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Why Dubai Sounds Different Now | Morning Drive

Tim Elliott sits down with Julie Hanse, Director of Partnerships at MassiveMusic, to analyse how sound reflects and influences public sentiment during global crises. From the psychological comfort of familiar playlists to the rhythmic return of city noises like the Metro and delivery notifications, discover how audio shapes our sense of normalcy during recovery.

#SonicBranding #AudioIdentity #MusicIndustry #SoundOfDubai #CrisisRecovery #PsychologyOfSound #Podcast

The official song for #Rotterdam2026 has just dropped! 🧡🎶

Get ready to start your weekend right with “𝗧𝗵𝗮𝘁 𝗕𝗿𝗶𝗱𝗴𝗲 𝗪𝗲 𝗕𝘂𝗶𝗹𝘁 𝗧𝗼𝗱𝗮𝘆”.

Turn it up, feel the vibe, and let’s go!

Listen to the full version on Spotify - link in bio 🎧

The MENA scene is growing. The next step is harder than the first.

What it needs now are artists doing their own thing — original voices with sounds exportable enough to travel beyond the region.

@pierrecarnet, Managing Director of @massivemusic MENA, on what has to happen next for the region’s music to break out.

Recorded live during the Rolling Stone MENA Music Industry Accelerator.

MassiveMusic is ​proud to ​have teamed ​up ​with @ogilvyuk on ​@breastcancernow’s ​latest ​campaign, directed by @agilefilms.

At ​its core, is a unique reworking ​of ​‘Right Here, Right ​Now’ by Fatboy ​Slim, specially approved ​for ​the ​film.

We’re ​grateful to ​have played a part in a campaign that ​speaks ​to ​the urgency of continued ​breast ​cancer ​research.

Trying ​something new ​can ​be ​daunting, but it's also ​where the magic happens.

We're proud to have collaborated with @amvbbdo to provide music supervision for ​Decathlon's new spot. The result is a ​soundtrack ​that perfectly ​mirrors the courage ​it takes to try something new.

Congratulations to all ​the teams ​involved!

We’re proud to share @wwf_uk's new sonic identity, created in collaboration with their team and Ellie Goulding.

Designed to represent a living ecosystem, the sound combines wildlife, humans and the elements to create a sonic identity that acts as a rallying call for the natural world.

Ellie Goulding, an ambassador of WWF since 2022, lent her voice to the melody of the sonic logo. With the bioelectric activity of bamboo, the panda's main food source, acting as inspiration for the melody that forms the heart of the sound of WWF.

Launched on UK Mother's Day, the collaboration highlights the shared instinct at the heart of motherhood and conservation: to protect our world for future generations.

Listen to the sound of WWF now.

From chart-toppers to unexpected music facts — how well do you really know your music?

Join us April 2, 6:30 pm - 9:00 pm, in NYC for Music Trivia Night with @MassiveMusic.

Team up, test your knowledge, and compete for prizes.

🎟 Tickets available now.
Members receive discounted pricing!

Link in bio.

Juries shape the future of the creative industry. Mentors shape the people who shape the industry.

We are proud to see MassiveMusic represented across global juries and mentorship programs this quarter, influencing creativity from Riyadh to Austin to London.

Jurors
🇸🇦 Julie Hanse: The @EffieSaudiArabia
🇯🇵 Rick Sakurai: @Spikes_Asia Awards 2026
🇬🇧 Hannah Crawford, Robby Stone & Calum Price: @CreativeCircleAwards 2026

Mentors
🌍 Pierre Carnet: @RollingStoneMENA Music Industry Accelerator
🇺🇸 Amy Crawford: @SXSW 2026
🇬🇧 Len Mattea: @LIA_Awards 2026
🇺🇸 Ryan McKay: SXSW 2026
🇬🇧 Rick Sellars: @d_and_ad Shift 2026

Congratulations to each of them! Shaping sound isn’t just what we do for brands, it’s what we do for the industry.

