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Filming was very fun today 🥳

More @mammasocialco content for the panel show, complete success as always…

Special thanks to @sabrinaa_x for stepping in last min and the amazing guests of the show @beverley.stoker @jonny_monaghan_ @bethmadd_ @theheadspanortheast

@kayllavvo for presenter of the year

And the most amazing crew @media_borne

Walked out of a meeting yesterday with that rare mix of relief and adrenaline.

We sat down with a big global brand that’s been trying to crack consistent social content for a while.

At one point they said:
“This is genuinely a step-change. We haven’t seen anything quite like it.”

That hit me, not because of ego — but because we’ve spent months (and honestly years) building something bigger than a nice-looking backdrop.

Green screen is just a wall.
The real win is the system we’ve built behind it — an engine that lets us create fast, build repeatable worlds, and make content people actually come back for.

This week we take that story to our first wave of private investors.

Nervous. Excited. Properly ready.

What do you think?

#virtualproduction #videoproduction #contentmarketing #ipdevelopment #unrealengine #greenscreen #behindthescenes

What if your wildest show idea didn’t need a studio, a location, or even a set?

Just imagination and a green screen!

We’re in the final stages of testing and preparing our next original entertainment format, built entirely using virtual production.

This one’s going to be a game-changer.

The tech we’re using allows us to create entire worlds, scenes, and stories in real-time, all from a single studio. No boundaries, just bold ideas and fast execution.

So here’s a question:
If you had this toolkit at your fingertips, what kind of entertainment show would you create?

Let’s hear the wild, the funny, the gripping, and the impossible.

If you are a #creativeproducer then reach out and let’s grab a chat

#greenscreen #unrealengine #videoproduction #virtualproduction

It was great to host @lewishall_10 & tito livramento in our very own @borne_studios last week!

Client: @ladbible

making their series in the NE should be celebrated!

Kudos to all involved!

#videoproduction #virtualproductionstudio #greenscreen

🎬 𝗚𝗿𝗲𝗲𝗻 𝘀𝗰𝗿𝗲𝗲𝗻 workflows will never be the same again.

The speed at which AI technologies are evolving month after month is completely transforming the way we approach VFX and compositing.
What seemed impossible, or even unimaginable, just a few months ago is now becoming achievable in production.

We are now able to preserve the real performance of an actor filmed on green screen and merge it with AI-generated environments and treatments, while keeping the original motion and live-action energy intact.

The most fascinating part is not simply “generating an image,” but successfully transferring the movement, presence, and performance of a real shoot into a new visual world created with AI.

We are entering a new era where AI workflows are becoming real tools that will soon serve the VFX industry.

And honestly… this is only the beginning. Imagine what this will look like next year?

Live shot: @actionvfxofficial

#VFX #AI #GreenScreen #Seedance #Dreamina

🎬 𝗔𝗜 𝗩𝗙𝗫 𝗙𝗶𝘅𝗶𝗻𝗴 𝗙𝗮𝗶𝗹𝗲𝗱 𝗚𝗿𝗲𝗲𝗻 𝗦𝗰𝗿𝗲𝗲𝗻 𝗦𝗵𝗼𝘁!
Recently, I faced a problem that unfortunately happens very often on film shoots.

↦ Imagine this:

• A failed shot!
• Irrecoverable overexposure issue.
• Inconsistent lighting on the actor making the compositing unusable.
• A costume lacking detail or realism.
• An image that feels too soft because the focus was not properly pulled…

For a long time, this kind of issue could sometimes ruin an entire shot, especially with the extremely short delivery deadlines we often face in production.

Today, AI applied to VFX makes it possible to recover and improve shots that would previously have been almost impossible to save.
The goal is not to replace traditional post-production work, but to add a new layer of tools capable of correcting, reconstructing, and enhancing image elements directly inside the compositing process.
Here is a very quick test I recreated specifically to demonstrate these possibilities.

Unfortunately, I cannot share the real footage from the commercial I worked on or mention the client, but this simple example already shows how limitless the possibilities are becoming.

What’s truly interesting today is no longer just generating images…
It’s being able to re-inject realism and consistency into footage that has already been shot.

➤ AI Is Not a Button, It’s a Workflow!
www.imago-pictures.com

#VFX #AI #Compositing #GreenScreen #FixedShot

Virtual short form content testing day.

Today was all about trying ideas, pressure-testing formats, and seeing what actually holds attention when it’s time to hit record.

Different setups, different approaches, quick turns, and a lot of learning in a short space of time. That’s usually how the best content days go. Not everything needs to be polished from day one, but it does need to move, get tested, and show you what’s worth doubling down on.

