SYSTEM PREFERENCES
Creative minds for strategy, special projects and event production. Based in London and Milano.
Powering: @olfactorysignals
@misssixty Flower Bar for Mother’s Day
Flowers, signature denim and a very nice afternoon with the community
#systempreferences #ssprf #misssixty

Olfactory Signals announces its Third Edition.
Milan, 04 - 07 June, 2026.
Opening hours:
10:30am - 7:30pm, June 04 - 07
General access from 05th June, 2026
In collaboration with @10corsocomo
Photo: @nachoalegre
Art direction: @lauradoardo
Special mention: @ps.creativeagency
#olfactorysignals #os3
Together with @albertofurlan , we developed @palmangels ‘ new visual direction and strategy.
#systempreferences #ssprf

For Maserati’s historic debut as the Official Sponsor and Mobility Partner of Salone del Mobile.Milano 2026, System Preferences managed the partnership from the initial concept to the physical execution.
The project coincides with the 100th anniversary of the Trident, celebrated through an exclusive lounge along Corso Italia, featuring an interior curated with @giorgettiofficial furniture and a bespoke auditory experience by @sonusfaberofficial, produced by @urbanproductionevents
In view inside @isaloniofficial there are the Grecale Giorgetti and the GranTurismo Meccanica Lirica, both of which represent the union between automotive excellence and high design.
Check the lounge at Fiera Milano, Rho until the 26th of April.

For Maserati’s historic debut as the Official Sponsor and Mobility Partner of Salone del Mobile.Milano 2026, System Preferences managed the partnership from the initial concept to the physical execution.
The project coincides with the 100th anniversary of the Trident, celebrated through an exclusive lounge along Corso Italia, featuring an interior curated with @giorgettiofficial furniture and a bespoke auditory experience by @sonusfaberofficial, produced by @urbanproductionevents
In view inside @isaloniofficial there are the Grecale Giorgetti and the GranTurismo Meccanica Lirica, both of which represent the union between automotive excellence and high design.
Check the lounge at Fiera Milano, Rho until the 26th of April.

For Maserati’s historic debut as the Official Sponsor and Mobility Partner of Salone del Mobile.Milano 2026, System Preferences managed the partnership from the initial concept to the physical execution.
The project coincides with the 100th anniversary of the Trident, celebrated through an exclusive lounge along Corso Italia, featuring an interior curated with @giorgettiofficial furniture and a bespoke auditory experience by @sonusfaberofficial, produced by @urbanproductionevents
In view inside @isaloniofficial there are the Grecale Giorgetti and the GranTurismo Meccanica Lirica, both of which represent the union between automotive excellence and high design.
Check the lounge at Fiera Milano, Rho until the 26th of April.

For Maserati’s historic debut as the Official Sponsor and Mobility Partner of Salone del Mobile.Milano 2026, System Preferences managed the partnership from the initial concept to the physical execution.
The project coincides with the 100th anniversary of the Trident, celebrated through an exclusive lounge along Corso Italia, featuring an interior curated with @giorgettiofficial furniture and a bespoke auditory experience by @sonusfaberofficial, produced by @urbanproductionevents
In view inside @isaloniofficial there are the Grecale Giorgetti and the GranTurismo Meccanica Lirica, both of which represent the union between automotive excellence and high design.
Check the lounge at Fiera Milano, Rho until the 26th of April.

For Maserati’s historic debut as the Official Sponsor and Mobility Partner of Salone del Mobile.Milano 2026, System Preferences managed the partnership from the initial concept to the physical execution.
The project coincides with the 100th anniversary of the Trident, celebrated through an exclusive lounge along Corso Italia, featuring an interior curated with @giorgettiofficial furniture and a bespoke auditory experience by @sonusfaberofficial, produced by @urbanproductionevents
In view inside @isaloniofficial there are the Grecale Giorgetti and the GranTurismo Meccanica Lirica, both of which represent the union between automotive excellence and high design.
Check the lounge at Fiera Milano, Rho until the 26th of April.

