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This is easily one of my favorite projects I’ve ever been a part of. Last October we shot this commercial for Native & The Olympics with the USA Bobsled team!

Part of that is personal, getting to spend a few days in Lake Placid / Saranac, a place where I’ve spent so much time over the years. A place that will always feel like home to me.

Part of it is creative. Collaborating with the incredible team at @raindropagency. Thoughtful, sharp, and just genuinely great people doing great work. They trusted us to help their vision come to life and it was an amazing experience. They are the best.

And a huge part of it is the team. We brought our core NYC/NJ crew upstate and they absolutely crushed it. Long days, big swings, no ego…just execution.

So proud. So grateful.

Some graded stills from “SeeHer”.

Amazing work from whole team!

EP: @seanconlon_
Director: @lizbethmedia
AD: @thedanrobertson
PM: Noelia Batista
DP: @amodio_dop
AC: @ginnyhub
Gaffer: @devonjarvis
Key Grip: @harryfontan
Grip: @pabloariass_
Grip: @normanrubinsky
Gimbal Op: @viewsbyelose
Sound: @themichaelspencer
H&MU: @kellycortland_mua
PA: @shotbyadiel
PA: @tedward2002

Edit: @lizbethmedia
Post Mastering: @jorgequintero.dp

Some graded stills from “SeeHer”.

Amazing work from whole team!

EP: @seanconlon_
Director: @lizbethmedia
AD: @thedanrobertson
PM: Noelia Batista
DP: @amodio_dop
AC: @ginnyhub
Gaffer: @devonjarvis
Key Grip: @harryfontan
Grip: @pabloariass_
Grip: @normanrubinsky
Gimbal Op: @viewsbyelose
Sound: @themichaelspencer
H&MU: @kellycortland_mua
PA: @shotbyadiel
PA: @tedward2002

Edit: @lizbethmedia
Post Mastering: @jorgequintero.dp

Some graded stills from “SeeHer”.

Amazing work from whole team!

EP: @seanconlon_
Director: @lizbethmedia
AD: @thedanrobertson
PM: Noelia Batista
DP: @amodio_dop
AC: @ginnyhub
Gaffer: @devonjarvis
Key Grip: @harryfontan
Grip: @pabloariass_
Grip: @normanrubinsky
Gimbal Op: @viewsbyelose
Sound: @themichaelspencer
H&MU: @kellycortland_mua
PA: @shotbyadiel
PA: @tedward2002

Edit: @lizbethmedia
Post Mastering: @jorgequintero.dp

Some graded stills from “SeeHer”.

Amazing work from whole team!

EP: @seanconlon_
Director: @lizbethmedia
AD: @thedanrobertson
PM: Noelia Batista
DP: @amodio_dop
AC: @ginnyhub
Gaffer: @devonjarvis
Key Grip: @harryfontan
Grip: @pabloariass_
Grip: @normanrubinsky
Gimbal Op: @viewsbyelose
Sound: @themichaelspencer
H&MU: @kellycortland_mua
PA: @shotbyadiel
PA: @tedward2002

Edit: @lizbethmedia
Post Mastering: @jorgequintero.dp

Some graded stills from “SeeHer”.

Amazing work from whole team!

EP: @seanconlon_
Director: @lizbethmedia
AD: @thedanrobertson
PM: Noelia Batista
DP: @amodio_dop
AC: @ginnyhub
Gaffer: @devonjarvis
Key Grip: @harryfontan
Grip: @pabloariass_
Grip: @normanrubinsky
Gimbal Op: @viewsbyelose
Sound: @themichaelspencer
H&MU: @kellycortland_mua
PA: @shotbyadiel
PA: @tedward2002

Edit: @lizbethmedia
Post Mastering: @jorgequintero.dp

Every once in a while, you get to work on a project that is not only with your dream talent… @guyfieri but for an amazing organization like @tunnel2towers

We had such a great time with Guy, he really is a wonderful person.

Please watch and enjoy, and if you feel moved head over to @tunnel2towers and see how you can get involved with the awesome work they do.

Special thanks to our friends at @foxadsolutions for trusting us to help tell this story.

