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Sign up for an Authentic Membership today.

Members get an extra 10% off plus free shipping every time they shop top brands like Reebok, Champion and Ted Baker.

Swipe to learn more.

Sign up for an Authentic Membership today.

Members get an extra 10% off plus free shipping every time they shop top brands like Reebok, Champion and Ted Baker.

Swipe to learn more.

Sign up for an Authentic Membership today.

Members get an extra 10% off plus free shipping every time they shop top brands like Reebok, Champion and Ted Baker.

Swipe to learn more.

Authentic showed up big this week across culture, business and beyond.

From a leadership milestone with @jamiejsalter transitioning to Founder and Executive Chairman and elevating @maddox_matt to President and CEO, to the opening of our new LATAM HQ in Mexico City, the momentum surged across our platform.

Our brands also continued to make headlines globally: @eddiebauer brought its Adventure Club to life with an immersive launch trip, @si_swimsuit celebrated the release of its 2026 issue, @guess hosted an event in Cannes showcasing its new @marilynmonroe collection and @reebok welcomed Polish tennis star @magdalenafrech to its growing athlete roster.

Authentic showed up big this week across culture, business and beyond.

From a leadership milestone with @jamiejsalter transitioning to Founder and Executive Chairman and elevating @maddox_matt to President and CEO, to the opening of our new LATAM HQ in Mexico City, the momentum surged across our platform.

Our brands also continued to make headlines globally: @eddiebauer brought its Adventure Club to life with an immersive launch trip, @si_swimsuit celebrated the release of its 2026 issue, @guess hosted an event in Cannes showcasing its new @marilynmonroe collection and @reebok welcomed Polish tennis star @magdalenafrech to its growing athlete roster.

Authentic showed up big this week across culture, business and beyond.

From a leadership milestone with @jamiejsalter transitioning to Founder and Executive Chairman and elevating @maddox_matt to President and CEO, to the opening of our new LATAM HQ in Mexico City, the momentum surged across our platform.

Our brands also continued to make headlines globally: @eddiebauer brought its Adventure Club to life with an immersive launch trip, @si_swimsuit celebrated the release of its 2026 issue, @guess hosted an event in Cannes showcasing its new @marilynmonroe collection and @reebok welcomed Polish tennis star @magdalenafrech to its growing athlete roster.

Authentic showed up big this week across culture, business and beyond.

From a leadership milestone with @jamiejsalter transitioning to Founder and Executive Chairman and elevating @maddox_matt to President and CEO, to the opening of our new LATAM HQ in Mexico City, the momentum surged across our platform.

Our brands also continued to make headlines globally: @eddiebauer brought its Adventure Club to life with an immersive launch trip, @si_swimsuit celebrated the release of its 2026 issue, @guess hosted an event in Cannes showcasing its new @marilynmonroe collection and @reebok welcomed Polish tennis star @magdalenafrech to its growing athlete roster.

Authentic showed up big this week across culture, business and beyond.

From a leadership milestone with @jamiejsalter transitioning to Founder and Executive Chairman and elevating @maddox_matt to President and CEO, to the opening of our new LATAM HQ in Mexico City, the momentum surged across our platform.

Our brands also continued to make headlines globally: @eddiebauer brought its Adventure Club to life with an immersive launch trip, @si_swimsuit celebrated the release of its 2026 issue, @guess hosted an event in Cannes showcasing its new @marilynmonroe collection and @reebok welcomed Polish tennis star @magdalenafrech to its growing athlete roster.

Authentic showed up big this week across culture, business and beyond.

From a leadership milestone with @jamiejsalter transitioning to Founder and Executive Chairman and elevating @maddox_matt to President and CEO, to the opening of our new LATAM HQ in Mexico City, the momentum surged across our platform.

Our brands also continued to make headlines globally: @eddiebauer brought its Adventure Club to life with an immersive launch trip, @si_swimsuit celebrated the release of its 2026 issue, @guess hosted an event in Cannes showcasing its new @marilynmonroe collection and @reebok welcomed Polish tennis star @magdalenafrech to its growing athlete roster.

Authentic showed up big this week across culture, business and beyond.

From a leadership milestone with @jamiejsalter transitioning to Founder and Executive Chairman and elevating @maddox_matt to President and CEO, to the opening of our new LATAM HQ in Mexico City, the momentum surged across our platform.