Best of luck to every creative, we're listening 💥

Juries shape the future of the creative industry. Mentors shape the people who shape the industry.

We are proud to see MassiveMusic represented across global juries and mentorship programs this quarter, influencing creativity from Riyadh to Austin to London.

Jurors
🇸🇦 Julie Hanse: The @EffieSaudiArabia
🇯🇵 Rick Sakurai: @Spikes_Asia Awards 2026
🇬🇧 Hannah Crawford, Robby Stone & Calum Price: @CreativeCircleAwards 2026

Mentors
🌍 Pierre Carnet: @RollingStoneMENA Music Industry Accelerator
🇺🇸 Amy Crawford: @SXSW 2026
🇬🇧 Len Mattea: @LIA_Awards 2026
🇺🇸 Ryan McKay: SXSW 2026
🇬🇧 Rick Sellars: @d_and_ad Shift 2026

Congratulations to each of them! Shaping sound isn’t just what we do for brands, it’s what we do for the industry.

Best of luck to every creative, we're listening 💥

Juries shape the future of the creative industry. Mentors shape the people who shape the industry.

We are proud to see MassiveMusic represented across global juries and mentorship programs this quarter, influencing creativity from Riyadh to Austin to London.

Jurors
🇸🇦 Julie Hanse: The @EffieSaudiArabia
🇯🇵 Rick Sakurai: @Spikes_Asia Awards 2026
🇬🇧 Hannah Crawford, Robby Stone & Calum Price: @CreativeCircleAwards 2026

Mentors
🌍 Pierre Carnet: @RollingStoneMENA Music Industry Accelerator
🇺🇸 Amy Crawford: @SXSW 2026
🇬🇧 Len Mattea: @LIA_Awards 2026
🇺🇸 Ryan McKay: SXSW 2026
🇬🇧 Rick Sellars: @d_and_ad Shift 2026

Congratulations to each of them! Shaping sound isn’t just what we do for brands, it’s what we do for the industry.

Best of luck to every creative, we're listening 💥

Juries shape the future of the creative industry. Mentors shape the people who shape the industry.

We are proud to see MassiveMusic represented across global juries and mentorship programs this quarter, influencing creativity from Riyadh to Austin to London.

Jurors
🇸🇦 Julie Hanse: The @EffieSaudiArabia
🇯🇵 Rick Sakurai: @Spikes_Asia Awards 2026
🇬🇧 Hannah Crawford, Robby Stone & Calum Price: @CreativeCircleAwards 2026

Mentors
🌍 Pierre Carnet: @RollingStoneMENA Music Industry Accelerator
🇺🇸 Amy Crawford: @SXSW 2026
🇬🇧 Len Mattea: @LIA_Awards 2026
🇺🇸 Ryan McKay: SXSW 2026
🇬🇧 Rick Sellars: @d_and_ad Shift 2026

Congratulations to each of them! Shaping sound isn’t just what we do for brands, it’s what we do for the industry.

Best of luck to every creative, we're listening 💥

Juries shape the future of the creative industry. Mentors shape the people who shape the industry.

We are proud to see MassiveMusic represented across global juries and mentorship programs this quarter, influencing creativity from Riyadh to Austin to London.

Jurors
🇸🇦 Julie Hanse: The @EffieSaudiArabia
🇯🇵 Rick Sakurai: @Spikes_Asia Awards 2026
🇬🇧 Hannah Crawford, Robby Stone & Calum Price: @CreativeCircleAwards 2026

Mentors
🌍 Pierre Carnet: @RollingStoneMENA Music Industry Accelerator
🇺🇸 Amy Crawford: @SXSW 2026
🇬🇧 Len Mattea: @LIA_Awards 2026
🇺🇸 Ryan McKay: SXSW 2026
🇬🇧 Rick Sellars: @d_and_ad Shift 2026

Congratulations to each of them! Shaping sound isn’t just what we do for brands, it’s what we do for the industry.

