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We reimagined Samolet’s signature frame element and motion design, transforming them into core elements of the visual identity. The frame now rotates around a central axis, becoming a visual metaphor for balance and attraction.

This principle shapes the entire system.

In motion, it creates a smooth, continuous flow. In static layouts, a subtle perspective maintains the sense of movement and adds depth.

The frame functions as a container for images and content, helping structure compositions and making the identity instantly recognisable.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

We reimagined Samolet’s signature frame element and motion design, transforming them into core elements of the visual identity. The frame now rotates around a central axis, becoming a visual metaphor for balance and attraction.

This principle shapes the entire system.

In motion, it creates a smooth, continuous flow. In static layouts, a subtle perspective maintains the sense of movement and adds depth.

The frame functions as a container for images and content, helping structure compositions and making the identity instantly recognisable.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

We reimagined Samolet’s signature frame element and motion design, transforming them into core elements of the visual identity. The frame now rotates around a central axis, becoming a visual metaphor for balance and attraction.

This principle shapes the entire system.

In motion, it creates a smooth, continuous flow. In static layouts, a subtle perspective maintains the sense of movement and adds depth.

The frame functions as a container for images and content, helping structure compositions and making the identity instantly recognisable.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

We reimagined Samolet’s signature frame element and motion design, transforming them into core elements of the visual identity. The frame now rotates around a central axis, becoming a visual metaphor for balance and attraction.

This principle shapes the entire system.

In motion, it creates a smooth, continuous flow. In static layouts, a subtle perspective maintains the sense of movement and adds depth.

The frame functions as a container for images and content, helping structure compositions and making the identity instantly recognisable.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

We reimagined Samolet’s signature frame element and motion design, transforming them into core elements of the visual identity. The frame now rotates around a central axis, becoming a visual metaphor for balance and attraction.

This principle shapes the entire system.

In motion, it creates a smooth, continuous flow. In static layouts, a subtle perspective maintains the sense of movement and adds depth.

The frame functions as a container for images and content, helping structure compositions and making the identity instantly recognisable.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

We reimagined Samolet’s signature frame element and motion design, transforming them into core elements of the visual identity. The frame now rotates around a central axis, becoming a visual metaphor for balance and attraction.

This principle shapes the entire system.

In motion, it creates a smooth, continuous flow. In static layouts, a subtle perspective maintains the sense of movement and adds depth.

The frame functions as a container for images and content, helping structure compositions and making the identity instantly recognisable.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

We reimagined Samolet’s signature frame element and motion design, transforming them into core elements of the visual identity. The frame now rotates around a central axis, becoming a visual metaphor for balance and attraction.

This principle shapes the entire system.

In motion, it creates a smooth, continuous flow. In static layouts, a subtle perspective maintains the sense of movement and adds depth.

The frame functions as a container for images and content, helping structure compositions and making the identity instantly recognisable.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

We reimagined Samolet’s signature frame element and motion design, transforming them into core elements of the visual identity. The frame now rotates around a central axis, becoming a visual metaphor for balance and attraction.

This principle shapes the entire system.

In motion, it creates a smooth, continuous flow. In static layouts, a subtle perspective maintains the sense of movement and adds depth.

The frame functions as a container for images and content, helping structure compositions and making the identity instantly recognisable.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

We reimagined Samolet’s signature frame element and motion design, transforming them into core elements of the visual identity. The frame now rotates around a central axis, becoming a visual metaphor for balance and attraction.

This principle shapes the entire system.

In motion, it creates a smooth, continuous flow. In static layouts, a subtle perspective maintains the sense of movement and adds depth.

The frame functions as a container for images and content, helping structure compositions and making the identity instantly recognisable.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

Samolet visual identity refresh 🏠

At the core of the identity is the concept of home as the centre of life — a place that draws people, events, and emotions.

The urban block symbol, previously used on its own, is now integrated into the logo. It is placed within a frame that mirrors the shape of the letter «O,» serving as a visual anchor that captures attention and helps structure compositions.

Additionally, we reassessed the brand’s typography. The combination of CoFo Sans and Robert Italic adds warmth and rhythm, aids in the organisation of information, highlights meaning, and maintains attention.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

Samolet visual identity refresh 🏠

At the core of the identity is the concept of home as the centre of life — a place that draws people, events, and emotions.

The urban block symbol, previously used on its own, is now integrated into the logo. It is placed within a frame that mirrors the shape of the letter «O,» serving as a visual anchor that captures attention and helps structure compositions.

Additionally, we reassessed the brand’s typography. The combination of CoFo Sans and Robert Italic adds warmth and rhythm, aids in the organisation of information, highlights meaning, and maintains attention.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

Samolet visual identity refresh 🏠

At the core of the identity is the concept of home as the centre of life — a place that draws people, events, and emotions.

The urban block symbol, previously used on its own, is now integrated into the logo. It is placed within a frame that mirrors the shape of the letter «O,» serving as a visual anchor that captures attention and helps structure compositions.

Additionally, we reassessed the brand’s typography. The combination of CoFo Sans and Robert Italic adds warmth and rhythm, aids in the organisation of information, highlights meaning, and maintains attention.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

Samolet visual identity refresh 🏠

At the core of the identity is the concept of home as the centre of life — a place that draws people, events, and emotions.

The urban block symbol, previously used on its own, is now integrated into the logo. It is placed within a frame that mirrors the shape of the letter «O,» serving as a visual anchor that captures attention and helps structure compositions.

Additionally, we reassessed the brand’s typography. The combination of CoFo Sans and Robert Italic adds warmth and rhythm, aids in the organisation of information, highlights meaning, and maintains attention.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

Samolet visual identity refresh 🏠

At the core of the identity is the concept of home as the centre of life — a place that draws people, events, and emotions.

The urban block symbol, previously used on its own, is now integrated into the logo. It is placed within a frame that mirrors the shape of the letter «O,» serving as a visual anchor that captures attention and helps structure compositions.

Additionally, we reassessed the brand’s typography. The combination of CoFo Sans and Robert Italic adds warmth and rhythm, aids in the organisation of information, highlights meaning, and maintains attention.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

Samolet visual identity refresh 🏠

At the core of the identity is the concept of home as the centre of life — a place that draws people, events, and emotions.

The urban block symbol, previously used on its own, is now integrated into the logo. It is placed within a frame that mirrors the shape of the letter «O,» serving as a visual anchor that captures attention and helps structure compositions.

Additionally, we reassessed the brand’s typography. The combination of CoFo Sans and Robert Italic adds warmth and rhythm, aids in the organisation of information, highlights meaning, and maintains attention.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

Samolet visual identity refresh 🏠

At the core of the identity is the concept of home as the centre of life — a place that draws people, events, and emotions.

