HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf

HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf

HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf

HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf

HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc

HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc
HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc
HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc

HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc

HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc
HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc

HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc
HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking
HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking

HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking

HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking
HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking

HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking
HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking

HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking
HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking

HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking

HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking
last summer in Freiburg for @lavenderrunning
had the chance to capture some of my favorite places I collected during my time there. With a personal letter toa sport I never understood.
Running is more than just …
Some of my favorite frames from my recent project for @lavenderrunning
Running is more than just …
Some of my favorite frames from my recent project for @lavenderrunning
Running is more than just …
Some of my favorite frames from my recent project for @lavenderrunning
Running is more than just …
Some of my favorite frames from my recent project for @lavenderrunning
Noah Atubolu for @lexware Tell Your Story — a mini-documentary about his story, friendship, football and the place they grew up.
This project would not have been possible without the amazing team at Lexware and the help and support of Noah and his friends.
@noahatubolu @jones_yb @joshuaclottey_
Noah Atubolu for @lexware Tell Your Story — a mini-documentary about his story, friendship, football and the place they grew up.
This project would not have been possible without the amazing team at Lexware and the help and support of Noah and his friends.
@noahatubolu @jones_yb @joshuaclottey_
Noah Atubolu for @lexware Tell Your Story — a mini-documentary about his story, friendship, football and the place they grew up.
This project would not have been possible without the amazing team at Lexware and the help and support of Noah and his friends.
@noahatubolu @jones_yb @joshuaclottey_
Noah Atubolu for @lexware Tell Your Story — a mini-documentary about his story, friendship, football and the place they grew up.
This project would not have been possible without the amazing team at Lexware and the help and support of Noah and his friends.
@noahatubolu @jones_yb @joshuaclottey_
Noah Atubolu for @lexware Tell Your Story — a mini-documentary about his story, friendship, football and the place they grew up.
This project would not have been possible without the amazing team at Lexware and the help and support of Noah and his friends.
@noahatubolu @jones_yb @joshuaclottey_
Noah Atubolu for @lexware Tell Your Story — a mini-documentary about his story, friendship, football and the place they grew up.
This project would not have been possible without the amazing team at Lexware and the help and support of Noah and his friends.
@noahatubolu @jones_yb @joshuaclottey_
Noah Atubolu for @lexware Tell Your Story — a mini-documentary about his story, friendship, football and the place they grew up.
This project would not have been possible without the amazing team at Lexware and the help and support of Noah and his friends.
@noahatubolu @jones_yb @joshuaclottey_
Noah Atubolu for @lexware Tell Your Story — a mini-documentary about his story, friendship, football and the place they grew up.
This project would not have been possible without the amazing team at Lexware and the help and support of Noah and his friends.
@noahatubolu @jones_yb @joshuaclottey_
Really happy with the results of this shoot for @lexware and @sc_freiburg_frauen
Client: @lexware @sc_freiburg_frauen
Director: 🙋
DP: @noah.boehm
Producer: @fabius_kn
Gaffer: @philipschwanke
Best Boy: @robin.knuettel
Runner: @gruber.micha
Sound: @79pa79
Equipment support: @studiocnp @kltrental
