VICTORINE SARR-AWUAH
— Founder @lyvvcosmetics
— On @lesnouveauxboss by @tv5monde
— 🌎 165 ✈️ || 195
— Co Host @thelyvvpodcast 🎙️
— Growth Fellow @goldmansachs #10kwomen

It seems so surreal that I’ve been recognized as one of the top 6 African women who are revolutionizing the beauty industry on the continent .
When I tell you this week has been the week from hell , it will be hard for you to believe .
One the deals I have been working to get since last year didn’t go through and I thought it was in the bag to be honest .
I was feeling so low and sad , like why is this happening to me now ?!
Then literally two days after that big fail , this happens.
I have no words for how far God has brought me . This was exactly what I needed to remind me to not give up and that I should keep up with the work @lyvvcosmetics and carry on the vision .
Thank you to @leadingladiesafrica for recognizing the hard work from afar , it really means the world to me . I don’t take this for granted.
And to all my fellow entrepreneurs & business owners , don’t give up just yet. It’s probably at the moment you decide to throw in the towel that God gives you the breakthrough you have been dreaming about .
#lifeisajourney #entrepreneurlife #upsanddowns #recognition

It seems so surreal that I’ve been recognized as one of the top 6 African women who are revolutionizing the beauty industry on the continent .
When I tell you this week has been the week from hell , it will be hard for you to believe .
One the deals I have been working to get since last year didn’t go through and I thought it was in the bag to be honest .
I was feeling so low and sad , like why is this happening to me now ?!
Then literally two days after that big fail , this happens.
I have no words for how far God has brought me . This was exactly what I needed to remind me to not give up and that I should keep up with the work @lyvvcosmetics and carry on the vision .
Thank you to @leadingladiesafrica for recognizing the hard work from afar , it really means the world to me . I don’t take this for granted.
And to all my fellow entrepreneurs & business owners , don’t give up just yet. It’s probably at the moment you decide to throw in the towel that God gives you the breakthrough you have been dreaming about .
#lifeisajourney #entrepreneurlife #upsanddowns #recognition
We are LIVE loves and our founder@vikasarr has taken center stage to personally invite you to our first ever pop-up in New York City happening NOW.
Don’t wait for someone to tell you how Lyvv-Citing it was,just come by and see for yourself 🥰🥰
📍545, 8TH AVENUE
10018 NEW YORK NYC
Oh and don’t forget to invite a friend and her friends and let’s refine our skincare routine 💜
Decor : @theballoonriver
#lyvvcosmetics #explorepage #skincare #newyork #nyc
90 secondes.
C’est peu pour raconter un rêve né loin des caméras, dans des moments de doute, de travail silencieux, d’envie de créer quelque chose qui élève les autres.
Mais c’est tout ce que j’avais pour porter la voix de Lyvv.
Dans ce pitch, j’ai parlé de bien plus qu’une marque de beauté.
J’ai parlé d’un parcours, de racines, d’Afrique, de femmes qui osent, de la conviction que la clean beauty peut aussi avoir un visage africain, ambitieux et audacieux.
Raconter tout cela en si peu de temps, c’était un défi… mais c’était surtout un rappel :
Quand la vision est claire, chaque seconde devient puissante.
Voici mon pitch @lesnouveauxboss @tv5monde @wemakefr @tv5mondeplus @tv5mondeafrique @lyvvcosmetics
Un concentré de tout ce qui fait battre Lyvv.
#LesNouveauxBoss #LyvvCosmetics #CleanBeauty
This might be the most uncomfortable truth about Africa.
Victorine Sarr diagnoses the African problem — and why lack of confidence may be holding us back the most.
New episode out now with Victorine Sarr, founder of LYVV Cosmetics. 🎙️
Watch now. Link in bio.
From Apple in Paris to L’Oréal To building an African beauty brand for the world 🌍
@vikasarr shares her incredible journey:
• Working during the Steve Jobs era at Apple
• Leading African markets at L’Oréal
• Meeting President Obama through YALI
• Building Lyvv Cosmetics from Africa @lyvvcosmetics
A deep conversation on ambition, identity, pan-Africanism, and building world-class African brands.
Full episode now on YouTube.
🔗 Link in bio

