenso.filmservices
Proyecto Torres Blancas @analocking Alberto Gonper @awanda_perez @ruben______ruben @leonel______leonel @guyonessed @joffreyjansdirector @nagami.design
@nadine_ridder @timotejletonja @aichapilmeyer


57
10
4 months ago

Continuing to share the Liminal portfolio, we’re proud to present “Late” for Royal Bliss, directed by the outstanding vision of @nurcasadevall
A reflection on how our generation feels perpetually late to achieve what the so-called playbook promised — told through a powerful aesthetic and a striking visual language.

Truly proud to have been part of this piece.

Credits
Client — Royal Bliss
Agency — @rosasagency
Director —@nurcasadevall
Production — @canadacanadacom
Executive Producer — @victormatanoguera
Producer — @sararenteriac
Production Manager — @silvia_fernandez
Production Coordinator — @nereasms
1st AD — @julietalasarte
DOP — @pepegay
Editor — @pixelbugz
Location Manager — Edu Gimenez
Stylist — @aahidaa
Makeup Artist — @javierceferinowork
Color Grading — @metropolitanacolor
VFX — @martes.studio
Casting Director — @aliciaypablocasting

Talent

@elisasanfeliu @paulinapozzetti @rayleonardvr @adrashaaaa

@cobeant @vaninabruc @cinthiaperezstunt


23
4 months ago

Continuing to share the Liminal portfolio, we’re proud to present “Late” for Royal Bliss, directed by the outstanding vision of @nurcasadevall
A reflection on how our generation feels perpetually late to achieve what the so-called playbook promised — told through a powerful aesthetic and a striking visual language.

Truly proud to have been part of this piece.

Credits
Client — Royal Bliss
Agency — @rosasagency
Director —@nurcasadevall
Production — @canadacanadacom
Executive Producer — @victormatanoguera
Producer — @sararenteriac
Production Manager — @silvia_fernandez
Production Coordinator — @nereasms
1st AD — @julietalasarte
DOP — @pepegay
Editor — @pixelbugz
Location Manager — Edu Gimenez
Stylist — @aahidaa
Makeup Artist — @javierceferinowork
Color Grading — @metropolitanacolor
VFX — @martes.studio
Casting Director — @aliciaypablocasting

Talent

@elisasanfeliu @paulinapozzetti @rayleonardvr @adrashaaaa

@cobeant @vaninabruc @cinthiaperezstunt


23
4 months ago

Continuing to share the Liminal portfolio, we’re proud to present “Late” for Royal Bliss, directed by the outstanding vision of @nurcasadevall
A reflection on how our generation feels perpetually late to achieve what the so-called playbook promised — told through a powerful aesthetic and a striking visual language.

Truly proud to have been part of this piece.

Credits
Client — Royal Bliss
Agency — @rosasagency
Director —@nurcasadevall
Production — @canadacanadacom
Executive Producer — @victormatanoguera
Producer — @sararenteriac
Production Manager — @silvia_fernandez
Production Coordinator — @nereasms
1st AD — @julietalasarte
DOP — @pepegay
Editor — @pixelbugz
Location Manager — Edu Gimenez
Stylist — @aahidaa
Makeup Artist — @javierceferinowork
Color Grading — @metropolitanacolor
VFX — @martes.studio
Casting Director — @aliciaypablocasting

Talent

@elisasanfeliu @paulinapozzetti @rayleonardvr @adrashaaaa

@cobeant @vaninabruc @cinthiaperezstunt


23
4 months ago

Continuing to share the Liminal portfolio, we’re proud to present “Late” for Royal Bliss, directed by the outstanding vision of @nurcasadevall
A reflection on how our generation feels perpetually late to achieve what the so-called playbook promised — told through a powerful aesthetic and a striking visual language.

Truly proud to have been part of this piece.