The urban block symbol, previously used on its own, is now integrated into the logo. It is placed within a frame that mirrors the shape of the letter «O,» serving as a visual anchor that captures attention and helps structure compositions.

Additionally, we reassessed the brand’s typography. The combination of CoFo Sans and Robert Italic adds warmth and rhythm, aids in the organisation of information, highlights meaning, and maintains attention.

Follow the link in bio for the full case ↑

Brand identity update → @eshgruppa
Guidelines, icon system and key visuals → @pragmatica_design
Created with Samolet in-house team

#eshgruppa

eng below

Выложили кейс апдейта айдентики для Самолета на Behance, ссылка на кейс в био @pragmatica_design

В этом проекте мы работали с гайдбуками, иконками и key visuals: задачей было не просто нарисовать набор элементов, а задать понятную логику, по которой бренд дальше может масштабироваться и развиваться.

Уже существующий урбан-блок в логотипе стал опорой всей системы — через него передаётся идея не отдельных домов, а цельных жилых кварталов. Здесь @eshgruppa обновили форму фрейма внутри него и развернули как узнаваемую форму в статике и анимации.

Иконки собирали как универсальный инструмент: они могут работать по отдельности или в композициях — в зависимости от задачи передавать объект, действие или настроение.

Туда же добавили шрифтовую пару CoFo Sans и CoFo Robert Italic, чтобы держать баланс между простотой, читаемостью и акцентами в коммуникации.

eng

We dropped a Samolet identity refresh case on Behance — link in @pragmatica_design bio

The project spanned guidelines, icons, and key visuals — the goal wasn’t to produce a set of assets, but to define a scalable logic the brand can build on.

The urban block already embedded in the logo became the backbone of the entire system — it carries the idea of cohesive residential districts rather than standalone buildings.

@eshgruppa refined the frame shape within it and carried it through as a consistent form across static and motion.

Icons were designed as a modular toolkit: it function independently or within compositions, communicating object, action, or mood depending on the task.

We also introduced the CoFo Sans and CoFo Robert Italic type pair, balancing simplicity, legibility, and expressive emphasis in communication.

Brand identity update @eshgruppa
Guidelines, icon system and key visuals @pragmatica_design
Created with Samolet in-house team

eng below

Выложили кейс апдейта айдентики для Самолета на Behance, ссылка на кейс в био @pragmatica_design

В этом проекте мы работали с гайдбуками, иконками и key visuals: задачей было не просто нарисовать набор элементов, а задать понятную логику, по которой бренд дальше может масштабироваться и развиваться.

Уже существующий урбан-блок в логотипе стал опорой всей системы — через него передаётся идея не отдельных домов, а цельных жилых кварталов. Здесь @eshgruppa обновили форму фрейма внутри него и развернули как узнаваемую форму в статике и анимации.

Иконки собирали как универсальный инструмент: они могут работать по отдельности или в композициях — в зависимости от задачи передавать объект, действие или настроение.

Туда же добавили шрифтовую пару CoFo Sans и CoFo Robert Italic, чтобы держать баланс между простотой, читаемостью и акцентами в коммуникации.

eng

We dropped a Samolet identity refresh case on Behance — link in @pragmatica_design bio

The project spanned guidelines, icons, and key visuals — the goal wasn’t to produce a set of assets, but to define a scalable logic the brand can build on.

The urban block already embedded in the logo became the backbone of the entire system — it carries the idea of cohesive residential districts rather than standalone buildings.

@eshgruppa refined the frame shape within it and carried it through as a consistent form across static and motion.

Icons were designed as a modular toolkit: it function independently or within compositions, communicating object, action, or mood depending on the task.

We also introduced the CoFo Sans and CoFo Robert Italic type pair, balancing simplicity, legibility, and expressive emphasis in communication.

Brand identity update @eshgruppa
Guidelines, icon system and key visuals @pragmatica_design
Created with Samolet in-house team

eng below

Выложили кейс апдейта айдентики для Самолета на Behance, ссылка на кейс в био @pragmatica_design

В этом проекте мы работали с гайдбуками, иконками и key visuals: задачей было не просто нарисовать набор элементов, а задать понятную логику, по которой бренд дальше может масштабироваться и развиваться.

Уже существующий урбан-блок в логотипе стал опорой всей системы — через него передаётся идея не отдельных домов, а цельных жилых кварталов. Здесь @eshgruppa обновили форму фрейма внутри него и развернули как узнаваемую форму в статике и анимации.

Иконки собирали как универсальный инструмент: они могут работать по отдельности или в композициях — в зависимости от задачи передавать объект, действие или настроение.

Туда же добавили шрифтовую пару CoFo Sans и CoFo Robert Italic, чтобы держать баланс между простотой, читаемостью и акцентами в коммуникации.

eng

We dropped a Samolet identity refresh case on Behance — link in @pragmatica_design bio

The project spanned guidelines, icons, and key visuals — the goal wasn’t to produce a set of assets, but to define a scalable logic the brand can build on.

The urban block already embedded in the logo became the backbone of the entire system — it carries the idea of cohesive residential districts rather than standalone buildings.

@eshgruppa refined the frame shape within it and carried it through as a consistent form across static and motion.

Icons were designed as a modular toolkit: it function independently or within compositions, communicating object, action, or mood depending on the task.

We also introduced the CoFo Sans and CoFo Robert Italic type pair, balancing simplicity, legibility, and expressive emphasis in communication.

Brand identity update @eshgruppa
Guidelines, icon system and key visuals @pragmatica_design
Created with Samolet in-house team

eng below

Выложили кейс апдейта айдентики для Самолета на Behance, ссылка на кейс в био @pragmatica_design

В этом проекте мы работали с гайдбуками, иконками и key visuals: задачей было не просто нарисовать набор элементов, а задать понятную логику, по которой бренд дальше может масштабироваться и развиваться.

Уже существующий урбан-блок в логотипе стал опорой всей системы — через него передаётся идея не отдельных домов, а цельных жилых кварталов. Здесь @eshgruppa обновили форму фрейма внутри него и развернули как узнаваемую форму в статике и анимации.

Иконки собирали как универсальный инструмент: они могут работать по отдельности или в композициях — в зависимости от задачи передавать объект, действие или настроение.

Туда же добавили шрифтовую пару CoFo Sans и CoFo Robert Italic, чтобы держать баланс между простотой, читаемостью и акцентами в коммуникации.

eng

We dropped a Samolet identity refresh case on Behance — link in @pragmatica_design bio

The project spanned guidelines, icons, and key visuals — the goal wasn’t to produce a set of assets, but to define a scalable logic the brand can build on.