Leveling up. 🥂
Happy birthday to me!
Grateful for the journey, excited for the destination.
Suit : @nana_k_clothing
Stylist : @bveystyling
Hair : @refine_hairs
MUA : @wunderluxe.mua
📸 : @pixah_photo
#LevelUp #melaninrich #mybirthday #decadeofbeauty #mayborn

Leveling up. 🥂
Happy birthday to me!
Grateful for the journey, excited for the destination.
Suit : @nana_k_clothing
Stylist : @bveystyling
Hair : @refine_hairs
MUA : @wunderluxe.mua
📸 : @pixah_photo
#LevelUp #melaninrich #mybirthday #decadeofbeauty #mayborn

Leveling up. 🥂
Happy birthday to me!
Grateful for the journey, excited for the destination.
Suit : @nana_k_clothing
Stylist : @bveystyling
Hair : @refine_hairs
MUA : @wunderluxe.mua
📸 : @pixah_photo
#LevelUp #melaninrich #mybirthday #decadeofbeauty #mayborn

Leveling up. 🥂
Happy birthday to me!
Grateful for the journey, excited for the destination.
Suit : @nana_k_clothing
Stylist : @bveystyling
Hair : @refine_hairs
MUA : @wunderluxe.mua
📸 : @pixah_photo
#LevelUp #melaninrich #mybirthday #decadeofbeauty #mayborn
10 years. From scratch. For us.
Starting @lyvvcosmetics in 2016 was a leap of faith that not everyone understood at the time.
A decade later, the mission remains the same: inclusive, clean beauty without compromise. If we were able to do it, clearly you also can do it.
Looking back at the last decade, the biggest lesson I’ve learned is that your « why » has to be bigger than your fear. My frustration became my fuel.
To every entrepreneur in the trenches right now: keep going.
Your 10-year anniversary is closer than you think. 🥂
#LyvvCosmetics #CleanBeauty #AfricanBusiness #WomenInBusiness #10YearsOfLyvv
🎥 : @suwilanji.p
Zambia called. We showed up. 🇿🇲✨
Day 1 of the @weareawec General Assembly in Lusaka — on stage with my sister and fellow alumna @miliswamm talking Scaling Smart: Growth Models.
Community before capital. Clarity before speed. And the courage to grow on your own terms.
The room held something special today. Women building across borders, sharing honestly, dreaming loudly. This is exactly why I do what I do.
Grateful doesn’t even cover it.
🎥: @suwilanji.p
Glam : @gwenmwaka
#AWEC #Lusaka #Zambia #ScalingSmart #growthmindsetcoach

DAY 2 | @weareawec
How can I pick one ? They are all gorgeous
Which slide is your fav ?
Today’s look courtesy of @christiebrowngh
📸: @suwilanji.p
MUA : @gwenmwaka

DAY 2 | @weareawec
How can I pick one ? They are all gorgeous
Which slide is your fav ?
Today’s look courtesy of @christiebrowngh
📸: @suwilanji.p
MUA : @gwenmwaka

DAY 2 | @weareawec
How can I pick one ? They are all gorgeous
Which slide is your fav ?
Today’s look courtesy of @christiebrowngh
📸: @suwilanji.p
MUA : @gwenmwaka

DAY 2 | @weareawec
How can I pick one ? They are all gorgeous
Which slide is your fav ?
Today’s look courtesy of @christiebrowngh
📸: @suwilanji.p
MUA : @gwenmwaka

DAY 2 | @weareawec
How can I pick one ? They are all gorgeous
Which slide is your fav ?
Today’s look courtesy of @christiebrowngh
📸: @suwilanji.p
MUA : @gwenmwaka

DAY 2 | @weareawec
How can I pick one ? They are all gorgeous
Which slide is your fav ?
Today’s look courtesy of @christiebrowngh
📸: @suwilanji.p
MUA : @gwenmwaka

DAY 2 | @weareawec
How can I pick one ? They are all gorgeous
Which slide is your fav ?
Today’s look courtesy of @christiebrowngh
📸: @suwilanji.p
MUA : @gwenmwaka

DAY 2 | @weareawec
How can I pick one ? They are all gorgeous
Which slide is your fav ?
Today’s look courtesy of @christiebrowngh
📸: @suwilanji.p
MUA : @gwenmwaka