Our brands also continued to make headlines globally: @eddiebauer brought its Adventure Club to life with an immersive launch trip, @si_swimsuit celebrated the release of its 2026 issue, @guess hosted an event in Cannes showcasing its new @marilynmonroe collection and @reebok welcomed Polish tennis star @magdalenafrech to its growing athlete roster.

Authentic showed up big this week across culture, business and beyond.

From a leadership milestone with @jamiejsalter transitioning to Founder and Executive Chairman and elevating @maddox_matt to President and CEO, to the opening of our new LATAM HQ in Mexico City, the momentum surged across our platform.

Our brands also continued to make headlines globally: @eddiebauer brought its Adventure Club to life with an immersive launch trip, @si_swimsuit celebrated the release of its 2026 issue, @guess hosted an event in Cannes showcasing its new @marilynmonroe collection and @reebok welcomed Polish tennis star @magdalenafrech to its growing athlete roster.

Authentic showed up big this week across culture, business and beyond.

From a leadership milestone with @jamiejsalter transitioning to Founder and Executive Chairman and elevating @maddox_matt to President and CEO, to the opening of our new LATAM HQ in Mexico City, the momentum surged across our platform.

Our brands also continued to make headlines globally: @eddiebauer brought its Adventure Club to life with an immersive launch trip, @si_swimsuit celebrated the release of its 2026 issue, @guess hosted an event in Cannes showcasing its new @marilynmonroe collection and @reebok welcomed Polish tennis star @magdalenafrech to its growing athlete roster.

We celebrated the grand opening of our new Mexico City headquarters with 100+ partners, colleagues and retailers, and made it a full brand experience.

Guests enjoyed craft cocktails, light bites and a bespoke gifting station featuring hand-painted Reebok sneakers, custom Nautica wallets and patched Champion hoodies.

A major milestone in our Latin America growth story and just the beginning.

We celebrated the grand opening of our new Mexico City headquarters with 100+ partners, colleagues and retailers, and made it a full brand experience.

Guests enjoyed craft cocktails, light bites and a bespoke gifting station featuring hand-painted Reebok sneakers, custom Nautica wallets and patched Champion hoodies.

A major milestone in our Latin America growth story and just the beginning.

We celebrated the grand opening of our new Mexico City headquarters with 100+ partners, colleagues and retailers, and made it a full brand experience.

Guests enjoyed craft cocktails, light bites and a bespoke gifting station featuring hand-painted Reebok sneakers, custom Nautica wallets and patched Champion hoodies.

A major milestone in our Latin America growth story and just the beginning.

We celebrated the grand opening of our new Mexico City headquarters with 100+ partners, colleagues and retailers, and made it a full brand experience.

Guests enjoyed craft cocktails, light bites and a bespoke gifting station featuring hand-painted Reebok sneakers, custom Nautica wallets and patched Champion hoodies.

A major milestone in our Latin America growth story and just the beginning.

We celebrated the grand opening of our new Mexico City headquarters with 100+ partners, colleagues and retailers, and made it a full brand experience.

Guests enjoyed craft cocktails, light bites and a bespoke gifting station featuring hand-painted Reebok sneakers, custom Nautica wallets and patched Champion hoodies.

A major milestone in our Latin America growth story and just the beginning.

We celebrated the grand opening of our new Mexico City headquarters with 100+ partners, colleagues and retailers, and made it a full brand experience.

Guests enjoyed craft cocktails, light bites and a bespoke gifting station featuring hand-painted Reebok sneakers, custom Nautica wallets and patched Champion hoodies.

A major milestone in our Latin America growth story and just the beginning.

We celebrated the grand opening of our new Mexico City headquarters with 100+ partners, colleagues and retailers, and made it a full brand experience.

Guests enjoyed craft cocktails, light bites and a bespoke gifting station featuring hand-painted Reebok sneakers, custom Nautica wallets and patched Champion hoodies.

A major milestone in our Latin America growth story and just the beginning.

We celebrated the grand opening of our new Mexico City headquarters with 100+ partners, colleagues and retailers, and made it a full brand experience.