The urban block already embedded in the logo became the backbone of the entire system — it carries the idea of cohesive residential districts rather than standalone buildings.

@eshgruppa refined the frame shape within it and carried it through as a consistent form across static and motion.

Icons were designed as a modular toolkit: it function independently or within compositions, communicating object, action, or mood depending on the task.

We also introduced the CoFo Sans and CoFo Robert Italic type pair, balancing simplicity, legibility, and expressive emphasis in communication.

Brand identity update @eshgruppa
Guidelines, icon system and key visuals @pragmatica_design
Created with Samolet in-house team

eng below

Выложили кейс апдейта айдентики для Самолета на Behance, ссылка на кейс в био @pragmatica_design

В этом проекте мы работали с гайдбуками, иконками и key visuals: задачей было не просто нарисовать набор элементов, а задать понятную логику, по которой бренд дальше может масштабироваться и развиваться.

Уже существующий урбан-блок в логотипе стал опорой всей системы — через него передаётся идея не отдельных домов, а цельных жилых кварталов. Здесь @eshgruppa обновили форму фрейма внутри него и развернули как узнаваемую форму в статике и анимации.

Иконки собирали как универсальный инструмент: они могут работать по отдельности или в композициях — в зависимости от задачи передавать объект, действие или настроение.

Туда же добавили шрифтовую пару CoFo Sans и CoFo Robert Italic, чтобы держать баланс между простотой, читаемостью и акцентами в коммуникации.

eng

We dropped a Samolet identity refresh case on Behance — link in @pragmatica_design bio

The project spanned guidelines, icons, and key visuals — the goal wasn’t to produce a set of assets, but to define a scalable logic the brand can build on.

The urban block already embedded in the logo became the backbone of the entire system — it carries the idea of cohesive residential districts rather than standalone buildings.

@eshgruppa refined the frame shape within it and carried it through as a consistent form across static and motion.

Icons were designed as a modular toolkit: it function independently or within compositions, communicating object, action, or mood depending on the task.

We also introduced the CoFo Sans and CoFo Robert Italic type pair, balancing simplicity, legibility, and expressive emphasis in communication.

Brand identity update @eshgruppa
Guidelines, icon system and key visuals @pragmatica_design
Created with Samolet in-house team

eng below

Выложили кейс апдейта айдентики для Самолета на Behance, ссылка на кейс в био @pragmatica_design

В этом проекте мы работали с гайдбуками, иконками и key visuals: задачей было не просто нарисовать набор элементов, а задать понятную логику, по которой бренд дальше может масштабироваться и развиваться.

Уже существующий урбан-блок в логотипе стал опорой всей системы — через него передаётся идея не отдельных домов, а цельных жилых кварталов. Здесь @eshgruppa обновили форму фрейма внутри него и развернули как узнаваемую форму в статике и анимации.

Иконки собирали как универсальный инструмент: они могут работать по отдельности или в композициях — в зависимости от задачи передавать объект, действие или настроение.

Туда же добавили шрифтовую пару CoFo Sans и CoFo Robert Italic, чтобы держать баланс между простотой, читаемостью и акцентами в коммуникации.

eng

We dropped a Samolet identity refresh case on Behance — link in @pragmatica_design bio

The project spanned guidelines, icons, and key visuals — the goal wasn’t to produce a set of assets, but to define a scalable logic the brand can build on.

The urban block already embedded in the logo became the backbone of the entire system — it carries the idea of cohesive residential districts rather than standalone buildings.

@eshgruppa refined the frame shape within it and carried it through as a consistent form across static and motion.

Icons were designed as a modular toolkit: it function independently or within compositions, communicating object, action, or mood depending on the task.

We also introduced the CoFo Sans and CoFo Robert Italic type pair, balancing simplicity, legibility, and expressive emphasis in communication.

Brand identity update @eshgruppa
Guidelines, icon system and key visuals @pragmatica_design
Created with Samolet in-house team

🍎 Practical packaging with delicious details

We designed a packaging system that celebrates the character of each apple variety,
while remaining playful and functional.

Each pack includes icons and a flavor scale, helping people find their perfect match at a glance. And a final touch we love: the side handles are shaped like apple seeds. It’s a subtle nod to the “B” in the Cyrillic logo — from the phrase «в саду».

The result is a bold, joyful, and unmistakable packaging that’s easy to carry — and easy to love.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍎 Practical packaging with delicious details

We designed a packaging system that celebrates the character of each apple variety,
while remaining playful and functional.

Each pack includes icons and a flavor scale, helping people find their perfect match at a glance. And a final touch we love: the side handles are shaped like apple seeds. It’s a subtle nod to the “B” in the Cyrillic logo — from the phrase «в саду».

The result is a bold, joyful, and unmistakable packaging that’s easy to carry — and easy to love.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍎 Practical packaging with delicious details

We designed a packaging system that celebrates the character of each apple variety,
while remaining playful and functional.

Each pack includes icons and a flavor scale, helping people find their perfect match at a glance. And a final touch we love: the side handles are shaped like apple seeds. It’s a subtle nod to the “B” in the Cyrillic logo — from the phrase «в саду».

The result is a bold, joyful, and unmistakable packaging that’s easy to carry — and easy to love.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍎 Practical packaging with delicious details

We designed a packaging system that celebrates the character of each apple variety,
while remaining playful and functional.

Each pack includes icons and a flavor scale, helping people find their perfect match at a glance. And a final touch we love: the side handles are shaped like apple seeds. It’s a subtle nod to the “B” in the Cyrillic logo — from the phrase «в саду».

The result is a bold, joyful, and unmistakable packaging that’s easy to carry — and easy to love.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍎 Practical packaging with delicious details

We designed a packaging system that celebrates the character of each apple variety,
while remaining playful and functional.

Each pack includes icons and a flavor scale, helping people find their perfect match at a glance. And a final touch we love: the side handles are shaped like apple seeds. It’s a subtle nod to the “B” in the Cyrillic logo — from the phrase «в саду».

The result is a bold, joyful, and unmistakable packaging that’s easy to carry — and easy to love.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍎 Practical packaging with delicious details

We designed a packaging system that celebrates the character of each apple variety,
while remaining playful and functional.

Each pack includes icons and a flavor scale, helping people find their perfect match at a glance. And a final touch we love: the side handles are shaped like apple seeds. It’s a subtle nod to the “B” in the Cyrillic logo — from the phrase «в саду».

