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I’ve noticed a few new followers recently, so it feels like a good time to re-introduce myself.

I’m Fern — a director and photographer working across commercial and creative projects.

This year I’ll be sharing more of my process, thoughts on building a creative career and glimpses behind the scenes on set.

Check out the carousel to learn a little more about my journey.

If you’d like to say hello, I’d love to hear what your creative path looks like.

#CreativeCareer #Directing #Filmmaking #Photography #CommercialDirector

I’ve noticed a few new followers recently, so it feels like a good time to re-introduce myself.

I’m Fern — a director and photographer working across commercial and creative projects.

This year I’ll be sharing more of my process, thoughts on building a creative career and glimpses behind the scenes on set.

Check out the carousel to learn a little more about my journey.

If you’d like to say hello, I’d love to hear what your creative path looks like.

#CreativeCareer #Directing #Filmmaking #Photography #CommercialDirector

I’ve noticed a few new followers recently, so it feels like a good time to re-introduce myself.

I’m Fern — a director and photographer working across commercial and creative projects.

This year I’ll be sharing more of my process, thoughts on building a creative career and glimpses behind the scenes on set.

Check out the carousel to learn a little more about my journey.

If you’d like to say hello, I’d love to hear what your creative path looks like.

#CreativeCareer #Directing #Filmmaking #Photography #CommercialDirector

I’ve noticed a few new followers recently, so it feels like a good time to re-introduce myself.

I’m Fern — a director and photographer working across commercial and creative projects.

This year I’ll be sharing more of my process, thoughts on building a creative career and glimpses behind the scenes on set.

Check out the carousel to learn a little more about my journey.

If you’d like to say hello, I’d love to hear what your creative path looks like.

#CreativeCareer #Directing #Filmmaking #Photography #CommercialDirector

I’ve noticed a few new followers recently, so it feels like a good time to re-introduce myself.

I’m Fern — a director and photographer working across commercial and creative projects.

This year I’ll be sharing more of my process, thoughts on building a creative career and glimpses behind the scenes on set.

Check out the carousel to learn a little more about my journey.

If you’d like to say hello, I’d love to hear what your creative path looks like.

#CreativeCareer #Directing #Filmmaking #Photography #CommercialDirector

I’ve noticed a few new followers recently, so it feels like a good time to re-introduce myself.

I’m Fern — a director and photographer working across commercial and creative projects.

This year I’ll be sharing more of my process, thoughts on building a creative career and glimpses behind the scenes on set.

Check out the carousel to learn a little more about my journey.

If you’d like to say hello, I’d love to hear what your creative path looks like.

#CreativeCareer #Directing #Filmmaking #Photography #CommercialDirector

I’ve noticed a few new followers recently, so it feels like a good time to re-introduce myself.

I’m Fern — a director and photographer working across commercial and creative projects.

This year I’ll be sharing more of my process, thoughts on building a creative career and glimpses behind the scenes on set.

Check out the carousel to learn a little more about my journey.

If you’d like to say hello, I’d love to hear what your creative path looks like.

#CreativeCareer #Directing #Filmmaking #Photography #CommercialDirector

I’ve noticed a few new followers recently, so it feels like a good time to re-introduce myself.

I’m Fern — a director and photographer working across commercial and creative projects.

This year I’ll be sharing more of my process, thoughts on building a creative career and glimpses behind the scenes on set.

Check out the carousel to learn a little more about my journey.

If you’d like to say hello, I’d love to hear what your creative path looks like.

#CreativeCareer #Directing #Filmmaking #Photography #CommercialDirector

I’ve noticed a few new followers recently, so it feels like a good time to re-introduce myself.

I’m Fern — a director and photographer working across commercial and creative projects.

This year I’ll be sharing more of my process, thoughts on building a creative career and glimpses behind the scenes on set.

Check out the carousel to learn a little more about my journey.

If you’d like to say hello, I’d love to hear what your creative path looks like.

#CreativeCareer #Directing #Filmmaking #Photography #CommercialDirector

I’ve noticed a few new followers recently, so it feels like a good time to re-introduce myself.

I’m Fern — a director and photographer working across commercial and creative projects.

This year I’ll be sharing more of my process, thoughts on building a creative career and glimpses behind the scenes on set.

Check out the carousel to learn a little more about my journey.

