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I BVLGARI - Eternally Iconic I

Commissioned by Publicis La Maison, AC3 Studio produced the Eternally Iconic 3D DOOH campaign for Bvlgari.
The campaign celebrates the Maison’s most iconic collections through large-scale 3D billboards deployed worldwide, including Los Angeles (LAX Airport), New York (Moynihan Station), Chengdu, Hangzhou, Shanghai, Beijing, Dubai and Riyadh.

CREDITS:
Client: @bvlgari
Agency: @publicislamaison
Production: AC3 Studio
Project Direction: @nicolas.zuber
Creative Direction: @bchassagne
Lead 3D Artists: @vitalegeoffrey, Marine Quiviger
Editing: @shengnan_chen_art

#AC3Studio #EternallyIconic #bvlgari #3DDOOH #ImmersiveExperience #DigitalOutOfHome

I BVLGARI - Eternally Iconic I

Commissioned by Publicis La Maison, AC3 Studio produced the Eternally Iconic 3D DOOH campaign for Bvlgari.
The campaign celebrates the Maison’s most iconic collections through large-scale 3D billboards deployed worldwide, including Los Angeles (LAX Airport), New York (Moynihan Station), Chengdu, Hangzhou, Shanghai, Beijing, Dubai and Riyadh.

CREDITS:
Client: @bvlgari
Agency: @publicislamaison
Production: AC3 Studio
Project Direction: @nicolas.zuber
Creative Direction: @bchassagne
Lead 3D Artists: @vitalegeoffrey, Marine Quiviger
Editing: @shengnan_chen_art

#AC3Studio #EternallyIconic #bvlgari #3DDOOH #ImmersiveExperience #DigitalOutOfHome

I BVLGARI - Eternally Iconic I

Commissioned by Publicis La Maison, AC3 Studio produced the Eternally Iconic 3D DOOH campaign for Bvlgari.
The campaign celebrates the Maison’s most iconic collections through large-scale 3D billboards deployed worldwide, including Los Angeles (LAX Airport), New York (Moynihan Station), Chengdu, Hangzhou, Shanghai, Beijing, Dubai and Riyadh.

CREDITS:
Client: @bvlgari
Agency: @publicislamaison
Production: AC3 Studio
Project Direction: @nicolas.zuber
Creative Direction: @bchassagne
Lead 3D Artists: @vitalegeoffrey, Marine Quiviger
Editing: @shengnan_chen_art

#AC3Studio #EternallyIconic #bvlgari #3DDOOH #ImmersiveExperience #DigitalOutOfHome

I BVLGARI - Eternally Iconic I

Commissioned by Publicis La Maison, AC3 Studio produced the Eternally Iconic 3D DOOH campaign for Bvlgari.
The campaign celebrates the Maison’s most iconic collections through large-scale 3D billboards deployed worldwide, including Los Angeles (LAX Airport), New York (Moynihan Station), Chengdu, Hangzhou, Shanghai, Beijing, Dubai and Riyadh.

CREDITS:
Client: @bvlgari
Agency: @publicislamaison
Production: AC3 Studio
Project Direction: @nicolas.zuber
Creative Direction: @bchassagne
Lead 3D Artists: @vitalegeoffrey, Marine Quiviger
Editing: @shengnan_chen_art

#AC3Studio #EternallyIconic #bvlgari #3DDOOH #ImmersiveExperience #DigitalOutOfHome

I BVLGARI - Eternally Iconic I

Commissioned by Publicis La Maison, AC3 Studio produced the Eternally Iconic 3D DOOH campaign for Bvlgari.
The campaign celebrates the Maison’s most iconic collections through large-scale 3D billboards deployed worldwide, including Los Angeles (LAX Airport), New York (Moynihan Station), Chengdu, Hangzhou, Shanghai, Beijing, Dubai and Riyadh.

CREDITS:
Client: @bvlgari
Agency: @publicislamaison
Production: AC3 Studio
Project Direction: @nicolas.zuber
Creative Direction: @bchassagne
Lead 3D Artists: @vitalegeoffrey, Marine Quiviger
Editing: @shengnan_chen_art

#AC3Studio #EternallyIconic #bvlgari #3DDOOH #ImmersiveExperience #DigitalOutOfHome

| Gateway of India, Mumbai Lights Up for the India-France Year of Innovation 2026 |

Last evening, against the majestic backdrop of the Gateway of India in Mumbai, an unforgettable celebration took place as Indian Prime Minister Shri Narendra Modi and French President @emmanuelmacron came together to mark a new chapter in the relationship between India and France.

