HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf

HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf

HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf

HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf

HERD — @nike x @berlinbraves
🎥: Hard to Track
To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer.
As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot.
Luckily, we didn’t really have to fake that part.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP: @larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@joeyelgersma
@acidfinky
axel_kenf
@goldie_909
@vincenzking
@meryemsrc
@mondddell
@paulteravest
@cosmoo.cc
@juju__kim
@marirennt
@phil_sumpf
HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc

HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc
HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc
HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc

HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc

HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc
HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc

HERD — @nike x @berlinbraves
🎥: TV Doc (Part 1 & 2)
With this asset we bridged from the Curiosity phase into Belonging.
In the rollout we split it into two clips.
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time.
Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose.
Credits:
Creative Director: @robertobrundo @whoisdrdrew
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
Set Design: @lucaelliz
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Cast:
@goldie_909
@vincenzking
@jeffrey.theone
@juju__kim
@__cashew__
@__musyyy__
@cosmoo.cc
HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking
HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking

HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking

HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking
HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking

HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking
HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking

HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking
HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking

HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking

HERD — Nike x Berlin Braves.
🎥: First Encounter
For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal.
We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline.
Because you don’t put all your money on one horse… or zebra.
As this was the first asset of the campaign, we wanted to keep it a bit mysterious.
We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it.
Credits:
Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs )
Director: @severin.wer
Executive: @joeyelgersma
Producer:@madlen_teresa
DOP:@larsbrinkmann_
1st AC: @pauloskarfuchs
Gaffer: @zilvinas.garnelis
Best Boy: @rohov.kost
BTS: @oklaurin
Styling: @niclasptz @xaverstegmayer
HMU: @nappychild
VHS: @kim0slice
Edit: @tenshi030
Sound Design: @rromance.eu
Rent: @raw.light.rent @seeyourent
Location: @mitteleuropa_berlin
Cast:@_aishayasmin_
Runner:
axel_kenf
@herby_the_herbsen
@clarexu__
@goldie_909
@marirennt
@vincenzking
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