Best of luck to every creative, we're listening 💥

Juries shape the future of the creative industry. Mentors shape the people who shape the industry.

We are proud to see MassiveMusic represented across global juries and mentorship programs this quarter, influencing creativity from Riyadh to Austin to London.

Jurors
🇸🇦 Julie Hanse: The @EffieSaudiArabia
🇯🇵 Rick Sakurai: @Spikes_Asia Awards 2026
🇬🇧 Hannah Crawford, Robby Stone & Calum Price: @CreativeCircleAwards 2026

Mentors
🌍 Pierre Carnet: @RollingStoneMENA Music Industry Accelerator
🇺🇸 Amy Crawford: @SXSW 2026
🇬🇧 Len Mattea: @LIA_Awards 2026
🇺🇸 Ryan McKay: SXSW 2026
🇬🇧 Rick Sellars: @d_and_ad Shift 2026

Congratulations to each of them! Shaping sound isn’t just what we do for brands, it’s what we do for the industry.

Best of luck to every creative, we're listening 💥

Juries shape the future of the creative industry. Mentors shape the people who shape the industry.

We are proud to see MassiveMusic represented across global juries and mentorship programs this quarter, influencing creativity from Riyadh to Austin to London.

Jurors
🇸🇦 Julie Hanse: The @EffieSaudiArabia
🇯🇵 Rick Sakurai: @Spikes_Asia Awards 2026
🇬🇧 Hannah Crawford, Robby Stone & Calum Price: @CreativeCircleAwards 2026

Mentors
🌍 Pierre Carnet: @RollingStoneMENA Music Industry Accelerator
🇺🇸 Amy Crawford: @SXSW 2026
🇬🇧 Len Mattea: @LIA_Awards 2026
🇺🇸 Ryan McKay: SXSW 2026
🇬🇧 Rick Sellars: @d_and_ad Shift 2026

Congratulations to each of them! Shaping sound isn’t just what we do for brands, it’s what we do for the industry.

Best of luck to every creative, we're listening 💥

Juries shape the future of the creative industry. Mentors shape the people who shape the industry.

We are proud to see MassiveMusic represented across global juries and mentorship programs this quarter, influencing creativity from Riyadh to Austin to London.

Jurors
🇸🇦 Julie Hanse: The @EffieSaudiArabia
🇯🇵 Rick Sakurai: @Spikes_Asia Awards 2026
🇬🇧 Hannah Crawford, Robby Stone & Calum Price: @CreativeCircleAwards 2026

Mentors
🌍 Pierre Carnet: @RollingStoneMENA Music Industry Accelerator
🇺🇸 Amy Crawford: @SXSW 2026
🇬🇧 Len Mattea: @LIA_Awards 2026
🇺🇸 Ryan McKay: SXSW 2026
🇬🇧 Rick Sellars: @d_and_ad Shift 2026

Congratulations to each of them! Shaping sound isn’t just what we do for brands, it’s what we do for the industry.

Best of luck to every creative, we're listening 💥

Juries shape the future of the creative industry. Mentors shape the people who shape the industry.

We are proud to see MassiveMusic represented across global juries and mentorship programs this quarter, influencing creativity from Riyadh to Austin to London.

Jurors
🇸🇦 Julie Hanse: The @EffieSaudiArabia
🇯🇵 Rick Sakurai: @Spikes_Asia Awards 2026
🇬🇧 Hannah Crawford, Robby Stone & Calum Price: @CreativeCircleAwards 2026

Mentors
🌍 Pierre Carnet: @RollingStoneMENA Music Industry Accelerator
🇺🇸 Amy Crawford: @SXSW 2026
🇬🇧 Len Mattea: @LIA_Awards 2026
🇺🇸 Ryan McKay: SXSW 2026
🇬🇧 Rick Sellars: @d_and_ad Shift 2026

Congratulations to each of them! Shaping sound isn’t just what we do for brands, it’s what we do for the industry.