For Maserati’s historic debut as the Official Sponsor and Mobility Partner of Salone del Mobile.Milano 2026, System Preferences managed the partnership from the initial concept to the physical execution.
The project coincides with the 100th anniversary of the Trident, celebrated through an exclusive lounge along Corso Italia, featuring an interior curated with @giorgettiofficial furniture and a bespoke auditory experience by @sonusfaberofficial, produced by @urbanproductionevents
In view inside @isaloniofficial there are the Grecale Giorgetti and the GranTurismo Meccanica Lirica, both of which represent the union between automotive excellence and high design.
Check the lounge at Fiera Milano, Rho until the 26th of April.

For Maserati’s historic debut as the Official Sponsor and Mobility Partner of Salone del Mobile.Milano 2026, System Preferences managed the partnership from the initial concept to the physical execution.
The project coincides with the 100th anniversary of the Trident, celebrated through an exclusive lounge along Corso Italia, featuring an interior curated with @giorgettiofficial furniture and a bespoke auditory experience by @sonusfaberofficial, produced by @urbanproductionevents
In view inside @isaloniofficial there are the Grecale Giorgetti and the GranTurismo Meccanica Lirica, both of which represent the union between automotive excellence and high design.
Check the lounge at Fiera Milano, Rho until the 26th of April.

Announcing for the second time our continued collaboration with Salone del Mobile 2026.
Stay tuned to discover this edition's activation and check out @isaloniofficial to find out more.
#salonedelmobile

Announcing for the second time our continued collaboration with Salone del Mobile 2026.
Stay tuned to discover this edition's activation and check out @isaloniofficial to find out more.
#salonedelmobile

Announcing for the second time our continued collaboration with Salone del Mobile 2026.
Stay tuned to discover this edition's activation and check out @isaloniofficial to find out more.
#salonedelmobile

Announcing for the second time our continued collaboration with Salone del Mobile 2026.
Stay tuned to discover this edition's activation and check out @isaloniofficial to find out more.
#salonedelmobile

Announcing for the second time our continued collaboration with Salone del Mobile 2026.
Stay tuned to discover this edition's activation and check out @isaloniofficial to find out more.
#salonedelmobile

Announcing for the second time our continued collaboration with Salone del Mobile 2026.
Stay tuned to discover this edition's activation and check out @isaloniofficial to find out more.
#salonedelmobile

Announcing for the second time our continued collaboration with Salone del Mobile 2026.
Stay tuned to discover this edition's activation and check out @isaloniofficial to find out more.
#salonedelmobile

Olfactory Signals debuts its second edition at MATTER and SHAPE 2026.
We are presenting CO_LAB Breath of One Many, a collaborative installation by pioneering smell researcher Sissel Tolaas (@sssl_berlin) and architect Octave Perrault (@octaveperrault).
Find us at MATTER and SHAPE, Jardin des Tuileries in Paris until March 9th
@ceeesk
@ivan.stolbovoi_
@mickaelllorca
#olfactorysignals #os2 #matterandshape

Olfactory Signals debuts its second edition at MATTER and SHAPE 2026.
We are presenting CO_LAB Breath of One Many, a collaborative installation by pioneering smell researcher Sissel Tolaas (@sssl_berlin) and architect Octave Perrault (@octaveperrault).
Find us at MATTER and SHAPE, Jardin des Tuileries in Paris until March 9th
@ceeesk
@ivan.stolbovoi_
@mickaelllorca
#olfactorysignals #os2 #matterandshape

Olfactory Signals debuts its second edition at MATTER and SHAPE 2026.
We are presenting CO_LAB Breath of One Many, a collaborative installation by pioneering smell researcher Sissel Tolaas (@sssl_berlin) and architect Octave Perrault (@octaveperrault).
Find us at MATTER and SHAPE, Jardin des Tuileries in Paris until March 9th
@ceeesk
@ivan.stolbovoi_
@mickaelllorca
#olfactorysignals #os2 #matterandshape