If you’d like to say hello, I’d love to hear what your creative path looks like.

#CreativeCareer #Directing #Filmmaking #Photography #CommercialDirector

2025 was a challenging year for me - an emotional rollercoaster at times and I’m deeply grateful for the people who stood by me and helped me ride it out.

Through it all, my work continued to bring me so much satisfaction and joy. This year I signed with new production companies in America, @made.by.nobodys and Ireland, @wearebanjoman . I directed commercials for some incredible agencies, brands and institutions from the NHS, to LEGO, to the Royal Navy. I shot across countries, in cities, theme parks & even on an aircraft carrier.

I’m so grateful to the production companies that continue to nurture and champion my voice @roguefilms @sequoiacontent @academy.photo and to the producers who have gone above and beyond to support me this year - you’re amazing. Thank you to the brilliant crews who work tirelessly to bring the ideas to life.

I love being on set, making things, working as a team to build worlds and craft stories. As we begin a new year I’m feeling more focused & fired up than ever.

Looking ahead to 2026, I’m craving more emotional depth in my work, more writing, more shooting, more connection. I plan to build bigger cinematic visions and to hunt for ideas that excite and push me creatively.

If you’re a writer or creative that wants to get things made then reach out. Let’s make this the most creatively rich year yet ✨

#2025wrapped #creativeprocess #wrapped2025 #yearinreview #director
#commercialdirector#womendirectors #onsetlife #creativedirection #filmdirectorُ #cinematicstorytelling #visualstorytelling #filmmakinglife #creativecollaboration

🎬NEW WORK - FIND YOUR SPACE ON LINKEDIN

300 cast, 100 crew, 5 days shooting, 16 locations, a warehouse full of tables; this one was a biggie and I LOVED every second of working on it.

A huge thanks to LinkedIn and VCCP for having me onboard to bring this idea to life and to the team of incredibly creative people that made this commercial such a joy to work on.

Agency: @vccp__
Deputy ECD: Matt Lloyd
Creative: Tom Lee
Creative: Vicky David
Producer: Pete Thornton
Production Company: @rattlingstick
Director: Fern Beresford
Producer: Kelly Spacey
DOP: @murrren
Service Company: @farmfilmsa
Prod Services: Skip Margetts
Prod Services: Kelly Drummond
Production Design: Herman Lampen
Editors: @thequarryedit
Editor: @rebecca_luff
Post Production: @absolute_post
Post: @christobin92
Post Producer: @ollieireland
Colourist: Matt Turner
Sound: @wavestudios_
Sound: Parv Thind
Leland Music
Licensing: Toby Williams
Licensing: Bonnie Reilly
Track: Mungo Jerry - Alright, Alright, Alright

#commercial #director #findyourspace #connection #work #ad #femaledirector #creative #linkedin

🎬 A quick peek behind the scenes of the latest commercial I directed for Denny’s.

This short but sweet film was all about tasty food with attitude. The agency came to me to dial up the action and capture the personality of the Denny’s dishes. Watch the BTS to get more insight into the creative process.

Huge thanks to the Denny’s team and the creative agency @barkley.okrp for having me onboard, and to the incredible crew who pulled out all the stops to capture everything in a day.

Creative Agency @barkley.okrp
EVP, Head of Client Experience - Betsy Ross
Group Creative Director - Rony Castor
ACD Art Director - Freddy Agostini
ACD Copywriter - Ernesto Martinez
Content Creator - Gabe Oviawe
Producer - Kristin Grandberry

Production Company @made.by.nobodys
Director’s Representative @nikkiweissandco
EP @malinafilm
EP @breighsutherland
EP @gabe.reiter
Prod Supervisor - David Orr
1st A.D @chadschwartzkopf
2nd A.D - Nicole Evranian
DOP - Jon Chema
1st A.C. @mr.benbrady
2nd A.C - Ben Sasser
Art Director - Mollie Earls
Hair & Makeup - Kim Konsler
Wardrobe Stylist - Shannon Hall
Food Stylist - Liz Duffy

#CommercialShoot #BehindTheScenes #CreativeProcess #director #onsetlife

🎬NEW WORK - ROYAL NAVY - A CLUB LIKE NO OTHER

One of my favourite things about my job is that I never know where the next shoot might take me, for this latest campaign I found myself on the flight deck of the iconic HMS Prince of Wales surrounded by helicopters and F-35 jets. What an experience!