The announcement of 2026 as the India–France Year of Innovation reaffirmed the commitment of both nations to deepen their cooperation across culture, technology and economic exchange.

Commissioned by the French Embassy in India through the French Institute in India, and produced by AC3 Studio, our monumental projection titled “A Shared Horizon” offers a contemporary interpretation of this emblematic monument. Conceived as the expression of a long-standing, balanced and enduring cultural dialogue between France and India, the artwork transforms the Gateway of India into a living canvas of light and movement.

It explored nature as a shared origin, mathematics and geometry as universal languages, architecture as knowledge made visible, and the arts and cinema as shared forms of expression, before opening toward colour, light and a collective vision of the future.

The experience was accompanied by an original soundscape composed by Dombrance, expanding the impact of the projection beyond the visual dimension.

CREDITS:
Commissioned and Produced by : @franceinindia & @ifiofficiel
(Gregor Trumel, @amandine.roggeman , Mathieu Bejot, Tiphaine RAUSSOU, Mitushi KHURANA KAPOOR)
Content Production: @ac3studio
Executive Production: @maxcoisne
Technical Direction: @saigonaries@bchassagne Morgan AASDAM
Creative Direction: @gmartinaud @toma_roda
Motion Design: @alexis_bacuet @wukuku__ @vitalegeoffreyMarine Quiviger @alexebcy @shengnan_chen_art @illich_design
Sound Design : @dombrance
Thanks to the @grandpalais_immersif Team for their close cooperation (Isabelle Jouve, @ulysse.lfrt , Ksenia Zemtsova,...)

| Gateway of India, Mumbai Lights Up for the India-France Year of Innovation 2026 |

Last evening, against the majestic backdrop of the Gateway of India in Mumbai, an unforgettable celebration took place as Indian Prime Minister Shri Narendra Modi and French President @emmanuelmacron came together to mark a new chapter in the relationship between India and France.

The announcement of 2026 as the India–France Year of Innovation reaffirmed the commitment of both nations to deepen their cooperation across culture, technology and economic exchange.

Commissioned by the French Embassy in India through the French Institute in India, and produced by AC3 Studio, our monumental projection titled “A Shared Horizon” offers a contemporary interpretation of this emblematic monument. Conceived as the expression of a long-standing, balanced and enduring cultural dialogue between France and India, the artwork transforms the Gateway of India into a living canvas of light and movement.

It explored nature as a shared origin, mathematics and geometry as universal languages, architecture as knowledge made visible, and the arts and cinema as shared forms of expression, before opening toward colour, light and a collective vision of the future.

The experience was accompanied by an original soundscape composed by Dombrance, expanding the impact of the projection beyond the visual dimension.

CREDITS:
Commissioned and Produced by : @franceinindia & @ifiofficiel
(Gregor Trumel, @amandine.roggeman , Mathieu Bejot, Tiphaine RAUSSOU, Mitushi KHURANA KAPOOR)
Content Production: @ac3studio
Executive Production: @maxcoisne
Technical Direction: @saigonaries@bchassagne Morgan AASDAM
Creative Direction: @gmartinaud @toma_roda
Motion Design: @alexis_bacuet @wukuku__ @vitalegeoffreyMarine Quiviger @alexebcy @shengnan_chen_art @illich_design
Sound Design : @dombrance
Thanks to the @grandpalais_immersif Team for their close cooperation (Isabelle Jouve, @ulysse.lfrt , Ksenia Zemtsova,...)

| Gateway of India, Mumbai Lights Up for the India-France Year of Innovation 2026 |

Last evening, against the majestic backdrop of the Gateway of India in Mumbai, an unforgettable celebration took place as Indian Prime Minister Shri Narendra Modi and French President @emmanuelmacron came together to mark a new chapter in the relationship between India and France.

The announcement of 2026 as the India–France Year of Innovation reaffirmed the commitment of both nations to deepen their cooperation across culture, technology and economic exchange.

Commissioned by the French Embassy in India through the French Institute in India, and produced by AC3 Studio, our monumental projection titled “A Shared Horizon” offers a contemporary interpretation of this emblematic monument. Conceived as the expression of a long-standing, balanced and enduring cultural dialogue between France and India, the artwork transforms the Gateway of India into a living canvas of light and movement.

