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oldsolellc

Old Sole LLC

Crafting stories through design, movement, and culture to honor the past, inspire the present, and shape the future
🧠 @_drdom04

77
posts
24
followers
405
following

What does it mean to be an Old Sole?

It means walking with the weight of history and the light of vision.
It’s knowing that every step I take is tied to the souls who came before me—
The ones who marched, who built, who dreamed.

It’s honoring the elders, preserving the stories,
finding power in our past to shape the future.

An Old Sole believes in community over clout,
in craftsmanship with intentionality,
and in the rhythm of resilience that moves through our people.

More than just style—we make statements.
Not trends, but testimony.

This ain’t nostalgia.
It’s remembrance with purpose.
It’s legacy stitched into every fiber.
Grounded in something real.

Are you an Old Sole too?

📸: @rakimism

#OldSole #OldSoleLLC #DurkeevilleToTheWorld #TimelessNotTrendy #ModernLegacy #ForTheCulture #OldSoleEnergy


388
66
1 years ago


What does it mean to be an Old Sole?

It means walking with the weight of history and the light of vision.
It’s knowing that every step I take is tied to the souls who came before me—
The ones who marched, who built, who dreamed.

It’s honoring the elders, preserving the stories,
finding power in our past to shape the future.

An Old Sole believes in community over clout,
in craftsmanship with intentionality,
and in the rhythm of resilience that moves through our people.

More than just style—we make statements.
Not trends, but testimony.

This ain’t nostalgia.
It’s remembrance with purpose.
It’s legacy stitched into every fiber.
Grounded in something real.

Are you an Old Sole too?

📸: @rakimism

#OldSole #OldSoleLLC #DurkeevilleToTheWorld #TimelessNotTrendy #ModernLegacy #ForTheCulture #OldSoleEnergy


388
66
1 years ago

What does it mean to be an Old Sole?

It means walking with the weight of history and the light of vision.
It’s knowing that every step I take is tied to the souls who came before me—
The ones who marched, who built, who dreamed.

It’s honoring the elders, preserving the stories,
finding power in our past to shape the future.

An Old Sole believes in community over clout,
in craftsmanship with intentionality,
and in the rhythm of resilience that moves through our people.

More than just style—we make statements.
Not trends, but testimony.

This ain’t nostalgia.
It’s remembrance with purpose.
It’s legacy stitched into every fiber.
Grounded in something real.

Are you an Old Sole too?

📸: @rakimism

#OldSole #OldSoleLLC #DurkeevilleToTheWorld #TimelessNotTrendy #ModernLegacy #ForTheCulture #OldSoleEnergy


388
66
1 years ago

What does it mean to be an Old Sole?

It means walking with the weight of history and the light of vision.
It’s knowing that every step I take is tied to the souls who came before me—
The ones who marched, who built, who dreamed.

It’s honoring the elders, preserving the stories,
finding power in our past to shape the future.

An Old Sole believes in community over clout,
in craftsmanship with intentionality,
and in the rhythm of resilience that moves through our people.

More than just style—we make statements.
Not trends, but testimony.

This ain’t nostalgia.
It’s remembrance with purpose.
It’s legacy stitched into every fiber.
Grounded in something real.

Are you an Old Sole too?

📸: @rakimism

#OldSole #OldSoleLLC #DurkeevilleToTheWorld #TimelessNotTrendy #ModernLegacy #ForTheCulture #OldSoleEnergy


388
66
1 years ago

What does it mean to be an Old Sole?

It means walking with the weight of history and the light of vision.
It’s knowing that every step I take is tied to the souls who came before me—
The ones who marched, who built, who dreamed.

It’s honoring the elders, preserving the stories,
finding power in our past to shape the future.

An Old Sole believes in community over clout,
in craftsmanship with intentionality,
and in the rhythm of resilience that moves through our people.

More than just style—we make statements.
Not trends, but testimony.

This ain’t nostalgia.
It’s remembrance with purpose.
It’s legacy stitched into every fiber.
Grounded in something real.

Are you an Old Sole too?

📸: @rakimism

#OldSole #OldSoleLLC #DurkeevilleToTheWorld #TimelessNotTrendy #ModernLegacy #ForTheCulture #OldSoleEnergy


388
66
1 years ago

What does it mean to be an Old Sole?

It means walking with the weight of history and the light of vision.
It’s knowing that every step I take is tied to the souls who came before me—
The ones who marched, who built, who dreamed.

It’s honoring the elders, preserving the stories,
finding power in our past to shape the future.