The Royal Navy Reserves wanted to shake things up and try a bold new approach to welcome in new members by taking them on a tour of the ultimate club.

This inventive script really sparked my imagination. It’s a fresh and creative way to showcase all of the incredible opportunities and experiences the Royal Navy Reserves has to offer.

The shoot took place over two days, using a mix of locations and bespoke set builds and an enthusiastic cast of real Navy Reserves. It was inspiring to hear their stories firsthand and to work with them to guide their performances and boost their confidence on camera. Their authenticity brought a raw energy and relatable warmth to the film.

A big thank you to @house337 and the Royal Navy for having me at the helm for this one.

And thanks to my brilliant crew for helping to bring the vision to life.

HOUSE 337
Client Managing Director: Diane Gracie
Creative Director: Steve Hawthorne
Creatives: Michael Arthey & Poppy Cumming-Spain
Senior Producer: Tash Dean
Assistant Producer: Hannah Shelley

Rogue Films @roguefilms
Director: Fern Beresford
EP: James Howland
Producer: @maddyeaston
Production Manager: @sammyj0001
DOP: @murrren
Facility company: Green olive 
Facility Producer: Maria Kopanou
1st AD: @robertbtthorpe
Steady Cam: @mrallsop
Camera assistant: Benjamin Curran 
Sound: Stephen Hodge
Edit house: @workeditorial
Editor: @rebecca_luff
Executive Producer: Frankie Elster
Post & Audio House: @no8ldn
Sound Engineer: Sam Robson
Colourist: @turners_colour
VFX Supervisor: Jim Allen
VFX Compositor: Hussein Hussani
Post Producer: Lily Delphine
Post EP: Simon Downie
Music Supervision: @wakethetownmusic
Music Supervisor: Harley Beckmann-Hawksley

🎬NEW WORK - DENNY IRELAND - MAKE LIFE SIZZLE

This latest campaign for Denny’s is all about bringing to life those moments that really ‘Make Life Sizzle’.

We had so much fun on set exploring these well observed moments of relatable humour and finding performances that felt playful but real.

A huge thank you to TBWA Ireland and Denny Ireland for having me onboard.

Client : Pilgrim’s Europe
Lead Client : Ashley Moran
Agency : TBWA\Ireland
Creative Director : Des Creedon
Copywriter : Donal Gaughran @dongaughran
Art Director : Vinicius Bustamante @vini.bustamante

And to my fantastic crew -

Production Company : Motherland
Line Producer : Grainne Tiernan
Head of Production : Margaret Levingstone @magslev
1st AD : Nick Thomas
DoP : Luke Jacobs @lukejacobs
Production Designer : Joe Fallover
Art Director : Christina Brosnan
Food Stylist : Johan van der Merwe

POST PRODUCTION
Motherland Post
Head of Post-Production : Anthony McCaffery @mcquaffers
Post Producer : Laura Greally @lsheareralot
Editor : Laura Briggs @laurabriggsedits
VFX : John O’Hagan @j.o.h.n.o.h.a.g.a.n
Grade : Donal O’Kane at Screen Scene
Music : Loud & Clear Music
Sound : Mutiny

🎬NEW WORK - LEGOLAND® - THE GIRL WHO CONTROLLED PLAYTIME

What an absolute joy this job was, a creative script that’s full of imagination and heart, huge fun sets to design, a festival to bring to life and an incredible cast and crew to help me do it!

A big thank you to @tbwamcr and the clients at LEGOLAND® for having me onboard.

Agency: @tbwamcr
Client: LEGOLAND®
Creative Team: @tom_ho1mes @glennscholefield
Executive Creative Director: Gary Fawcett
Production company: @roguefilms
Director: @fern_b
Exec Producer: James Howland
Producer: Cathy Green
DOP: @murrren
Production Design: @ssscenery1
1st AD: Sean Cotter
Wardrobe: @poppybellstyling
MUA: @vellismakeupandhair
Editor: @rebecca_luff 
Edit house: @workeditorial
Post: @blackkitestudios
Grade: @blackkitestudios
Music: @eclectic_music_ltd

🎬NEW WORK - “THAT FEELING”

This latest piece of work is all about capturing ‘That Feeling’. That universal moment, recognised by all women, when, after a long day, you finally unclasp, unclip and unwind and take off your bra.

