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The new Rolling Stone logo.
(Trust me, I can’t believe we got this project either!)
Few magazines have a visual presence as iconic as Rolling Stone’s—outlandish, ornate, and memorable. Working with Type Network, I got to create my own spin on the three previous iterations—each fantastic in its own way—all designed by the unparalleled Jim Parkinson.
Anticipating the wide range of ways the logo would be used, I designed not just one logo, but a suite of them. The system launched today at rollingstone.com and will appear soon on the cover of the magazine, too.
Read the case study at the link in our bio to see the whole system, and get a little history lesson too.
Thanks to @rollingstone’s CD @joe_hutchinson, CEO @guswenner, and EIC @noahshachtman for entrusting us with their iconic brand. And to @rogerdavidblack / @typenetwork for inviting me onto this journey.
🔗 in bio!
#rollingstone #magazinedesign #customlettering #identitydesign #branddesign #brandidentity #corporateidentity #logotype #logodesign #rocknroll #magazine #brandingdesign #typography #typedesign
The new Rolling Stone logo.
(Trust me, I can’t believe we got this project either!)
Few magazines have a visual presence as iconic as Rolling Stone’s—outlandish, ornate, and memorable. Working with Type Network, I got to create my own spin on the three previous iterations—each fantastic in its own way—all designed by the unparalleled Jim Parkinson.
Anticipating the wide range of ways the logo would be used, I designed not just one logo, but a suite of them. The system launched today at rollingstone.com and will appear soon on the cover of the magazine, too.
Read the case study at the link in our bio to see the whole system, and get a little history lesson too.
Thanks to @rollingstone’s CD @joe_hutchinson, CEO @guswenner, and EIC @noahshachtman for entrusting us with their iconic brand. And to @rogerdavidblack / @typenetwork for inviting me onto this journey.
🔗 in bio!
#rollingstone #magazinedesign #customlettering #identitydesign #branddesign #brandidentity #corporateidentity #logotype #logodesign #rocknroll #magazine #brandingdesign #typography #typedesign
The new Rolling Stone logo.
(Trust me, I can’t believe we got this project either!)
Few magazines have a visual presence as iconic as Rolling Stone’s—outlandish, ornate, and memorable. Working with Type Network, I got to create my own spin on the three previous iterations—each fantastic in its own way—all designed by the unparalleled Jim Parkinson.
Anticipating the wide range of ways the logo would be used, I designed not just one logo, but a suite of them. The system launched today at rollingstone.com and will appear soon on the cover of the magazine, too.
Read the case study at the link in our bio to see the whole system, and get a little history lesson too.
Thanks to @rollingstone’s CD @joe_hutchinson, CEO @guswenner, and EIC @noahshachtman for entrusting us with their iconic brand. And to @rogerdavidblack / @typenetwork for inviting me onto this journey.
🔗 in bio!
#rollingstone #magazinedesign #customlettering #identitydesign #branddesign #brandidentity #corporateidentity #logotype #logodesign #rocknroll #magazine #brandingdesign #typography #typedesign
The new Rolling Stone logo.
(Trust me, I can’t believe we got this project either!)
Few magazines have a visual presence as iconic as Rolling Stone’s—outlandish, ornate, and memorable. Working with Type Network, I got to create my own spin on the three previous iterations—each fantastic in its own way—all designed by the unparalleled Jim Parkinson.
Anticipating the wide range of ways the logo would be used, I designed not just one logo, but a suite of them. The system launched today at rollingstone.com and will appear soon on the cover of the magazine, too.
Read the case study at the link in our bio to see the whole system, and get a little history lesson too.
Thanks to @rollingstone’s CD @joe_hutchinson, CEO @guswenner, and EIC @noahshachtman for entrusting us with their iconic brand. And to @rogerdavidblack / @typenetwork for inviting me onto this journey.
🔗 in bio!
#rollingstone #magazinedesign #customlettering #identitydesign #branddesign #brandidentity #corporateidentity #logotype #logodesign #rocknroll #magazine #brandingdesign #typography #typedesign
The new Rolling Stone logo.
(Trust me, I can’t believe we got this project either!)
Few magazines have a visual presence as iconic as Rolling Stone’s—outlandish, ornate, and memorable. Working with Type Network, I got to create my own spin on the three previous iterations—each fantastic in its own way—all designed by the unparalleled Jim Parkinson.
Anticipating the wide range of ways the logo would be used, I designed not just one logo, but a suite of them. The system launched today at rollingstone.com and will appear soon on the cover of the magazine, too.
Read the case study at the link in our bio to see the whole system, and get a little history lesson too.
