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model.practice
Model Practice
Model Practice is an architectural design studio based in New York City and Los Angeles
Where invisible engineering enables digital architecture (3/3): Behind the visual spectacle of the TAD Entry Portal lies precise mechanical engineering. The two pivoting LED panels function not only as a digital surface, but as full-scale architectural doors that must move reliably and smoothly within a complex technical assembly.
Each panel forms part of a structure built from aluminium extrusions, custom steel components, and integrated LED modules. Together, the doors reach a combined weight of 360 kg across a width of 3660 mm.
To support this mass and complexity, the project uses FritsJurgens System One. Fully concealed within the door construction, the pivot system provides balanced rotation and dependable performance without disrupting the architectural or digital surfaces.
This invisible technology allows the doors to open with controlled precision, transforming the illuminated wall into a kinetic threshold. What appears as a seamless media installation is made possible by carefully integrated mechanical design.
In the Best Pivot Door Contest 2026, the TAD Entry Portal was recognised for its ambitious fusion of architecture, technology, and spatial experience, demonstrating how pivot door engineering can enable entirely new architectural expressions.
Discover the Jury Award winners, Public’s Choice Award winners, and the other finalists via the link in our bio, or the BPDC26 winners highlight.
Design: @techarchdesign / @model.practice
Manufactured by: @detailedsolutions
Hardware: @bridgeport_worldwide / @betterbuildinghardware
Where invisible engineering enables digital architecture (3/3): Behind the visual spectacle of the TAD Entry Portal lies precise mechanical engineering. The two pivoting LED panels function not only as a digital surface, but as full-scale architectural doors that must move reliably and smoothly within a complex technical assembly.
Each panel forms part of a structure built from aluminium extrusions, custom steel components, and integrated LED modules. Together, the doors reach a combined weight of 360 kg across a width of 3660 mm.
To support this mass and complexity, the project uses FritsJurgens System One. Fully concealed within the door construction, the pivot system provides balanced rotation and dependable performance without disrupting the architectural or digital surfaces.
This invisible technology allows the doors to open with controlled precision, transforming the illuminated wall into a kinetic threshold. What appears as a seamless media installation is made possible by carefully integrated mechanical design.
In the Best Pivot Door Contest 2026, the TAD Entry Portal was recognised for its ambitious fusion of architecture, technology, and spatial experience, demonstrating how pivot door engineering can enable entirely new architectural expressions.
Discover the Jury Award winners, Public’s Choice Award winners, and the other finalists via the link in our bio, or the BPDC26 winners highlight.
Design: @techarchdesign / @model.practice
Manufactured by: @detailedsolutions
Hardware: @bridgeport_worldwide / @betterbuildinghardware
Where movement becomes media (2/3): In this moment, the TAD Entry Portal transforms from architecture into experience. The pivot doors, clad in high-resolution LED panels, illuminate the threshold with bold colour and dynamic content, turning a simple passage into an immersive environment. This outstanding application secured 4th place in the Best Pivot Door Contest 2026, Speciality Applications, for the Jury Award.
Designed by Technology Architecture Design (TAD) and Model Practice, the installation merges engineering, media, and architecture into a single spatial gesture. As the doors pivot open, the digital surfaces extend the environment, creating a seamless transition between spaces. What appears to be a media installation is, at its core, a precisely engineered architectural element.
Supporting this transformation is FritsJurgens System One, discreetly integrated within the construction. Despite the doors’ combined weight of 360 kg and their complex assembly of aluminium extrusions, custom steel components, and LED panels, the system ensures balanced pivoting and controlled, effortless movement.
The technology remains invisible, allowing the digital content and architectural composition to take centre stage. It is this hidden precision that makes the immersive experience possible.
Discover the Jury Award winners, Public’s Choice Award winners, and the other finalists via the link in our bio, or the BPDC26 winners highlight.
Design: @techarchdesign / @model.practice
Manufactured by: @detailedsolutions
Hardware: @bridgeport_worldwide / @betterbuildinghardware
Where movement becomes media (2/3): In this moment, the TAD Entry Portal transforms from architecture into experience. The pivot doors, clad in high-resolution LED panels, illuminate the threshold with bold colour and dynamic content, turning a simple passage into an immersive environment. This outstanding application secured 4th place in the Best Pivot Door Contest 2026, Speciality Applications, for the Jury Award.
