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We are pleased to reveal our latest work for @segddesign : the visual identity for International Design Day 2026 and its central theme, The Spaces in Between. This year’s concept explores the thresholds where design shapes how we relate and coexist.

More than a logotype, the identity is an adaptive mechanism designed to scale across every format and invite participation from a new generation of creatives. By literally opening up space for global expression, we’ve created a framework for the community to make their own.

Explore the IDD2026 toolkit at the link in our bio and show us: how will you define { The Spaces in Between }?

@segddesign @theicod @canva #IDD2026 #InternationalDesignDay #TheSpacesInBetween #VisualIdentity #IdentityDesign

Lucy Holmes is the Founder and Creative Director of @holmes_studio, the London-based, B Corp-certified design practice that created the visual identity for International Design Day 2026. Known for translating complex ideas into meaningful visual experiences, she has worked across major cultural institutions, including the Fitzwilliam Museum in Cambridge and the British Museum’s Western Range redevelopment.

In “The Theme Made Visible,” @lucyholmes_designer joins SEGD CEO Cybelle Jones to reflect on the challenge of translating an abstract idea—The Spaces In Between—into a visual language. Their conversation explores how design can reveal the invisible moments where ideas become experiences, where people connect, and where meaning quietly takes shape.

Her work reminds us that design doesn’t only live in finished objects—it lives in the relationships between them.

For International Design Day 2026, SEGD presents The Spaces In Between—Cybelle Jones in Conversation, a series of prerecorded discussions with leading voices across design exploring the thresholds where connection, belonging, and human experience are shaped.

🎥 These conversations will stream throughout the day on April 27 on SEGD’s YouTube and LinkedIn channels. Watch from anywhere—or join an SEGD Chapter event near you and be part of the global celebration of design.

🔗 Learn more at our link in bio or stories
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#InternationalDesignDay #SEGD #DesignersOfExperiences #ExperienceDesign @theicod

A&S Chelsea In Bloom 2026 🌺🌼🪻🌷

Thank you to @holmes_studio and @oktocolour

#ChelseaFlowerShow #ChelseaInBloom #KingsRoad #FlowerDisplay

An identity system built to move. To capture the energy of a global movement, we took a structural approach to typography. Using curly brackets—symbols that define boundaries and clarify meaning—to articulate the concept of ‘The Spaces in Between’.

By stretching these brackets, we introduced a bold spectrum of ‘digital colour’—blending retro palettes with acidic greens and pinks—to mimic the vibration of a shifting TV signal. The result is a powerful, adaptive mechanism that expands horizontally and vertically to accommodate text, imagery, and animation.

Our design provides a blank canvas for the global community to project their own interpretations into the theme. We want to see how you are using the IDD2026 toolkit to define your own thresholds and connections.

How will you fill the space { } ?

Respond below or tag us be featured in our highlights.

@segddesign @theicod @canva #IDD2026 #InternationalDesignDay #TheSpacesInBetween #VisualIdentity #IdentityDesign TypographicDesign SEGD HolmesStudio

An identity system built to move. To capture the energy of a global movement, we took a structural approach to typography. Using curly brackets—symbols that define boundaries and clarify meaning—to articulate the concept of ‘The Spaces in Between’.

By stretching these brackets, we introduced a bold spectrum of ‘digital colour’—blending retro palettes with acidic greens and pinks—to mimic the vibration of a shifting TV signal. The result is a powerful, adaptive mechanism that expands horizontally and vertically to accommodate text, imagery, and animation.

Our design provides a blank canvas for the global community to project their own interpretations into the theme. We want to see how you are using the IDD2026 toolkit to define your own thresholds and connections.

How will you fill the space { } ?

Respond below or tag us be featured in our highlights.

@segddesign @theicod @canva #IDD2026 #InternationalDesignDay #TheSpacesInBetween #VisualIdentity #IdentityDesign TypographicDesign SEGD HolmesStudio

An identity system built to move. To capture the energy of a global movement, we took a structural approach to typography. Using curly brackets—symbols that define boundaries and clarify meaning—to articulate the concept of ‘The Spaces in Between’.

By stretching these brackets, we introduced a bold spectrum of ‘digital colour’—blending retro palettes with acidic greens and pinks—to mimic the vibration of a shifting TV signal. The result is a powerful, adaptive mechanism that expands horizontally and vertically to accommodate text, imagery, and animation.

Our design provides a blank canvas for the global community to project their own interpretations into the theme. We want to see how you are using the IDD2026 toolkit to define your own thresholds and connections.

How will you fill the space { } ?

Respond below or tag us be featured in our highlights.

@segddesign @theicod @canva #IDD2026 #InternationalDesignDay #TheSpacesInBetween #VisualIdentity #IdentityDesign TypographicDesign SEGD HolmesStudio

An identity system built to move. To capture the energy of a global movement, we took a structural approach to typography. Using curly brackets—symbols that define boundaries and clarify meaning—to articulate the concept of ‘The Spaces in Between’.