Thanks to @rollingstone’s CD @joe_hutchinson, CEO @guswenner, and EIC @noahshachtman for entrusting us with their iconic brand. And to @rogerdavidblack / @typenetwork for inviting me onto this journey.
🔗 in bio!
#rollingstone #magazinedesign #customlettering #identitydesign #branddesign #brandidentity #corporateidentity #logotype #logodesign #rocknroll #magazine #brandingdesign #typography #typedesign
The new Rolling Stone logo.
(Trust me, I can’t believe we got this project either!)
Few magazines have a visual presence as iconic as Rolling Stone’s—outlandish, ornate, and memorable. Working with Type Network, I got to create my own spin on the three previous iterations—each fantastic in its own way—all designed by the unparalleled Jim Parkinson.
Anticipating the wide range of ways the logo would be used, I designed not just one logo, but a suite of them. The system launched today at rollingstone.com and will appear soon on the cover of the magazine, too.
Read the case study at the link in our bio to see the whole system, and get a little history lesson too.
Thanks to @rollingstone’s CD @joe_hutchinson, CEO @guswenner, and EIC @noahshachtman for entrusting us with their iconic brand. And to @rogerdavidblack / @typenetwork for inviting me onto this journey.
🔗 in bio!
#rollingstone #magazinedesign #customlettering #identitydesign #branddesign #brandidentity #corporateidentity #logotype #logodesign #rocknroll #magazine #brandingdesign #typography #typedesign
Hello! It’s re-introduction time! I’m Jesse, half of XYZ Type. I designed several of the typefaces that we sell: Aglet, Study, and Export. I’m currently finishing up Escalator, Elevator, and Cedar. I also worked on Cortado and Polymode with Ben, my business partner. In addition to developing fonts for retail sale, I design a lot of custom typefaces and logotype lettering for clients, mostly branding agencies.
I co-founded the @coopertype program in 2010, then taught there for its first four years. And before that, I got my start in the early ’00s working with @hoeflerco and Font Bureau.
After living in Brooklyn for half of my life, two years ago I moved 90 minutes up the river to Beacon, New York. I’ve discovered a new love for hiking and a much quieter life than I had in NYC. But I still like seeing people—let me know if you’re in town!
Portrait by @cydney_cherepak_art
Photo by @caitlin_keegan
#TypeDesigner #TypeDesign #TypefaceDesign #typeface #typography
Hello! It’s re-introduction time! I’m Jesse, half of XYZ Type. I designed several of the typefaces that we sell: Aglet, Study, and Export. I’m currently finishing up Escalator, Elevator, and Cedar. I also worked on Cortado and Polymode with Ben, my business partner. In addition to developing fonts for retail sale, I design a lot of custom typefaces and logotype lettering for clients, mostly branding agencies.
I co-founded the @coopertype program in 2010, then taught there for its first four years. And before that, I got my start in the early ’00s working with @hoeflerco and Font Bureau.
After living in Brooklyn for half of my life, two years ago I moved 90 minutes up the river to Beacon, New York. I’ve discovered a new love for hiking and a much quieter life than I had in NYC. But I still like seeing people—let me know if you’re in town!
Portrait by @cydney_cherepak_art
Photo by @caitlin_keegan
#TypeDesigner #TypeDesign #TypefaceDesign #typeface #typography
Tomorrow at 11am in San Diego, XYZ Type partner Jesse Ragan will give a free talk at UCSD, open to the public. “What is Realness?” will discuss XYZ’s collaboration with @polymodestudio on developing Polymode Sans and their recently-published book, Identity Is Variable. Hope to see you there!
May 12, 2026, 11:00 am
University of California San Diego
Design and Innovation Building
Second Floor Room 208
9510 Innovation Ln
La Jolla, CA 92093
@ucsdvisarts @ucsandiego
Lecture this Wednesday at UCLA! Silas Munro (@siborg81) of @polymodestudio will present with Ben Kiel (@ben_kiel) and Jesse Ragan (@seriousletterforms) of XYZ Type about their collaboration to bring notions of expansive identity into typographic form, as well as their newly published book Identity Is Variable. Hope to see you there!
Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.
Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.
Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.
Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.
Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.
Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.
Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.
Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.
🔥 EVENT ALERT🔥
Polymode and XYZ Type: Identity Is Variable
Polymode's Brian Johnson and XYZ Type's Jesse Ragan are launching two new projects, Polymode Sans, a variable typeface, and Identity Is Variable, a book exploring type through 15 diverse perspectives.
Then the real conversation begins: a discussion on culture, identity, and typography with nicole killian(@saucyunicorn ), David Jon Walker (@davidjonwalker), and more.
📍 Museum of Arts and Design
📅 Thursday, April 23
Tap the link in bio.