Designed by Technology Architecture Design (TAD) and Model Practice, the installation merges engineering, media, and architecture into a single spatial gesture. As the doors pivot open, the digital surfaces extend the environment, creating a seamless transition between spaces. What appears to be a media installation is, at its core, a precisely engineered architectural element.
Supporting this transformation is FritsJurgens System One, discreetly integrated within the construction. Despite the doors’ combined weight of 360 kg and their complex assembly of aluminium extrusions, custom steel components, and LED panels, the system ensures balanced pivoting and controlled, effortless movement.
The technology remains invisible, allowing the digital content and architectural composition to take centre stage. It is this hidden precision that makes the immersive experience possible.
Discover the Jury Award winners, Public’s Choice Award winners, and the other finalists via the link in our bio, or the BPDC26 winners highlight.
Design: @techarchdesign / @model.practice
Manufactured by: @detailedsolutions
Hardware: @bridgeport_worldwide / @betterbuildinghardware
Where architecture becomes media (1/3): At the heart of Technology Architecture & Design's (TAD) New York studio, the TAD Entry Portal redefines what a pivot door can be. Designed by TAD and Model Practice, the project transforms a traditional threshold into a programmable, immersive surface, manufactured by DetaiLED®.
Two large-scale pivot panels, clad in 42 high-resolution LED modules, shift from architectural calm to dynamic digital content. The doors function as both a partition and a communication medium, seamlessly merging space, technology, and experience.
Despite their combined weight of 360 kg and dimensions of 2450 mm in height by 3660 mm in width, the doors pivot effortlessly on FritsJurgens' System One. The fully concealed hinge system ensures perfect balance, smooth movement, and reliable performance, even within a complex assembly of aluminium extrusions, custom steel components, and integrated electronics.
The jury praised the project’s ambition and its integration of architecture, technology, and experience. As Tomasz Wozny (@fosterandpartners) stated: “A bold reinterpretation of the door as a medium. The technology becomes architecture rather than ornament.”
Discover the Jury Award winners, Public’s Choice Award winners, and the other finalists via the link in our bio, or the BPDC26 winners highlight.
Design: @techarchdesign / @model.practice
Manufactured by: @detailedsolutions
Hardware: @bridgeport_worldwide / @betterbuildinghardware
Where architecture becomes media (1/3): At the heart of Technology Architecture & Design's (TAD) New York studio, the TAD Entry Portal redefines what a pivot door can be. Designed by TAD and Model Practice, the project transforms a traditional threshold into a programmable, immersive surface, manufactured by DetaiLED®.
Two large-scale pivot panels, clad in 42 high-resolution LED modules, shift from architectural calm to dynamic digital content. The doors function as both a partition and a communication medium, seamlessly merging space, technology, and experience.
Despite their combined weight of 360 kg and dimensions of 2450 mm in height by 3660 mm in width, the doors pivot effortlessly on FritsJurgens' System One. The fully concealed hinge system ensures perfect balance, smooth movement, and reliable performance, even within a complex assembly of aluminium extrusions, custom steel components, and integrated electronics.
The jury praised the project’s ambition and its integration of architecture, technology, and experience. As Tomasz Wozny (@fosterandpartners) stated: “A bold reinterpretation of the door as a medium. The technology becomes architecture rather than ornament.”
Discover the Jury Award winners, Public’s Choice Award winners, and the other finalists via the link in our bio, or the BPDC26 winners highlight.
Design: @techarchdesign / @model.practice
Manufactured by: @detailedsolutions
Hardware: @bridgeport_worldwide / @betterbuildinghardware
Where architecture becomes media (1/3): At the heart of Technology Architecture & Design's (TAD) New York studio, the TAD Entry Portal redefines what a pivot door can be. Designed by TAD and Model Practice, the project transforms a traditional threshold into a programmable, immersive surface, manufactured by DetaiLED®.
Two large-scale pivot panels, clad in 42 high-resolution LED modules, shift from architectural calm to dynamic digital content. The doors function as both a partition and a communication medium, seamlessly merging space, technology, and experience.
