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Two-division @UFC Champion. One division left.

My brother @Alexpoatanpereira is going somewhere no fighter has ever gone.

But before he makes history, it starts the same way it always does. Back to the beginning. Back to the man who had nothing but hunger and will.

That feeling never leaves you.

REMEMBER WHY YOU STARTED

Project Rock | UFC BSR 5 — available now 🔗👆🏽

@alexpoatanpereira wasn’t made for this moment. He built it through blood, sweat, and every rep no one saw.

@alexpoatanpereira wasn’t made for this moment. He built it through blood, sweat, and every rep no one saw.

The story begins long before this.

UFC Double Champion @alexpoatanpereira in the @UFC | BSR 5 — dynamic, responsive, locked in.

Built for every rep from the first session to the walkout.

The story begins long before this.

UFC Double Champion @alexpoatanpereira in the @UFC | BSR 5 — dynamic, responsive, locked in.

Built for every rep from the first session to the walkout.

Before every fight, the room gets loud and the weight of everything you’ve built starts to close in. Somewhere in the middle of all of it — you go back to the beginning. Just you and the reason you started.

Remember why you started.

Before anyone else believed in you, there was just the work and a reason only you understood.

Happy birthday to @therock 👊🏽

Someone who continues to evolve, grow, and push boundaries, always committed to discipline and the process.

Life changes, but the hunger doesn’t.

You set the foundation and remind all of us that the work done in the dark is what builds everything in the light.

Enjoy the cheat meal, it’s earned. 🥞💪🏽

Point of Drew: This game ain’t for everyone

#WrestleMania

In a blink, the years roll on.

We look back and hope we’ve made a positive impact on all those around us, but more importantly ~ a positive impact on ourselves.

Life changes, but the hunger doesn’t.

Remember your why.

Onward.

@projectrock
#RememberYourWhyCollection

Project Rock wasn’t built on wins. It began with a reason, long before there were results or recognition.

The why always matters. Therefore, the work is nonnegotiable.

Remember why you started.

Before it was public, it was personal.

Inspired by our first ever training shoe, black and gold was there when it all started.

It’s back now with the PR 8. One Shoe, All in.

Remember why you started.

This 2017 black and gold colorway was @projectrock’s FIRST EVER training shoe.
Brings me immense gratitude and motivation to continue to deliver the best in training shoes and fitness wear for our ever growing PROJECT ROCK CULTURE.

A lot has changed since 2017, but the hunger hasn’t.

Remember your why.

#ProjectRock
#PR8
#BestInTraining

Between these walls, the noise fades.
Just you.
The focus.
The work.

📹: @austingreto