The result is a bold, joyful, and unmistakable packaging that’s easy to carry — and easy to love.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍎 Practical packaging with delicious details

We designed a packaging system that celebrates the character of each apple variety,
while remaining playful and functional.

Each pack includes icons and a flavor scale, helping people find their perfect match at a glance. And a final touch we love: the side handles are shaped like apple seeds. It’s a subtle nod to the “B” in the Cyrillic logo — from the phrase «в саду».

The result is a bold, joyful, and unmistakable packaging that’s easy to carry — and easy to love.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍎 Practical packaging with delicious details

We designed a packaging system that celebrates the character of each apple variety,
while remaining playful and functional.

Each pack includes icons and a flavor scale, helping people find their perfect match at a glance. And a final touch we love: the side handles are shaped like apple seeds. It’s a subtle nod to the “B” in the Cyrillic logo — from the phrase «в саду».

The result is a bold, joyful, and unmistakable packaging that’s easy to carry — and easy to love.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍎 Practical packaging with delicious details

We designed a packaging system that celebrates the character of each apple variety,
while remaining playful and functional.

Each pack includes icons and a flavor scale, helping people find their perfect match at a glance. And a final touch we love: the side handles are shaped like apple seeds. It’s a subtle nod to the “B” in the Cyrillic logo — from the phrase «в саду».

The result is a bold, joyful, and unmistakable packaging that’s easy to carry — and easy to love.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍎 Practical packaging with delicious details

We designed a packaging system that celebrates the character of each apple variety,
while remaining playful and functional.

Each pack includes icons and a flavor scale, helping people find their perfect match at a glance. And a final touch we love: the side handles are shaped like apple seeds. It’s a subtle nod to the “B” in the Cyrillic logo — from the phrase «в саду».

The result is a bold, joyful, and unmistakable packaging that’s easy to carry — and easy to love.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍎 Practical packaging with delicious details

We designed a packaging system that celebrates the character of each apple variety,
while remaining playful and functional.

Each pack includes icons and a flavor scale, helping people find their perfect match at a glance. And a final touch we love: the side handles are shaped like apple seeds. It’s a subtle nod to the “B” in the Cyrillic logo — from the phrase «в саду».

The result is a bold, joyful, and unmistakable packaging that’s easy to carry — and easy to love.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🦔 A hedgehog, a fun color palette, and a personality for every apple @sobranovsadu

At the core of the renewed brand is a friendly hedgehog mascot — a character that adds personality and playfulness to every touchpoint. You’ll meet him on the packaging, website, social media, and even in animations.

Even if people forget the name, they remember “the apples with the hedgehog”

That’s how the brand became instantly recognizable on crowded shelves. Each apple variety has its own bright color palette, tags like kid-friendly, try with cheese, and a short backstory — told from the hedgehog’s perspective.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🦔 A hedgehog, a fun color palette, and a personality for every apple @sobranovsadu

At the core of the renewed brand is a friendly hedgehog mascot — a character that adds personality and playfulness to every touchpoint. You’ll meet him on the packaging, website, social media, and even in animations.

Even if people forget the name, they remember “the apples with the hedgehog”

That’s how the brand became instantly recognizable on crowded shelves. Each apple variety has its own bright color palette, tags like kid-friendly, try with cheese, and a short backstory — told from the hedgehog’s perspective.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🦔 A hedgehog, a fun color palette, and a personality for every apple @sobranovsadu

At the core of the renewed brand is a friendly hedgehog mascot — a character that adds personality and playfulness to every touchpoint. You’ll meet him on the packaging, website, social media, and even in animations.

Even if people forget the name, they remember “the apples with the hedgehog”

That’s how the brand became instantly recognizable on crowded shelves. Each apple variety has its own bright color palette, tags like kid-friendly, try with cheese, and a short backstory — told from the hedgehog’s perspective.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🦔 A hedgehog, a fun color palette, and a personality for every apple @sobranovsadu

At the core of the renewed brand is a friendly hedgehog mascot — a character that adds personality and playfulness to every touchpoint. You’ll meet him on the packaging, website, social media, and even in animations.

Even if people forget the name, they remember “the apples with the hedgehog”

That’s how the brand became instantly recognizable on crowded shelves. Each apple variety has its own bright color palette, tags like kid-friendly, try with cheese, and a short backstory — told from the hedgehog’s perspective.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🦔 A hedgehog, a fun color palette, and a personality for every apple @sobranovsadu

At the core of the renewed brand is a friendly hedgehog mascot — a character that adds personality and playfulness to every touchpoint. You’ll meet him on the packaging, website, social media, and even in animations.

Even if people forget the name, they remember “the apples with the hedgehog”

That’s how the brand became instantly recognizable on crowded shelves. Each apple variety has its own bright color palette, tags like kid-friendly, try with cheese, and a short backstory — told from the hedgehog’s perspective.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🦔 A hedgehog, a fun color palette, and a personality for every apple @sobranovsadu

At the core of the renewed brand is a friendly hedgehog mascot — a character that adds personality and playfulness to every touchpoint. You’ll meet him on the packaging, website, social media, and even in animations.

Even if people forget the name, they remember “the apples with the hedgehog”

That’s how the brand became instantly recognizable on crowded shelves. Each apple variety has its own bright color palette, tags like kid-friendly, try with cheese, and a short backstory — told from the hedgehog’s perspective.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🦔 A hedgehog, a fun color palette, and a personality for every apple @sobranovsadu

At the core of the renewed brand is a friendly hedgehog mascot — a character that adds personality and playfulness to every touchpoint. You’ll meet him on the packaging, website, social media, and even in animations.

Even if people forget the name, they remember “the apples with the hedgehog”

That’s how the brand became instantly recognizable on crowded shelves. Each apple variety has its own bright color palette, tags like kid-friendly, try with cheese, and a short backstory — told from the hedgehog’s perspective.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🦔 A hedgehog, a fun color palette, and a personality for every apple @sobranovsadu

At the core of the renewed brand is a friendly hedgehog mascot — a character that adds personality and playfulness to every touchpoint. You’ll meet him on the packaging, website, social media, and even in animations.

Even if people forget the name, they remember “the apples with the hedgehog”

That’s how the brand became instantly recognizable on crowded shelves. Each apple variety has its own bright color palette, tags like kid-friendly, try with cheese, and a short backstory — told from the hedgehog’s perspective.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🦔 A hedgehog, a fun color palette, and a personality for every apple @sobranovsadu

At the core of the renewed brand is a friendly hedgehog mascot — a character that adds personality and playfulness to every touchpoint. You’ll meet him on the packaging, website, social media, and even in animations.