Tomorrow! Live in person, in my hometown of Greensboro, NC! @modernjss and I will talk about working together on the typeface Polymode Sans. Hosted by @aigatriadnc—full details below.
What Is Real?
📆 Wednesday, July 12
🎤 5:30pm: lecture at @transformgso
🍻 7:00pm: gather at @southendbrewing
Can a single typeface express diverse viewpoints through its own functionality? Partners from two design studios, @polymodestudio and @xyz_type, discuss their collaboration to bring notions of expansive personal identity into typographic form. The unexpected road to their typeface Polymode Sans began by viewing a historical type revival through a queer lens, and led them to harness variable font technology as a form of cultural code-switching.
Animation by @egg.g.s
I’m always interested hear what @arminvit (of the blog Brand New/@ucllc) has to say about our work, even if I don’t agree. He gave some astute criticism about our work for @interbrand on the @casey’s identity: “While the wordmark is really nice, very well executed by Jesse Ragan, and subtly-yet-cleverly tied to the vane, there is something a little off about such a free-flowing wordmark confined inside the barn shape.” Personally, I like the contrast between the two—especially as it plays out across the design system. What do you think?
See our case study at the link in our bio.
🖼🎞: Interbrand
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign
I’m always interested hear what @arminvit (of the blog Brand New/@ucllc) has to say about our work, even if I don’t agree. He gave some astute criticism about our work for @interbrand on the @casey’s identity: “While the wordmark is really nice, very well executed by Jesse Ragan, and subtly-yet-cleverly tied to the vane, there is something a little off about such a free-flowing wordmark confined inside the barn shape.” Personally, I like the contrast between the two—especially as it plays out across the design system. What do you think?
See our case study at the link in our bio.
🖼🎞: Interbrand
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign
I’m always interested hear what @arminvit (of the blog Brand New/@ucllc) has to say about our work, even if I don’t agree. He gave some astute criticism about our work for @interbrand on the @casey’s identity: “While the wordmark is really nice, very well executed by Jesse Ragan, and subtly-yet-cleverly tied to the vane, there is something a little off about such a free-flowing wordmark confined inside the barn shape.” Personally, I like the contrast between the two—especially as it plays out across the design system. What do you think?
See our case study at the link in our bio.
🖼🎞: Interbrand
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign
I’m always interested hear what @arminvit (of the blog Brand New/@ucllc) has to say about our work, even if I don’t agree. He gave some astute criticism about our work for @interbrand on the @casey’s identity: “While the wordmark is really nice, very well executed by Jesse Ragan, and subtly-yet-cleverly tied to the vane, there is something a little off about such a free-flowing wordmark confined inside the barn shape.” Personally, I like the contrast between the two—especially as it plays out across the design system. What do you think?
See our case study at the link in our bio.
🖼🎞: Interbrand
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign
I’m always interested hear what @arminvit (of the blog Brand New/@ucllc) has to say about our work, even if I don’t agree. He gave some astute criticism about our work for @interbrand on the @casey’s identity: “While the wordmark is really nice, very well executed by Jesse Ragan, and subtly-yet-cleverly tied to the vane, there is something a little off about such a free-flowing wordmark confined inside the barn shape.” Personally, I like the contrast between the two—especially as it plays out across the design system. What do you think?
See our case study at the link in our bio.
🖼🎞: Interbrand
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign
In what may be our largest lettering application to date, I designed a custom “End Zone optical size” for the Dartmouth Athletics logotype that perfectly fits the dimensions of the grass end zones at @dartmouthcollege Memorial Field. It’s not often that our work is sized up to ten yards tall and is visible from outer space!
See more in our case study, link in bio.
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege
In what may be our largest lettering application to date, I designed a custom “End Zone optical size” for the Dartmouth Athletics logotype that perfectly fits the dimensions of the grass end zones at @dartmouthcollege Memorial Field. It’s not often that our work is sized up to ten yards tall and is visible from outer space!
See more in our case study, link in bio.
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege
In what may be our largest lettering application to date, I designed a custom “End Zone optical size” for the Dartmouth Athletics logotype that perfectly fits the dimensions of the grass end zones at @dartmouthcollege Memorial Field. It’s not often that our work is sized up to ten yards tall and is visible from outer space!
See more in our case study, link in bio.
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege
Dartmouth Athletics needed a visual vocabulary distinct from the institutional side of @dartmouthcollege, and @championsdesign asked me to draw a logotype for them as part of their extensive identity system.
Using a vintage jersey as inspiration for the lettering, I created a strong, authoritative logotype in an established collegiate vernacular, yet drawn from Dartmouth’s unique history.
In the end, we made several variations of the lettering, as well as a treatment of “BIG GREEN”—the name for the varsity and club athletic teams at the university.