Guests enjoyed craft cocktails, light bites and a bespoke gifting station featuring hand-painted Reebok sneakers, custom Nautica wallets and patched Champion hoodies.

A major milestone in our Latin America growth story and just the beginning.

A celebration of connection, collaboration and growth.
Inside the opening of @authentic’s new office in Mexico.

Authentic has entered into a definitive agreement to acquire Lee, one of the most recognized and enduring names in global fashion. Lee is a pioneer in denim with more than a century of cultural influence, innovation and craftsmanship behind it. It is exactly the type of brand that the Authentic platform was built for.

Read more via the link in bio.

Authentic has entered into a definitive agreement to acquire Lee, one of the most recognized and enduring names in global fashion. Lee is a pioneer in denim with more than a century of cultural influence, innovation and craftsmanship behind it. It is exactly the type of brand that the Authentic platform was built for.

Read more via the link in bio.

Exciting momentum ahead for Authentic.

Jamie Salter has transitioned to Founder and Executive Chairman, elevating Matt Maddox to President and CEO as the company enters its next phase of global growth.

Exciting momentum ahead for Authentic.

Jamie Salter has transitioned to Founder and Executive Chairman, elevating Matt Maddox to President and CEO as the company enters its next phase of global growth.

Exciting momentum ahead for Authentic.

Jamie Salter has transitioned to Founder and Executive Chairman, elevating Matt Maddox to President and CEO as the company enters its next phase of global growth.

Exciting momentum ahead for Authentic.

Jamie Salter has transitioned to Founder and Executive Chairman, elevating Matt Maddox to President and CEO as the company enters its next phase of global growth.

In celebration of the new Roxy and Juicy Couture collaboration, eight creators from around the world were brought together in Marbella, Spain, for an immersive brand trip ☀️

From a Y2K-inspired yacht day along the coast to foil surfing at a private beachfront villa, the getaway blended sun-soaked moments and effortless style, capturing the playful, nostalgic spirit of the collection.

In celebration of the new Roxy and Juicy Couture collaboration, eight creators from around the world were brought together in Marbella, Spain, for an immersive brand trip ☀️

From a Y2K-inspired yacht day along the coast to foil surfing at a private beachfront villa, the getaway blended sun-soaked moments and effortless style, capturing the playful, nostalgic spirit of the collection.

In celebration of the new Roxy and Juicy Couture collaboration, eight creators from around the world were brought together in Marbella, Spain, for an immersive brand trip ☀️

From a Y2K-inspired yacht day along the coast to foil surfing at a private beachfront villa, the getaway blended sun-soaked moments and effortless style, capturing the playful, nostalgic spirit of the collection.

In celebration of the new Roxy and Juicy Couture collaboration, eight creators from around the world were brought together in Marbella, Spain, for an immersive brand trip ☀️

From a Y2K-inspired yacht day along the coast to foil surfing at a private beachfront villa, the getaway blended sun-soaked moments and effortless style, capturing the playful, nostalgic spirit of the collection.

In celebration of the new Roxy and Juicy Couture collaboration, eight creators from around the world were brought together in Marbella, Spain, for an immersive brand trip ☀️

From a Y2K-inspired yacht day along the coast to foil surfing at a private beachfront villa, the getaway blended sun-soaked moments and effortless style, capturing the playful, nostalgic spirit of the collection.

In celebration of the new Roxy and Juicy Couture collaboration, eight creators from around the world were brought together in Marbella, Spain, for an immersive brand trip ☀️

From a Y2K-inspired yacht day along the coast to foil surfing at a private beachfront villa, the getaway blended sun-soaked moments and effortless style, capturing the playful, nostalgic spirit of the collection.

In celebration of the new Roxy and Juicy Couture collaboration, eight creators from around the world were brought together in Marbella, Spain, for an immersive brand trip ☀️

From a Y2K-inspired yacht day along the coast to foil surfing at a private beachfront villa, the getaway blended sun-soaked moments and effortless style, capturing the playful, nostalgic spirit of the collection.

In celebration of the new Roxy and Juicy Couture collaboration, eight creators from around the world were brought together in Marbella, Spain, for an immersive brand trip ☀️

From a Y2K-inspired yacht day along the coast to foil surfing at a private beachfront villa, the getaway blended sun-soaked moments and effortless style, capturing the playful, nostalgic spirit of the collection.