This clever and inventive script from @mcsaatchiuk uses that relatable truth, and applies it to getting your breast screening sorted. To be free from putting it off and to take an empowering step towards looking after your physical and mental wellbeing - unburdening your mind (and your boobs).

I love working on projects that have a positive social impact and I’m proud to have directed this film for the NHS’ first campaign for breast screening ✨

@campaignmagazine’s Ad of the Day
@thedrummag’s Ad of the Day

Agency: @mcsaatchiuk
Client: NHS
Creatives: @amyparkhill, @ma.lowe, Matt Lee
Production company: @roguefilms
Director: Fern Berresford @fern_b
Producer: @sophiepesky
DOP: @eirawynjones
Production Design: @lukemoranmorris
1st AD: @rose_esme_lucas
Wardrobe: @poppybellstyling
MUA: @vellismakeupandhair
Editor: @rebecca_luff 
Edit house: @workeditorial
Grade: @no8ldn
Sound: @littlethingssoundstudios

Last week I had the privilege of being interviewed by journalist Tim Cumming from Shots Magazine. We talked about ambition and the unexpected twists and turns a creative career can take. From directing my first short film fresh out of university, to teaching myself to light, shoot and retouch photography, to building a reel of work that I'm really proud of.

I’m still very much on the journey, juggling creative expression with commerce and I expect I always will be. Dreaming up ideas and bringing them to life is a fundamental part of who I am. I’m happiest when I’m creating something.

In the article I mention two of my mentors Mark Denton and Sara Cummins, who nurtured me in my twenties and gave me many of my first opportunities in the industry. Alongside Mark and Sara there are hundreds of other people that have helped me create work, make-up artists, stylists, producers, production assistants, reps, editors, designers, DOPs, writers and many more, who have worked (sometimes on self initiated projects for free) to bring a film or photography idea to life. I just want to say a massive thank you to all of these people. You know who you are. I couldn’t make a single thing without you.

I might be 17 years into my career but I’m still just getting started. There’s a lot more that I plan to do, direct a TV show, make a feature film, scale up my photography and place my characters in larger scenic worlds…

It was fun looking back and connecting the career dots but there’s so much more to look forward to.

Thank you to @shots_creative for the interview.

Link to the full article in bio.

Last week I had the privilege of being interviewed by journalist Tim Cumming from Shots Magazine. We talked about ambition and the unexpected twists and turns a creative career can take. From directing my first short film fresh out of university, to teaching myself to light, shoot and retouch photography, to building a reel of work that I'm really proud of.

I’m still very much on the journey, juggling creative expression with commerce and I expect I always will be. Dreaming up ideas and bringing them to life is a fundamental part of who I am. I’m happiest when I’m creating something.

In the article I mention two of my mentors Mark Denton and Sara Cummins, who nurtured me in my twenties and gave me many of my first opportunities in the industry. Alongside Mark and Sara there are hundreds of other people that have helped me create work, make-up artists, stylists, producers, production assistants, reps, editors, designers, DOPs, writers and many more, who have worked (sometimes on self initiated projects for free) to bring a film or photography idea to life. I just want to say a massive thank you to all of these people. You know who you are. I couldn’t make a single thing without you.

I might be 17 years into my career but I’m still just getting started. There’s a lot more that I plan to do, direct a TV show, make a feature film, scale up my photography and place my characters in larger scenic worlds…

It was fun looking back and connecting the career dots but there’s so much more to look forward to.

Thank you to @shots_creative for the interview.

Link to the full article in bio.

Last week I had the privilege of being interviewed by journalist Tim Cumming from Shots Magazine. We talked about ambition and the unexpected twists and turns a creative career can take. From directing my first short film fresh out of university, to teaching myself to light, shoot and retouch photography, to building a reel of work that I'm really proud of.

I’m still very much on the journey, juggling creative expression with commerce and I expect I always will be. Dreaming up ideas and bringing them to life is a fundamental part of who I am. I’m happiest when I’m creating something.