Olfactory Signals debuts its second edition at MATTER and SHAPE 2026.
We are presenting CO_LAB Breath of One Many, a collaborative installation by pioneering smell researcher Sissel Tolaas (@sssl_berlin) and architect Octave Perrault (@octaveperrault).
Find us at MATTER and SHAPE, Jardin des Tuileries in Paris until March 9th
@ceeesk
@ivan.stolbovoi_
@mickaelllorca
#olfactorysignals #os2 #matterandshape

Olfactory Signals debuts its second edition at MATTER and SHAPE 2026.
We are presenting CO_LAB Breath of One Many, a collaborative installation by pioneering smell researcher Sissel Tolaas (@sssl_berlin) and architect Octave Perrault (@octaveperrault).
Find us at MATTER and SHAPE, Jardin des Tuileries in Paris until March 9th
@ceeesk
@ivan.stolbovoi_
@mickaelllorca
#olfactorysignals #os2 #matterandshape

Olfactory Signals debuts its second edition at MATTER and SHAPE 2026.
We are presenting CO_LAB Breath of One Many, a collaborative installation by pioneering smell researcher Sissel Tolaas (@sssl_berlin) and architect Octave Perrault (@octaveperrault).
Find us at MATTER and SHAPE, Jardin des Tuileries in Paris until March 9th
@ceeesk
@ivan.stolbovoi_
@mickaelllorca
#olfactorysignals #os2 #matterandshape

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan
Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan
Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan

Last week we launched @bellahadid’s @misssixty collaboration at their Milan Flaship Store where we took care of the full customisation and atmosphere of the space.
creative production @systempreferences_
photo @mweinbergerr @gettyimages @backgriduk
many thanks to @l52world @the_wilde_milan
Olfactory Signals will be back sooner than you expect!
#olfactorysignals #os_02

【MISS SIXTY × KNWLS】
POP-UP PREVIEW
금일 저녁부터 3일간, 데님 베이스 브랜드 미스식스티(@misssixty) 와 런던 기반 브랜드 노울스(@knwlslondon) 의 협업 캡슐 컬렉션 및 오프너 익스클루시브 제품 팝업이 진행됩니다.
▶ Date / Time
11.28 (Fri) ★ / 18:00–20:00
11.29 (Sat) / 13:00–20:00
11.30 (Sun) / 13:00–20:00
★ 금일은 두 브랜드의 디자이너가 현장에 함께합니다.
▶ Place
@opener_official
20-7, 선릉로 157길, 강남구

【MISS SIXTY × KNWLS】
POP-UP PREVIEW
금일 저녁부터 3일간, 데님 베이스 브랜드 미스식스티(@misssixty) 와 런던 기반 브랜드 노울스(@knwlslondon) 의 협업 캡슐 컬렉션 및 오프너 익스클루시브 제품 팝업이 진행됩니다.
▶ Date / Time
11.28 (Fri) ★ / 18:00–20:00
11.29 (Sat) / 13:00–20:00
11.30 (Sun) / 13:00–20:00
★ 금일은 두 브랜드의 디자이너가 현장에 함께합니다.
▶ Place
@opener_official
20-7, 선릉로 157길, 강남구

【MISS SIXTY × KNWLS】
POP-UP PREVIEW
금일 저녁부터 3일간, 데님 베이스 브랜드 미스식스티(@misssixty) 와 런던 기반 브랜드 노울스(@knwlslondon) 의 협업 캡슐 컬렉션 및 오프너 익스클루시브 제품 팝업이 진행됩니다.
▶ Date / Time
11.28 (Fri) ★ / 18:00–20:00
11.29 (Sat) / 13:00–20:00
11.30 (Sun) / 13:00–20:00
★ 금일은 두 브랜드의 디자이너가 현장에 함께합니다.
▶ Place
@opener_official
20-7, 선릉로 157길, 강남구