SI Swim brought the Sports Illustrated Swimsuit Social Club to NYC, a hidden members-only pop-up at the intersection of fashion, movement and influence 💫

The space welcomed a star-studded lineup of attendees for live podcast tapings, celeb-led workouts, private styling experiences and immersive beauty lounges, all pushing the boundaries of culture and connection.

📸Astrid Stawiarz

SI Swim brought the Sports Illustrated Swimsuit Social Club to NYC, a hidden members-only pop-up at the intersection of fashion, movement and influence 💫

The space welcomed a star-studded lineup of attendees for live podcast tapings, celeb-led workouts, private styling experiences and immersive beauty lounges, all pushing the boundaries of culture and connection.

📸Astrid Stawiarz

SI Swim brought the Sports Illustrated Swimsuit Social Club to NYC, a hidden members-only pop-up at the intersection of fashion, movement and influence 💫

The space welcomed a star-studded lineup of attendees for live podcast tapings, celeb-led workouts, private styling experiences and immersive beauty lounges, all pushing the boundaries of culture and connection.

📸Astrid Stawiarz

SI Swim brought the Sports Illustrated Swimsuit Social Club to NYC, a hidden members-only pop-up at the intersection of fashion, movement and influence 💫

The space welcomed a star-studded lineup of attendees for live podcast tapings, celeb-led workouts, private styling experiences and immersive beauty lounges, all pushing the boundaries of culture and connection.

📸Astrid Stawiarz

SI Swim brought the Sports Illustrated Swimsuit Social Club to NYC, a hidden members-only pop-up at the intersection of fashion, movement and influence 💫

The space welcomed a star-studded lineup of attendees for live podcast tapings, celeb-led workouts, private styling experiences and immersive beauty lounges, all pushing the boundaries of culture and connection.

📸Astrid Stawiarz

SI Swim brought the Sports Illustrated Swimsuit Social Club to NYC, a hidden members-only pop-up at the intersection of fashion, movement and influence 💫

The space welcomed a star-studded lineup of attendees for live podcast tapings, celeb-led workouts, private styling experiences and immersive beauty lounges, all pushing the boundaries of culture and connection.

📸Astrid Stawiarz

SI Swim brought the Sports Illustrated Swimsuit Social Club to NYC, a hidden members-only pop-up at the intersection of fashion, movement and influence 💫

The space welcomed a star-studded lineup of attendees for live podcast tapings, celeb-led workouts, private styling experiences and immersive beauty lounges, all pushing the boundaries of culture and connection.

📸Astrid Stawiarz

SI Swim brought the Sports Illustrated Swimsuit Social Club to NYC, a hidden members-only pop-up at the intersection of fashion, movement and influence 💫

The space welcomed a star-studded lineup of attendees for live podcast tapings, celeb-led workouts, private styling experiences and immersive beauty lounges, all pushing the boundaries of culture and connection.

📸Astrid Stawiarz

SI Swim brought the Sports Illustrated Swimsuit Social Club to NYC, a hidden members-only pop-up at the intersection of fashion, movement and influence 💫

The space welcomed a star-studded lineup of attendees for live podcast tapings, celeb-led workouts, private styling experiences and immersive beauty lounges, all pushing the boundaries of culture and connection.

📸Astrid Stawiarz

SI Swim brought the Sports Illustrated Swimsuit Social Club to NYC, a hidden members-only pop-up at the intersection of fashion, movement and influence 💫

The space welcomed a star-studded lineup of attendees for live podcast tapings, celeb-led workouts, private styling experiences and immersive beauty lounges, all pushing the boundaries of culture and connection.

📸Astrid Stawiarz

We are so proud of our partner @shaq.

Congratulations to Dr. Shaquille O’Neal on receiving your SECOND Master’s degree, a Master of the Arts in Liberal Arts from LSU today! 🎓

📸 Christopher Hawkins

We are so proud of our partner @shaq.

Congratulations to Dr. Shaquille O’Neal on receiving your SECOND Master’s degree, a Master of the Arts in Liberal Arts from LSU today! 🎓

📸 Christopher Hawkins

We are so proud of our partner @shaq.