Really happy with the results of this shoot for @lexware and @sc_freiburg_frauen
Client: @lexware @sc_freiburg_frauen
Director: 🙋
DP: @noah.boehm
Producer: @fabius_kn
Gaffer: @philipschwanke
Best Boy: @robin.knuettel
Runner: @gruber.micha
Sound: @79pa79
Equipment support: @studiocnp @kltrental
Really happy with the results of this shoot for @lexware and @sc_freiburg_frauen
Client: @lexware @sc_freiburg_frauen
Director: 🙋
DP: @noah.boehm
Producer: @fabius_kn
Gaffer: @philipschwanke
Best Boy: @robin.knuettel
Runner: @gruber.micha
Sound: @79pa79
Equipment support: @studiocnp @kltrental
Really happy with the results of this shoot for @lexware and @sc_freiburg_frauen
Client: @lexware @sc_freiburg_frauen
Director: 🙋
DP: @noah.boehm
Producer: @fabius_kn
Gaffer: @philipschwanke
Best Boy: @robin.knuettel
Runner: @gruber.micha
Sound: @79pa79
Equipment support: @studiocnp @kltrental
Really happy with the results of this shoot for @lexware and @sc_freiburg_frauen
Client: @lexware @sc_freiburg_frauen
Director: 🙋
DP: @noah.boehm
Producer: @fabius_kn
Gaffer: @philipschwanke
Best Boy: @robin.knuettel
Runner: @gruber.micha
Sound: @79pa79
Equipment support: @studiocnp @kltrental
Really happy with the results of this shoot for @lexware and @sc_freiburg_frauen
Client: @lexware @sc_freiburg_frauen
Director: 🙋
DP: @noah.boehm
Producer: @fabius_kn
Gaffer: @philipschwanke
Best Boy: @robin.knuettel
Runner: @gruber.micha
Sound: @79pa79
Equipment support: @studiocnp @kltrental
Really happy with the results of this shoot for @lexware and @sc_freiburg_frauen
Client: @lexware @sc_freiburg_frauen
Director: 🙋
DP: @noah.boehm
Producer: @fabius_kn
Gaffer: @philipschwanke
Best Boy: @robin.knuettel
Runner: @gruber.micha
Sound: @79pa79
Equipment support: @studiocnp @kltrental
A Collection of Summer Memories from Freiburg for the launch of @freiburgerbierle
Thanks to everyone who trusted and supported us with this project!
Talent: @afrodance_freiburg @yoyd7 @marjxna @chiara.saacke @klinktheodor @janne_v.hoffmann & friends, Mira & Lina, Karim & David, Leos Friends & Family
Client: @freiburgerbierle @leonardsporleder
Director: 🙋
Producer: @fabius_kn
DP: @noah.boehm
AC: @robin.knuettel
Music: @quirinbrunhuber
Special thanks to @studiocnp for the great equipment support as well as STUDIO L’Equipe for the 16mm film support with @kodak_shootfilm
Some of my favorite scenes from the recent project with Kestenholz. The first scene always reminds me of when I was a little kid and once had a friend of my father who took me on a little drive in her Porsche Boxster Cabriolet. I still don't know where my obsession for Porsches came from as a child, but I always wanted to have one when I was young. Because I was so excited, I forgot to tell my mom, which caused me a lot of trouble later. But in that moment, none of that mattered.
Some of my favorite scenes from the recent project with Kestenholz. The first scene always reminds me of when I was a little kid and once had a friend of my father who took me on a little drive in her Porsche Boxster Cabriolet. I still don't know where my obsession for Porsches came from as a child, but I always wanted to have one when I was young. Because I was so excited, I forgot to tell my mom, which caused me a lot of trouble later. But in that moment, none of that mattered.
Some of my favorite scenes from the recent project with Kestenholz. The first scene always reminds me of when I was a little kid and once had a friend of my father who took me on a little drive in her Porsche Boxster Cabriolet. I still don't know where my obsession for Porsches came from as a child, but I always wanted to have one when I was young. Because I was so excited, I forgot to tell my mom, which caused me a lot of trouble later. But in that moment, none of that mattered.
Some of my favorite scenes from the recent project with Kestenholz. The first scene always reminds me of when I was a little kid and once had a friend of my father who took me on a little drive in her Porsche Boxster Cabriolet. I still don't know where my obsession for Porsches came from as a child, but I always wanted to have one when I was young. Because I was so excited, I forgot to tell my mom, which caused me a lot of trouble later. But in that moment, none of that mattered.
Teaser for my project with @filawi_s. Filmon Teklebrhan is a professional runner from Germany. Segum is his nickname from Shambuko a small town in Eritrea and stands for „Go ahead, look ahead“. This is his story.
Work in progress.
@pulzimrieselfeld @lac_freiburg @asicsfrontrunner
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