Despite their combined weight of 360 kg and dimensions of 2450 mm in height by 3660 mm in width, the doors pivot effortlessly on FritsJurgens' System One. The fully concealed hinge system ensures perfect balance, smooth movement, and reliable performance, even within a complex assembly of aluminium extrusions, custom steel components, and integrated electronics.
The jury praised the project’s ambition and its integration of architecture, technology, and experience. As Tomasz Wozny (@fosterandpartners) stated: “A bold reinterpretation of the door as a medium. The technology becomes architecture rather than ornament.”
Discover the Jury Award winners, Public’s Choice Award winners, and the other finalists via the link in our bio, or the BPDC26 winners highlight.
Design: @techarchdesign / @model.practice
Manufactured by: @detailedsolutions
Hardware: @bridgeport_worldwide / @betterbuildinghardware
We are excited to finally share a project we completed last year at the historic Rockefeller Apartments.
It was a rewarding experience to help the space shed layers of interventions from intermediate periods and reclaim its architectural geometry in full with thoughtful design.
We thank our talented collaborators -
Design Architect @nicholasgpotts
Interior Design @aguir.re
Builder @bednarzconstructionllc
Photography @a_gaut
Styling @colinking
We are excited to finally share a project we completed last year at the historic Rockefeller Apartments.
It was a rewarding experience to help the space shed layers of interventions from intermediate periods and reclaim its architectural geometry in full with thoughtful design.
We thank our talented collaborators -
Design Architect @nicholasgpotts
Interior Design @aguir.re
Builder @bednarzconstructionllc
Photography @a_gaut
Styling @colinking
We are excited to finally share a project we completed last year at the historic Rockefeller Apartments.
It was a rewarding experience to help the space shed layers of interventions from intermediate periods and reclaim its architectural geometry in full with thoughtful design.
We thank our talented collaborators -
Design Architect @nicholasgpotts
Interior Design @aguir.re
Builder @bednarzconstructionllc
Photography @a_gaut
Styling @colinking
We are excited to finally share a project we completed last year at the historic Rockefeller Apartments.
It was a rewarding experience to help the space shed layers of interventions from intermediate periods and reclaim its architectural geometry in full with thoughtful design.
We thank our talented collaborators -
Design Architect @nicholasgpotts
Interior Design @aguir.re
Builder @bednarzconstructionllc
Photography @a_gaut
Styling @colinking
We are excited to finally share a project we completed last year at the historic Rockefeller Apartments.
It was a rewarding experience to help the space shed layers of interventions from intermediate periods and reclaim its architectural geometry in full with thoughtful design.
We thank our talented collaborators -
Design Architect @nicholasgpotts
Interior Design @aguir.re
Builder @bednarzconstructionllc
Photography @a_gaut
Styling @colinking
We are excited to finally share a project we completed last year at the historic Rockefeller Apartments.
It was a rewarding experience to help the space shed layers of interventions from intermediate periods and reclaim its architectural geometry in full with thoughtful design.
We thank our talented collaborators -
Design Architect @nicholasgpotts
Interior Design @aguir.re
Builder @bednarzconstructionllc
Photography @a_gaut
Styling @colinking
We are excited to finally share a project we completed last year at the historic Rockefeller Apartments.
It was a rewarding experience to help the space shed layers of interventions from intermediate periods and reclaim its architectural geometry in full with thoughtful design.
We thank our talented collaborators -
Design Architect @nicholasgpotts
Interior Design @aguir.re
Builder @bednarzconstructionllc
Photography @a_gaut
Styling @colinking
We are excited to finally share a project we completed last year at the historic Rockefeller Apartments.
It was a rewarding experience to help the space shed layers of interventions from intermediate periods and reclaim its architectural geometry in full with thoughtful design.
We thank our talented collaborators -
Design Architect @nicholasgpotts
Interior Design @aguir.re
Builder @bednarzconstructionllc
Photography @a_gaut
Styling @colinking
Quiet glimpses of life in our recently (almost) finished project.#cork #suberra
Quiet glimpses of life in our recently (almost) finished project.#cork #suberra
Quiet glimpses of life in our recently (almost) finished project.#cork #suberra
The people have spoken. Lifted Lid, our project for @eatsopo, is the winner of the @architizer A+Awards Popular Choice! We are honored to be in good company. Thank you to all who voted for us and thank you to our collaborators!