Congratulations to Dr. Shaquille O’Neal on receiving your SECOND Master’s degree, a Master of the Arts in Liberal Arts from LSU today! 🎓

📸 Christopher Hawkins

We are so proud of our partner @shaq.

Congratulations to Dr. Shaquille O’Neal on receiving your SECOND Master’s degree, a Master of the Arts in Liberal Arts from LSU today! 🎓

📸 Christopher Hawkins

Authentic made its presence felt across every corner of culture this week, from @si_swimsuit releasing their 2026 issue, @kat_thelabel hosting a @marilynmonroe popup, the “Roast of @kevinhart4real” now streaming on @netflix, @eddiebauer Adventure Club opening in Moab, @Hunter debuting new stores in China, Authentic and @rvca taking the stage at @glblctzn to @roxy and @juicycouture teaming up for a Y2K-inspired capsule.

Authentic made its presence felt across every corner of culture this week, from @si_swimsuit releasing their 2026 issue, @kat_thelabel hosting a @marilynmonroe popup, the “Roast of @kevinhart4real” now streaming on @netflix, @eddiebauer Adventure Club opening in Moab, @Hunter debuting new stores in China, Authentic and @rvca taking the stage at @glblctzn to @roxy and @juicycouture teaming up for a Y2K-inspired capsule.

Authentic made its presence felt across every corner of culture this week, from @si_swimsuit releasing their 2026 issue, @kat_thelabel hosting a @marilynmonroe popup, the “Roast of @kevinhart4real” now streaming on @netflix, @eddiebauer Adventure Club opening in Moab, @Hunter debuting new stores in China, Authentic and @rvca taking the stage at @glblctzn to @roxy and @juicycouture teaming up for a Y2K-inspired capsule.

Authentic made its presence felt across every corner of culture this week, from @si_swimsuit releasing their 2026 issue, @kat_thelabel hosting a @marilynmonroe popup, the “Roast of @kevinhart4real” now streaming on @netflix, @eddiebauer Adventure Club opening in Moab, @Hunter debuting new stores in China, Authentic and @rvca taking the stage at @glblctzn to @roxy and @juicycouture teaming up for a Y2K-inspired capsule.

Authentic made its presence felt across every corner of culture this week, from @si_swimsuit releasing their 2026 issue, @kat_thelabel hosting a @marilynmonroe popup, the “Roast of @kevinhart4real” now streaming on @netflix, @eddiebauer Adventure Club opening in Moab, @Hunter debuting new stores in China, Authentic and @rvca taking the stage at @glblctzn to @roxy and @juicycouture teaming up for a Y2K-inspired capsule.

Authentic made its presence felt across every corner of culture this week, from @si_swimsuit releasing their 2026 issue, @kat_thelabel hosting a @marilynmonroe popup, the “Roast of @kevinhart4real” now streaming on @netflix, @eddiebauer Adventure Club opening in Moab, @Hunter debuting new stores in China, Authentic and @rvca taking the stage at @glblctzn to @roxy and @juicycouture teaming up for a Y2K-inspired capsule.

Authentic made its presence felt across every corner of culture this week, from @si_swimsuit releasing their 2026 issue, @kat_thelabel hosting a @marilynmonroe popup, the “Roast of @kevinhart4real” now streaming on @netflix, @eddiebauer Adventure Club opening in Moab, @Hunter debuting new stores in China, Authentic and @rvca taking the stage at @glblctzn to @roxy and @juicycouture teaming up for a Y2K-inspired capsule.

Authentic made its presence felt across every corner of culture this week, from @si_swimsuit releasing their 2026 issue, @kat_thelabel hosting a @marilynmonroe popup, the “Roast of @kevinhart4real” now streaming on @netflix, @eddiebauer Adventure Club opening in Moab, @Hunter debuting new stores in China, Authentic and @rvca taking the stage at @glblctzn to @roxy and @juicycouture teaming up for a Y2K-inspired capsule.

Authentic made its presence felt across every corner of culture this week, from @si_swimsuit releasing their 2026 issue, @kat_thelabel hosting a @marilynmonroe popup, the “Roast of @kevinhart4real” now streaming on @netflix, @eddiebauer Adventure Club opening in Moab, @Hunter debuting new stores in China, Authentic and @rvca taking the stage at @glblctzn to @roxy and @juicycouture teaming up for a Y2K-inspired capsule.

