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Six people. The most creative in brand communication. In Germany. Somehow I’m on that list! Now you can even vote for me as CREATIVE OF THE YEAR! 🤯 Link in Bio.

This was never on my bucket list — because I never thought something like this could be…

I feel deeply honoured to be seen among these six extraordinary people:

Ariane Spanier (@arianespanier), Claudia Fischer-Appelt, Shirin Frangoul-Brückner (@shirin.brueckner), Henning Klimczak (@henningklimczak), Roman Hilmer
🙌🏻🙌🏻

A huge thank you to @page_magazin and the German Brand Award (@germandesigncouncil) for this nomination — whatever the outcome, it already means everything. 🙏

#Nomination #CreativeOfTheYear #BrandCommunication #Marketing #Design

@elastiquedesign
@andreas_schimmelpfennig

Designing a world in motion 💙

For the BMW i3 World premiere at @bmwpark, @elastiquedesign designed the keynote experience, creating an immersive mediatecture environment powered by large-scale LED surfaces. Fragmented elements were brought together into one cohesive visual language through bold typography, dynamic motion, and spatial storytelling.

Built on a precise raster system, every layer was carefully crafted to express the next level of sheer driving pleasure. Watch our special highlight clip to experience the full journey. 🚀

Many thanks to all teams whose passion and collaboration made this vision possible:

@bluescope.berlin @lleyendecker @wblt.de @hello.wtf.space @makemamiproud @grandbrothers_ @jazzrauschbigband @optikalusion @christian_hanewacker @klangmalerei.tv and more

Core Elastique. team: @alex.goevert @justine.pz @fffcorp @bennnetmeyer @by.celinegraf @annikaxmeyer @kaukinato @andreas_schimmelpfennig Tobias Hoffmann @anastasia.pashin @ronjabreitkopf @christoph_grosse_hovest @tomrichardsonstudio and more

OPEN HOUSE Vol. 17 – Visualising Thoughts
 
We’re opening our doors again this year on May 21st at our Cologne Hub.
 
An evening dedicated to artistic perspectives, evolving ideas, and the ways meaning is shaped, challenged, and transformed through design.
 
This edition brings together two presentations with our Elastique. team artists — René Kauka @kaukinato, Beatrice Cadar @beatricecdr, and Lisa-Marleen Mantel @_lisamarleen — presenting works created for last year project Art Innovation Gallery, alongside a special guest talk by FOREAL @weareforeal co-founders Benjamin and Dirk.
 
From raw digital forms and AI-driven interpretations to shifting symbols, fragmented aesthetics, and playful narratives, the evening explores how ideas evolve from rough concepts into immersive visual experiences.
 
At the same time, Benjamin and Dirk from FOREAL dive into the beauty of unfinished ideas and imperfect beginnings. Their talk explores why the roughest sketch in your notebook is often the most important one — how spontaneous drawings shape characters, rescue creative dead ends, spark entirely new directions, and sometimes become the strongest final work years later. A conversation about process, intuition, and trusting ideas before they fully make sense.
 
All in all, expect an inspiring and laid-back evening at our Cologne space with talks, discussions, drinks, and special catering by @xop.bistro
 
Save your spot now and join us! Registration via Meetup, with a limited amount of tickets. 
👉🏻 Links in @elastiquedesign Bio
 
📍Elastique. Hub Cologne: Balthasarstraße 79

Doors open at 19:00
Talks start at 19:30
 
See you there! 🫨
 
Visual by @beatricecdr

The heartbeat of a new era. ⚡️
 
BMW Group unveiled the all-new BMW i3 at @bmwpark — powered by an immersive 843 m² LED setup, @elastiquedesign developed an impressive media concept in close collaboration with @bluescope.berlin (lead agency) and @optikalusion (lighting design) and stunned 500 guests and stakeholders, 3,400 on-site employees, 28,000 internal participants, and 250 international media representatives.  
 
Check out the photos capturing the highlight moments of this unforgettable reveal.
 
Huge shoutout to @bmwgroup all teams who made this world premiere possible. 
 