It explored nature as a shared origin, mathematics and geometry as universal languages, architecture as knowledge made visible, and the arts and cinema as shared forms of expression, before opening toward colour, light and a collective vision of the future.

The experience was accompanied by an original soundscape composed by Dombrance, expanding the impact of the projection beyond the visual dimension.

CREDITS:
Commissioned and Produced by : @franceinindia & @ifiofficiel
(Gregor Trumel, @amandine.roggeman , Mathieu Bejot, Tiphaine RAUSSOU, Mitushi KHURANA KAPOOR)
Content Production: @ac3studio
Executive Production: @maxcoisne
Technical Direction: @saigonaries@bchassagne Morgan AASDAM
Creative Direction: @gmartinaud @toma_roda
Motion Design: @alexis_bacuet @wukuku__ @vitalegeoffreyMarine Quiviger @alexebcy @shengnan_chen_art @illich_design
Sound Design : @dombrance
Thanks to the @grandpalais_immersif Team for their close cooperation (Isabelle Jouve, @ulysse.lfrt , Ksenia Zemtsova,...)

| Gateway of India, Mumbai Lights Up for the India-France Year of Innovation 2026 |

Last evening, against the majestic backdrop of the Gateway of India in Mumbai, an unforgettable celebration took place as Indian Prime Minister Shri Narendra Modi and French President @emmanuelmacron came together to mark a new chapter in the relationship between India and France.

The announcement of 2026 as the India–France Year of Innovation reaffirmed the commitment of both nations to deepen their cooperation across culture, technology and economic exchange.

Commissioned by the French Embassy in India through the French Institute in India, and produced by AC3 Studio, our monumental projection titled “A Shared Horizon” offers a contemporary interpretation of this emblematic monument. Conceived as the expression of a long-standing, balanced and enduring cultural dialogue between France and India, the artwork transforms the Gateway of India into a living canvas of light and movement.

It explored nature as a shared origin, mathematics and geometry as universal languages, architecture as knowledge made visible, and the arts and cinema as shared forms of expression, before opening toward colour, light and a collective vision of the future.

The experience was accompanied by an original soundscape composed by Dombrance, expanding the impact of the projection beyond the visual dimension.

CREDITS:
Commissioned and Produced by : @franceinindia & @ifiofficiel
(Gregor Trumel, @amandine.roggeman , Mathieu Bejot, Tiphaine RAUSSOU, Mitushi KHURANA KAPOOR)
Content Production: @ac3studio
Executive Production: @maxcoisne
Technical Direction: @saigonaries@bchassagne Morgan AASDAM
Creative Direction: @gmartinaud @toma_roda
Motion Design: @alexis_bacuet @wukuku__ @vitalegeoffreyMarine Quiviger @alexebcy @shengnan_chen_art @illich_design
Sound Design : @dombrance
Thanks to the @grandpalais_immersif Team for their close cooperation (Isabelle Jouve, @ulysse.lfrt , Ksenia Zemtsova,...)

| Gateway of India, Mumbai Lights Up for the India-France Year of Innovation 2026 |

Last evening, against the majestic backdrop of the Gateway of India in Mumbai, an unforgettable celebration took place as Indian Prime Minister Shri Narendra Modi and French President @emmanuelmacron came together to mark a new chapter in the relationship between India and France.

The announcement of 2026 as the India–France Year of Innovation reaffirmed the commitment of both nations to deepen their cooperation across culture, technology and economic exchange.

Commissioned by the French Embassy in India through the French Institute in India, and produced by AC3 Studio, our monumental projection titled “A Shared Horizon” offers a contemporary interpretation of this emblematic monument. Conceived as the expression of a long-standing, balanced and enduring cultural dialogue between France and India, the artwork transforms the Gateway of India into a living canvas of light and movement.

It explored nature as a shared origin, mathematics and geometry as universal languages, architecture as knowledge made visible, and the arts and cinema as shared forms of expression, before opening toward colour, light and a collective vision of the future.

The experience was accompanied by an original soundscape composed by Dombrance, expanding the impact of the projection beyond the visual dimension.