By stretching these brackets, we introduced a bold spectrum of ‘digital colour’—blending retro palettes with acidic greens and pinks—to mimic the vibration of a shifting TV signal. The result is a powerful, adaptive mechanism that expands horizontally and vertically to accommodate text, imagery, and animation.

Our design provides a blank canvas for the global community to project their own interpretations into the theme. We want to see how you are using the IDD2026 toolkit to define your own thresholds and connections.

How will you fill the space { } ?

Respond below or tag us be featured in our highlights.

@segddesign @theicod @canva #IDD2026 #InternationalDesignDay #TheSpacesInBetween #VisualIdentity #IdentityDesign TypographicDesign SEGD HolmesStudio

An identity system built to move. To capture the energy of a global movement, we took a structural approach to typography. Using curly brackets—symbols that define boundaries and clarify meaning—to articulate the concept of ‘The Spaces in Between’.

By stretching these brackets, we introduced a bold spectrum of ‘digital colour’—blending retro palettes with acidic greens and pinks—to mimic the vibration of a shifting TV signal. The result is a powerful, adaptive mechanism that expands horizontally and vertically to accommodate text, imagery, and animation.

Our design provides a blank canvas for the global community to project their own interpretations into the theme. We want to see how you are using the IDD2026 toolkit to define your own thresholds and connections.

How will you fill the space { } ?

Respond below or tag us be featured in our highlights.

@segddesign @theicod @canva #IDD2026 #InternationalDesignDay #TheSpacesInBetween #VisualIdentity #IdentityDesign TypographicDesign SEGD HolmesStudio

An identity system built to move. To capture the energy of a global movement, we took a structural approach to typography. Using curly brackets—symbols that define boundaries and clarify meaning—to articulate the concept of ‘The Spaces in Between’.

By stretching these brackets, we introduced a bold spectrum of ‘digital colour’—blending retro palettes with acidic greens and pinks—to mimic the vibration of a shifting TV signal. The result is a powerful, adaptive mechanism that expands horizontally and vertically to accommodate text, imagery, and animation.

Our design provides a blank canvas for the global community to project their own interpretations into the theme. We want to see how you are using the IDD2026 toolkit to define your own thresholds and connections.

How will you fill the space { } ?

Respond below or tag us be featured in our highlights.

@segddesign @theicod @canva #IDD2026 #InternationalDesignDay #TheSpacesInBetween #VisualIdentity #IdentityDesign TypographicDesign SEGD HolmesStudio

On site…. Opening later this year….. the new London Museum….

Lights. Camera. Intention. That quiet moment before a great meeting with a new client. We are very lucky.

Museums matter. They hold ideas in public, slow us down, and remind us that culture is something we actively shape, not passively inherit. Places to think, question, and imagine together. @themuseumofmodernart

The dream team. Together today. What a year we have had. Feeling blessed to collaborate and be a part of your worlds. Thank you @richerich @claresummerfield @wayne__mlland @allicechristie 💛🙏🏻💛🙏🏻

Six today. Hard to believe it all began in 2019. Grateful for every person, every project, every moment. 🙏🏻

We’re delighted to share that Lucy Holmes, our Founder and Creative Director, has been named in the @blooloop 50 Museum Influencer List 2025.

A recognition that celebrates those shaping how people experience museums today, and what they can become tomorrow.

“In a world where we need museums more than ever, this is so important, because they hold our shared stories, our questions, and our joy.”

At Holmes Studio, we believe design can make culture more accessible, more memorable and more human. This honour reflects the shared creativity of our team and collaborators across the cultural landscape from @britishmuseum , @wearelondonmuseum , @tate , @vamuseum , @fitzmuseum_uk and beyond.

Thank you to everyone who shares our belief in the power of museums to connect, challenge and inspire.

We’re delighted to share that Lucy Holmes, our Founder and Creative Director, has been named in the @blooloop 50 Museum Influencer List 2025.

A recognition that celebrates those shaping how people experience museums today, and what they can become tomorrow.

“In a world where we need museums more than ever, this is so important, because they hold our shared stories, our questions, and our joy.”

At Holmes Studio, we believe design can make culture more accessible, more memorable and more human. This honour reflects the shared creativity of our team and collaborators across the cultural landscape from @britishmuseum , @wearelondonmuseum , @tate , @vamuseum , @fitzmuseum_uk and beyond.

Thank you to everyone who shares our belief in the power of museums to connect, challenge and inspire.

Huge congratulations to @linaghotmeh on being named in the TIME100 Next list, recognising the 100 most influential rising stars shaping the future.

We have the privilege of working with Lina and her team @linaghotmeh_architecture on the British Museum Western Range project. Her practice is visionary, rigorous, poetic, and deeply attuned to place. It’s inspiring to see that talent recognised on such a global stage.

A warm, wonderful welcome to @allicechristie, our new Creative Producer and already a much-loved part of the team. She’s only just joined, but it already feels like forever (in the best way). We couldn’t be happier she’s here. 💛