We’re always interested in finding the balance between strong creative, fast production, and content that still feels human when it lands on screen.

More experiments, more improvements, more to come.

#influencer #content #shortformcontent #contentcreation #behindthescenes digitalcontent videoproduction creativestrategy sociacontent virtualproduction

Our sets and formats are evolving 😎

Digital first content is where it’s at

Who else can make this kickass content with lower logistics!?

#virtualproduction #contentmarketing #videostrategy

In 2023 we got the keys to our studio… but that same weekend we got a call that changed everything!!!

It was our friends at Media Comms.
They said they had a huge client who needed a studio and live production team for a two-week production, and it had to be in Newcastle.

I’m thinking, no problem… we’ve done live production together before.

So I asked:
“What else do you need from the studio?”

Their reply: “Greenscreen Virtual Production.”

Silence.

I turned to the team and mouthed:
“Anyone heard of virtual production?”

I hadn’t. Not really.
Other than the big LED wall stuff like The Mandalorian.

Here’s the ironic part… the client was Disney, with distribution to Star and Star India.

So we had two weeks to pull off what felt impossible:
Paint the studio chroma green.
Find an experienced VP team.
Build an experienced crew that could handle curveballs (pun fully intended).
And deliver something that, at that point, had never been done to a live standard in the UK.

Presenter: Paul Collingwood.
Client: Disney Advertising / ESPN STAR Sports.
Project: Cricket World Cup Studio coverage
Location: a small studio in Gateshead (Borne Studios), beamed live to a studio in India
Method: Live Greenscreen virtual production

And don’t sweat, the client signed EVERYTHING off after rigorous testing!

And… it worked.

That project wasn’t just a win, it was a pivot.
It showed us a future where broadcasters and brands can save money, move faster, and scale content without sacrificing production value.

Fast forward two years… and £200k invested...
We’ve just, last week, had word of the biggest opportunity yet to expand this approach with one of the UK’s biggest broadcasters.

I can’t say much yet, but in the coming weeks, I can.

And if this lands the way we think it will… It’s not just a win for us.
It’s a win for the North East creative industry!

#VirtualProduction #Content #creativecontent #IPdevelopment

BIG news for @media_borne Borne and the North East.

For a long time, major creative production hasn’t happened here as regularly as it should. That’s been changing, and a huge part of that is down to @northeastscreen pushing things forward, one project at a time.

I’m genuinely grateful that Media Borne has been invited to be part of an accelerator programme connected to the @bbc evolving approach to digital content.

The focus is simple (and overdue):
how audiences are changing the way they watch, and what that means for formats, pacing, production workflows, and what “good” looks like on digital-first platforms.

For the last couple of years, we’ve seen a clear gap opening up between broadcast and digital. We’ve been building a more streamlined approach to production to close that gap, reducing logistics and overheads so the creative can move faster, test properly, and iterate without the usual friction.

What excites us most is what this means beyond us. If we get this right, it’s a win for our cohort and a bigger win for the wider North East creative sector: more opportunity, more skilled jobs, and a stronger creative economy outside the usual centres.

As we develop this alongside the teams involved, I’m always open to conversations with brands, investors, and partners who are interested in where content is going next.

Thank you again to North East Screen, @northeast_ca , and the BBC for bringing us into the programme.

Question for you: what do you think is changing most right now, attention spans… or expectations?

#virtualproduction #creativeIP #digitalcontent #creativesector #northeast

OUR BEST CINEMATIC WORK TO DATE! 😍🎬

We recently headed out with the incredible team at @kynren to capture the magic of their performance. A production of this scale demanded a truly cinematic approach, and thanks to the world-class performers, the raw footage was just as stunning as the final edit.

The project definitely had its challenges, but the crew came together beautifully to produce an epic promo we’re stoked to finally share. ⚔️

Watch until the final frame to see the true scale of this show! ⚡️

The Crew: 🎬 Prod/Dir: @chrisy__t 🎥 DOP: @daniel_patrick_vaughan 📋 1st AD: @gregson.dan 📋 2nd AD: @jaydawson__ 🗓️ Production Coordinator: @rgallagher2 ✂️ Editor: @jackmc1012

Huge thanks to the @Kynren team for the opportunity to work with such a special organization right here in the North East! 🙌

. . . #Kynren #Cinematography #BehindTheScenes #FilmProduction #NorthEast PromoVideo Filmmaking DirectorOfPhotography ProductionLife

Fun in the studio filming some epic content with the amazing @sabrinaa_x and fabulous @laurabfulgenzi 🙌🏻

#virtualproduction #contentcreator #videoproduction