Even if people forget the name, they remember “the apples with the hedgehog”

That’s how the brand became instantly recognizable on crowded shelves. Each apple variety has its own bright color palette, tags like kid-friendly, try with cheese, and a short backstory — told from the hedgehog’s perspective.

Full case study — link in bio ☝🏻

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍏 Fresh and crispy identity and packaging for a new apple brand that brings back childhood memories

Sóbrano v Sadú @sobranovsadu (which translates to “Gathered in the Garden”) is a new apple brand. We were asked to rethink the brand and challenge the idea that apples are boring. There are thousands of apple varieties — tart and honey-sweet, soft and tender, giant and crunchy. In this rebranding project, we set out to celebrate the unique character of each variety while expressing the brand’s core values: natural taste, curiosity, and a nostalgic connection to childhood memories. We started from scratch and designed the brand legend, story, tone of voice, brand copy, logotype, mascot, and packaging — turning a forgettable product into one that feels full of life and flavor.

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍏 Fresh and crispy identity and packaging for a new apple brand that brings back childhood memories

Sóbrano v Sadú @sobranovsadu (which translates to “Gathered in the Garden”) is a new apple brand. We were asked to rethink the brand and challenge the idea that apples are boring. There are thousands of apple varieties — tart and honey-sweet, soft and tender, giant and crunchy. In this rebranding project, we set out to celebrate the unique character of each variety while expressing the brand’s core values: natural taste, curiosity, and a nostalgic connection to childhood memories. We started from scratch and designed the brand legend, story, tone of voice, brand copy, logotype, mascot, and packaging — turning a forgettable product into one that feels full of life and flavor.

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍏 Fresh and crispy identity and packaging for a new apple brand that brings back childhood memories

Sóbrano v Sadú @sobranovsadu (which translates to “Gathered in the Garden”) is a new apple brand. We were asked to rethink the brand and challenge the idea that apples are boring. There are thousands of apple varieties — tart and honey-sweet, soft and tender, giant and crunchy. In this rebranding project, we set out to celebrate the unique character of each variety while expressing the brand’s core values: natural taste, curiosity, and a nostalgic connection to childhood memories. We started from scratch and designed the brand legend, story, tone of voice, brand copy, logotype, mascot, and packaging — turning a forgettable product into one that feels full of life and flavor.

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍏 Fresh and crispy identity and packaging for a new apple brand that brings back childhood memories

Sóbrano v Sadú @sobranovsadu (which translates to “Gathered in the Garden”) is a new apple brand. We were asked to rethink the brand and challenge the idea that apples are boring. There are thousands of apple varieties — tart and honey-sweet, soft and tender, giant and crunchy. In this rebranding project, we set out to celebrate the unique character of each variety while expressing the brand’s core values: natural taste, curiosity, and a nostalgic connection to childhood memories. We started from scratch and designed the brand legend, story, tone of voice, brand copy, logotype, mascot, and packaging — turning a forgettable product into one that feels full of life and flavor.

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍏 Fresh and crispy identity and packaging for a new apple brand that brings back childhood memories

Sóbrano v Sadú @sobranovsadu (which translates to “Gathered in the Garden”) is a new apple brand. We were asked to rethink the brand and challenge the idea that apples are boring. There are thousands of apple varieties — tart and honey-sweet, soft and tender, giant and crunchy. In this rebranding project, we set out to celebrate the unique character of each variety while expressing the brand’s core values: natural taste, curiosity, and a nostalgic connection to childhood memories. We started from scratch and designed the brand legend, story, tone of voice, brand copy, logotype, mascot, and packaging — turning a forgettable product into one that feels full of life and flavor.

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍏 Fresh and crispy identity and packaging for a new apple brand that brings back childhood memories

Sóbrano v Sadú @sobranovsadu (which translates to “Gathered in the Garden”) is a new apple brand. We were asked to rethink the brand and challenge the idea that apples are boring. There are thousands of apple varieties — tart and honey-sweet, soft and tender, giant and crunchy. In this rebranding project, we set out to celebrate the unique character of each variety while expressing the brand’s core values: natural taste, curiosity, and a nostalgic connection to childhood memories. We started from scratch and designed the brand legend, story, tone of voice, brand copy, logotype, mascot, and packaging — turning a forgettable product into one that feels full of life and flavor.

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍏 Fresh and crispy identity and packaging for a new apple brand that brings back childhood memories

Sóbrano v Sadú @sobranovsadu (which translates to “Gathered in the Garden”) is a new apple brand. We were asked to rethink the brand and challenge the idea that apples are boring. There are thousands of apple varieties — tart and honey-sweet, soft and tender, giant and crunchy. In this rebranding project, we set out to celebrate the unique character of each variety while expressing the brand’s core values: natural taste, curiosity, and a nostalgic connection to childhood memories. We started from scratch and designed the brand legend, story, tone of voice, brand copy, logotype, mascot, and packaging — turning a forgettable product into one that feels full of life and flavor.

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍏 Fresh and crispy identity and packaging for a new apple brand that brings back childhood memories

Sóbrano v Sadú @sobranovsadu (which translates to “Gathered in the Garden”) is a new apple brand. We were asked to rethink the brand and challenge the idea that apples are boring. There are thousands of apple varieties — tart and honey-sweet, soft and tender, giant and crunchy. In this rebranding project, we set out to celebrate the unique character of each variety while expressing the brand’s core values: natural taste, curiosity, and a nostalgic connection to childhood memories. We started from scratch and designed the brand legend, story, tone of voice, brand copy, logotype, mascot, and packaging — turning a forgettable product into one that feels full of life and flavor.

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍏 Fresh and crispy identity and packaging for a new apple brand that brings back childhood memories

Sóbrano v Sadú @sobranovsadu (which translates to “Gathered in the Garden”) is a new apple brand. We were asked to rethink the brand and challenge the idea that apples are boring. There are thousands of apple varieties — tart and honey-sweet, soft and tender, giant and crunchy. In this rebranding project, we set out to celebrate the unique character of each variety while expressing the brand’s core values: natural taste, curiosity, and a nostalgic connection to childhood memories. We started from scratch and designed the brand legend, story, tone of voice, brand copy, logotype, mascot, and packaging — turning a forgettable product into one that feels full of life and flavor.

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍏 Fresh and crispy identity and packaging for a new apple brand that brings back childhood memories

Sóbrano v Sadú @sobranovsadu (which translates to “Gathered in the Garden”) is a new apple brand. We were asked to rethink the brand and challenge the idea that apples are boring. There are thousands of apple varieties — tart and honey-sweet, soft and tender, giant and crunchy. In this rebranding project, we set out to celebrate the unique character of each variety while expressing the brand’s core values: natural taste, curiosity, and a nostalgic connection to childhood memories. We started from scratch and designed the brand legend, story, tone of voice, brand copy, logotype, mascot, and packaging — turning a forgettable product into one that feels full of life and flavor.

