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The pressure to prove impact is higher than ever.​

​But chasing the wrong metrics can lead to misguided strategies and leave the future of brands running on a collision course. ​

​The way out lies in shifting from defence to offence, building a true growth partnership between CMOs and the C-Suite. It’s about moving beyond surface-level performance tracking and embracing strategies that drive sustainable success.​

​The Multiplier Playbook, launching May 19, is your guide to breaking free from the doom loop.

​Developed with insights from
WARC, Analytic Partners, BERA.ai, Prophet, and System1, it’s designed to help marketers align with leadership, focus on what truly matters, and unlock exponential growth.​

​The future doesn’t have to be unsupervised. It's time to pick up the ball and play. ​

DM us to pre register 🏈

The pressure to prove impact is higher than ever.​

​But chasing the wrong metrics can lead to misguided strategies and leave the future of brands running on a collision course. ​

​The way out lies in shifting from defence to offence, building a true growth partnership between CMOs and the C-Suite. It’s about moving beyond surface-level performance tracking and embracing strategies that drive sustainable success.​

​The Multiplier Playbook, launching May 19, is your guide to breaking free from the doom loop.

​Developed with insights from
WARC, Analytic Partners, BERA.ai, Prophet, and System1, it’s designed to help marketers align with leadership, focus on what truly matters, and unlock exponential growth.​

​The future doesn’t have to be unsupervised. It's time to pick up the ball and play. ​

DM us to pre register 🏈

The pressure to prove impact is higher than ever.​

​But chasing the wrong metrics can lead to misguided strategies and leave the future of brands running on a collision course. ​

​The way out lies in shifting from defence to offence, building a true growth partnership between CMOs and the C-Suite. It’s about moving beyond surface-level performance tracking and embracing strategies that drive sustainable success.​

​The Multiplier Playbook, launching May 19, is your guide to breaking free from the doom loop.

​Developed with insights from
WARC, Analytic Partners, BERA.ai, Prophet, and System1, it’s designed to help marketers align with leadership, focus on what truly matters, and unlock exponential growth.​

​The future doesn’t have to be unsupervised. It's time to pick up the ball and play. ​

DM us to pre register 🏈

The pressure to prove impact is higher than ever.​

​But chasing the wrong metrics can lead to misguided strategies and leave the future of brands running on a collision course. ​

​The way out lies in shifting from defence to offence, building a true growth partnership between CMOs and the C-Suite. It’s about moving beyond surface-level performance tracking and embracing strategies that drive sustainable success.​

​The Multiplier Playbook, launching May 19, is your guide to breaking free from the doom loop.

​Developed with insights from
WARC, Analytic Partners, BERA.ai, Prophet, and System1, it’s designed to help marketers align with leadership, focus on what truly matters, and unlock exponential growth.​

​The future doesn’t have to be unsupervised. It's time to pick up the ball and play. ​

DM us to pre register 🏈

The pressure to prove impact is higher than ever.​

​But chasing the wrong metrics can lead to misguided strategies and leave the future of brands running on a collision course. ​

​The way out lies in shifting from defence to offence, building a true growth partnership between CMOs and the C-Suite. It’s about moving beyond surface-level performance tracking and embracing strategies that drive sustainable success.​

​The Multiplier Playbook, launching May 19, is your guide to breaking free from the doom loop.

​Developed with insights from
WARC, Analytic Partners, BERA.ai, Prophet, and System1, it’s designed to help marketers align with leadership, focus on what truly matters, and unlock exponential growth.​

​The future doesn’t have to be unsupervised. It's time to pick up the ball and play. ​

DM us to pre register 🏈

Our Ad Of The Month Brazil is from @cocacola's exclusive work for the World Cup, made with @ogilvybrasil.

The ad celebrates Brazil’s extraordinary history in the competition through the emotions of its fans, and through their relationship with Coca-Cola itself. It’s as fast-paced and dazzling as a great football team.

Click the link in our bio to find out more in our exclusive Test Your Ad report and write-up.

Our Ad Of The Week comes from @vacationinc, the fast-growing sunscreen brand that’s all about smelling good as well as protecting yourself.

Vacation’s playfully retro brand world comes to life in a debut TV ad that beats all the category norms - find out how they did it in our exclusive Test Your Ad report and write-up. Click the link in our bio for more.