An Old Sole believes in community over clout,
in craftsmanship with intentionality,
and in the rhythm of resilience that moves through our people.

More than just style—we make statements.
Not trends, but testimony.

This ain’t nostalgia.
It’s remembrance with purpose.
It’s legacy stitched into every fiber.
Grounded in something real.

Are you an Old Sole too?

📸: @rakimism

#OldSole #OldSoleLLC #DurkeevilleToTheWorld #TimelessNotTrendy #ModernLegacy #ForTheCulture #OldSoleEnergy


388
66
1 years ago

What does it mean to be an Old Sole?

It means walking with the weight of history and the light of vision.
It’s knowing that every step I take is tied to the souls who came before me—
The ones who marched, who built, who dreamed.

It’s honoring the elders, preserving the stories,
finding power in our past to shape the future.

An Old Sole believes in community over clout,
in craftsmanship with intentionality,
and in the rhythm of resilience that moves through our people.

More than just style—we make statements.
Not trends, but testimony.

This ain’t nostalgia.
It’s remembrance with purpose.
It’s legacy stitched into every fiber.
Grounded in something real.

Are you an Old Sole too?

📸: @rakimism

#OldSole #OldSoleLLC #DurkeevilleToTheWorld #TimelessNotTrendy #ModernLegacy #ForTheCulture #OldSoleEnergy


388
66
1 years ago

Jarrett shares his experience growing up in Durkeeville — a place where so much history lies just beneath the surface.
In Part 2, he reflects on what it meant to be raised in a neighborhood rich with culture, legacy, and pride — but often overlooked.

Durkeeville isn’t just a backdrop. It’s a foundation. It’s a story that deserves to be remembered and retold.

Somebody’s got to tell the story.

🎥: @elevatedmedia.llc

Subscribe at oldsolellc.com

#OldSole #linkinbio #Durkeeville #JacksonvilleHistory #DurkeevilleSoleman #StoryThroughStyle #BlackLegacy #SomebodyGottaTellTheStory


103
13
1 years ago


Today is my rebirth. 33 years old, my Jesus year. And I’m dropping something way bigger than a post—I’m dropping the soul of the brand.

At Old Sole, we’re not just selling clothes.
We’re telling stories.
Stories rooted in the rich Black history of Jacksonville—neighborhoods like Durkeeville, where resilience, creativity, and excellence have always lived.

This brand is about more than fashion.
It’s about pride. It’s about purpose.
It’s about tapping into the OLD to build the NEW.

So if you rock with me—if you love me—the best birthday gift is your support.
Shop. Share. Spread the word.
Let’s walk into the future together, grounded in the greatness of our past.

www.oldsolellc.com

SHOPS OPEN 🙏🏿
4/4-4/15

🎥: @elevatedmedia.llc
🖥️: @placeyourprintontheworld_

Welcome to Old Sole. Where soul meets sole.
#OldSole #Durkeeville #BlackHistoryIsNow #WhereSoulMeetsSole #linkinbio #HappyBirthday #JesusYear #ToGodBeTheGlory #AdamToJesus #subsribetowebsite


289
103
1 years ago

Artfvlt has always been bigger than photos.

It’s people. Ideas. Culture. Brands with purpose.

Last year we collaborated with @oldsolellc and documented the process — from the behind-the-scenes moments to hearing directly what drives the vision.

This is the side of storytelling I care about most: the humans behind what gets created.

Building something meaningful? Let’s talk.

#igersjax #jaxcreatives #jaxbrandphotographer #jaxphotographer


78
22
1 days ago

Happy Birthday from Old Sole LLC to Big Ari

Show him some love and shop !

#LastDaytoShop #Big6


84
12
1 months ago

Happy Birthday from Old Sole LLC to Big Ari

Show him some love and shop !

#LastDaytoShop #Big6


84
12
1 months ago

Happy Birthday from Old Sole LLC to Big Ari

Show him some love and shop !

#LastDaytoShop #Big6


84
12
1 months ago

Happy Birthday from Old Sole LLC to Big Ari

Show him some love and shop !

#LastDaytoShop #Big6


84
12
1 months ago

Happy Birthday from Old Sole LLC to Big Ari

Show him some love and shop !

#LastDaytoShop #Big6


84
12
1 months ago


Happy Birthday from Old Sole LLC to Big Ari

Show him some love and shop !

#LastDaytoShop #Big6


84
12
1 months ago

Family First. Don’t forget your why.

2 days left to secure yours
www.oldsolellc.com

📸 @rakimism

#linkinbio


79
2
1 months ago

Family First. Don’t forget your why.