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍏 Fresh and crispy identity and packaging for a new apple brand that brings back childhood memories

Sóbrano v Sadú @sobranovsadu (which translates to “Gathered in the Garden”) is a new apple brand. We were asked to rethink the brand and challenge the idea that apples are boring. There are thousands of apple varieties — tart and honey-sweet, soft and tender, giant and crunchy. In this rebranding project, we set out to celebrate the unique character of each variety while expressing the brand’s core values: natural taste, curiosity, and a nostalgic connection to childhood memories. We started from scratch and designed the brand legend, story, tone of voice, brand copy, logotype, mascot, and packaging — turning a forgettable product into one that feels full of life and flavor.

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

🍏 Fresh and crispy identity and packaging for a new apple brand that brings back childhood memories

Sóbrano v Sadú @sobranovsadu (which translates to “Gathered in the Garden”) is a new apple brand. We were asked to rethink the brand and challenge the idea that apples are boring. There are thousands of apple varieties — tart and honey-sweet, soft and tender, giant and crunchy. In this rebranding project, we set out to celebrate the unique character of each variety while expressing the brand’s core values: natural taste, curiosity, and a nostalgic connection to childhood memories. We started from scratch and designed the brand legend, story, tone of voice, brand copy, logotype, mascot, and packaging — turning a forgettable product into one that feels full of life and flavor.

Branding
Art Direction: @stefanlashko @dzhenya_
Brand Strategy: @mmmlutsenko
Lead Designer: @dzhenya_
Design: @obnimaynejno @ananaastasia
Logo Design: @keith__dd
Copywriting: Ksenia Petrova @dzhenya_
Project Management: @vanota
Animation: @vslav.animation
Motion Design: Zhenya Nikitin

Client Team
Evgeniya Palenova
Marta Agrba
Varvara Soshina

Photo & Video
Photo & Film Direction: @dzhenya_
Cast: Taina, Sasha, Agnia & ESH team
Some photos by the client

Full case study — link in bio ☝🏻

#eshgruppa #branding #brandidentity #logodesign #logosymbol #packagingdesign #foodbranding #applebrand #illustration #mascotdesign #boldcolors #brandstory #bestofpackaging #packagingdesigninspo

A shining brand identity for the leading HR award 🏆

🌠 Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Building on this concept, we created a flexible identity system designed to evolve across future seasons of the award — from events and advertising to digital platforms.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

🌠 Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Building on this concept, we created a flexible identity system designed to evolve across future seasons of the award — from events and advertising to digital platforms.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

🌠 Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Building on this concept, we created a flexible identity system designed to evolve across future seasons of the award — from events and advertising to digital platforms.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

🌠 Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Building on this concept, we created a flexible identity system designed to evolve across future seasons of the award — from events and advertising to digital platforms.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

🌠 Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Building on this concept, we created a flexible identity system designed to evolve across future seasons of the award — from events and advertising to digital platforms.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

Building on this concept, we created a flexible identity system designed to evolve across future seasons of the award — from events and advertising to digital platforms. The guidebook includes scalable patterns and layouts, ensuring lasting recognition and consistency.

Finally, we brought the identity into the physical world. We designed and produced premium printed materials — envelopes, bags, and invitations — and developed the new trophy, cast in clear epoxy with a brass emblem inside, becoming a symbol of light, recognition, and the energy of the HR community.

Branding
Art Direction: @philliptretyakov
Lead Designer: @polina.glina
Design: @anna_kolysheva @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

Building on this concept, we created a flexible identity system designed to evolve across future seasons of the award — from events and advertising to digital platforms. The guidebook includes scalable patterns and layouts, ensuring lasting recognition and consistency.

Finally, we brought the identity into the physical world. We designed and produced premium printed materials — envelopes, bags, and invitations — and developed the new trophy, cast in clear epoxy with a brass emblem inside, becoming a symbol of light, recognition, and the energy of the HR community.

Branding
Art Direction: @philliptretyakov
Lead Designer: @polina.glina
Design: @anna_kolysheva @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

Building on this concept, we created a flexible identity system designed to evolve across future seasons of the award — from events and advertising to digital platforms. The guidebook includes scalable patterns and layouts, ensuring lasting recognition and consistency.

Finally, we brought the identity into the physical world. We designed and produced premium printed materials — envelopes, bags, and invitations — and developed the new trophy, cast in clear epoxy with a brass emblem inside, becoming a symbol of light, recognition, and the energy of the HR community.

Branding
Art Direction: @philliptretyakov
Lead Designer: @polina.glina
Design: @anna_kolysheva @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

Building on this concept, we created a flexible identity system designed to evolve across future seasons of the award — from events and advertising to digital platforms. The guidebook includes scalable patterns and layouts, ensuring lasting recognition and consistency.

Finally, we brought the identity into the physical world. We designed and produced premium printed materials — envelopes, bags, and invitations — and developed the new trophy, cast in clear epoxy with a brass emblem inside, becoming a symbol of light, recognition, and the energy of the HR community.

Branding
Art Direction: @philliptretyakov
Lead Designer: @polina.glina
Design: @anna_kolysheva @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

Building on this concept, we created a flexible identity system designed to evolve across future seasons of the award — from events and advertising to digital platforms. The guidebook includes scalable patterns and layouts, ensuring lasting recognition and consistency.

Finally, we brought the identity into the physical world. We designed and produced premium printed materials — envelopes, bags, and invitations — and developed the new trophy, cast in clear epoxy with a brass emblem inside, becoming a symbol of light, recognition, and the energy of the HR community.

Branding
Art Direction: @philliptretyakov
Lead Designer: @polina.glina
Design: @anna_kolysheva @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

Building on this concept, we created a flexible identity system designed to evolve across future seasons of the award — from events and advertising to digital platforms. The guidebook includes scalable patterns and layouts, ensuring lasting recognition and consistency.

Finally, we brought the identity into the physical world. We designed and produced premium printed materials — envelopes, bags, and invitations — and developed the new trophy, cast in clear epoxy with a brass emblem inside, becoming a symbol of light, recognition, and the energy of the HR community.

Branding
Art Direction: @philliptretyakov
Lead Designer: @polina.glina
Design: @anna_kolysheva @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

Building on this concept, we created a flexible identity system designed to evolve across future seasons of the award — from events and advertising to digital platforms. The guidebook includes scalable patterns and layouts, ensuring lasting recognition and consistency.