CREDITS:
Commissioned and Produced by : @franceinindia & @ifiofficiel
(Gregor Trumel, @amandine.roggeman , Mathieu Bejot, Tiphaine RAUSSOU, Mitushi KHURANA KAPOOR)
Content Production: @ac3studio
Executive Production: @maxcoisne
Technical Direction: @saigonaries@bchassagne Morgan AASDAM
Creative Direction: @gmartinaud @toma_roda
Motion Design: @alexis_bacuet @wukuku__ @vitalegeoffreyMarine Quiviger @alexebcy @shengnan_chen_art @illich_design
Sound Design : @dombrance
Thanks to the @grandpalais_immersif Team for their close cooperation (Isabelle Jouve, @ulysse.lfrt , Ksenia Zemtsova,...)

| Gateway of India, Mumbai Lights Up for the India-France Year of Innovation 2026 |

Last evening, against the majestic backdrop of the Gateway of India in Mumbai, an unforgettable celebration took place as Indian Prime Minister Shri Narendra Modi and French President @emmanuelmacron came together to mark a new chapter in the relationship between India and France.

The announcement of 2026 as the India–France Year of Innovation reaffirmed the commitment of both nations to deepen their cooperation across culture, technology and economic exchange.

Commissioned by the French Embassy in India through the French Institute in India, and produced by AC3 Studio, our monumental projection titled “A Shared Horizon” offers a contemporary interpretation of this emblematic monument. Conceived as the expression of a long-standing, balanced and enduring cultural dialogue between France and India, the artwork transforms the Gateway of India into a living canvas of light and movement.

It explored nature as a shared origin, mathematics and geometry as universal languages, architecture as knowledge made visible, and the arts and cinema as shared forms of expression, before opening toward colour, light and a collective vision of the future.

The experience was accompanied by an original soundscape composed by Dombrance, expanding the impact of the projection beyond the visual dimension.

CREDITS:
Commissioned and Produced by : @franceinindia & @ifiofficiel
(Gregor Trumel, @amandine.roggeman , Mathieu Bejot, Tiphaine RAUSSOU, Mitushi KHURANA KAPOOR)
Content Production: @ac3studio
Executive Production: @maxcoisne
Technical Direction: @saigonaries@bchassagne Morgan AASDAM
Creative Direction: @gmartinaud @toma_roda
Motion Design: @alexis_bacuet @wukuku__ @vitalegeoffreyMarine Quiviger @alexebcy @shengnan_chen_art @illich_design
Sound Design : @dombrance
Thanks to the @grandpalais_immersif Team for their close cooperation (Isabelle Jouve, @ulysse.lfrt , Ksenia Zemtsova,...)

| Gateway of India, Mumbai Lights Up for the India-France Year of Innovation 2026 |

Last evening, against the majestic backdrop of the Gateway of India in Mumbai, an unforgettable celebration took place as Indian Prime Minister Shri Narendra Modi and French President @emmanuelmacron came together to mark a new chapter in the relationship between India and France.

The announcement of 2026 as the India–France Year of Innovation reaffirmed the commitment of both nations to deepen their cooperation across culture, technology and economic exchange.

Commissioned by the French Embassy in India through the French Institute in India, and produced by AC3 Studio, our monumental projection titled “A Shared Horizon” offers a contemporary interpretation of this emblematic monument. Conceived as the expression of a long-standing, balanced and enduring cultural dialogue between France and India, the artwork transforms the Gateway of India into a living canvas of light and movement.

It explored nature as a shared origin, mathematics and geometry as universal languages, architecture as knowledge made visible, and the arts and cinema as shared forms of expression, before opening toward colour, light and a collective vision of the future.

The experience was accompanied by an original soundscape composed by Dombrance, expanding the impact of the projection beyond the visual dimension.

CREDITS:
Commissioned and Produced by : @franceinindia & @ifiofficiel
(Gregor Trumel, @amandine.roggeman , Mathieu Bejot, Tiphaine RAUSSOU, Mitushi KHURANA KAPOOR)
Content Production: @ac3studio
Executive Production: @maxcoisne
Technical Direction: @saigonaries@bchassagne Morgan AASDAM
Creative Direction: @gmartinaud @toma_roda
Motion Design: @alexis_bacuet @wukuku__ @vitalegeoffreyMarine Quiviger @alexebcy @shengnan_chen_art @illich_design
Sound Design : @dombrance
Thanks to the @grandpalais_immersif Team for their close cooperation (Isabelle Jouve, @ulysse.lfrt , Ksenia Zemtsova,...)

| Gateway of India, Mumbai Lights Up for the India-France Year of Innovation 2026 |

Last evening, against the majestic backdrop of the Gateway of India in Mumbai, an unforgettable celebration took place as Indian Prime Minister Shri Narendra Modi and French President @emmanuelmacron came together to mark a new chapter in the relationship between India and France.

