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From Magazine to Memorabilia ⚽️✨

Congratulations to @mkdonsfc on their promotion! To mark MK Dons moving up, we used the power of AR to turn the standard match day programme, designed by Stratos into a living piece of history.

#MKDons #Playbound #Stratos #AugmentedReality #SportsMarketing

PLAYBOUND ™️⁣
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We build experiences you won’t forget…⁣
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Link in bio ⁣
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#augmentedreality⁣
#socialmediamarketing

What an amazing night for Destination Milton Keynes at the Milton Keynes Business Achievement Awards @mk_baa 🎉

We were honoured to win the Design & Creativity award for our AR campaign promoting Milton Keynes, with our partners @stratoscreate and @playbound.studio 🏆

It felt like a really big achievement for such a small team! 💪

Congratulations to all the winners on the night and to our fellow finalists 👏

#MKBAA #miltonkeynes #awards #winners #visitoreconomy

⚽ Community Day at the @mkdonsfc was huge ⚽⁣
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4-1 in front of 23,000 fans and our TikTok filter helped them capture every moment 🤳⁣
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#COYD #EFL #socialmediamarketing #sportsmarketing

⚽ Community Day at the @mkdonsfc was huge ⚽⁣
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4-1 in front of 23,000 fans and our TikTok filter helped them capture every moment 🤳⁣
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#COYD #EFL #socialmediamarketing #sportsmarketing

Absolutely BUZZIN’ to be an @mk_baa 2026 Finalist! 😭🥹

We’re in good company, alongside our client and good friends @destinationmk who are a finalist in the Design & Creativity category for our summer AR campaign created in partnership with @playbound.studio. On top of that (yes there’s more) we’ve been shortlisted for the Innovation & Technology Award, sponsored by @niftyliftworldwide at #MKBAA2026.

We knew meeting our AR expert, Sam Guilmard at the Milton Keynes technology and innovation event, @protospaceuk was meant to be ♥️ and since then we’ve created some next-level AR campaigns together for our clients.

Keep an eye out for more incredible brand experiences from Playbound this year. 🪄👀✨

To all the award finalists, a HUGE congrats and we look forward to chinking some glasses with you on the night.

#MiltonKeynes #Innovation #Technology #Awards

We are thrilled to have been announced as finalists in the Design & Creativity category @mk_baa 👏

For our innovative and slightly quirky campaign last summer, we worked with local creative agency @stratoscreate and augmented reality specialists @playbound.studio to produce nine AR social media videos super-sizing some of Milton Keynes' biggest tourist attractions 😲

The videos included putting a giant rubber duck on @willenlake a huge bowl of ramen into The Hub and we even landed a massive paper dove on the roof of @centremk to highlight @ifmkfest 🦆 🍜 🕊️

All the creatives were aimed at catching the eye of potential visitors, getting them to explore the city further and enhance our visitor economy offer. The campaign reached more than a million impressions!

#miltonkeynes #mk #visitoreconomy #partnerships #MKBAA2026

We are thrilled to have been announced as finalists in the Design & Creativity category @mk_baa 👏

For our innovative and slightly quirky campaign last summer, we worked with local creative agency @stratoscreate and augmented reality specialists @playbound.studio to produce nine AR social media videos super-sizing some of Milton Keynes' biggest tourist attractions 😲

The videos included putting a giant rubber duck on @willenlake a huge bowl of ramen into The Hub and we even landed a massive paper dove on the roof of @centremk to highlight @ifmkfest 🦆 🍜 🕊️

All the creatives were aimed at catching the eye of potential visitors, getting them to explore the city further and enhance our visitor economy offer. The campaign reached more than a million impressions!