@bluescope.berlin @lleyendecker @wblt.de @hello.wtf.space @makemamiproud @grandbrothers_ @jazzrauschbigband @optikalusion @christian_hanewacker @klangmalerei.tv and more :)
 
Core Elastique. team: @alex.goevert @justine.pz @fffcorp @bennnetmeyer @by.celinegraf @annikaxmeyer @kaukinato @andreas_schimmelpfennig Tobias Hoffmann @anastasia.pashin @ronjabreitkopf @christoph_grosse_hovest @tomrichardsonstudio and more
 
📷 by Tom Kirkpatrick

The heartbeat of a new era. ⚡️
 
BMW Group unveiled the all-new BMW i3 at @bmwpark — powered by an immersive 843 m² LED setup, @elastiquedesign developed an impressive media concept in close collaboration with @bluescope.berlin (lead agency) and @optikalusion (lighting design) and stunned 500 guests and stakeholders, 3,400 on-site employees, 28,000 internal participants, and 250 international media representatives.  
 
Check out the photos capturing the highlight moments of this unforgettable reveal.
 
Huge shoutout to @bmwgroup all teams who made this world premiere possible. 
 
@bluescope.berlin @lleyendecker @wblt.de @hello.wtf.space @makemamiproud @grandbrothers_ @jazzrauschbigband @optikalusion @christian_hanewacker @klangmalerei.tv and more :)
 
Core Elastique. team: @alex.goevert @justine.pz @fffcorp @bennnetmeyer @by.celinegraf @annikaxmeyer @kaukinato @andreas_schimmelpfennig Tobias Hoffmann @anastasia.pashin @ronjabreitkopf @christoph_grosse_hovest @tomrichardsonstudio and more
 
📷 by Tom Kirkpatrick

The heartbeat of a new era. ⚡️
 
BMW Group unveiled the all-new BMW i3 at @bmwpark — powered by an immersive 843 m² LED setup, @elastiquedesign developed an impressive media concept in close collaboration with @bluescope.berlin (lead agency) and @optikalusion (lighting design) and stunned 500 guests and stakeholders, 3,400 on-site employees, 28,000 internal participants, and 250 international media representatives.  
 
Check out the photos capturing the highlight moments of this unforgettable reveal.
 
Huge shoutout to @bmwgroup all teams who made this world premiere possible. 
 
@bluescope.berlin @lleyendecker @wblt.de @hello.wtf.space @makemamiproud @grandbrothers_ @jazzrauschbigband @optikalusion @christian_hanewacker @klangmalerei.tv and more :)
 
Core Elastique. team: @alex.goevert @justine.pz @fffcorp @bennnetmeyer @by.celinegraf @annikaxmeyer @kaukinato @andreas_schimmelpfennig Tobias Hoffmann @anastasia.pashin @ronjabreitkopf @christoph_grosse_hovest @tomrichardsonstudio and more
 
📷 by Tom Kirkpatrick

The heartbeat of a new era. ⚡️
 
BMW Group unveiled the all-new BMW i3 at @bmwpark — powered by an immersive 843 m² LED setup, @elastiquedesign developed an impressive media concept in close collaboration with @bluescope.berlin (lead agency) and @optikalusion (lighting design) and stunned 500 guests and stakeholders, 3,400 on-site employees, 28,000 internal participants, and 250 international media representatives.  
 
Check out the photos capturing the highlight moments of this unforgettable reveal.
 
Huge shoutout to @bmwgroup all teams who made this world premiere possible. 
 
@bluescope.berlin @lleyendecker @wblt.de @hello.wtf.space @makemamiproud @grandbrothers_ @jazzrauschbigband @optikalusion @christian_hanewacker @klangmalerei.tv and more :)
 
Core Elastique. team: @alex.goevert @justine.pz @fffcorp @bennnetmeyer @by.celinegraf @annikaxmeyer @kaukinato @andreas_schimmelpfennig Tobias Hoffmann @anastasia.pashin @ronjabreitkopf @christoph_grosse_hovest @tomrichardsonstudio and more
 
📷 by Tom Kirkpatrick

The heartbeat of a new era. ⚡️
 
BMW Group unveiled the all-new BMW i3 at @bmwpark — powered by an immersive 843 m² LED setup, @elastiquedesign developed an impressive media concept in close collaboration with @bluescope.berlin (lead agency) and @optikalusion (lighting design) and stunned 500 guests and stakeholders, 3,400 on-site employees, 28,000 internal participants, and 250 international media representatives.  
 