Credits
Client — Royal Bliss
Agency — @rosasagency
Director —@nurcasadevall
Production — @canadacanadacom
Executive Producer — @victormatanoguera
Producer — @sararenteriac
Production Manager — @silvia_fernandez
Production Coordinator — @nereasms
1st AD — @julietalasarte
DOP — @pepegay
Editor — @pixelbugz
Location Manager — Edu Gimenez
Stylist — @aahidaa
Makeup Artist — @javierceferinowork
Color Grading — @metropolitanacolor
VFX — @martes.studio
Casting Director — @aliciaypablocasting

Talent

@elisasanfeliu @paulinapozzetti @rayleonardvr @adrashaaaa

@cobeant @vaninabruc @cinthiaperezstunt


23
4 months ago

Continuing to share the Liminal portfolio, we’re proud to present “Late” for Royal Bliss, directed by the outstanding vision of @nurcasadevall
A reflection on how our generation feels perpetually late to achieve what the so-called playbook promised — told through a powerful aesthetic and a striking visual language.

Truly proud to have been part of this piece.

Credits
Client — Royal Bliss
Agency — @rosasagency
Director —@nurcasadevall
Production — @canadacanadacom
Executive Producer — @victormatanoguera
Producer — @sararenteriac
Production Manager — @silvia_fernandez
Production Coordinator — @nereasms
1st AD — @julietalasarte
DOP — @pepegay
Editor — @pixelbugz
Location Manager — Edu Gimenez
Stylist — @aahidaa
Makeup Artist — @javierceferinowork
Color Grading — @metropolitanacolor
VFX — @martes.studio
Casting Director — @aliciaypablocasting

Talent

@elisasanfeliu @paulinapozzetti @rayleonardvr @adrashaaaa

@cobeant @vaninabruc @cinthiaperezstunt


23
4 months ago

Continuing to share the Liminal portfolio, we’re proud to present “Late” for Royal Bliss, directed by the outstanding vision of @nurcasadevall
A reflection on how our generation feels perpetually late to achieve what the so-called playbook promised — told through a powerful aesthetic and a striking visual language.

Truly proud to have been part of this piece.

Credits
Client — Royal Bliss
Agency — @rosasagency
Director —@nurcasadevall
Production — @canadacanadacom
Executive Producer — @victormatanoguera
Producer — @sararenteriac
Production Manager — @silvia_fernandez
Production Coordinator — @nereasms
1st AD — @julietalasarte
DOP — @pepegay
Editor — @pixelbugz
Location Manager — Edu Gimenez
Stylist — @aahidaa
Makeup Artist — @javierceferinowork
Color Grading — @metropolitanacolor
VFX — @martes.studio
Casting Director — @aliciaypablocasting

Talent

@elisasanfeliu @paulinapozzetti @rayleonardvr @adrashaaaa

@cobeant @vaninabruc @cinthiaperezstunt


23
4 months ago

Continuing to share the Liminal portfolio, we’re proud to present “Late” for Royal Bliss, directed by the outstanding vision of @nurcasadevall
A reflection on how our generation feels perpetually late to achieve what the so-called playbook promised — told through a powerful aesthetic and a striking visual language.

Truly proud to have been part of this piece.

Credits
Client — Royal Bliss
Agency — @rosasagency
Director —@nurcasadevall
Production — @canadacanadacom
Executive Producer — @victormatanoguera
Producer — @sararenteriac
Production Manager — @silvia_fernandez
Production Coordinator — @nereasms
1st AD — @julietalasarte
DOP — @pepegay
Editor — @pixelbugz
Location Manager — Edu Gimenez
Stylist — @aahidaa
Makeup Artist — @javierceferinowork
Color Grading — @metropolitanacolor
VFX — @martes.studio
Casting Director — @aliciaypablocasting

Talent

@elisasanfeliu @paulinapozzetti @rayleonardvr @adrashaaaa

@cobeant @vaninabruc @cinthiaperezstunt


23
4 months ago


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