Laney Crowell
Founder / CEO @saiebeauty. On a mission to make beauty better. #Time100Next winner and @incmagazine Female 250 Founders.
How I prepped for one of the biggest podcast interviews of my life on @aspirewithemmagrede with @emmagrede:
1. I always figure out my outfit first. @jessifrederick and I collaborate on the look and what we want to convey, elevated but effortless (just like Saie:)) and how I want to feel (not hot and comfortable!). This way I don’t think about it again and it gives me the mental space to focus on my talking points.
2. Then I watched and listened to as many episodes of @aspirewithemmagrede as I could. I always want to bring as much new information as I can as a guest. My goal for this episode was to bring an abundance of takeaways for the listeners.
3. I journaled the whole way to LA (5 hours) where the podcast was being recorded. I wrote out my brand story and talking points with a pen and paper to have the mind body connection and be incredibly clear on what I wanted to say.
4. The morning of the podcast I got up early to workout. I wanted my blood to be flowing so I took the 6am @pvolve class that I love and it was exactly what I needed.
5. Before hair and makeup arrived I meditated for 10 minutes so I could bring super positive, happy energy to the room.
6. I had already sent inspiration to @beautybynikirae and @sophiehaig for my hair and makeup look so there were no surprises. We glammed and I put on my outfit and off we went!

I’m beyond honored (and honestly still in shock!) to be included on the #TIME100NEXT list. It’s such an honor to do what I love to do everyday, all based on such a simple concept of makeup that’s good for you. Launching @saiebeauty in 2019 right before the world turned upside down was a wild ride—but it’s our community, our mission, and our commitment to building something with real purpose that keeps me going every single day.
Thank you @gabrielahearst for your incredibly generous words, for championing women, and for reminding us all that true success is about using our platform for good. Here’s to making sustainability and impact the new standard in beauty, together.
I’m so thrilled to be in the same category as people whose music I listen to (@laineywilson, @gracieabrams), soda I drink (@Poppi @allisonellsworth ), acting I admire (@teyanataylor), friends (@phoebegates), shows I’m obsessed with (@lola.tung and @nutmags), and games I cheer for (@paigebueckers).

I’m beyond honored (and honestly still in shock!) to be included on the #TIME100NEXT list. It’s such an honor to do what I love to do everyday, all based on such a simple concept of makeup that’s good for you. Launching @saiebeauty in 2019 right before the world turned upside down was a wild ride—but it’s our community, our mission, and our commitment to building something with real purpose that keeps me going every single day.
Thank you @gabrielahearst for your incredibly generous words, for championing women, and for reminding us all that true success is about using our platform for good. Here’s to making sustainability and impact the new standard in beauty, together.
I’m so thrilled to be in the same category as people whose music I listen to (@laineywilson, @gracieabrams), soda I drink (@Poppi @allisonellsworth ), acting I admire (@teyanataylor), friends (@phoebegates), shows I’m obsessed with (@lola.tung and @nutmags), and games I cheer for (@paigebueckers).
Get ready with me while I answer one of my most asked questions about launching @saiebeauty

What an amazing day with @theclimatepledge in LA. It has been a dream of mine to bring the beauty industry together to create true and actionable change and seeing it happen yesterday was incredible.
Thank you to Kara, Sally, Wynne, Lauren, Kiesha, Sophia and Des for a day I’ll never forget.

What an amazing day with @theclimatepledge in LA. It has been a dream of mine to bring the beauty industry together to create true and actionable change and seeing it happen yesterday was incredible.
Thank you to Kara, Sally, Wynne, Lauren, Kiesha, Sophia and Des for a day I’ll never forget.
What an amazing day with @theclimatepledge in LA. It has been a dream of mine to bring the beauty industry together to create true and actionable change and seeing it happen yesterday was incredible.
Thank you to Kara, Sally, Wynne, Lauren, Kiesha, Sophia and Des for a day I’ll never forget.

What an amazing day with @theclimatepledge in LA. It has been a dream of mine to bring the beauty industry together to create true and actionable change and seeing it happen yesterday was incredible.
Thank you to Kara, Sally, Wynne, Lauren, Kiesha, Sophia and Des for a day I’ll never forget.
What an amazing day with @theclimatepledge in LA. It has been a dream of mine to bring the beauty industry together to create true and actionable change and seeing it happen yesterday was incredible.
Thank you to Kara, Sally, Wynne, Lauren, Kiesha, Sophia and Des for a day I’ll never forget.

What an amazing day with @theclimatepledge in LA. It has been a dream of mine to bring the beauty industry together to create true and actionable change and seeing it happen yesterday was incredible.
Thank you to Kara, Sally, Wynne, Lauren, Kiesha, Sophia and Des for a day I’ll never forget.
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