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Being one of six @wiseaccount customers featured on their stock exchange listing campaign earlier this week was not an item on our life Bingo card but one we were happy to mark as ✅.

Thank you @wisebrandcreative for giving us a call! And thank you @sofianegeon for capturing the excitement we were not able to join live.
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#Campaign #lifesurprise #timessquare #highlight

🫣 May 2 – May 14, 2026 / Providing insight into what happens in our office any given week — outside of the day-to-day given tasks — for our various projects.
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#Fridayupdate

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

2025 Brand New Conference | Pittsburgh
🫟 Branding Materials
—
The moment we started negotiating with the venue we knew steel was in our future if we moved forward. Few cities have such a strong iconic legacy attached to it as Pittsburgh — also known as the “City of Bridges” — does with steel. As we researched options on how to incorporate steel (as plates or sliced up I-Beams) we stumbled upon a trove of scrumptious typographic inspirations that deeply inspired our choices moving forward.
 
We worked with @ordertypefoundry to create a stencil version of Stringer in a way that allowed us to use different sizes with equal 👁️ weights — so glad they were up for the challenge that allowed us to create a variety of logos inspired by bridges and steel structures that we then incorporated to the many materials. Especially challenging for the stage set (see Tuesday’s post for pictures) but 💕 to work with.
 
And while the more obvious color palette would have incorporated ⚫️ and 🟡 we could see how it would clash with the venue when every inch is covered in red, gold, cream, crystals, rugs, patterns… you name it. So, honoring the other element we had initially considered incorporating which was ketchup — Heinz is headquartered in Pittsburgh — we chose to use the venue’s color scheme for our identity.
 
While we tried to work with a local steel company, the distance and the shipping costs quickly had us retracting and working with someone closer to us who created all the plates with die cuts with a massive laser that we were all googly-eyed for. We used these for the program which had 2 extra things going for it: one, gold ink; and two, the heavy use of red that gave us an accidental colorful fore-edge. And for the name badges that once again featured seamless lanyards and a DIY assembly.
 
The tote bags where a bit more fun in that we added a custom selection of cut-out B/N/C metal plates available in 3 sizes and the use of magnets to customize each bag. It was tricky to manage having magnets and steel everywhere and we provided some tools to do so, and everyone took the “magnet panic” moments of snapping with grace and laughter — at least as far as we could tell!

🫣 April 25 – May 1, 2026 / Providing insight into what happens in our office any given week — outside of the day-to-day given tasks — for our various projects.
—
#Fridayupdate

Having a dedicated space for production is AWESOME, no denials there. But with space and deadlines chaos is inevitable and every now and then we need to do more than just pack a conference and put it away. We need to recover the space and thus our sanity! #Eventproduction #conferences #workshop

Back when we were in school, or starting out as junior designers, the last thing we ever imagined doing was driving a moving truck to multiple cities whilst hosting conferences.

A good example of the many low brow mundane tasks that are indispensable for a unique experience at each conference. It is the sum of all the parts that makes each event uniquelyours and independently memorable.

An extra update on this Monday morning taken from our Brand New weekly newsletter:

“The big story of the week wasn’t a project but the unfortunate case that our server was hacked on Thursday and issues remained on Friday, affecting mostly how all of our domain behaved and appeared on mobile devices as the desktop versions were working perfectly fine. Then, we had a huge 🌧️ on Thursday and a good amount of water poured into our workshop. And last night we had 50 – 60mph 💨 plus sideways rain that knocked down a tree that then made a power box explode right behind our house and it sparked so bad a tree branch caught 🔥 but it was so cold and wet that it didn’t last long.

Naturally we lost power and are operating with a generator this morning. Sharing this just so that I have the excuse to say: When it rains, it pours, amirite?”

PS. Listen to our dogs sound the alarm on the situation…

#whenitrainsitpours☔️

At the end of the year we add the speakers from all three conferences (@inhouseinfocus @firstrounduc and @bnconf) and review various data points reached. Here is a peek into where we stand at the end of 2025.
_
#Conference #speakers #onceperconference #emergingtalent #newvoices

Here it is! The final FULL speaker line-up for the BDF2025 PLAY Conference – happening on Fri 13th June at the beautiful Birmingham Town Hall. Joining the already announced are these party people:

❗️Armin Vit & Bryony Gomez-Palacio (@arminvit @bryonygp who together run @ucllc @brandnewbyucllc @bnconf @firstrounduc and @thefollowupbyuc)

❗️Kelli Anderson (@kellianderson)

❗️Merlin Crossingham (@ernyberny of the mighty @aardmananimations)

What a stacked line up. We could not be more excited for you to hear from all our wonderful speakers! Tickets are available at BDF.EVENTS (and we’ll be announcing all our workshops for Thurs 12th soon) Book in early and tell a friend… Group discounts available 🙂

Your full Conf line-up is:
Armin Vit & Bryony Gomez-Palacio
Chris Clarke of The Guardian
Javier Jaén
Kelli Anderson
Liza Enebeis of Studio Dumbar
Malika Favre & George Wu
Merlin Crossingham of Aardman
Pali Palavathanan & Anoushka Rodda of TEMPLO

Huge thanks to all our sponsors and partners who made BDF possible — this year main sponsors include @blochotels @clarkeprint @mybcu @mccanncentral @rbhcreativeagency @agvc_ltd & @gfsmithpapers 💕

See you at @bdf_gather in a couple of weeks, then the big one, in June! 🌞

Speakers, details, early-bird registration, and more are all now live for In-house In-focus In-person In 2025 in Dallas, TX, on March 27 & 28.

💛🖤
Register at
inhouseinfocusinperson.com

Illustration by @guilherme_damatta

Speakers, details, early-bird registration, and more are all now live for In-house In-focus In-person In 2025 in Dallas, TX, on March 27 & 28.

💛🖤
Register at
inhouseinfocusinperson.com

Illustration by @guilherme_damatta

We are launching a NEW conference!

Very excited (and equally intimidated) to announce a new 2-day conference specifically for in-house teams.

In-house In-focus In-person in 2025 will take place on March 27 – 28 in Dallas, TX, at the slick Winspear Opera House in the downtown Arts District. We have a special introductory price through May 12 before we move into pre-sale prices. More info at the link in bio.

We are launching a NEW conference!

Very excited (and equally intimidated) to announce a new 2-day conference specifically for in-house teams.

In-house In-focus In-person in 2025 will take place on March 27 – 28 in Dallas, TX, at the slick Winspear Opera House in the downtown Arts District. We have a special introductory price through May 12 before we move into pre-sale prices. More info at the link in bio.

We are launching a NEW conference!

Very excited (and equally intimidated) to announce a new 2-day conference specifically for in-house teams.

In-house In-focus In-person in 2025 will take place on March 27 – 28 in Dallas, TX, at the slick Winspear Opera House in the downtown Arts District. We have a special introductory price through May 12 before we move into pre-sale prices. More info at the link in bio.

We are launching a NEW conference!

Very excited (and equally intimidated) to announce a new 2-day conference specifically for in-house teams.

In-house In-focus In-person in 2025 will take place on March 27 – 28 in Dallas, TX, at the slick Winspear Opera House in the downtown Arts District. We have a special introductory price through May 12 before we move into pre-sale prices. More info at the link in bio.

After a whirlwind tour in 2022 for @firstrounduc, we are keeping things simple for 2023 with only two events*: Denver, CO, on May 5 and Toronto, ON, on October 6. Registration for both in-person and remote access is now available as pre-sale with the most affordable prices possible before we announce speakers in early February for Denver and in early June for Toronto. At that time, registration will go into early-bird pricing.