In the article I mention two of my mentors Mark Denton and Sara Cummins, who nurtured me in my twenties and gave me many of my first opportunities in the industry. Alongside Mark and Sara there are hundreds of other people that have helped me create work, make-up artists, stylists, producers, production assistants, reps, editors, designers, DOPs, writers and many more, who have worked (sometimes on self initiated projects for free) to bring a film or photography idea to life. I just want to say a massive thank you to all of these people. You know who you are. I couldn’t make a single thing without you.

I might be 17 years into my career but I’m still just getting started. There’s a lot more that I plan to do, direct a TV show, make a feature film, scale up my photography and place my characters in larger scenic worlds…

It was fun looking back and connecting the career dots but there’s so much more to look forward to.

Thank you to @shots_creative for the interview.

Link to the full article in bio.

Last week I had the privilege of being interviewed by journalist Tim Cumming from Shots Magazine. We talked about ambition and the unexpected twists and turns a creative career can take. From directing my first short film fresh out of university, to teaching myself to light, shoot and retouch photography, to building a reel of work that I'm really proud of.

I’m still very much on the journey, juggling creative expression with commerce and I expect I always will be. Dreaming up ideas and bringing them to life is a fundamental part of who I am. I’m happiest when I’m creating something.

In the article I mention two of my mentors Mark Denton and Sara Cummins, who nurtured me in my twenties and gave me many of my first opportunities in the industry. Alongside Mark and Sara there are hundreds of other people that have helped me create work, make-up artists, stylists, producers, production assistants, reps, editors, designers, DOPs, writers and many more, who have worked (sometimes on self initiated projects for free) to bring a film or photography idea to life. I just want to say a massive thank you to all of these people. You know who you are. I couldn’t make a single thing without you.

I might be 17 years into my career but I’m still just getting started. There’s a lot more that I plan to do, direct a TV show, make a feature film, scale up my photography and place my characters in larger scenic worlds…

It was fun looking back and connecting the career dots but there’s so much more to look forward to.

Thank you to @shots_creative for the interview.

Link to the full article in bio.

Last week I had the privilege of being interviewed by journalist Tim Cumming from Shots Magazine. We talked about ambition and the unexpected twists and turns a creative career can take. From directing my first short film fresh out of university, to teaching myself to light, shoot and retouch photography, to building a reel of work that I'm really proud of.

I’m still very much on the journey, juggling creative expression with commerce and I expect I always will be. Dreaming up ideas and bringing them to life is a fundamental part of who I am. I’m happiest when I’m creating something.

In the article I mention two of my mentors Mark Denton and Sara Cummins, who nurtured me in my twenties and gave me many of my first opportunities in the industry. Alongside Mark and Sara there are hundreds of other people that have helped me create work, make-up artists, stylists, producers, production assistants, reps, editors, designers, DOPs, writers and many more, who have worked (sometimes on self initiated projects for free) to bring a film or photography idea to life. I just want to say a massive thank you to all of these people. You know who you are. I couldn’t make a single thing without you.

I might be 17 years into my career but I’m still just getting started. There’s a lot more that I plan to do, direct a TV show, make a feature film, scale up my photography and place my characters in larger scenic worlds…

It was fun looking back and connecting the career dots but there’s so much more to look forward to.

Thank you to @shots_creative for the interview.

Link to the full article in bio.

Last week I had the privilege of being interviewed by journalist Tim Cumming from Shots Magazine. We talked about ambition and the unexpected twists and turns a creative career can take. From directing my first short film fresh out of university, to teaching myself to light, shoot and retouch photography, to building a reel of work that I'm really proud of.

I’m still very much on the journey, juggling creative expression with commerce and I expect I always will be. Dreaming up ideas and bringing them to life is a fundamental part of who I am. I’m happiest when I’m creating something.

In the article I mention two of my mentors Mark Denton and Sara Cummins, who nurtured me in my twenties and gave me many of my first opportunities in the industry. Alongside Mark and Sara there are hundreds of other people that have helped me create work, make-up artists, stylists, producers, production assistants, reps, editors, designers, DOPs, writers and many more, who have worked (sometimes on self initiated projects for free) to bring a film or photography idea to life. I just want to say a massive thank you to all of these people. You know who you are. I couldn’t make a single thing without you.

I might be 17 years into my career but I’m still just getting started. There’s a lot more that I plan to do, direct a TV show, make a feature film, scale up my photography and place my characters in larger scenic worlds…

It was fun looking back and connecting the career dots but there’s so much more to look forward to.