Director: @patrickcaldon
Producer: @heylepsch
Producer: @seanconlon_
PM: Noelia Batista
DP: @amodio_dop
Cam: @grantsmucker
Cam: @viewsbyelose

Gaffer: @jorgequintero.dp
Key: @harryfontan
Grip: @normanrubinsky
Grip: @pablorobertoarias
Grip: @tedward2002

Sound: @fed.davis
H&MU: @whatischristie
BTS: @momentsbystevo

Post
Edit: Patrick Caldon
Color: @jorgequintero.dp

Really fun one to work on with alot of great folks!

Talent: @laurapomykala
Director: @seanconlon_
DP: @amodio_dop
AC: @viewsbyelose
Lighting Director: @jorgequintero.dp
Gaffer: @devonjarvis
Key Grip: @harryfontan
Grip: @pablorobertoarias
Grip: @normanrubinsky
Grip: @tedward2002

Edit and color : @amodio_dop

We loved working with @mocolab_ on this fireball shoot!

As soon as we mentioned fireball everyone said “well…. We’re gonna have a real fireball right?”

That’s where @powers.films came in 🔥

A really fun project we had the pleasure of working on last summer with @scottzacaroli

New achievement unlocked:
Slim Jim commercial produced ✅

Really had a great time working on this! A spot that played on the tiny screens of gas pumped nation wide (for real!). Had lots of fun, ate lots of slim Jim’s!

Director: Jared Pearlman
Producer: @seanconlon_
DP: @jorgequintero.dp
AC: @viewsbyelose
Gaffer: @devonjarvis
Grip: Gabriel Montagnani
Art: @ri_manghani

Post: @heylepsch
Color: @jorgequintero.dp
Voice: @seanconlon_

For years, most of our work lived in the story-driven, cinematic world. Over time, that naturally expanded into narrative, commercial, and product-focused projects.

This was a chance to step fully into food & beverage.

We created a series of product-forward images focused on lighting, texture, and shelf impact. Those visuals were later purchased and featured in the official campaign for Fireball.

Huge credit to
📸 @donald.komondy — Lead Photographer
📷@jadeitecreative — Assisting Photographer

I leaned heavily on Donald for this one—an absolute pro in the product space and someone who’s just getting started.

Always grateful when well-crafted product work earns a place in a real campaign. 🔥🍎

Video work coming soon 👀 🍏

For years, most of our work lived in the story-driven, cinematic world. Over time, that naturally expanded into narrative, commercial, and product-focused projects.

This was a chance to step fully into food & beverage.

We created a series of product-forward images focused on lighting, texture, and shelf impact. Those visuals were later purchased and featured in the official campaign for Fireball.

Huge credit to
📸 @donald.komondy — Lead Photographer
📷@jadeitecreative — Assisting Photographer

I leaned heavily on Donald for this one—an absolute pro in the product space and someone who’s just getting started.

Always grateful when well-crafted product work earns a place in a real campaign. 🔥🍎

Video work coming soon 👀 🍏

For years, most of our work lived in the story-driven, cinematic world. Over time, that naturally expanded into narrative, commercial, and product-focused projects.

This was a chance to step fully into food & beverage.

We created a series of product-forward images focused on lighting, texture, and shelf impact. Those visuals were later purchased and featured in the official campaign for Fireball.

Huge credit to
📸 @donald.komondy — Lead Photographer
📷@jadeitecreative — Assisting Photographer

I leaned heavily on Donald for this one—an absolute pro in the product space and someone who’s just getting started.

Always grateful when well-crafted product work earns a place in a real campaign. 🔥🍎

Video work coming soon 👀 🍏

For years, most of our work lived in the story-driven, cinematic world. Over time, that naturally expanded into narrative, commercial, and product-focused projects.

This was a chance to step fully into food & beverage.

We created a series of product-forward images focused on lighting, texture, and shelf impact. Those visuals were later purchased and featured in the official campaign for Fireball.

Huge credit to
📸 @donald.komondy — Lead Photographer
📷@jadeitecreative — Assisting Photographer

I leaned heavily on Donald for this one—an absolute pro in the product space and someone who’s just getting started.

Always grateful when well-crafted product work earns a place in a real campaign. 🔥🍎

Video work coming soon 👀 🍏

Really enjoyed working with @lamborghini and @ferrumfilms on this one. First time using the RED Raptor 8K VV with a fully built-out crew and the full kit.

Grateful to keep learning and refining the craft.

One of the things I love most about what I do is the challenge of helping brands clearly communicate why they matter. It’s rarely about saying you’re the best—it’s about finding the right tone, restraint, and clarity to let real value come through without forcing it.