Finally, we brought the identity into the physical world. We designed and produced premium printed materials — envelopes, bags, and invitations — and developed the new trophy, cast in clear epoxy with a brass emblem inside, becoming a symbol of light, recognition, and the energy of the HR community.

Branding
Art Direction: @philliptretyakov
Lead Designer: @polina.glina
Design: @anna_kolysheva @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

Building on this concept, we created a flexible identity system designed to evolve across future seasons of the award — from events and advertising to digital platforms. The guidebook includes scalable patterns and layouts, ensuring lasting recognition and consistency.

Finally, we brought the identity into the physical world. We designed and produced premium printed materials — envelopes, bags, and invitations — and developed the new trophy, cast in clear epoxy with a brass emblem inside, becoming a symbol of light, recognition, and the energy of the HR community.

Branding
Art Direction: @philliptretyakov
Lead Designer: @polina.glina
Design: @anna_kolysheva @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

⭐️ HR Brand Award is the leading competition in the Russian HR industry. The hh.ru team approached us to create a new identity that conveys the award’s status as the “Oscar” of the HR world, blending the spirit of theatrical mystery and celebration.

To expand this idea into a visual language, the 2024 key visual — a curtain — continues the award’s theatrical aesthetic. Its flowing form echoes the star-shaped logo, with soft folds mirroring the petal-like contours of the mark. Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

⭐️ HR Brand Award is the leading competition in the Russian HR industry. The hh.ru team approached us to create a new identity that conveys the award’s status as the “Oscar” of the HR world, blending the spirit of theatrical mystery and celebration.

To expand this idea into a visual language, the 2024 key visual — a curtain — continues the award’s theatrical aesthetic. Its flowing form echoes the star-shaped logo, with soft folds mirroring the petal-like contours of the mark. Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

⭐️ HR Brand Award is the leading competition in the Russian HR industry. The hh.ru team approached us to create a new identity that conveys the award’s status as the “Oscar” of the HR world, blending the spirit of theatrical mystery and celebration.

To expand this idea into a visual language, the 2024 key visual — a curtain — continues the award’s theatrical aesthetic. Its flowing form echoes the star-shaped logo, with soft folds mirroring the petal-like contours of the mark. Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

⭐️ HR Brand Award is the leading competition in the Russian HR industry. The hh.ru team approached us to create a new identity that conveys the award’s status as the “Oscar” of the HR world, blending the spirit of theatrical mystery and celebration.

To expand this idea into a visual language, the 2024 key visual — a curtain — continues the award’s theatrical aesthetic. Its flowing form echoes the star-shaped logo, with soft folds mirroring the petal-like contours of the mark. Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

⭐️ HR Brand Award is the leading competition in the Russian HR industry. The hh.ru team approached us to create a new identity that conveys the award’s status as the “Oscar” of the HR world, blending the spirit of theatrical mystery and celebration.

To expand this idea into a visual language, the 2024 key visual — a curtain — continues the award’s theatrical aesthetic. Its flowing form echoes the star-shaped logo, with soft folds mirroring the petal-like contours of the mark. Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

⭐️ HR Brand Award is the leading competition in the Russian HR industry. The hh.ru team approached us to create a new identity that conveys the award’s status as the “Oscar” of the HR world, blending the spirit of theatrical mystery and celebration.

To expand this idea into a visual language, the 2024 key visual — a curtain — continues the award’s theatrical aesthetic. Its flowing form echoes the star-shaped logo, with soft folds mirroring the petal-like contours of the mark. Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

⭐️ HR Brand Award is the leading competition in the Russian HR industry. The hh.ru team approached us to create a new identity that conveys the award’s status as the “Oscar” of the HR world, blending the spirit of theatrical mystery and celebration.

To expand this idea into a visual language, the 2024 key visual — a curtain — continues the award’s theatrical aesthetic. Its flowing form echoes the star-shaped logo, with soft folds mirroring the petal-like contours of the mark. Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

⭐️ HR Brand Award is the leading competition in the Russian HR industry. The hh.ru team approached us to create a new identity that conveys the award’s status as the “Oscar” of the HR world, blending the spirit of theatrical mystery and celebration.

To expand this idea into a visual language, the 2024 key visual — a curtain — continues the award’s theatrical aesthetic. Its flowing form echoes the star-shaped logo, with soft folds mirroring the petal-like contours of the mark. Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

⭐️ HR Brand Award is the leading competition in the Russian HR industry. The hh.ru team approached us to create a new identity that conveys the award’s status as the “Oscar” of the HR world, blending the spirit of theatrical mystery and celebration.

To expand this idea into a visual language, the 2024 key visual — a curtain — continues the award’s theatrical aesthetic. Its flowing form echoes the star-shaped logo, with soft folds mirroring the petal-like contours of the mark. Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

A shining brand identity for the leading HR award 🏆

⭐️ HR Brand Award is the leading competition in the Russian HR industry. The hh.ru team approached us to create a new identity that conveys the award’s status as the “Oscar” of the HR world, blending the spirit of theatrical mystery and celebration.

To expand this idea into a visual language, the 2024 key visual — a curtain — continues the award’s theatrical aesthetic. Its flowing form echoes the star-shaped logo, with soft folds mirroring the petal-like contours of the mark. Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
@polina.glina @iamdash.a
@marusia.dulova @keith__dd
Motion Design: @rstn.sd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Case Study
Art Direction: @stefanlashko @obnimaynejno
Design: Anastasia Lipyagovskaya
Motion Design: @rstn.sd
Photo: @obnimaynejno
Video editor: Vladimir Os

Print Production: @buromayak
Trophy Production: @forkproduction

hh team
Marina Myagkova
Olya Rodionova
Mikhail Ponomarenko
Kristina Ostrovaya
Maria Novikova
Anna Ryumina
Sergey Serichenko
Slava Semyonov

Follow the link in bio for the full case ↑

#graphicdesign #typography #identity #branding #logotype #motion #eshgruppa #brandidentity

From the storefront to the scroll📱@plgrnd.ist

We created a new identity to help Playground enter a new market with confidence — one that leans more toward contemporary fashion than pure basketball, and feels at home in Istanbul. The emblem is its main identifier built to stand out everywhere, from tiny icons to bold storefronts.

We carried the identity into the store’s website, giving it the same visual energy and building on it with lines that structure the pages and echo basketball court markings.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #branding #webdesign

From the storefront to the scroll📱@plgrnd.ist

We created a new identity to help Playground enter a new market with confidence — one that leans more toward contemporary fashion than pure basketball, and feels at home in Istanbul. The emblem is its main identifier built to stand out everywhere, from tiny icons to bold storefronts.