Thank you to @shots_creative for the interview.

Link to the full article in bio.

Last week I had the privilege of being interviewed by journalist Tim Cumming from Shots Magazine. We talked about ambition and the unexpected twists and turns a creative career can take. From directing my first short film fresh out of university, to teaching myself to light, shoot and retouch photography, to building a reel of work that I'm really proud of.

I’m still very much on the journey, juggling creative expression with commerce and I expect I always will be. Dreaming up ideas and bringing them to life is a fundamental part of who I am. I’m happiest when I’m creating something.

In the article I mention two of my mentors Mark Denton and Sara Cummins, who nurtured me in my twenties and gave me many of my first opportunities in the industry. Alongside Mark and Sara there are hundreds of other people that have helped me create work, make-up artists, stylists, producers, production assistants, reps, editors, designers, DOPs, writers and many more, who have worked (sometimes on self initiated projects for free) to bring a film or photography idea to life. I just want to say a massive thank you to all of these people. You know who you are. I couldn’t make a single thing without you.

I might be 17 years into my career but I’m still just getting started. There’s a lot more that I plan to do, direct a TV show, make a feature film, scale up my photography and place my characters in larger scenic worlds…

It was fun looking back and connecting the career dots but there’s so much more to look forward to.

Thank you to @shots_creative for the interview.

Link to the full article in bio.

Last week I had the privilege of being interviewed by journalist Tim Cumming from Shots Magazine. We talked about ambition and the unexpected twists and turns a creative career can take. From directing my first short film fresh out of university, to teaching myself to light, shoot and retouch photography, to building a reel of work that I'm really proud of.

I’m still very much on the journey, juggling creative expression with commerce and I expect I always will be. Dreaming up ideas and bringing them to life is a fundamental part of who I am. I’m happiest when I’m creating something.

In the article I mention two of my mentors Mark Denton and Sara Cummins, who nurtured me in my twenties and gave me many of my first opportunities in the industry. Alongside Mark and Sara there are hundreds of other people that have helped me create work, make-up artists, stylists, producers, production assistants, reps, editors, designers, DOPs, writers and many more, who have worked (sometimes on self initiated projects for free) to bring a film or photography idea to life. I just want to say a massive thank you to all of these people. You know who you are. I couldn’t make a single thing without you.

I might be 17 years into my career but I’m still just getting started. There’s a lot more that I plan to do, direct a TV show, make a feature film, scale up my photography and place my characters in larger scenic worlds…

It was fun looking back and connecting the career dots but there’s so much more to look forward to.

Thank you to @shots_creative for the interview.

Link to the full article in bio.

Last week I had the privilege of being interviewed by journalist Tim Cumming from Shots Magazine. We talked about ambition and the unexpected twists and turns a creative career can take. From directing my first short film fresh out of university, to teaching myself to light, shoot and retouch photography, to building a reel of work that I'm really proud of.

I’m still very much on the journey, juggling creative expression with commerce and I expect I always will be. Dreaming up ideas and bringing them to life is a fundamental part of who I am. I’m happiest when I’m creating something.

In the article I mention two of my mentors Mark Denton and Sara Cummins, who nurtured me in my twenties and gave me many of my first opportunities in the industry. Alongside Mark and Sara there are hundreds of other people that have helped me create work, make-up artists, stylists, producers, production assistants, reps, editors, designers, DOPs, writers and many more, who have worked (sometimes on self initiated projects for free) to bring a film or photography idea to life. I just want to say a massive thank you to all of these people. You know who you are. I couldn’t make a single thing without you.

I might be 17 years into my career but I’m still just getting started. There’s a lot more that I plan to do, direct a TV show, make a feature film, scale up my photography and place my characters in larger scenic worlds…

It was fun looking back and connecting the career dots but there’s so much more to look forward to.

Thank you to @shots_creative for the interview.

Link to the full article in bio.

Last week I had the privilege of being interviewed by journalist Tim Cumming from Shots Magazine. We talked about ambition and the unexpected twists and turns a creative career can take. From directing my first short film fresh out of university, to teaching myself to light, shoot and retouch photography, to building a reel of work that I'm really proud of.

I’m still very much on the journey, juggling creative expression with commerce and I expect I always will be. Dreaming up ideas and bringing them to life is a fundamental part of who I am. I’m happiest when I’m creating something.

