Instagram Story Save

#BadBunny’s unforgettable #SuperBowl halftime performance is still echoing in our hearts, a powerful reminder of how music can introduce new rhythms while speaking the universal language of love and unity. For Nour Tayara (@nourness), that same philosophy guides the way he’s introducing @aoramakeup to the world 💄 Discover more about Tayara’s vision for the brand and what it meant to be part of such a monumental moment.

Photos courtesy of @aoramakeup
Makeup: @jennartist @erinwaltersmua

#BadBunny’s unforgettable #SuperBowl halftime performance is still echoing in our hearts, a powerful reminder of how music can introduce new rhythms while speaking the universal language of love and unity. For Nour Tayara (@nourness), that same philosophy guides the way he’s introducing @aoramakeup to the world 💄 Discover more about Tayara’s vision for the brand and what it meant to be part of such a monumental moment.

Photos courtesy of @aoramakeup
Makeup: @jennartist @erinwaltersmua

#BadBunny’s unforgettable #SuperBowl halftime performance is still echoing in our hearts, a powerful reminder of how music can introduce new rhythms while speaking the universal language of love and unity. For Nour Tayara (@nourness), that same philosophy guides the way he’s introducing @aoramakeup to the world 💄 Discover more about Tayara’s vision for the brand and what it meant to be part of such a monumental moment.

Photos courtesy of @aoramakeup
Makeup: @jennartist @erinwaltersmua

#BadBunny’s unforgettable #SuperBowl halftime performance is still echoing in our hearts, a powerful reminder of how music can introduce new rhythms while speaking the universal language of love and unity. For Nour Tayara (@nourness), that same philosophy guides the way he’s introducing @aoramakeup to the world 💄 Discover more about Tayara’s vision for the brand and what it meant to be part of such a monumental moment.

Photos courtesy of @aoramakeup
Makeup: @jennartist @erinwaltersmua

#BadBunny’s unforgettable #SuperBowl halftime performance is still echoing in our hearts, a powerful reminder of how music can introduce new rhythms while speaking the universal language of love and unity. For Nour Tayara (@nourness), that same philosophy guides the way he’s introducing @aoramakeup to the world 💄 Discover more about Tayara’s vision for the brand and what it meant to be part of such a monumental moment.

Photos courtesy of @aoramakeup
Makeup: @jennartist @erinwaltersmua

#BadBunny’s unforgettable #SuperBowl halftime performance is still echoing in our hearts, a powerful reminder of how music can introduce new rhythms while speaking the universal language of love and unity. For Nour Tayara (@nourness), that same philosophy guides the way he’s introducing @aoramakeup to the world 💄 Discover more about Tayara’s vision for the brand and what it meant to be part of such a monumental moment.

Photos courtesy of @aoramakeup
Makeup: @jennartist @erinwaltersmua

#BadBunny’s unforgettable #SuperBowl halftime performance is still echoing in our hearts, a powerful reminder of how music can introduce new rhythms while speaking the universal language of love and unity. For Nour Tayara (@nourness), that same philosophy guides the way he’s introducing @aoramakeup to the world 💄 Discover more about Tayara’s vision for the brand and what it meant to be part of such a monumental moment.

Photos courtesy of @aoramakeup
Makeup: @jennartist @erinwaltersmua

We’re friends by now, so step in!

Conoce la casa de @nourness , our founder. We thought Nour was colorful, then we saw where he lives… 🏡

Our first anniversary is coming and we’ve been having a blast together, so we thought… es tiempo de que conozcas el mundo de AORA más de cerca.

From Beirut to CDMX, Nour take us on a tour full of stories, art and joyful maximalism.

En esta casa happens a lot of the thinking and dreaming behind AORA colorful force of change.

You can also get a peek of Omar, a big fan of naps in the bluest carpet!

Creative Direction, Photography & Editing: @marfilu
Interiors: @nourness
Art on walls: @artqueerhabibi @raphaellemacaron @nelsonmoralesmx @gudino.a
Deco: @haydesign @originario.originario @lordagsondag @momadesignstore @mestizmx @diptyque
Furniture: @__azotea @paperloungeuk

You’ve got mail 💌 Nour Taraya (@nourness), the founder of Mexican brand @aoramakeup, celebrated Mexican Independence Day for a whole week. It all started with a dinner where both chiles en nogada, a traditional dish highlighting the colors of the Mexican flag, and the brand’s 100-percent plastic-free lip liners were on offer. 🇲🇽 How he got ready—including more of his plastic-free recs—at the link in bio.