Owner: @eatsopo
Environmental Graphics/ VMD: @spread.works
Lighting: @coronetled @rbw_studio
Identity: @ordinarypeople.info
Photography: @studionahokubota
The people have spoken. Lifted Lid, our project for @eatsopo, is the winner of the @architizer A+Awards Popular Choice! We are honored to be in good company. Thank you to all who voted for us and thank you to our collaborators!
Owner: @eatsopo
Environmental Graphics/ VMD: @spread.works
Lighting: @coronetled @rbw_studio
Identity: @ordinarypeople.info
Photography: @studionahokubota
The people have spoken. Lifted Lid, our project for @eatsopo, is the winner of the @architizer A+Awards Popular Choice! We are honored to be in good company. Thank you to all who voted for us and thank you to our collaborators!
Owner: @eatsopo
Environmental Graphics/ VMD: @spread.works
Lighting: @coronetled @rbw_studio
Identity: @ordinarypeople.info
Photography: @studionahokubota
The people have spoken. Lifted Lid, our project for @eatsopo, is the winner of the @architizer A+Awards Popular Choice! We are honored to be in good company. Thank you to all who voted for us and thank you to our collaborators!
Owner: @eatsopo
Environmental Graphics/ VMD: @spread.works
Lighting: @coronetled @rbw_studio
Identity: @ordinarypeople.info
Photography: @studionahokubota
Lifted Lid is a project located in the Garment District of New York City. It is the first location for Sopo, a new Korean fast casual restaurant for Everday Eats. Occupying 900 square feet on the ground floor of The Arsenal Building—completed in 1924 and designed by architect Ely Jacques Kahn—the space draws inspiration from Dosirak, a traditional Korean compartmentalized platter. A suspended box, featuring separate compartments, mirrors the layout of the space below, with each section serving a unique function. The box’s outer shell is designed to reflect the surrounding urban environment, while its interior is lined with acoustic plaster, softening the texture and reducing the noise from the bustling 7th Avenue outside.
Owner @eatsopo
Environmental Graphics / VMD @spread.works
Construction @stonegatebuild
ID @ordinarypeople.info
Photography @studionahokubota
Lifted Lid is a project located in the Garment District of New York City. It is the first location for Sopo, a new Korean fast casual restaurant for Everday Eats. Occupying 900 square feet on the ground floor of The Arsenal Building—completed in 1924 and designed by architect Ely Jacques Kahn—the space draws inspiration from Dosirak, a traditional Korean compartmentalized platter. A suspended box, featuring separate compartments, mirrors the layout of the space below, with each section serving a unique function. The box’s outer shell is designed to reflect the surrounding urban environment, while its interior is lined with acoustic plaster, softening the texture and reducing the noise from the bustling 7th Avenue outside.
Owner @eatsopo
Environmental Graphics / VMD @spread.works
Construction @stonegatebuild
ID @ordinarypeople.info
Photography @studionahokubota
Lifted Lid is a project located in the Garment District of New York City. It is the first location for Sopo, a new Korean fast casual restaurant for Everday Eats. Occupying 900 square feet on the ground floor of The Arsenal Building—completed in 1924 and designed by architect Ely Jacques Kahn—the space draws inspiration from Dosirak, a traditional Korean compartmentalized platter. A suspended box, featuring separate compartments, mirrors the layout of the space below, with each section serving a unique function. The box’s outer shell is designed to reflect the surrounding urban environment, while its interior is lined with acoustic plaster, softening the texture and reducing the noise from the bustling 7th Avenue outside.
Owner @eatsopo
Environmental Graphics / VMD @spread.works
Construction @stonegatebuild
ID @ordinarypeople.info
Photography @studionahokubota
Lifted Lid is a project located in the Garment District of New York City. It is the first location for Sopo, a new Korean fast casual restaurant for Everday Eats. Occupying 900 square feet on the ground floor of The Arsenal Building—completed in 1924 and designed by architect Ely Jacques Kahn—the space draws inspiration from Dosirak, a traditional Korean compartmentalized platter. A suspended box, featuring separate compartments, mirrors the layout of the space below, with each section serving a unique function. The box’s outer shell is designed to reflect the surrounding urban environment, while its interior is lined with acoustic plaster, softening the texture and reducing the noise from the bustling 7th Avenue outside.
