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principlething
ππ«π’π§ππ’π©π₯π ππ‘π’π§π
MA uplifting models ethically. Our mission is to provide mentorship, foster a strong community focus, and offer valuable educational resources.
Our Stunning @freckledfanatic growing so much! LA here we come. πβ₯οΈ
Images by the amazing @davidurbanke
Our Stunning @freckledfanatic growing so much! LA here we come. πβ₯οΈ
Images by the amazing @davidurbanke
Hi Family! Happy Fashion Month!
Here are some early prep tips!
We will be sharing some tips and resources to keep you going throughout the fashion month S/S 23 season! Keep an eye out!
#fashionweek #nyfw #paris #milan #london #fashionmonth #staymotivated #runway #model #modeling #modellife #explorepage #tips #modelmentor #principlething #health
Best part of it all is mentorship!
Consistencyβ¦ community β¨π₯Ί
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#newpolaroids
#newfacemodels
#scoutmeselect
#ouiscouting
#eliteparis
#unmaskedtalent
#principletalentNairobi
#freshface
#star
#malemodels
#motheragent
These photos remind me of whatβs to come spring time πΈπͺ» @kume.kt you are so stunning in and out ππ½ and canβt wait to shoot you again β¨π«Άπ½
Thank you team β¨
Model @kume.kt w/ @principlething @women360mgmt
Creative direction & photography @createdwithlillian
Makeup @mspowder
Styling @colorsoffatou
Assisting @jazzminecarthon
Studio & lighting @theoluwaseye
Shot on @fujifilmx_us
These photos remind me of whatβs to come spring time πΈπͺ» @kume.kt you are so stunning in and out ππ½ and canβt wait to shoot you again β¨π«Άπ½
Thank you team β¨
Model @kume.kt w/ @principlething @women360mgmt
Creative direction & photography @createdwithlillian
Makeup @mspowder
Styling @colorsoffatou
Assisting @jazzminecarthon
Studio & lighting @theoluwaseye
Shot on @fujifilmx_us
These photos remind me of whatβs to come spring time πΈπͺ» @kume.kt you are so stunning in and out ππ½ and canβt wait to shoot you again β¨π«Άπ½
Thank you team β¨
Model @kume.kt w/ @principlething @women360mgmt
Creative direction & photography @createdwithlillian
Makeup @mspowder
Styling @colorsoffatou
Assisting @jazzminecarthon
Studio & lighting @theoluwaseye
Shot on @fujifilmx_us
These photos remind me of whatβs to come spring time πΈπͺ» @kume.kt you are so stunning in and out ππ½ and canβt wait to shoot you again β¨π«Άπ½
Thank you team β¨
Model @kume.kt w/ @principlething @women360mgmt
Creative direction & photography @createdwithlillian
Makeup @mspowder
Styling @colorsoffatou
Assisting @jazzminecarthon
Studio & lighting @theoluwaseye
Shot on @fujifilmx_us
These photos remind me of whatβs to come spring time πΈπͺ» @kume.kt you are so stunning in and out ππ½ and canβt wait to shoot you again β¨π«Άπ½
Thank you team β¨
Model @kume.kt w/ @principlething @women360mgmt
Creative direction & photography @createdwithlillian
Makeup @mspowder
Styling @colorsoffatou
Assisting @jazzminecarthon
Studio & lighting @theoluwaseye
Shot on @fujifilmx_us
These photos remind me of whatβs to come spring time πΈπͺ» @kume.kt you are so stunning in and out ππ½ and canβt wait to shoot you again β¨π«Άπ½
Thank you team β¨
Model @kume.kt w/ @principlething @women360mgmt
Creative direction & photography @createdwithlillian
Makeup @mspowder
Styling @colorsoffatou
Assisting @jazzminecarthon
Studio & lighting @theoluwaseye
Shot on @fujifilmx_us
These photos remind me of whatβs to come spring time πΈπͺ» @kume.kt you are so stunning in and out ππ½ and canβt wait to shoot you again β¨π«Άπ½
Thank you team β¨
Model @kume.kt w/ @principlething @women360mgmt
Creative direction & photography @createdwithlillian
Makeup @mspowder
Styling @colorsoffatou
Assisting @jazzminecarthon
Studio & lighting @theoluwaseye
Shot on @fujifilmx_us
Noah in his garden π
This shoot was such a fun day, hanging out with Noah and his family in LI - thank you for a beautiful day and all the laughsπ this really showed me how I want tocapture moments of someone in front of my lens. β¨ππ½ letβs create more dope things in 2026 π₯
β¨Talent @noah.wacasey @principlething @dnamodels
Creative direction & styling π₯ @jazzminecarthon
πΈPhotog @createdwithlillian #fujifilm #xt5 shot on @fujifilmx_us
#modelportrait #longisland #mensfashion #malemodel #modelgrocery #scoutme #womenphotographers #dnamodels #principlethingmodels #ptmodels #
Noah in his garden π