【MISS SIXTY × KNWLS】
POP-UP PREVIEW
금일 저녁부터 3일간, 데님 베이스 브랜드 미스식스티(@misssixty) 와 런던 기반 브랜드 노울스(@knwlslondon) 의 협업 캡슐 컬렉션 및 오프너 익스클루시브 제품 팝업이 진행됩니다.
▶ Date / Time
11.28 (Fri) ★ / 18:00–20:00
11.29 (Sat) / 13:00–20:00
11.30 (Sun) / 13:00–20:00
★ 금일은 두 브랜드의 디자이너가 현장에 함께합니다.
▶ Place
@opener_official
20-7, 선릉로 157길, 강남구

@misssixty by @knwlslondon
We brought together London's fashion brand KNWLS and MISS SIXTY for a reinterpretation of their denim identity through an exclusive capsule collection.
Our team managed the collaboration strategy, brand activations and the planning for the upcoming pop-up tour across Europe, Asia, and the USA happening: this 27th and 28th of November in Seoul @opener_official; 1st and 2nd of December in Tokyo @nubian_tokyo; 4th of December at @km20.conceptstore; 9th of December in London @thelncc and 11th of December in Los Angeles @h_lorenzo
Check out the collection available to pre-order on misssixty.com, knwls.com and select stockists today.
photography @mariliandre
art direction @reidjamie
styling @georgia.pendlebury
casting @gkldprojects
starring @alanabc
thanks to @artpartner @maworldgroup @imgmodels @partner.films @l52world
@misssixty by @knwlslondon
We brought together London's fashion brand KNWLS and MISS SIXTY for a reinterpretation of their denim identity through an exclusive capsule collection.
Our team managed the collaboration strategy, brand activations and the planning for the upcoming pop-up tour across Europe, Asia, and the USA happening: this 27th and 28th of November in Seoul @opener_official; 1st and 2nd of December in Tokyo @nubian_tokyo; 4th of December at @km20.conceptstore; 9th of December in London @thelncc and 11th of December in Los Angeles @h_lorenzo
Check out the collection available to pre-order on misssixty.com, knwls.com and select stockists today.
photography @mariliandre
art direction @reidjamie
styling @georgia.pendlebury
casting @gkldprojects
starring @alanabc
thanks to @artpartner @maworldgroup @imgmodels @partner.films @l52world

@misssixty by @knwlslondon
We brought together London's fashion brand KNWLS and MISS SIXTY for a reinterpretation of their denim identity through an exclusive capsule collection.
Our team managed the collaboration strategy, brand activations and the planning for the upcoming pop-up tour across Europe, Asia, and the USA happening: this 27th and 28th of November in Seoul @opener_official; 1st and 2nd of December in Tokyo @nubian_tokyo; 4th of December at @km20.conceptstore; 9th of December in London @thelncc and 11th of December in Los Angeles @h_lorenzo
Check out the collection available to pre-order on misssixty.com, knwls.com and select stockists today.
photography @mariliandre
art direction @reidjamie
styling @georgia.pendlebury
casting @gkldprojects
starring @alanabc
thanks to @artpartner @maworldgroup @imgmodels @partner.films @l52world
NMMS_VASE Limited Edition
Presented at @misssixty fralgship store
1.5mm Black Powder Coated Iron
NMMS only available at @misssixty store
Event management & creative production @systempreferences_
Cover photo by @vitimatt @federico.gherardi.studio
Video by @9iovqnni

Reimagining the graphic identity for this year’s merch for @isaloniofficial
Find them at the Salone Kiosk and selected spots.

Reimagining the graphic identity for this year’s merch for @isaloniofficial
Find them at the Salone Kiosk and selected spots.

Reimagining the graphic identity for this year’s merch for @isaloniofficial
Find them at the Salone Kiosk and selected spots.

Reimagining the graphic identity for this year’s merch for @isaloniofficial
Find them at the Salone Kiosk and selected spots.

Reimagining the graphic identity for this year’s merch for @isaloniofficial
Find them at the Salone Kiosk and selected spots.

Reimagining the graphic identity for this year’s merch for @isaloniofficial
Find them at the Salone Kiosk and selected spots.
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