#miltonkeynes #mk #visitoreconomy #partnerships #MKBAA2026

We are thrilled to have been announced as finalists in the Design & Creativity category @mk_baa 👏

For our innovative and slightly quirky campaign last summer, we worked with local creative agency @stratoscreate and augmented reality specialists @playbound.studio to produce nine AR social media videos super-sizing some of Milton Keynes' biggest tourist attractions 😲

The videos included putting a giant rubber duck on @willenlake a huge bowl of ramen into The Hub and we even landed a massive paper dove on the roof of @centremk to highlight @ifmkfest 🦆 🍜 🕊️

All the creatives were aimed at catching the eye of potential visitors, getting them to explore the city further and enhance our visitor economy offer. The campaign reached more than a million impressions!

#miltonkeynes #mk #visitoreconomy #partnerships #MKBAA2026

We are thrilled to have been announced as finalists in the Design & Creativity category @mk_baa 👏

For our innovative and slightly quirky campaign last summer, we worked with local creative agency @stratoscreate and augmented reality specialists @playbound.studio to produce nine AR social media videos super-sizing some of Milton Keynes' biggest tourist attractions 😲

The videos included putting a giant rubber duck on @willenlake a huge bowl of ramen into The Hub and we even landed a massive paper dove on the roof of @centremk to highlight @ifmkfest 🦆 🍜 🕊️

All the creatives were aimed at catching the eye of potential visitors, getting them to explore the city further and enhance our visitor economy offer. The campaign reached more than a million impressions!

#miltonkeynes #mk #visitoreconomy #partnerships #MKBAA2026

We turned a beer coaster into an interactive AR experience 🍑🍺⁣
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For the launch of Brewpoint’s new peach-infused lager Bass Drop, we used augmented reality to extend the energy of the launch party beyond the night itself - turning something disposable into something people wanted to keep, share, and show their friends.⁣
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One experience. Multiple touchpoints.⁣
Posters, coasters, cans… even the dance floor.⁣
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AR isn’t about gimmicks anymore - it’s about creating moments people actually remember.⁣
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Curious about what this could look like for your brand? Let’s chat.⁣
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#AR #AugmentedReality #ARMarketing #BrandExperience #experientialmarketing

@utstour comes to London this Friday 🎾⚡️ Will @jackdraper bring it home again? Or will someone else step up for the grand final? 👀

Can you spot what our @tiktok game is missing?... 🤔

...YOU 🫵

Our 'missing assets' game is ready and waiting for your brand.

We've got the AR effects - you bring the vibe 🎛️✨

#Playbound #ARCreator #TikTokEffects #BrandedAR #ARAgency #FilterGame #DigitalPlayground #DigitalMarketing

From gimmick to game changer 🚀⁣
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Augmented Reality (AR) has evolved fast and it’s no longer a novelty. It’s one of the most effective tools for brand storytelling, engagement and conversion.⁣
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We’re offering a free knowledge share session with Sam Guilmard, our digital director, to answer your burning questions:⁣

✨ What is AR?
📍 Where can I use it? (social, web, retail & more)⁣
💡 Why is it becoming essential for modern marketing⁣?
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Curious about AR and how it could work for your brand? Drop us a message - let’s make the impossible, possible.⁣
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#AugmentedReality #ARMarketing #ImmersiveTech #ExperientialMarketing #BrandEngagement #DigitalExperience #CreativeTechnology #FutureOfMarketing #Innovation #MarketingStrategy

Why is Picture This valuable?

📹 Digital Director of @playbound.studio, Sam Guilmard shared his thoughts at our most recent @miltonkeynestechweek edition of Picture This.

#MKTechWeek #Ideas #Event #MiltonKeynes

Lest we forget ❤️

Our digital director, Sam made this filter for Remembrance Sunday.

It took us back to the amazing ceramic poppy installation at the Tower of London by @paulcumminsmbe in 2014.

Being able to visualise 888,246 poppies is a really powerful way to add meaning to those numbers.

In this TikTok filter there are approx. four new poppies every second, that means you'd have to be using the effect for around two and a half days to see 888,246 poppies!