This shoot was such a fun day, hanging out with Noah and his family in LI - thank you for a beautiful day and all the laughsπ this really showed me how I want tocapture moments of someone in front of my lens. β¨ππ½ letβs create more dope things in 2026 π₯
β¨Talent @noah.wacasey @principlething @dnamodels
Creative direction & styling π₯ @jazzminecarthon
πΈPhotog @createdwithlillian #fujifilm #xt5 shot on @fujifilmx_us
#modelportrait #longisland #mensfashion #malemodel #modelgrocery #scoutme #womenphotographers #dnamodels #principlethingmodels #ptmodels #
Noah in his garden π
This shoot was such a fun day, hanging out with Noah and his family in LI - thank you for a beautiful day and all the laughsπ this really showed me how I want tocapture moments of someone in front of my lens. β¨ππ½ letβs create more dope things in 2026 π₯
β¨Talent @noah.wacasey @principlething @dnamodels
Creative direction & styling π₯ @jazzminecarthon
πΈPhotog @createdwithlillian #fujifilm #xt5 shot on @fujifilmx_us
#modelportrait #longisland #mensfashion #malemodel #modelgrocery #scoutme #womenphotographers #dnamodels #principlethingmodels #ptmodels #
Noah in his garden π
This shoot was such a fun day, hanging out with Noah and his family in LI - thank you for a beautiful day and all the laughsπ this really showed me how I want tocapture moments of someone in front of my lens. β¨ππ½ letβs create more dope things in 2026 π₯
β¨Talent @noah.wacasey @principlething @dnamodels
Creative direction & styling π₯ @jazzminecarthon
πΈPhotog @createdwithlillian #fujifilm #xt5 shot on @fujifilmx_us
#modelportrait #longisland #mensfashion #malemodel #modelgrocery #scoutme #womenphotographers #dnamodels #principlethingmodels #ptmodels #
Noah in his garden π
This shoot was such a fun day, hanging out with Noah and his family in LI - thank you for a beautiful day and all the laughsπ this really showed me how I want tocapture moments of someone in front of my lens. β¨ππ½ letβs create more dope things in 2026 π₯
β¨Talent @noah.wacasey @principlething @dnamodels
Creative direction & styling π₯ @jazzminecarthon
πΈPhotog @createdwithlillian #fujifilm #xt5 shot on @fujifilmx_us
#modelportrait #longisland #mensfashion #malemodel #modelgrocery #scoutme #womenphotographers #dnamodels #principlethingmodels #ptmodels #
Noah in his garden π
This shoot was such a fun day, hanging out with Noah and his family in LI - thank you for a beautiful day and all the laughsπ this really showed me how I want tocapture moments of someone in front of my lens. β¨ππ½ letβs create more dope things in 2026 π₯
β¨Talent @noah.wacasey @principlething @dnamodels
Creative direction & styling π₯ @jazzminecarthon
πΈPhotog @createdwithlillian #fujifilm #xt5 shot on @fujifilmx_us
#modelportrait #longisland #mensfashion #malemodel #modelgrocery #scoutme #womenphotographers #dnamodels #principlethingmodels #ptmodels #
Noah in his garden π
This shoot was such a fun day, hanging out with Noah and his family in LI - thank you for a beautiful day and all the laughsπ this really showed me how I want tocapture moments of someone in front of my lens. β¨ππ½ letβs create more dope things in 2026 π₯
β¨Talent @noah.wacasey @principlething @dnamodels
Creative direction & styling π₯ @jazzminecarthon
πΈPhotog @createdwithlillian #fujifilm #xt5 shot on @fujifilmx_us
#modelportrait #longisland #mensfashion #malemodel #modelgrocery #scoutme #womenphotographers #dnamodels #principlethingmodels #ptmodels #
Noah in his garden π
This shoot was such a fun day, hanging out with Noah and his family in LI - thank you for a beautiful day and all the laughsπ this really showed me how I want tocapture moments of someone in front of my lens. β¨ππ½ letβs create more dope things in 2026 π₯
β¨Talent @noah.wacasey @principlething @dnamodels
Creative direction & styling π₯ @jazzminecarthon
πΈPhotog @createdwithlillian #fujifilm #xt5 shot on @fujifilmx_us
#modelportrait #longisland #mensfashion #malemodel #modelgrocery #scoutme #womenphotographers #dnamodels #principlethingmodels #ptmodels #
Noah in his garden π
This shoot was such a fun day, hanging out with Noah and his family in LI - thank you for a beautiful day and all the laughsπ this really showed me how I want tocapture moments of someone in front of my lens. β¨ππ½ letβs create more dope things in 2026 π₯
β¨Talent @noah.wacasey @principlething @dnamodels
Creative direction & styling π₯ @jazzminecarthon