The announcement of 2026 as the India–France Year of Innovation reaffirmed the commitment of both nations to deepen their cooperation across culture, technology and economic exchange.

Commissioned by the French Embassy in India through the French Institute in India, and produced by AC3 Studio, our monumental projection titled “A Shared Horizon” offers a contemporary interpretation of this emblematic monument. Conceived as the expression of a long-standing, balanced and enduring cultural dialogue between France and India, the artwork transforms the Gateway of India into a living canvas of light and movement.

It explored nature as a shared origin, mathematics and geometry as universal languages, architecture as knowledge made visible, and the arts and cinema as shared forms of expression, before opening toward colour, light and a collective vision of the future.

The experience was accompanied by an original soundscape composed by Dombrance, expanding the impact of the projection beyond the visual dimension.

CREDITS:
Commissioned and Produced by : @franceinindia & @ifiofficiel
(Gregor Trumel, @amandine.roggeman , Mathieu Bejot, Tiphaine RAUSSOU, Mitushi KHURANA KAPOOR)
Content Production: @ac3studio
Executive Production: @maxcoisne
Technical Direction: @saigonaries@bchassagne Morgan AASDAM
Creative Direction: @gmartinaud @toma_roda
Motion Design: @alexis_bacuet @wukuku__ @vitalegeoffreyMarine Quiviger @alexebcy @shengnan_chen_art @illich_design
Sound Design : @dombrance
Thanks to the @grandpalais_immersif Team for their close cooperation (Isabelle Jouve, @ulysse.lfrt , Ksenia Zemtsova,...)

| Gateway of India, Mumbai Lights Up for the India-France Year of Innovation 2026 |

Last evening, against the majestic backdrop of the Gateway of India in Mumbai, an unforgettable celebration took place as Indian Prime Minister Shri Narendra Modi and French President @emmanuelmacron came together to mark a new chapter in the relationship between India and France.

The announcement of 2026 as the India–France Year of Innovation reaffirmed the commitment of both nations to deepen their cooperation across culture, technology and economic exchange.

Commissioned by the French Embassy in India through the French Institute in India, and produced by AC3 Studio, our monumental projection titled “A Shared Horizon” offers a contemporary interpretation of this emblematic monument. Conceived as the expression of a long-standing, balanced and enduring cultural dialogue between France and India, the artwork transforms the Gateway of India into a living canvas of light and movement.

It explored nature as a shared origin, mathematics and geometry as universal languages, architecture as knowledge made visible, and the arts and cinema as shared forms of expression, before opening toward colour, light and a collective vision of the future.

The experience was accompanied by an original soundscape composed by Dombrance, expanding the impact of the projection beyond the visual dimension.

CREDITS:
Commissioned and Produced by : @franceinindia & @ifiofficiel
(Gregor Trumel, @amandine.roggeman , Mathieu Bejot, Tiphaine RAUSSOU, Mitushi KHURANA KAPOOR)
Content Production: @ac3studio
Executive Production: @maxcoisne
Technical Direction: @saigonaries@bchassagne Morgan AASDAM
Creative Direction: @gmartinaud @toma_roda
Motion Design: @alexis_bacuet @wukuku__ @vitalegeoffreyMarine Quiviger @alexebcy @shengnan_chen_art @illich_design
Sound Design : @dombrance
Thanks to the @grandpalais_immersif Team for their close cooperation (Isabelle Jouve, @ulysse.lfrt , Ksenia Zemtsova,...)

| Gateway of India, Mumbai Lights Up for the India-France Year of Innovation 2026 |

Last evening, against the majestic backdrop of the Gateway of India in Mumbai, an unforgettable celebration took place as Indian Prime Minister Shri Narendra Modi and French President @emmanuelmacron came together to mark a new chapter in the relationship between India and France.

The announcement of 2026 as the India–France Year of Innovation reaffirmed the commitment of both nations to deepen their cooperation across culture, technology and economic exchange.