You’ve got mail 💌 Nour Taraya (@nourness), the founder of Mexican brand @aoramakeup, celebrated Mexican Independence Day for a whole week. It all started with a dinner where both chiles en nogada, a traditional dish highlighting the colors of the Mexican flag, and the brand’s 100-percent plastic-free lip liners were on offer. 🇲🇽 How he got ready—including more of his plastic-free recs—at the link in bio.

AORA × Nopalera está oficialmente live.

What started as amistad between brands turned into something we both loved instantly: un leather charm hecho a mano inspired by one of the most iconic symbols of México: El nopal.
Made in León, MéxicoDesigned to hold ACARÍCIAME Lip SerumGolden cactus spikes because… yes, nopales are soft and pricklyExtremely limited edition
Inside the set:
💋 ACARÍCIAME Lip Serum Rosa.02
🧼 Nopalera Lemongrass Cactus Soap
🌵 A collectible leather cactus charm

Esta colaboración es playful, sexy, design-forward, deeply Mexican… muy nosotrxs.
And when we say limited, we mean it: both brands have less than 100 pieces each. 👀

Available now on both websites.
When they’re gone, they’re gone.

#Nopalera #aoramakeup #founders

Inicia Update!!
Un mes después… and INICIA is everywhere. 👀✨
This glow primer makes us proud.
Ok so the formula is spectacular, 2 years in the making. The packaging is a feat in itself. Then came the friends of our brand that made us famous! I meaaaaan! Forever grateful for@charlotteparler @katiejanehughes @kirbiejohnson @daisebedolla @kateydenno, you made INICIA go absolutely viral.
Used under moisturizer, mixed with foundation, as spot highlight, body glow, everyday glow.
On all skin types.
Todas las edades. Todos los géneros.

INICIA sold out. Then sold out again. Y honestamente? We’re still trying to catch up.
Las buenas noticias: more inventory is coming, new sizes are coming, and we truly believe this is just the beginning.
Gracias por hacer a INICIA el glow que todxs quieren.

#aoramakeup #viralmakeup #founderlife

Everything is Political. Even my greying chest hair.
My new moto after a couple of hours listening to @celinecelines @collisbrowne @miakhalifa @chris.smalls_ @zein_rahma @everything_political @theslowfactory

My everyday work on @aoramakeup is more than political. What do you mean that being a gay Muslim Arab championing México and disrupting the plastic industry is not political?

#everythingispolitical

Everything is Political. Even my greying chest hair.
My new moto after a couple of hours listening to @celinecelines @collisbrowne @miakhalifa @chris.smalls_ @zein_rahma @everything_political @theslowfactory

My everyday work on @aoramakeup is more than political. What do you mean that being a gay Muslim Arab championing México and disrupting the plastic industry is not political?

#everythingispolitical

Everything is Political. Even my greying chest hair.
My new moto after a couple of hours listening to @celinecelines @collisbrowne @miakhalifa @chris.smalls_ @zein_rahma @everything_political @theslowfactory

My everyday work on @aoramakeup is more than political. What do you mean that being a gay Muslim Arab championing México and disrupting the plastic industry is not political?

#everythingispolitical

Comment YALLA for the full detailed list of my Friends of Credo Sale Picks

#yalla #founderlife #credobeauty #aoramakeup

Some of your beauty products are not recyclable, regardless of their claims. Nour Tayara, Founder of AORA Mexico, is here to explain why ♻️

#sustainability #plastic

I will tell my children this was Prom 💕
Has everyone listened to my episode on @glossangelespod yet?

#yay #yalla #ynot

I will tell my children this was Prom 💕
Has everyone listened to my episode on @glossangelespod yet?

#yay #yalla #ynot

I will tell my children this was Prom 💕
Has everyone listened to my episode on @glossangelespod yet?