Check out the photos capturing the highlight moments of this unforgettable reveal.
 
Huge shoutout to @bmwgroup all teams who made this world premiere possible. 
 
@bluescope.berlin @lleyendecker @wblt.de @hello.wtf.space @makemamiproud @grandbrothers_ @jazzrauschbigband @optikalusion @christian_hanewacker @klangmalerei.tv and more :)
 
Core Elastique. team: @alex.goevert @justine.pz @fffcorp @bennnetmeyer @by.celinegraf @annikaxmeyer @kaukinato @andreas_schimmelpfennig Tobias Hoffmann @anastasia.pashin @ronjabreitkopf @christoph_grosse_hovest @tomrichardsonstudio and more
 
📷 by Tom Kirkpatrick

The heartbeat of a new era. ⚡️
 
BMW Group unveiled the all-new BMW i3 at @bmwpark — powered by an immersive 843 m² LED setup, @elastiquedesign developed an impressive media concept in close collaboration with @bluescope.berlin (lead agency) and @optikalusion (lighting design) and stunned 500 guests and stakeholders, 3,400 on-site employees, 28,000 internal participants, and 250 international media representatives.  
 
Check out the photos capturing the highlight moments of this unforgettable reveal.
 
Huge shoutout to @bmwgroup all teams who made this world premiere possible. 
 
@bluescope.berlin @lleyendecker @wblt.de @hello.wtf.space @makemamiproud @grandbrothers_ @jazzrauschbigband @optikalusion @christian_hanewacker @klangmalerei.tv and more :)
 
Core Elastique. team: @alex.goevert @justine.pz @fffcorp @bennnetmeyer @by.celinegraf @annikaxmeyer @kaukinato @andreas_schimmelpfennig Tobias Hoffmann @anastasia.pashin @ronjabreitkopf @christoph_grosse_hovest @tomrichardsonstudio and more
 
📷 by Tom Kirkpatrick

The heartbeat of a new era. ⚡️
 
BMW Group unveiled the all-new BMW i3 at @bmwpark — powered by an immersive 843 m² LED setup, @elastiquedesign developed an impressive media concept in close collaboration with @bluescope.berlin (lead agency) and @optikalusion (lighting design) and stunned 500 guests and stakeholders, 3,400 on-site employees, 28,000 internal participants, and 250 international media representatives.  
 
Check out the photos capturing the highlight moments of this unforgettable reveal.
 
Huge shoutout to @bmwgroup all teams who made this world premiere possible. 
 
@bluescope.berlin @lleyendecker @wblt.de @hello.wtf.space @makemamiproud @grandbrothers_ @jazzrauschbigband @optikalusion @christian_hanewacker @klangmalerei.tv and more :)
 
Core Elastique. team: @alex.goevert @justine.pz @fffcorp @bennnetmeyer @by.celinegraf @annikaxmeyer @kaukinato @andreas_schimmelpfennig Tobias Hoffmann @anastasia.pashin @ronjabreitkopf @christoph_grosse_hovest @tomrichardsonstudio and more
 
📷 by Tom Kirkpatrick

The heartbeat of a new era. ⚡️
 
BMW Group unveiled the all-new BMW i3 at @bmwpark — powered by an immersive 843 m² LED setup, @elastiquedesign developed an impressive media concept in close collaboration with @bluescope.berlin (lead agency) and @optikalusion (lighting design) and stunned 500 guests and stakeholders, 3,400 on-site employees, 28,000 internal participants, and 250 international media representatives.  
 
Check out the photos capturing the highlight moments of this unforgettable reveal.
 
Huge shoutout to @bmwgroup all teams who made this world premiere possible. 
 
@bluescope.berlin @lleyendecker @wblt.de @hello.wtf.space @makemamiproud @grandbrothers_ @jazzrauschbigband @optikalusion @christian_hanewacker @klangmalerei.tv and more :)
 
Core Elastique. team: @alex.goevert @justine.pz @fffcorp @bennnetmeyer @by.celinegraf @annikaxmeyer @kaukinato @andreas_schimmelpfennig Tobias Hoffmann @anastasia.pashin @ronjabreitkopf @christoph_grosse_hovest @tomrichardsonstudio and more
 
📷 by Tom Kirkpatrick

BMW Group – Media & Exhibits booth tour with Andreas. If you couldn’t make it to the BMW and MINI Booth at Auto China 2026 in Beijing, join me for a 3-minute tour of the media and exhibits created by the Elastique. team.