2 days left to secure yours
www.oldsolellc.com

📸 @rakimism

#linkinbio


79
2
1 months ago

Family First. Don’t forget your why.

2 days left to secure yours
www.oldsolellc.com

📸 @rakimism

#linkinbio


79
2
1 months ago

Family First. Don’t forget your why.

Pre-orders end Wednesday.
3 days left to secure yours.

Use code FAMILY1ST
for 15% off orders $150+

📸: @rakimism


85
1 months ago

Family First. Don’t forget your why.

Pre-orders end Wednesday.
3 days left to secure yours.

Use code FAMILY1ST
for 15% off orders $150+

📸: @rakimism


85
1 months ago


Family First. Don’t forget your why.

Pre-orders end Wednesday.
3 days left to secure yours.

Use code FAMILY1ST
for 15% off orders $150+

📸: @rakimism


85
1 months ago

Family First. Don’t forget your why.

Pre-orders end Wednesday.
3 days left to secure yours.

Use code FAMILY1ST
for 15% off orders $150+

📸: @rakimism


85
1 months ago

Special shout out to @bigcaaf and the hometeam @winedownwednesdayjax ! A few of the team took part in curating our cypher down In Gainesville this weekend.

BUT we got 4 days left to shop the gear at oldsolellc.com . If you like how I put the fit together comment below and tap in and grab yours on the site.

S/o to @kingtravelight mixing that good NeoHipSoul in the background ⚡️

Stay tuned for more clips from the cypher coming soon @winedownwednesdayjax

#linkinbio #cypher #bigcaaf #festival


84
7
1 months ago

Family First 🧡💜

This is my reason why I smile.

My why. My peace. My everything.

What makes you smile? Comment below ⬇️

Pre-orders are live now.
Last chance ends April 15th ( Ari’s Bday )
Tap in and shop.


177
9
1 months ago

Family First 🧡💜

This is my reason why I smile.

My why. My peace. My everything.

What makes you smile? Comment below ⬇️

Pre-orders are live now.
Last chance ends April 15th ( Ari’s Bday )
Tap in and shop.


177
9
1 months ago

Family First 🧡💜

This is my reason why I smile.

My why. My peace. My everything.

What makes you smile? Comment below ⬇️

Pre-orders are live now.
Last chance ends April 15th ( Ari’s Bday )
Tap in and shop.


177
9
1 months ago

Family First 🧡💜

This is my reason why I smile.

My why. My peace. My everything.

What makes you smile? Comment below ⬇️

Pre-orders are live now.
Last chance ends April 15th ( Ari’s Bday )
Tap in and shop.


177
9
1 months ago

Family first
this is the reason

To every creative building something out of nothing,
don’t forget your why.

Everything we’re creating with Old Sole
comes back to this.

Where soul meets sole.



🧵 Pre-orders live now
⏳ Ends April 15th (Ari’s Birthday)

Use code FAMILY1ST
for 15% off orders $150+

Limited quantities. No restocks.

Shop now.

📸 @rakimism
🎵 @kalejames_


182
8
1 months ago

Family first
this is the reason

To every creative building something out of nothing,
don’t forget your why.

Everything we’re creating with Old Sole
comes back to this.

Where soul meets sole.



🧵 Pre-orders live now
⏳ Ends April 15th (Ari’s Birthday)

Use code FAMILY1ST
for 15% off orders $150+

Limited quantities. No restocks.

Shop now.

📸 @rakimism
🎵 @kalejames_


182
8
1 months ago

Family first
this is the reason

To every creative building something out of nothing,
don’t forget your why.

Everything we’re creating with Old Sole
comes back to this.

Where soul meets sole.



🧵 Pre-orders live now
⏳ Ends April 15th (Ari’s Birthday)

Use code FAMILY1ST
for 15% off orders $150+

Limited quantities. No restocks.

Shop now.

📸 @rakimism
🎵 @kalejames_


182
8
1 months ago

Family first
this is the reason

To every creative building something out of nothing,
don’t forget your why.

Everything we’re creating with Old Sole
comes back to this.

Where soul meets sole.



🧵 Pre-orders live now
⏳ Ends April 15th (Ari’s Birthday)

Use code FAMILY1ST
for 15% off orders $150+

Limited quantities. No restocks.

Shop now.

📸 @rakimism
🎵 @kalejames_


182
8
1 months ago

Family first
this is the reason

To every creative building something out of nothing,
don’t forget your why.

Everything we’re creating with Old Sole
comes back to this.

Where soul meets sole.