Meet the newest influencer on social media - the @lexusuk ES. In our Ad Of The Week a showcase for Lexus’ 2026 Electric and Hybrid Vehicles becomes a gentle pastiche of influencer culture, and important parts of the brand’s demographic are loving what they see.

Click the link in our bio to find out what works and why in our exclusive Test Your Ad Social report and write-up.

Stella Artois just delivered a campaign worth celebrating ⚽🍺

Stella Artois, GUT New York, and David Beckham tap into one of football’s greatest truths: the magic isn’t just on the field. It’s in the celebration around it.

The bars. The rituals. The collective roar when the ball hits the back of the net.

The result? Strong Star and Spike Ratings, with exceptional emotional intensity far above the beer & cider category average in our Test Your Ad Competitive Edge database.

Because great sports ads don’t just show the game. They make you feel part of it.

We’ll be tracking the standout FIFA World Cup 2026 ads all tournament long in our World Cup Tracker. Click the link in our bio for more.

@tesco scores a giant 5.9 Stars. ⭐🍎

Tesco and @bbhlondon’s latest campaign turns a towering fruit-and-veggie giant into something surprisingly emotional, proving once again that distinctive, entertaining creative delivers.

And the results? ‘Exceptional’ across the board:

- 5.9 Star Rating
- 1.72 Spike Rating
- 95 Fluency Rating

The ad also delivers ‘Exceptional’ Emotional Intensity and Fast Fluency, performing well above supermarket category averages.

The cherry on top? Tesco’s spot ranks 7th out of 2,247 supermarket ads tested in our Competitive Edge database.

Reaching new audiences without losing your core isn’t easy. @dsw set out to do both.
 
With over 25 million loyal shoppers, the opportunity was clear. Attract Gen Z while keeping existing customers engaged.
 
So they built “Let Us Surprise You,” rooted in the insight that customers enjoy discovering something new, and used Test Your Ad to validate the work before launch so it would resonate and cut through.
 
And it paid off:
 
- 3.4 Star Rating
- 1.25 Strong Spike
- 91% brand recognition
 
The campaign didn’t just land creatively. It delivered commercially:
 
- +26% higher ROAS
- +10% higher average order value
 
And with each iteration, results improved, proving that when you put consumers at the center and verify creative before it goes live, you don’t just reach more people, you reach the right ones.
 
Click the link in our bio to see how DSW leveraged creative pre-testing.

Reaching new audiences without losing your core isn’t easy. @dsw set out to do both.
 
With over 25 million loyal shoppers, the opportunity was clear. Attract Gen Z while keeping existing customers engaged.
 
So they built “Let Us Surprise You,” rooted in the insight that customers enjoy discovering something new, and used Test Your Ad to validate the work before launch so it would resonate and cut through.
 
And it paid off:
 
- 3.4 Star Rating
- 1.25 Strong Spike
- 91% brand recognition
 
The campaign didn’t just land creatively. It delivered commercially:
 
- +26% higher ROAS
- +10% higher average order value
 
And with each iteration, results improved, proving that when you put consumers at the center and verify creative before it goes live, you don’t just reach more people, you reach the right ones.
 
Click the link in our bio to see how DSW leveraged creative pre-testing.

Reaching new audiences without losing your core isn’t easy. @dsw set out to do both.
 
With over 25 million loyal shoppers, the opportunity was clear. Attract Gen Z while keeping existing customers engaged.
 
So they built “Let Us Surprise You,” rooted in the insight that customers enjoy discovering something new, and used Test Your Ad to validate the work before launch so it would resonate and cut through.
 
And it paid off:
 
- 3.4 Star Rating
- 1.25 Strong Spike
- 91% brand recognition
 
The campaign didn’t just land creatively. It delivered commercially:
 
- +26% higher ROAS
- +10% higher average order value
 
And with each iteration, results improved, proving that when you put consumers at the center and verify creative before it goes live, you don’t just reach more people, you reach the right ones.
 
Click the link in our bio to see how DSW leveraged creative pre-testing.

Reaching new audiences without losing your core isn’t easy. @dsw set out to do both.
 
With over 25 million loyal shoppers, the opportunity was clear. Attract Gen Z while keeping existing customers engaged.
 
So they built “Let Us Surprise You,” rooted in the insight that customers enjoy discovering something new, and used Test Your Ad to validate the work before launch so it would resonate and cut through.
 