Owner @eatsopo
Environmental Graphics / VMD @spread.works
Construction @stonegatebuild
ID @ordinarypeople.info
Photography @studionahokubota
We are pleased to share that Staging Ground, lab / office space for TAD in the Garment District of New York City is a finalist in the Tech Office category for the 2025 @nycxdesign award hosted by @interiordesignmag
With 5 distinct interventions, the project enables TAD to tailor the space to their needs and explore the boundaries of the workplace.
The Entry Portal, an immersive LED tunnel
The Grid, suspended pipe grid as infrastructural backbone
The Stage, an open floor with calibrated floor graphics
The Stage Scenery, a series of architectural-scale mobile furniture pieces
The Curtains, hung from the Grid providing physical / visual separation and acoustic attenuation
Architect: Model Practice
Client: @techarchdesign
Environmental Graphics : @oncefutureoffice
Photos: @studionahokubota
Contractor : @darbyconstructionnyc
We are pleased to share that Staging Ground, lab / office space for TAD in the Garment District of New York City is a finalist in the Tech Office category for the 2025 @nycxdesign award hosted by @interiordesignmag
With 5 distinct interventions, the project enables TAD to tailor the space to their needs and explore the boundaries of the workplace.
The Entry Portal, an immersive LED tunnel
The Grid, suspended pipe grid as infrastructural backbone
The Stage, an open floor with calibrated floor graphics
The Stage Scenery, a series of architectural-scale mobile furniture pieces
The Curtains, hung from the Grid providing physical / visual separation and acoustic attenuation
Architect: Model Practice
Client: @techarchdesign
Environmental Graphics : @oncefutureoffice
Photos: @studionahokubota
Contractor : @darbyconstructionnyc
We are pleased to share that Staging Ground, lab / office space for TAD in the Garment District of New York City is a finalist in the Tech Office category for the 2025 @nycxdesign award hosted by @interiordesignmag
With 5 distinct interventions, the project enables TAD to tailor the space to their needs and explore the boundaries of the workplace.
The Entry Portal, an immersive LED tunnel
The Grid, suspended pipe grid as infrastructural backbone
The Stage, an open floor with calibrated floor graphics
The Stage Scenery, a series of architectural-scale mobile furniture pieces
The Curtains, hung from the Grid providing physical / visual separation and acoustic attenuation
Architect: Model Practice
Client: @techarchdesign
Environmental Graphics : @oncefutureoffice
Photos: @studionahokubota
Contractor : @darbyconstructionnyc
We are pleased to share that Staging Ground, lab / office space for TAD in the Garment District of New York City is a finalist in the Tech Office category for the 2025 @nycxdesign award hosted by @interiordesignmag
With 5 distinct interventions, the project enables TAD to tailor the space to their needs and explore the boundaries of the workplace.
The Entry Portal, an immersive LED tunnel
The Grid, suspended pipe grid as infrastructural backbone
The Stage, an open floor with calibrated floor graphics
The Stage Scenery, a series of architectural-scale mobile furniture pieces
The Curtains, hung from the Grid providing physical / visual separation and acoustic attenuation
Architect: Model Practice
Client: @techarchdesign
Environmental Graphics : @oncefutureoffice
Photos: @studionahokubota
Contractor : @darbyconstructionnyc
Our design for SOPO, a new fast casual Korean restaurant in Garment District is a finalist in this year’s Architizer A+ Awards (Category: Restaurants (S <1000 sq ft). Please use the link in bio to vote for us!
We thank our wonderful client and collaborators for making this a reality.
Owner @eatsopo
Environmental Graphics / VMD @spread.works
Construction @stonegatebuild
ID @ordinarypeople.info
LED @coronetled
Lighting Supply @incolight
Photography @studionahokubota
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#architizer #architizerawards #architecture #interior #retaildesign #restaurantdesign #garmentdistrict #NYC
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