RVCA showed up to Global Citizen NOW and brought the whole crew.

Skateboarder Kevin “Spanky” Long and RVCA President Mark Tinkess took the stage, while artists Michael Sieben, George “Ewok” Thompson, Kevin “Spanky” Long and Velia De Iuliis contributed one-of-a-kind pieces to an action auction that put art and impact in the same room.

Attendees scanned, took action and had a chance to take home something truly special. 🎨🛹

RVCA showed up to Global Citizen NOW and brought the whole crew.

Skateboarder Kevin “Spanky” Long and RVCA President Mark Tinkess took the stage, while artists Michael Sieben, George “Ewok” Thompson, Kevin “Spanky” Long and Velia De Iuliis contributed one-of-a-kind pieces to an action auction that put art and impact in the same room.

Attendees scanned, took action and had a chance to take home something truly special. 🎨🛹

RVCA showed up to Global Citizen NOW and brought the whole crew.

Skateboarder Kevin “Spanky” Long and RVCA President Mark Tinkess took the stage, while artists Michael Sieben, George “Ewok” Thompson, Kevin “Spanky” Long and Velia De Iuliis contributed one-of-a-kind pieces to an action auction that put art and impact in the same room.

Attendees scanned, took action and had a chance to take home something truly special. 🎨🛹

RVCA showed up to Global Citizen NOW and brought the whole crew.

Skateboarder Kevin “Spanky” Long and RVCA President Mark Tinkess took the stage, while artists Michael Sieben, George “Ewok” Thompson, Kevin “Spanky” Long and Velia De Iuliis contributed one-of-a-kind pieces to an action auction that put art and impact in the same room.

Attendees scanned, took action and had a chance to take home something truly special. 🎨🛹

Thank you @glblctzn for an inspiring morning at GC NOW.

Today, we talked about how AI is transforming the way companies operate and connect with consumers. At @authentic, we’re focused on how it can drive efficiency, unlock innovation, and help our teams develop new skill sets for the future.

What Global Citizen continues to build and champion around the world is incredibly powerful, and it’s exciting to think about how AI can help accelerate and amplify their impact even further. We are incredibly proud to be a partner and supporter of their noble work.

📸: Ryan Muir for Global Citizen

Thank you @glblctzn for an inspiring morning at GC NOW.

Today, we talked about how AI is transforming the way companies operate and connect with consumers. At @authentic, we’re focused on how it can drive efficiency, unlock innovation, and help our teams develop new skill sets for the future.

What Global Citizen continues to build and champion around the world is incredibly powerful, and it’s exciting to think about how AI can help accelerate and amplify their impact even further. We are incredibly proud to be a partner and supporter of their noble work.

📸: Ryan Muir for Global Citizen

Thank you @glblctzn for an inspiring morning at GC NOW.

Today, we talked about how AI is transforming the way companies operate and connect with consumers. At @authentic, we’re focused on how it can drive efficiency, unlock innovation, and help our teams develop new skill sets for the future.

What Global Citizen continues to build and champion around the world is incredibly powerful, and it’s exciting to think about how AI can help accelerate and amplify their impact even further. We are incredibly proud to be a partner and supporter of their noble work.

📸: Ryan Muir for Global Citizen

Thank you @glblctzn for an inspiring morning at GC NOW.

Today, we talked about how AI is transforming the way companies operate and connect with consumers. At @authentic, we’re focused on how it can drive efficiency, unlock innovation, and help our teams develop new skill sets for the future.

What Global Citizen continues to build and champion around the world is incredibly powerful, and it’s exciting to think about how AI can help accelerate and amplify their impact even further. We are incredibly proud to be a partner and supporter of their noble work.

📸: Ryan Muir for Global Citizen

Thank you @glblctzn for an inspiring morning at GC NOW.

Today, we talked about how AI is transforming the way companies operate and connect with consumers. At @authentic, we’re focused on how it can drive efficiency, unlock innovation, and help our teams develop new skill sets for the future.

What Global Citizen continues to build and champion around the world is incredibly powerful, and it’s exciting to think about how AI can help accelerate and amplify their impact even further. We are incredibly proud to be a partner and supporter of their noble work.

📸: Ryan Muir for Global Citizen