Happy Birthday my beautiful sister 🤍
What started as a simple working relationship has, over the years, blossomed into something so much deeper, so much rarer — a true sisterhood. Life has a way of bringing people into your space for a reason, and I am endlessly grateful that our paths crossed the way they did.
Through every season, I’ve watched you grow, evolve, and step into your light with so much grace and strength.
Today, I celebrate you not only for who you are, but for all that you are becoming. May God continue to order your steps, expand your territory, and surround you with favor beyond your imagination. May your life be filled with peace, purpose, and overflowing blessings.
Thank you for being you. Thank you for being my sister.
I love you deeply Sis ✨
Happy Birthday, @berlamundi 🎉

Happy Birthday my beautiful sister 🤍
What started as a simple working relationship has, over the years, blossomed into something so much deeper, so much rarer — a true sisterhood. Life has a way of bringing people into your space for a reason, and I am endlessly grateful that our paths crossed the way they did.
Through every season, I’ve watched you grow, evolve, and step into your light with so much grace and strength.
Today, I celebrate you not only for who you are, but for all that you are becoming. May God continue to order your steps, expand your territory, and surround you with favor beyond your imagination. May your life be filled with peace, purpose, and overflowing blessings.
Thank you for being you. Thank you for being my sister.
I love you deeply Sis ✨
Happy Birthday, @berlamundi 🎉

Happy Birthday my beautiful sister 🤍
What started as a simple working relationship has, over the years, blossomed into something so much deeper, so much rarer — a true sisterhood. Life has a way of bringing people into your space for a reason, and I am endlessly grateful that our paths crossed the way they did.
Through every season, I’ve watched you grow, evolve, and step into your light with so much grace and strength.
Today, I celebrate you not only for who you are, but for all that you are becoming. May God continue to order your steps, expand your territory, and surround you with favor beyond your imagination. May your life be filled with peace, purpose, and overflowing blessings.
Thank you for being you. Thank you for being my sister.
I love you deeply Sis ✨
Happy Birthday, @berlamundi 🎉

Happy Birthday my beautiful sister 🤍
What started as a simple working relationship has, over the years, blossomed into something so much deeper, so much rarer — a true sisterhood. Life has a way of bringing people into your space for a reason, and I am endlessly grateful that our paths crossed the way they did.
Through every season, I’ve watched you grow, evolve, and step into your light with so much grace and strength.
Today, I celebrate you not only for who you are, but for all that you are becoming. May God continue to order your steps, expand your territory, and surround you with favor beyond your imagination. May your life be filled with peace, purpose, and overflowing blessings.
Thank you for being you. Thank you for being my sister.
I love you deeply Sis ✨
Happy Birthday, @berlamundi 🎉
✨ INSTANT CONFIDENCE ✨
Chez INSTANT MAQUILLAGE nous Avons decidés à travers INSTANT CONFIDENCE SERIES, de mettreen lumière des femmes belles, inspirantes… et surtout puissantes !!
Des femmes qui osent, qui créent, et qui font bouger les choses !
Madame @vikasarr est passée sous nos pinceaux… et on en a profité pour lui poser LA question 😌
Comment a-t-elle réussi à lever 1 MILLION de dollars pour @lyvvcosmetics ? 😍💰
Une success story qui fait vibrer tout le continent !
Bien plus qu’un exploit, c’est un symbole fort : celui d’une nouvelle génération de femmes francophones qui s’imposent dans le monde de la cosmétique!
Beauté, ambition et impact.
C’est ça, l’esprit INSTANT MAQUILLAGE !
💄 | @instant_maquillage
🎥 | @akenoostudio @gino_gnh
👗 | @maysah_officiel
📍| @laresidence.ci
#instantconfidence #instantmaquillage #womenwholead #beautywithpurpose #inspiration AfriqueQuiGagne