We carried the identity into the store’s website, giving it the same visual energy and building on it with lines that structure the pages and echo basketball court markings.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #branding #webdesign

From the storefront to the scroll📱@plgrnd.ist

We created a new identity to help Playground enter a new market with confidence — one that leans more toward contemporary fashion than pure basketball, and feels at home in Istanbul. The emblem is its main identifier built to stand out everywhere, from tiny icons to bold storefronts.

We carried the identity into the store’s website, giving it the same visual energy and building on it with lines that structure the pages and echo basketball court markings.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #branding #webdesign

From the storefront to the scroll📱@plgrnd.ist

We created a new identity to help Playground enter a new market with confidence — one that leans more toward contemporary fashion than pure basketball, and feels at home in Istanbul. The emblem is its main identifier built to stand out everywhere, from tiny icons to bold storefronts.

We carried the identity into the store’s website, giving it the same visual energy and building on it with lines that structure the pages and echo basketball court markings.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #branding #webdesign

From the storefront to the scroll📱@plgrnd.ist

We created a new identity to help Playground enter a new market with confidence — one that leans more toward contemporary fashion than pure basketball, and feels at home in Istanbul. The emblem is its main identifier built to stand out everywhere, from tiny icons to bold storefronts.

We carried the identity into the store’s website, giving it the same visual energy and building on it with lines that structure the pages and echo basketball court markings.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #branding #webdesign

From the storefront to the scroll📱@plgrnd.ist

We created a new identity to help Playground enter a new market with confidence — one that leans more toward contemporary fashion than pure basketball, and feels at home in Istanbul. The emblem is its main identifier built to stand out everywhere, from tiny icons to bold storefronts.

We carried the identity into the store’s website, giving it the same visual energy and building on it with lines that structure the pages and echo basketball court markings.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #branding #webdesign

From the storefront to the scroll📱@plgrnd.ist

We created a new identity to help Playground enter a new market with confidence — one that leans more toward contemporary fashion than pure basketball, and feels at home in Istanbul. The emblem is its main identifier built to stand out everywhere, from tiny icons to bold storefronts.

We carried the identity into the store’s website, giving it the same visual energy and building on it with lines that structure the pages and echo basketball court markings.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #branding #webdesign

From the storefront to the scroll📱@plgrnd.ist

We created a new identity to help Playground enter a new market with confidence — one that leans more toward contemporary fashion than pure basketball, and feels at home in Istanbul. The emblem is its main identifier built to stand out everywhere, from tiny icons to bold storefronts.

We carried the identity into the store’s website, giving it the same visual energy and building on it with lines that structure the pages and echo basketball court markings.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #branding #webdesign

Respect for the game ⛹️ @plgrnd.ist

Playground’s new identity is clean, with a touch of nostalgia, yet always relevant. It’s honest, grounded in Istanbul’s identity, and true to the basketball community. By balancing sport and fashion, online and offline, the brand gains a versatile presence — one that speaks to both the local culture and the global language of street style.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #istanbul #branding #logo

Respect for the game ⛹️ @plgrnd.ist

Playground’s new identity is clean, with a touch of nostalgia, yet always relevant. It’s honest, grounded in Istanbul’s identity, and true to the basketball community. By balancing sport and fashion, online and offline, the brand gains a versatile presence — one that speaks to both the local culture and the global language of street style.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #istanbul #branding #logo

Respect for the game ⛹️ @plgrnd.ist

Playground’s new identity is clean, with a touch of nostalgia, yet always relevant. It’s honest, grounded in Istanbul’s identity, and true to the basketball community. By balancing sport and fashion, online and offline, the brand gains a versatile presence — one that speaks to both the local culture and the global language of street style.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #istanbul #branding #logo

Respect for the game ⛹️ @plgrnd.ist

Playground’s new identity is clean, with a touch of nostalgia, yet always relevant. It’s honest, grounded in Istanbul’s identity, and true to the basketball community. By balancing sport and fashion, online and offline, the brand gains a versatile presence — one that speaks to both the local culture and the global language of street style.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #istanbul #branding #logo

Respect for the game ⛹️ @plgrnd.ist

Playground’s new identity is clean, with a touch of nostalgia, yet always relevant. It’s honest, grounded in Istanbul’s identity, and true to the basketball community. By balancing sport and fashion, online and offline, the brand gains a versatile presence — one that speaks to both the local culture and the global language of street style.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #istanbul #branding #logo

Respect for the game ⛹️ @plgrnd.ist

Playground’s new identity is clean, with a touch of nostalgia, yet always relevant. It’s honest, grounded in Istanbul’s identity, and true to the basketball community. By balancing sport and fashion, online and offline, the brand gains a versatile presence — one that speaks to both the local culture and the global language of street style.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #istanbul #branding #logo

Respect for the game ⛹️ @plgrnd.ist

Playground’s new identity is clean, with a touch of nostalgia, yet always relevant. It’s honest, grounded in Istanbul’s identity, and true to the basketball community. By balancing sport and fashion, online and offline, the brand gains a versatile presence — one that speaks to both the local culture and the global language of street style.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #istanbul #branding #logo

Respect for the game ⛹️ @plgrnd.ist

Playground’s new identity is clean, with a touch of nostalgia, yet always relevant. It’s honest, grounded in Istanbul’s identity, and true to the basketball community. By balancing sport and fashion, online and offline, the brand gains a versatile presence — one that speaks to both the local culture and the global language of street style.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #istanbul #branding #logo

Respect for the game ⛹️ @plgrnd.ist

Playground’s new identity is clean, with a touch of nostalgia, yet always relevant. It’s honest, grounded in Istanbul’s identity, and true to the basketball community. By balancing sport and fashion, online and offline, the brand gains a versatile presence — one that speaks to both the local culture and the global language of street style.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Case Study
Art Direction: @stefanlashko @obnimaynejno @philliptretyakov
Design: @almost_design_ @anna_kolysheva @iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia

#eshgruppa #basketball #istanbul #branding #logo

Where style meets the game 🏀 @plgrnd.ist

Playground have stepped onto the international stage with their new Istanbul store, and we helped translate their two passions — basketball and street fashion — into a brand identity.

First, to bring sport, style, and local context together we designed a logo that merges the circle and triangles from Istanbul’s emblem with the shape of a basketball. Paired with a serif and black-and-white palette, it channels a timeless fashion aesthetic.

Follow the link in bio for the full case ↑

Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov

Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a

Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia
Reel: @anna_kolysheva

#eshgruppa