In 2025, I had the opportunity to direct, write, and produce the fall campaign for Holderness & Bourne. What stood out was the thoughtfulness behind the product—an elevated take on a golf essential that brings the polish and confidence of weekday wear onto the course. That kind of innovation doesn’t need to shout. When the idea is strong, the storytelling’s job is simple: get out of the way and let it speak.

Director: 🙋🏻‍♂️
PM: Noelia Batista
DP: @antonio_dicaterina
Gaffer: @harryfontan
Grip: @pablorobertoarias
Grip: @normanrubinsky
PA: @tedward2002
Sound: @chayansanchez.ro

Post: @heylepsch

One of the things I love most about what I do is the challenge of helping brands clearly communicate why they matter. It’s rarely about saying you’re the best—it’s about finding the right tone, restraint, and clarity to let real value come through without forcing it.

In 2025, I had the opportunity to direct, write, and produce the fall campaign for Holderness & Bourne. What stood out was the thoughtfulness behind the product—an elevated take on a golf essential that brings the polish and confidence of weekday wear onto the course. That kind of innovation doesn’t need to shout. When the idea is strong, the storytelling’s job is simple: get out of the way and let it speak.

Director: 🙋🏻‍♂️
PM: Noelia Batista
DP: @antonio_dicaterina
Gaffer: @harryfontan
Grip: @pablorobertoarias
Grip: @normanrubinsky
PA: @tedward2002
Sound: @chayansanchez.ro

Post: @heylepsch

One of the things I love most about what I do is the challenge of helping brands clearly communicate why they matter. It’s rarely about saying you’re the best—it’s about finding the right tone, restraint, and clarity to let real value come through without forcing it.

In 2025, I had the opportunity to direct, write, and produce the fall campaign for Holderness & Bourne. What stood out was the thoughtfulness behind the product—an elevated take on a golf essential that brings the polish and confidence of weekday wear onto the course. That kind of innovation doesn’t need to shout. When the idea is strong, the storytelling’s job is simple: get out of the way and let it speak.

Director: 🙋🏻‍♂️
PM: Noelia Batista
DP: @antonio_dicaterina
Gaffer: @harryfontan
Grip: @pablorobertoarias
Grip: @normanrubinsky
PA: @tedward2002
Sound: @chayansanchez.ro

Post: @heylepsch

One of the things I love most about what I do is the challenge of helping brands clearly communicate why they matter. It’s rarely about saying you’re the best—it’s about finding the right tone, restraint, and clarity to let real value come through without forcing it.

In 2025, I had the opportunity to direct, write, and produce the fall campaign for Holderness & Bourne. What stood out was the thoughtfulness behind the product—an elevated take on a golf essential that brings the polish and confidence of weekday wear onto the course. That kind of innovation doesn’t need to shout. When the idea is strong, the storytelling’s job is simple: get out of the way and let it speak.

Director: 🙋🏻‍♂️
PM: Noelia Batista
DP: @antonio_dicaterina
Gaffer: @harryfontan
Grip: @pablorobertoarias
Grip: @normanrubinsky
PA: @tedward2002
Sound: @chayansanchez.ro

Post: @heylepsch

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

As I think back on this year with @ferrumfilms I think it might have been one of the most fulfilling years of business to date. We got to live out a few dreams (working with the mayor of Flavor town) and got to do it with some real professionals/friendsalong the way. 2025 was a special year and thank you to everyone who made it great!

Kevin James was a pleasure to work with. Combined with such a great organization in @tunnel2towers , and perhaps one of the most beautiful shooting locations in the tri-state area. Grateful to do such fulfilling work with amazing partners, and the best crew around.

What you don’t see from this video is the torrential downpour and strong winds that happened the two hours leading up to camera speeding.

So a huge shout out to how prepared and professional my team was on this day, and how when talent walked up it was as if everything was as it should be.

Director: Patrick Caldon
Producer: @seanconlon_ @heylepsch
PM: Noelia Batista
DP: @amodio_dop
Cam Op: @antonio_dicaterina
Cam Op: @viewsbyelose
Gaffer: @jorgequintero.dp
Key: @harryfontan
Grip: @normanrubinsky
Grip: @pablorobertoarias
Swing: @tedward2002
Sound: @feds.wrld
PA: @sophialeogrande
H&MU: @kellycortland_mua
BTS Photo: @donald.komondy

Color: @jorgequintero.dp