🧵 Pre-orders live now
⏳ Ends April 15th (Ari’s Birthday)

Use code FAMILY1ST
for 15% off orders $150+

Limited quantities. No restocks.

Shop now.

📸 @rakimism
🎵 @kalejames_


182
8
1 months ago

Old Sole = Family First

Lately I’ve been thinking a lot about what it really means to put family first. Not just saying it, but living it. It’s easy to get caught up in the vision, the grind, the ideas, all the things I’m building… and forget why I even started.

My why has always been my family.

Old Sole is more than clothes to me. It’s culture, it’s history, it’s health, but at the core of all of it is family. That’s the foundation. That’s what keeps me grounded.

One year in with the brand, on my birthday, I’m just grateful. For growth, for clarity, for everyone that’s been supporting and believing in this.

If you rock with me, show some love today.
Last chance to pre-order sweats and hats. Tap in.

This is bigger than me. This is legacy.

Link in bio.
www.oldsolellc.com

📸: @rakimism

#HappyAnniversary #HappyBirthday #34Years #1yearofbusiness


738
73
1 months ago

Old Sole = Family First

Lately I’ve been thinking a lot about what it really means to put family first. Not just saying it, but living it. It’s easy to get caught up in the vision, the grind, the ideas, all the things I’m building… and forget why I even started.

My why has always been my family.

Old Sole is more than clothes to me. It’s culture, it’s history, it’s health, but at the core of all of it is family. That’s the foundation. That’s what keeps me grounded.

One year in with the brand, on my birthday, I’m just grateful. For growth, for clarity, for everyone that’s been supporting and believing in this.

If you rock with me, show some love today.
Last chance to pre-order sweats and hats. Tap in.

This is bigger than me. This is legacy.

Link in bio.
www.oldsolellc.com

📸: @rakimism

#HappyAnniversary #HappyBirthday #34Years #1yearofbusiness


738
73
1 months ago

Old Sole = Family First

Lately I’ve been thinking a lot about what it really means to put family first. Not just saying it, but living it. It’s easy to get caught up in the vision, the grind, the ideas, all the things I’m building… and forget why I even started.

My why has always been my family.

Old Sole is more than clothes to me. It’s culture, it’s history, it’s health, but at the core of all of it is family. That’s the foundation. That’s what keeps me grounded.

One year in with the brand, on my birthday, I’m just grateful. For growth, for clarity, for everyone that’s been supporting and believing in this.

If you rock with me, show some love today.
Last chance to pre-order sweats and hats. Tap in.

This is bigger than me. This is legacy.

Link in bio.
www.oldsolellc.com

📸: @rakimism

#HappyAnniversary #HappyBirthday #34Years #1yearofbusiness


738
73
1 months ago

#FEATUREDARTIST 🎨👨🏾‍🎨 @_drdom04

Visual Artist Dr. Dom Tull sits with us to talk about art, his career path, his brand @oldsolellc and MORE❗️

He even gives us a SNEAK PEEK of some pieces that may be in the show. Next Saturday — March 28, 2026 • 6PM-10PM

Wine and Rhymes x WineDown Tickets Available NOW at the 🔗 LinkInBio

🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷

WINEDOWN IS BACK 🗣️🍷 ONE NIGHT ONLY ✨

In Collaboration with/Presented By @jeffskigh (from📍Flint, Michigan) bringing you “Wine and Rhymes”

In 📌 Downtown (Southbank) Jacksonville, FL at @thecadyclubjax 🍷🎶🎤

📆 Saturday, March 28, 2026
⏰ 6pm-10pm
🏡 @thecadyclubjax
📍 1015 Kings Avenue, Jacksonville, FL 32207

🎟️ Available NOW at the 🔗 LinkInBio

We are bringing some friends down from 📌 Flint, MI and putting back on the stage some of your WineDown Favs❗️For a night of Wine, Rhymes, Visual Art, Live Music, Culture & More.

Flint Artists:
@nellthepoet@comedianjecorey@gsthadream@thealphadrew

Jacksonville Artists:
@flashthesamurai@kikiperrysbs@johnwes_@mecca_tha_marvelous

Visual Artists:
@_drdom04@kimiciavh@metamorphvic@teresacookart@babyshako@__jozie

Hosted By: @thealphadrew
Sounds By: @_abstractv@iamdjlarrylove

Food By: @napswhippin via @feedtheville

Registration, Tickets & More Info Available NOW 🎟️
At The 🔗 LinkInBio

In partnership with @placemakingjax & @cfjacksonville

#WineandRhymes #WineDown #Flint #JacksonvilleFL


131
21
2 months ago


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