#yay #yalla #ynot

File under: Happy.
That emotion can be fleeting, momentary. Yet that day with flowers, meeting lovely lovely people who took time out of their day to come meet me and discover @aoramakeup ..
Smiling felt real and genuine.
But also, flowers make people happy. Don’t we all know that?

Thanks @wordysoph for being the best and catching the smile!

Bisous!
#flowerstagram #flowersmakemehappy

File under: Happy.
That emotion can be fleeting, momentary. Yet that day with flowers, meeting lovely lovely people who took time out of their day to come meet me and discover @aoramakeup ..
Smiling felt real and genuine.
But also, flowers make people happy. Don’t we all know that?

Thanks @wordysoph for being the best and catching the smile!

Bisous!
#flowerstagram #flowersmakemehappy

File under: Happy.
That emotion can be fleeting, momentary. Yet that day with flowers, meeting lovely lovely people who took time out of their day to come meet me and discover @aoramakeup ..
Smiling felt real and genuine.
But also, flowers make people happy. Don’t we all know that?

Thanks @wordysoph for being the best and catching the smile!

Bisous!
#flowerstagram #flowersmakemehappy

File under: Happy.
That emotion can be fleeting, momentary. Yet that day with flowers, meeting lovely lovely people who took time out of their day to come meet me and discover @aoramakeup ..
Smiling felt real and genuine.
But also, flowers make people happy. Don’t we all know that?

Thanks @wordysoph for being the best and catching the smile!

Bisous!
#flowerstagram #flowersmakemehappy

File under: Happy.
That emotion can be fleeting, momentary. Yet that day with flowers, meeting lovely lovely people who took time out of their day to come meet me and discover @aoramakeup ..
Smiling felt real and genuine.
But also, flowers make people happy. Don’t we all know that?

Thanks @wordysoph for being the best and catching the smile!

Bisous!
#flowerstagram #flowersmakemehappy

This week, we’re joined by Nour Tayara (@nourness), founder of AORA Mexico (@aoramakeup) and a beauty industry veteran on a mission to make beauty plastic-free.

In this episode, we talk about sustainability, waste, and overconsumption in the industry through the lens of Nour’s nearly 20 years at L’Oréal. Listen at the link in our bio 🌿

#aoramakeup #aoramexico

Yes you, looking at you.. 👀👀👀👀
If it ain’t broken, don’t fix it? Darlings… it is very broken! And we better start fixing it!

Thanks to our partners at @repurpose_global @credobeauty @anniejackson_shopgirl who have made of making beauty better, an actual business model!

And everyday inspired by brands and founders making a real difference and caring to educate and make a change! @charlotteparler @dieuxskin @laney @saiebeauty

Together, we can make a negative impact.

#earthday #plasticcouldnever #plastics #founderjourney

Yes you, looking at you.. 👀👀👀👀
If it ain’t broken, don’t fix it? Darlings… it is very broken! And we better start fixing it!

Thanks to our partners at @repurpose_global @credobeauty @anniejackson_shopgirl who have made of making beauty better, an actual business model!

And everyday inspired by brands and founders making a real difference and caring to educate and make a change! @charlotteparler @dieuxskin @laney @saiebeauty

Together, we can make a negative impact.

#earthday #plasticcouldnever #plastics #founderjourney

Yes you, looking at you.. 👀👀👀👀
If it ain’t broken, don’t fix it? Darlings… it is very broken! And we better start fixing it!

Thanks to our partners at @repurpose_global @credobeauty @anniejackson_shopgirl who have made of making beauty better, an actual business model!

And everyday inspired by brands and founders making a real difference and caring to educate and make a change! @charlotteparler @dieuxskin @laney @saiebeauty

Together, we can make a negative impact.

#earthday #plasticcouldnever #plastics #founderjourney

Yes you, looking at you.. 👀👀👀👀
If it ain’t broken, don’t fix it? Darlings… it is very broken! And we better start fixing it!

Thanks to our partners at @repurpose_global @credobeauty @anniejackson_shopgirl who have made of making beauty better, an actual business model!

And everyday inspired by brands and founders making a real difference and caring to educate and make a change! @charlotteparler @dieuxskin @laney @saiebeauty

Together, we can make a negative impact.

#earthday #plasticcouldnever #plastics #founderjourney