Best of luck to every creative, we're listening 💥

Juries shape the future of the creative industry. Mentors shape the people who shape the industry.

We are proud to see MassiveMusic represented across global juries and mentorship programs this quarter, influencing creativity from Riyadh to Austin to London.

Jurors
🇸🇦 Julie Hanse: The @EffieSaudiArabia
🇯🇵 Rick Sakurai: @Spikes_Asia Awards 2026
🇬🇧 Hannah Crawford, Robby Stone & Calum Price: @CreativeCircleAwards 2026

Mentors
🌍 Pierre Carnet: @RollingStoneMENA Music Industry Accelerator
🇺🇸 Amy Crawford: @SXSW 2026
🇬🇧 Len Mattea: @LIA_Awards 2026
🇺🇸 Ryan McKay: SXSW 2026
🇬🇧 Rick Sellars: @d_and_ad Shift 2026

Congratulations to each of them! Shaping sound isn’t just what we do for brands, it’s what we do for the industry.

Best of luck to every creative, we're listening 💥

Meet the Mentors at Rolling Stone MENA Music Industry Accelerator: MassiveMusice, represented by managing director Pierre Carnet.

Entrepreneurial spirit. Brand collaboration. Industry leadership.

Remaining tickets are available through the link in bio.

Meet the Mentors at Rolling Stone MENA Music Industry Accelerator: MassiveMusice, represented by managing director Pierre Carnet.

Entrepreneurial spirit. Brand collaboration. Industry leadership.

Remaining tickets are available through the link in bio.

Meet the Mentors at Rolling Stone MENA Music Industry Accelerator: MassiveMusice, represented by managing director Pierre Carnet.

Entrepreneurial spirit. Brand collaboration. Industry leadership.

Remaining tickets are available through the link in bio.

Meet the Mentors at Rolling Stone MENA Music Industry Accelerator: MassiveMusice, represented by managing director Pierre Carnet.

Entrepreneurial spirit. Brand collaboration. Industry leadership.

Remaining tickets are available through the link in bio.

Hellmann’s is back on the Big Game stage with “Sweet Sandwich Time,” a high-energy reimagining of Neil Diamond’s Sweet Caroline, performed by Andy Samberg as the brand’s mysterious Meal Diamond.

MassiveMusic provided creative music strategy, licensing, clearance, production management and partnership negotiation.

From guiding the creative brief to seeing the final track performed live, the project showcases how music supervision and production can turn a classic hit into a moment primed to resonate across broadcast, socials and fan activations.

Don’t cha wish your brand sounded like @Dove? 🕊️

Dove (@Unilever) turned up the volume for the Grammys with “Hot Like Us.” This Y2K-inspired reimagination of Don’t Cha celebrates confidence, movement and all-over freshness.

MassiveMusic provided music supervision and creative re-record production, partnering with rising artist @mollygracemusic. Written, recorded and performed with Nashville-based artist Molly Grace, the track brings nostalgia, sisterhood and product innovation together in one confident moment.

Dove has long championed emerging female talent to the latest voices shaping culture today. That commitment continues with producer @Kuinvi, who was recently nominated for Latin Grammy Album of the Year, for her production work on Aitana’s CUARTO AZUL.

As the Super Bowl season approaches, this campaign is a reminder of what happens when brands invest in music as culture and not just background music.

Over the past few years, MM's Music & Culture Marketing team has partnered with @heineken_vn and their agency teams in Vietnam on their New Year’s Eve celebrations, helping deliver shows that integrate international EDM DJ's alongside Vietnam’s most loved pop artists 🎉🍻

Our role spanned advising on how international artists could elevate the overall show experience, working end-to-end with artist teams, and supporting campaign development and roll-out. Plus the team was able to travel and collaborate on the ground.

A few highlights from the two events hosted in Hanoi & Nha Trang, featuring @alanwalkermusic & W&W & fans in the tens of thousands.