🙏 A big thanks to all our partners for the great collaboration:
@meireundmeire, @bluescope.berlin, Conex GmbH, @we_are_niyu, @dolby, @harman_international, @bowerswilkins and more.

🙌🏻 And, of course, to the BMW Group team for making this happen:
@ulrikevonmirbach, @alikarg, @birtegrill, Daniel Lex, @dominikschaidnagel, Selina Bild, @niclasson and so many more.

@bmwgroup
@mini
@elastiquedesign
@andreas_schimmelpfennig

#design #interaction #exhibit #media #motiondesign

ADC is calling: Betty Schimmelpfennig and @_lisamarleen Lisa-Marleen Mantel are joining this year’s @adc_germany jury — with Betty as part of the Design Jury (Motion, Interface & Graphic Design) and Lisa-Marleen in the Digital Media Jury (Digital Experience). 

From reviewing hundreds of entries to diving into passionate discussions, it’s all about one thing: great design is always the result of deliberate decisions.

Something both of them are looking forward: The talent entries keep raising the bar every year — bold ideas, fresh perspectives, and a clear take on today’s topics!

„Sitting on a jury means taking responsibility — for what our industry recognises as good work. And we take that seriously!“ 😎 Betty & @_lisamarleen
 
#adc2026 #adcjury2026 #adcfestival2026 #creativeimpact

ADC is calling: Betty Schimmelpfennig and @_lisamarleen Lisa-Marleen Mantel are joining this year’s @adc_germany jury — with Betty as part of the Design Jury (Motion, Interface & Graphic Design) and Lisa-Marleen in the Digital Media Jury (Digital Experience). 

From reviewing hundreds of entries to diving into passionate discussions, it’s all about one thing: great design is always the result of deliberate decisions.

Something both of them are looking forward: The talent entries keep raising the bar every year — bold ideas, fresh perspectives, and a clear take on today’s topics!

„Sitting on a jury means taking responsibility — for what our industry recognises as good work. And we take that seriously!“ 😎 Betty & @_lisamarleen
 
#adc2026 #adcjury2026 #adcfestival2026 #creativeimpact

Milan Design Week 2026 — April 20–26, Foro Buonaparte 70, Milan.
 
Together with @villeroyboch, @idealstandardofficial and @kaschkasch_official.
We think we know ceramic.
But what happens when you start to rethink it from within?

Layer by layer, something begins to shift.
Not everything behaves the way you expect.
Still in process.

Part of Design Continuum — A Study in Sensory Experience.
More to come.

#MDW2026
#DesignInnovation #MilanDesignWeek #SaloneDelMobile #DesignElastique

(Show-) Roomtour with Andreas. 😀 Can’t make it to Milan Design Week? Get a 3-minute look at the exhibition we created with Elastique. for Villeroy & Boch and Ideal Standard right here.
If you are in Milan, consider this a teaser of what’s waiting for you. (It’s of course much better in person!)

Enjoy!

@elastiquedesign
@villeroyboch
@idealstandardofficial

With product designs by:
@kaschkasch_official
@christianhaasporto
@palombaserafini

#mdw26 #scenography #spatial #creativecoding #touchdesigner

It‘s about to open….
Enjoy!

#mdw26

It starts the moment you engage.
Milan Design Week 2026 — April 20–26, Foro Buonaparte 70, Milan.

Together with @villeroyboch , @idealstandardofficial and @christianhaasporto.

You initiate.
Something shifts.
Light begins to define structure.
Colour begins to change.
Sound begins to emerge.

What you see and hear depends on how you engage.

Part of Design Continuum — A Study in Sensory Experience.

Press Day is next.

#MDW2026
#VilleroyBoch #MilanDesignWeek #SaloneDelMobile #ElastiqueDesign

Design Continuum
@elastiquedesign for @villeroyboch + @idealstandardofficial
at @fuorisalone 2026

@kaschkasch_official

#mdw26

Satisfying. Analog. Slow.

@elastiquedesign
@villeroyboch
@idealstandardofficial