πΈPhotog @createdwithlillian #fujifilm #xt5 shot on @fujifilmx_us
#modelportrait #longisland #mensfashion #malemodel #modelgrocery #scoutme #womenphotographers #dnamodels #principlethingmodels #ptmodels #
Noah in his garden π
This shoot was such a fun day, hanging out with Noah and his family in LI - thank you for a beautiful day and all the laughsπ this really showed me how I want tocapture moments of someone in front of my lens. β¨ππ½ letβs create more dope things in 2026 π₯
β¨Talent @noah.wacasey @principlething @dnamodels
Creative direction & styling π₯ @jazzminecarthon
πΈPhotog @createdwithlillian #fujifilm #xt5 shot on @fujifilmx_us
#modelportrait #longisland #mensfashion #malemodel #modelgrocery #scoutme #womenphotographers #dnamodels #principlethingmodels #ptmodels #
Recap of Uproseβs Slow Fashion Day at the Climate Justice Lives Here! Festivalβ
Brought to you by @uprosebrooklyn with @principlething
Lead Event Producer and Host: @jazzminecarthon π«ΆπΎ
Thank you to everyone who made this day possibleβ
Panelists:
@dominiquedrakeford
@bybrowniebrown
@isaiahdorty
@veronicapomee
@nyiesha_mallett
@cameronrussell
@tagle_camille
Designers:
@organicdecline
@tatiana_alexandra_tm
@hsgharlem
Models:
@chantal_mal
@aishasooofly
@chxnia__
@a_free_king
@nikefrancess
lluvia.ekis
@itskalissaalexis
@shawn.irl
@ckkwww
@espadaxox
@mr.ghostface_
@nickegbert
@fadiamonserrath
Sponsors/Collaborators:
@customcolab @fab_scrap
Casting and runway show by @principlething, assisted by @nyamuochgirwath and @kayelitaylor
Mending and repair workshop powered by Sew and Reap Studio @kallmeketch @sewandreapstudio
Cocktails by @cafebalearica and @drinkmisguided
Music by DJ @sunnaay
With special performance by @TainaAsili
Photography by @baba_khid
Videography by @joeymedia.nyc
Cheers to the @eyeampierre, @sunsetjavi, and the amazing UPROSE team for a successful event and for bringing us all together to celebrate sustainability and climate justice in Sunset Park, Brooklyn. It was truly a pleasure π«ΆπΎππ«
β¨ After four long yearsβ¦ weβre live again.
The Principle Thing site has officially relaunched. π§‘
There were so many stops and starts, detours I never saw coming. Times I didnβt think I had it in me to keep going. But the vision never left. It just matured. Deepened. Clarified. And now it returnsβ¦rooted, rested, and ready.
What began as a mother agency for models of color has grown into something far more layered a mentorship-driven ecosystem rooted in education, integrity, community, and protection. We scout new faces, yes β¦but our truest work is walking with both seasoned and aspiring models, local mother agents, and creatives in places where access is scarce and visibility is still a fight.
We build bridges hereβ¦between continents, cultures, and markets. We teach the business side. We revise contracts. We sit with agencies and rewrite what βrepresentationβ means. We host workshops, produce cultural events, and collaborate with nonprofits and local collectives.
This wouldnβt be possible without my tribe (@jazzminecarthon + @lilylightbourn ) our
models, mentors, friends, family, photographers, producers, partners, and everyone in between whoβs held me down these past four years. You poured into this. You held the vision when I got tired. You reminded me why this matters.
Weβre just getting started again.
Come visit the new home: (Bio)
And thank you for being part of this journey.
Huge thank you to @jessicahughee for your patience, care and understanding! Thank you for bringing our vision to life.
With love & principle,
Nya π€
Founder, @principlething
#ModelMentorship #MotherAgency #CreativeDiaspora #PrincipleThing #Act35 #TheRelaunch
β¨ After four long yearsβ¦ weβre live again.
The Principle Thing site has officially relaunched. π§‘
There were so many stops and starts, detours I never saw coming. Times I didnβt think I had it in me to keep going. But the vision never left. It just matured. Deepened. Clarified. And now it returnsβ¦rooted, rested, and ready.
What began as a mother agency for models of color has grown into something far more layered a mentorship-driven ecosystem rooted in education, integrity, community, and protection. We scout new faces, yes β¦but our truest work is walking with both seasoned and aspiring models, local mother agents, and creatives in places where access is scarce and visibility is still a fight.