In the article I mention two of my mentors Mark Denton and Sara Cummins, who nurtured me in my twenties and gave me many of my first opportunities in the industry. Alongside Mark and Sara there are hundreds of other people that have helped me create work, make-up artists, stylists, producers, production assistants, reps, editors, designers, DOPs, writers and many more, who have worked (sometimes on self initiated projects for free) to bring a film or photography idea to life. I just want to say a massive thank you to all of these people. You know who you are. I couldn’t make a single thing without you.

I might be 17 years into my career but I’m still just getting started. There’s a lot more that I plan to do, direct a TV show, make a feature film, scale up my photography and place my characters in larger scenic worlds…

It was fun looking back and connecting the career dots but there’s so much more to look forward to.

Thank you to @shots_creative for the interview.

Link to the full article in bio.

🎬 A GOLD award for Best Child Direction and SILVER for Best Storytelling Direction! Wow.

Thank you to the @kinsalesharkawards , @motherland_ie , @forsmanbodenfors.dub , @allianzireland and to all the cast and crew, particularly our lead actress Ailbhe. Her incredible talent made my job easy.

Agency - @forsmanbodenfors.dub
Client - @allianzireland
Production Company - @motherland_ie
Director - @fern_b
Producer - @keithslnkabradley
Executive Producer - @rosskilleen
Head Of Production - @magslev
Managing Director - @the_french
Head of Post Production -@mcquaffers
Line Producer - @hanzgal
DOP - @narayanvanmaele
Gaffer - Eoin O’Hagan
Editor - @rebecca_luff
VFX - @screenscenepost - Allen Sillery
Post Producer - @lsheareralot
Sound - Dean Murray
Music - @eclectic_music_ltd
Art Director - @joefallover
Stylist - @sarahflanagan1
Hair Make Up - Jenny Hennessy

What a nice surprise! Our Allianz social initiative film Stop The Drop won three awards at the Institute of Creative Advertising and Design last week.

The film picked up bronze awards for Best TVC over 30”, Best Direction and Best Special Effects.

A big thank you to the ICAD Awards and a huge congratulations to the whole team that pulled out all the stops to bring this vision to life.

Agency - @forsmanbodenfors.dub
Client - @allianzireland
Production Company - @motherland_ie
Director - @fern_b
Producer - @keithslnkabradley
Executive Producer - @rosskilleen
Head Of Production - @magslev
Managing Director - @the_french
Head of Post Production -@mcquaffers
Line Producer - @hanzgal
DOP - @narayanvanmaele
Gaffer - Eoin O’Hagan
Editor - @rebecca_luff
VFX - @screenscenepost - Allen Sillery
Post Producer - @lsheareralot
Sound - Dean Murray
Music - @eclectic_music_ltd
Art Director - @joefallover
Stylist - @sarahflanagan1
Hair Make Up - Jenny Hennessy

🎬NEW WORK - DINNER TIME WELL SPENT

As a kid I loved dinner time. My Dad is a fantastic cook, so the food was always top notch but what I enjoyed the most was having a regular time every day to catch-up with my family. There was something so intrinsically comforting about that nightly routine. The shout of “Dinnnnnerrrrr” from Mum or Dad, a stampede of feet down the stairs and the eager scrape of chairs as the whole family took a seat at the table.

So where did it all go wrong? When did we lose touch with what Dinner Time used to be?

That’s the question that this SuperValu campaign poses.

“When did the food that brought us together get replaced with the feeds that pull us apart?” 

This commercial is a rallying cry across Ireland to remind people to put down their phones. Trash the takeaways. Lay down their laptops and instead pick up their knives and forks and get back to valuing
that precious time spent sharing a meal with the people you love.

Thanks to my talented team who helped me pull it all together!

PRODUCTION COMPANY - @motherland_ie
DIRECTOR - @fern_b
AGENCY - @boysandgirlsltd
CLIENT - SuperValu
DOP - @lukejacobs
ART DEPARTMENT - @joefallover
EDITOR - @stephenwstaunton
POST - @screenscenepost
MUSIC - @folding.waves

#commercial #director #work #ad #femaledirector #creative #cinematography #dinnertime #dinnertimewellspent #dinner #supervalu #advert