Commissioned by the French Embassy in India through the French Institute in India, and produced by AC3 Studio, our monumental projection titled “A Shared Horizon” offers a contemporary interpretation of this emblematic monument. Conceived as the expression of a long-standing, balanced and enduring cultural dialogue between France and India, the artwork transforms the Gateway of India into a living canvas of light and movement.

It explored nature as a shared origin, mathematics and geometry as universal languages, architecture as knowledge made visible, and the arts and cinema as shared forms of expression, before opening toward colour, light and a collective vision of the future.

The experience was accompanied by an original soundscape composed by Dombrance, expanding the impact of the projection beyond the visual dimension.

CREDITS:
Commissioned and Produced by : @franceinindia & @ifiofficiel
(Gregor Trumel, @amandine.roggeman , Mathieu Bejot, Tiphaine RAUSSOU, Mitushi KHURANA KAPOOR)
Content Production: @ac3studio
Executive Production: @maxcoisne
Technical Direction: @saigonaries@bchassagne Morgan AASDAM
Creative Direction: @gmartinaud @toma_roda
Motion Design: @alexis_bacuet @wukuku__ @vitalegeoffreyMarine Quiviger @alexebcy @shengnan_chen_art @illich_design
Sound Design : @dombrance
Thanks to the @grandpalais_immersif Team for their close cooperation (Isabelle Jouve, @ulysse.lfrt , Ksenia Zemtsova,...)

I TAG HEUER - Formula 1 Season I

In 2025, TAG Heuer set out to amplify its return to Formula 1 as Official Timekeeper through a social-first global campaign designed to create excitement, drive engagement and reaffirm the brand’s presence throughout the F1 season.

In close collaboration with Publicis Media Luxe, we developed a continuous CGI content pipeline moving in sync with the F1 calendar, from Australia to Abu Dhabi.

Across the season, 21 CGI films were produced, covering 15 Grand Prix and 6 market-specific activations, enabling synchronized global deployment across social platforms and market-led media plans.

Each race became an opportunity to reinterpret real-world environments through precision CGI, seamlessly integrating the Red Bull Racing F1 car into iconic city landmarks while maintaining global consistency and strong local relevance.

Behind the scenes, more than 1,000 footages were sourced and reviewed, resulting in 100 final shots and 70 to 80 outputs delivered across multiple formats, optimized for multi-platform distribution.

A production cycle running from March to December, matching the intensity and rhythm of the F1 season itself.

A true collaboration between TAG Heuer HQ, local markets, Publicis Media Luxe and our teams, combining creative vision and scalable media execution.

CREDITS
Client: @tagheuer
Media Agency: @publicisluxe
Production: AC3 Studio
Project Direction: @etienne_lanaud
Executive Production: @maxcoisne
Creative Direction: @gmartinaud, @toma_roda
CGI & VFX: @illich_design @alexis_bacuet, @wukuku__, @gmartinaud, @toma_roda, @luke_jow
Sound Design: @pierre.cham

#AC3Studio #TAGHeuer #F1 #CGI #GlobalCampaign #OfficialTimekeeper #CreativeTechnology

| CARTIER - BRAND STATEMENT 3/3 |

For Cartier’s latest global brand statement, Publicis Luxe entrusted AC3 Studio with the creative and technical production of a large-scale, multi-format campaign deployed worldwide.

The brand statement unfolded across a multi-platform ecosystem spanning major DOOH landmarks in London, New York, Tokyo, Dubai, Seoul, Shanghai and Los Angeles. It culminated on the Sphere in Las Vegas and, in Paris, with a full 360° video mapping takeover of Place Vendôme. The campaign also incorporated FOOH (CGI videos) and AR-enabled OOH activations in Paris and on a bespoke New York Times cover, extending the narrative into premium editorial territories through advanced creative technology.

Over six months, our teams worked closely with Publicis Luxe to bring this bold creative statement to life, delivering concepts, animatics, layouts, compositing, editing and full production workflows across every format. We collaborated with Framestore on the CGI development of the panther, and with Snapchat on the Paris OOH extensions and the New York Times cover.

This project is the result of an exceptional collaboration between many teams and stakeholders, and above all a reflection of Cartier’s pioneering spirit, embracing a campaign that was deliberately minimalistic, radically creative and visually powerful.