We build bridges hereβ¦between continents, cultures, and markets. We teach the business side. We revise contracts. We sit with agencies and rewrite what βrepresentationβ means. We host workshops, produce cultural events, and collaborate with nonprofits and local collectives.
This wouldnβt be possible without my tribe (@jazzminecarthon + @lilylightbourn ) our
models, mentors, friends, family, photographers, producers, partners, and everyone in between whoβs held me down these past four years. You poured into this. You held the vision when I got tired. You reminded me why this matters.
Weβre just getting started again.
Come visit the new home: (Bio)
And thank you for being part of this journey.
Huge thank you to @jessicahughee for your patience, care and understanding! Thank you for bringing our vision to life.
With love & principle,
Nya π€
Founder, @principlething
#ModelMentorship #MotherAgency #CreativeDiaspora #PrincipleThing #Act35 #TheRelaunch
Jazzmine Carthon, model, community organizer, and host of Slow Fashion Day at UPROSEβs Climate Justice Lives Here Festival, is inviting YOU π«΅π½ to join us! Climate Justice Lives Here isnβt just an alternative to mainstream Climate Week. Itβs where frontline leaders, artists, and organizers come together to strengthen the relationships we need to face the climate crisis. πCome imagine a fashion future that draws on our ancestral knowledge to sustain people and the planet. πFast fashion is killing our people, our planet, and our future, but something different is possible. Join us for a slow fashion show at 12pm that uplifts labor, creativity, and the Earth! π»
π¨ATTN: MODELSπ¨ WE ARE CASTING RIGHT NOWβ for @uprosebrooklynβs Slow Fashion Day for the Climate Justice Lives Here! Festival!! Join us NOW until 4PM at Uprose, Brooklyn. DM for the address!
When the rains falls
Let it all fall down πͺΌ
styling + design @theobot
@kanopy.nyc
When the rains falls
Let it all fall down πͺΌ
styling + design @theobot
@kanopy.nyc
When the rains falls
Let it all fall down πͺΌ
styling + design @theobot
@kanopy.nyc
When the rains falls
Let it all fall down πͺΌ
styling + design @theobot
@kanopy.nyc
When the rains falls
Let it all fall down πͺΌ
styling + design @theobot
@kanopy.nyc
A-little self love moment with @stellasender | @subtlbeauty ππ«΄πΏ
Creative Director: @s_a_r_a_h_k_i_n_g
Creative Director: @ariellagogol
Producer: @rafatttack
Photographer + Director: @clarazara@minititleltd
Casting: @aaronbakalar
Digital Tech: @timothyrmahoney
Key Hairstylist: @ianjameshair @thewallgroup
Key Makeup Artist: @john_mckay_@frankreps
Wardrobe Stylist: @tessherbert
A-little self love moment with @stellasender | @subtlbeauty ππ«΄πΏ
Creative Director: @s_a_r_a_h_k_i_n_g
Creative Director: @ariellagogol
Producer: @rafatttack
Photographer + Director: @clarazara@minititleltd
Casting: @aaronbakalar
Digital Tech: @timothyrmahoney
Key Hairstylist: @ianjameshair @thewallgroup
Key Makeup Artist: @john_mckay_@frankreps
Wardrobe Stylist: @tessherbert
A-little self love moment with @stellasender | @subtlbeauty ππ«΄πΏ
Creative Director: @s_a_r_a_h_k_i_n_g
Creative Director: @ariellagogol
Producer: @rafatttack
Photographer + Director: @clarazara@minititleltd
Casting: @aaronbakalar
Digital Tech: @timothyrmahoney
Key Hairstylist: @ianjameshair @thewallgroup
Key Makeup Artist: @john_mckay_@frankreps
Wardrobe Stylist: @tessherbert
A-little self love moment with @stellasender | @subtlbeauty ππ«΄πΏ
Creative Director: @s_a_r_a_h_k_i_n_g
Creative Director: @ariellagogol
Producer: @rafatttack
Photographer + Director: @clarazara@minititleltd
Casting: @aaronbakalar
Digital Tech: @timothyrmahoney
Key Hairstylist: @ianjameshair @thewallgroup
Key Makeup Artist: @john_mckay_@frankreps
Wardrobe Stylist: @tessherbert
A-little self love moment with @stellasender | @subtlbeauty ππ«΄πΏ
Creative Director: @s_a_r_a_h_k_i_n_g
Creative Director: @ariellagogol
Producer: @rafatttack
Photographer + Director: @clarazara@minititleltd
Casting: @aaronbakalar
Digital Tech: @timothyrmahoney
Key Hairstylist: @ianjameshair @thewallgroup
Key Makeup Artist: @john_mckay_@frankreps
Wardrobe Stylist: @tessherbert
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