And it paid off:
 
- 3.4 Star Rating
- 1.25 Strong Spike
- 91% brand recognition
 
The campaign didn’t just land creatively. It delivered commercially:
 
- +26% higher ROAS
- +10% higher average order value
 
And with each iteration, results improved, proving that when you put consumers at the center and verify creative before it goes live, you don’t just reach more people, you reach the right ones.
 
Click the link in our bio to see how DSW leveraged creative pre-testing.

This week’s Ad Of The Week is a spot for Extra Gum that gives nostalgic ads an update for the meme age, with a whole range of references tapping into young audiences’ nostalgia and irony at the same time.

It’s a polarizing bit of work but one thing it certainly isn’t it Dull. We explain why that matters, and the metric the ad performs Exceptionally on, in our Test Your Ad write-up and report.

Click the link in our bio for more.

Our Ad Of The Week for the UK comes from Miracle-Gro, who debuted their fantastic new brand characters The Glovers in a 30 second spot from VCCP Blue and Girl&Bear.

Our Test Your Ad Pro report shows how the brand gets it right first time with an ad that will work in the short and the very long term.

Click the link in our bio for more.

Clawing back lost ‘mind share’ with consumers is expensive.​
​
And since a brand that's top of mind with a shopper at the moment of purchase is *far* more likely to be chosen, marketers need to know that they cut brand spend at their peril.​
​
CMOs, looking to make the case for brand building to your C-suite?
The Multiplier Playbook is your practical guide.
​
From WARC and a coalition that includes @analyticpartners, BERA.ai, @prophetconsulting and @system1group .
​
Pre-register your interest in the free-to-access report 👉 DM us 'playbook' for the link

Clawing back lost ‘mind share’ with consumers is expensive.​
​
And since a brand that's top of mind with a shopper at the moment of purchase is *far* more likely to be chosen, marketers need to know that they cut brand spend at their peril.​
​
CMOs, looking to make the case for brand building to your C-suite?
The Multiplier Playbook is your practical guide.
​
From WARC and a coalition that includes @analyticpartners, BERA.ai, @prophetconsulting and @system1group .
​
Pre-register your interest in the free-to-access report 👉 DM us 'playbook' for the link

Clawing back lost ‘mind share’ with consumers is expensive.​
​
And since a brand that's top of mind with a shopper at the moment of purchase is *far* more likely to be chosen, marketers need to know that they cut brand spend at their peril.​
​
CMOs, looking to make the case for brand building to your C-suite?
The Multiplier Playbook is your practical guide.
​
From WARC and a coalition that includes @analyticpartners, BERA.ai, @prophetconsulting and @system1group .
​
Pre-register your interest in the free-to-access report 👉 DM us 'playbook' for the link

Clawing back lost ‘mind share’ with consumers is expensive.​
​
And since a brand that's top of mind with a shopper at the moment of purchase is *far* more likely to be chosen, marketers need to know that they cut brand spend at their peril.​
​
CMOs, looking to make the case for brand building to your C-suite?
The Multiplier Playbook is your practical guide.
​
From WARC and a coalition that includes @analyticpartners, BERA.ai, @prophetconsulting and @system1group .
​
Pre-register your interest in the free-to-access report 👉 DM us 'playbook' for the link

Clawing back lost ‘mind share’ with consumers is expensive.​
​
And since a brand that's top of mind with a shopper at the moment of purchase is *far* more likely to be chosen, marketers need to know that they cut brand spend at their peril.​
​
CMOs, looking to make the case for brand building to your C-suite?
The Multiplier Playbook is your practical guide.
​
From WARC and a coalition that includes @analyticpartners, BERA.ai, @prophetconsulting and @system1group .
​
Pre-register your interest in the free-to-access report 👉 DM us 'playbook' for the link

Our Ad Of The Week comes from @americaneagle, whose campaign with Sydney Sweeney, “Syd For Short”, lands in our top 10% of Test Your Ad Social results.

In an attention-poor, competitive channel, find out how the jeans brand uses celebrity to beat the norm in our exclusive report and write-up.

Click the link in our bio for more.

Our Ad Of The Week comes from Dulux, which hits our maximum Test Your Ad Star-Rating with an ad celebrating the 65th anniversary of the iconic Dulux dog. With storytelling, magical effects and human drama, it’s a showcase in how to make a brand mascot more effective than ever.

Click the link in our bio to find out more in our exclusive report and write-up.