Some journeys don’t happen overnight.
When I started @lyvvcosmetics , it wasn’t just about beauty. It was about building something that truly reflects us—our skin, our ingredients, our stories, our continent.
Today, I’m incredibly proud to share that Barka Fund is investing $1 million in Lyvv.
But beyond the number, what this really means to me is this:
we are proving that it is possible to build a global brand from Africa—without compromising on who we are.
From sourcing jojoba , baobab, and moringa…
to working closely with local producers…
to now building a restoration-linked supply chain that gives back to the land and the communities behind our ingredients…
This moment is for every step, every challenge, every doubt we pushed through.
We’re not just scaling a company.
We’re building an ecosystem.
One that creates jobs, restores nature, and shows that African beauty can lead globally.
Grateful for the team, the partners, and everyone who believed early.
This is just the beginning 🤍
#FoundersJourney #MadeInAfrica #CleanBeauty #ImpactInvesting #BuildInPublic

Some journeys don’t happen overnight.
When I started @lyvvcosmetics , it wasn’t just about beauty. It was about building something that truly reflects us—our skin, our ingredients, our stories, our continent.
Today, I’m incredibly proud to share that Barka Fund is investing $1 million in Lyvv.
But beyond the number, what this really means to me is this:
we are proving that it is possible to build a global brand from Africa—without compromising on who we are.
From sourcing jojoba , baobab, and moringa…
to working closely with local producers…
to now building a restoration-linked supply chain that gives back to the land and the communities behind our ingredients…
This moment is for every step, every challenge, every doubt we pushed through.
We’re not just scaling a company.
We’re building an ecosystem.
One that creates jobs, restores nature, and shows that African beauty can lead globally.
Grateful for the team, the partners, and everyone who believed early.
This is just the beginning 🤍
#FoundersJourney #MadeInAfrica #CleanBeauty #ImpactInvesting #BuildInPublic

Some journeys don’t happen overnight.
When I started @lyvvcosmetics , it wasn’t just about beauty. It was about building something that truly reflects us—our skin, our ingredients, our stories, our continent.
Today, I’m incredibly proud to share that Barka Fund is investing $1 million in Lyvv.
But beyond the number, what this really means to me is this:
we are proving that it is possible to build a global brand from Africa—without compromising on who we are.
From sourcing jojoba , baobab, and moringa…
to working closely with local producers…
to now building a restoration-linked supply chain that gives back to the land and the communities behind our ingredients…
This moment is for every step, every challenge, every doubt we pushed through.
We’re not just scaling a company.
We’re building an ecosystem.
One that creates jobs, restores nature, and shows that African beauty can lead globally.
Grateful for the team, the partners, and everyone who believed early.
This is just the beginning 🤍
#FoundersJourney #MadeInAfrica #CleanBeauty #ImpactInvesting #BuildInPublic

Some journeys don’t happen overnight.
When I started @lyvvcosmetics , it wasn’t just about beauty. It was about building something that truly reflects us—our skin, our ingredients, our stories, our continent.
Today, I’m incredibly proud to share that Barka Fund is investing $1 million in Lyvv.
But beyond the number, what this really means to me is this:
we are proving that it is possible to build a global brand from Africa—without compromising on who we are.
From sourcing jojoba , baobab, and moringa…
to working closely with local producers…
to now building a restoration-linked supply chain that gives back to the land and the communities behind our ingredients…
This moment is for every step, every challenge, every doubt we pushed through.
We’re not just scaling a company.
We’re building an ecosystem.
One that creates jobs, restores nature, and shows that African beauty can lead globally.
Grateful for the team, the partners, and everyone who believed early.
This is just the beginning 🤍
#FoundersJourney #MadeInAfrica #CleanBeauty #ImpactInvesting #BuildInPublic

Some journeys don’t happen overnight.
When I started @lyvvcosmetics , it wasn’t just about beauty. It was about building something that truly reflects us—our skin, our ingredients, our stories, our continent.
Today, I’m incredibly proud to share that Barka Fund is investing $1 million in Lyvv.
But beyond the number, what this really means to me is this:
we are proving that it is possible to build a global brand from Africa—without compromising on who we are.
From sourcing jojoba , baobab, and moringa…
to working closely with local producers…
to now building a restoration-linked supply chain that gives back to the land and the communities behind our ingredients…
This moment is for every step, every challenge, every doubt we pushed through.
We’re not just scaling a company.
We’re building an ecosystem.
One that creates jobs, restores nature, and shows that African beauty can lead globally.
Grateful for the team, the partners, and everyone who believed early.
This is just the beginning 🤍
#FoundersJourney #MadeInAfrica #CleanBeauty #ImpactInvesting #BuildInPublic
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