See more in our case study, link in bio.
🖼: Dartmouth College
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege
Dartmouth Athletics needed a visual vocabulary distinct from the institutional side of @dartmouthcollege, and @championsdesign asked me to draw a logotype for them as part of their extensive identity system.
Using a vintage jersey as inspiration for the lettering, I created a strong, authoritative logotype in an established collegiate vernacular, yet drawn from Dartmouth’s unique history.
In the end, we made several variations of the lettering, as well as a treatment of “BIG GREEN”—the name for the varsity and club athletic teams at the university.
See more in our case study, link in bio.
🖼: Dartmouth College
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege
Dartmouth Athletics needed a visual vocabulary distinct from the institutional side of @dartmouthcollege, and @championsdesign asked me to draw a logotype for them as part of their extensive identity system.
Using a vintage jersey as inspiration for the lettering, I created a strong, authoritative logotype in an established collegiate vernacular, yet drawn from Dartmouth’s unique history.
In the end, we made several variations of the lettering, as well as a treatment of “BIG GREEN”—the name for the varsity and club athletic teams at the university.
See more in our case study, link in bio.
🖼: Dartmouth College
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege
Dartmouth Athletics needed a visual vocabulary distinct from the institutional side of @dartmouthcollege, and @championsdesign asked me to draw a logotype for them as part of their extensive identity system.
Using a vintage jersey as inspiration for the lettering, I created a strong, authoritative logotype in an established collegiate vernacular, yet drawn from Dartmouth’s unique history.
In the end, we made several variations of the lettering, as well as a treatment of “BIG GREEN”—the name for the varsity and club athletic teams at the university.
See more in our case study, link in bio.
🖼: Dartmouth College
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege
Shamelessly sharing some choice quotes about our collaboration with @championsdesign on the @carnegiehall monogram:
“This new monogram becomes a digital component that’s so key to how Carnegie Hall is able to communicate across social media and even more informal circumstances, such as merchandise.”
–Sara Villagio (@sara.villagio), chief marketing officer, Carnegie Hall
“Now, the CH that was once on a steel beam is a CH that is the Twitter icon, which is meaningful because the history of the place is meaningful to the experience.”
–Jennifer Kinon, Champions Design
“Jesse’s like an extension of our design team … and he’s such a scholar when it comes to type design and typography.”
–Bobby Martin (@bobbycmartin), Champions Design
Images: Champions Design & Carnegie Hall
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #CarnegieHall
Shamelessly sharing some choice quotes about our collaboration with @championsdesign on the @carnegiehall monogram:
“This new monogram becomes a digital component that’s so key to how Carnegie Hall is able to communicate across social media and even more informal circumstances, such as merchandise.”
–Sara Villagio (@sara.villagio), chief marketing officer, Carnegie Hall
“Now, the CH that was once on a steel beam is a CH that is the Twitter icon, which is meaningful because the history of the place is meaningful to the experience.”
–Jennifer Kinon, Champions Design
“Jesse’s like an extension of our design team … and he’s such a scholar when it comes to type design and typography.”
–Bobby Martin (@bobbycmartin), Champions Design
Images: Champions Design & Carnegie Hall
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #CarnegieHall
Shamelessly sharing some choice quotes about our collaboration with @championsdesign on the @carnegiehall monogram:
“This new monogram becomes a digital component that’s so key to how Carnegie Hall is able to communicate across social media and even more informal circumstances, such as merchandise.”
–Sara Villagio (@sara.villagio), chief marketing officer, Carnegie Hall
“Now, the CH that was once on a steel beam is a CH that is the Twitter icon, which is meaningful because the history of the place is meaningful to the experience.”
–Jennifer Kinon, Champions Design
“Jesse’s like an extension of our design team … and he’s such a scholar when it comes to type design and typography.”
–Bobby Martin (@bobbycmartin), Champions Design
Images: Champions Design & Carnegie Hall
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #CarnegieHall
Shamelessly sharing some choice quotes about our collaboration with @championsdesign on the @carnegiehall monogram:
“This new monogram becomes a digital component that’s so key to how Carnegie Hall is able to communicate across social media and even more informal circumstances, such as merchandise.”
–Sara Villagio (@sara.villagio), chief marketing officer, Carnegie Hall
“Now, the CH that was once on a steel beam is a CH that is the Twitter icon, which is meaningful because the history of the place is meaningful to the experience.”
–Jennifer Kinon, Champions Design
“Jesse’s like an extension of our design team … and he’s such a scholar when it comes to type design and typography.”
–Bobby Martin (@bobbycmartin), Champions Design
Images: Champions Design & Carnegie Hall
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #CarnegieHall
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