Grateful to Publicis Luxe and Cartier for their continued trust.
Honoured to see this work recognised with Gold (Integrated Campaigns) and Bronze (Advertising Campaigns) at the 2025 Grand Prix Stratégies du Luxe.

CREDITS

Client: @cartier
Agency: @publicisluxe
Production: AC3 Studio
Panther CGI: @framestore
Project Direction: @nicolas.zuber, @maxcoisne
Creative Direction: @bchassagne
Lead 3D Artist: @wukuku__
CGI & Compositing: @alexis_bacuet, @shengnan_chen_art, @marie_r_k, @fuadmiftari

#AC3Studio #Cartier #PublicisLuxe
#BrandStatement #GlobalCampaign
#LuxuryBranding #CreativeTechnology
#DOOH #ImmersiveExperience
#AwardWinning #picadilly #london

| CARTIER - BRAND STATEMENT 2/3 |

For Cartier’s latest global brand statement, Publicis Luxe entrusted AC3 Studio with the creative and technical production of a large-scale, multi-format campaign deployed worldwide.

The brand statement unfolded across a multi-platform ecosystem spanning major DOOH landmarks in London, New York, Tokyo, Dubai, Seoul, Shanghai and Los Angeles. It culminated on the Sphere in Las Vegas and, in Paris, with a full 360° video mapping takeover of Place Vendôme. The campaign also incorporated FOOH (CGI videos) and AR-enabled OOH activations in Paris and on a bespoke New York Times cover, extending the narrative into premium editorial territories through advanced creative technology.

Over six months, our teams worked closely with Publicis Luxe to bring this bold creative statement to life, delivering concepts, animatics, layouts, compositing, editing and full production workflows across every format. We collaborated with Framestore on the CGI development of the panther, and with Snapchat on the Paris OOH extensions and the New York Times cover.

This project is the result of an exceptional collaboration between many teams and stakeholders, and above all a reflection of Cartier’s pioneering spirit, embracing a campaign that was deliberately minimalistic, radically creative and visually powerful.

Grateful to Publicis Luxe and Cartier for their continued trust.
Honoured to see this work recognised with Gold (Integrated Campaigns) and Bronze (Advertising Campaigns) at the 2025 Grand Prix Stratégies du Luxe.

CREDITS

Client: @cartier
Agency: @publicisluxe
Production: AC3 Studio
Panther CGI: @framestore
Project Direction: @nicolas.zuber, @maxcoisne
Creative Direction: @bchassagne
Lead 3D Artist: @wukuku__
CGI & Compositing: @alexis_bacuet, @shengnan_chen_art, @marie_r_k, @Fuadmiftari

#AC3Studio #Cartier #BrandStatement
#LuxuryCampaign #PublicisLuxe #GlobalCampaign #FOOH #CreativeTechnology
#VideoMapping #placevendome #parís

| CARTIER - BRAND STATEMENT 1/3 |

For Cartier’s latest global brand statement, Publicis Luxe entrusted AC3 Studio with the creative and technical production of a large-scale, multi-format campaign deployed worldwide.

The brand statement unfolded across a multi-platform ecosystem spanning major DOOH landmarks in London, New York, Tokyo, Dubai, Seoul, Shanghai and Los Angeles. It culminated on the Sphere in Las Vegas and, in Paris, with a full 360° video mapping takeover of Place Vendôme. The campaign also incorporated FOOH (CGI videos) and AR-enabled OOH activations in Paris and on a bespoke New York Times cover, extending the narrative into premium editorial territories through advanced creative technology.

Over six months, our teams worked closely with Publicis Luxe to bring this bold creative statement to life, delivering concepts, animatics, layouts, compositing, editing and full production workflows across every format. We collaborated with Framestore on the CGI development of the panther, and with Snapchat on the Paris OOH extensions and the New York Times cover.

This project is the result of an exceptional collaboration between many teams and stakeholders, and above all a reflection of Cartier’s pioneering spirit, embracing a campaign that was deliberately minimalistic, radically creative and visually powerful.

Grateful to Publicis Luxe and Cartier for their continued trust.
Honoured to see this work recognised with Gold (Integrated Campaigns) and Bronze (Advertising Campaigns) at the 2025 Grand Prix Stratégies du Luxe.

CREDITS

Client: @cartier
Agency: @publicisluxe
Production: AC3 Studio
Panther CGI: @framestore
Project Direction: @nicolas.zuber, @maxcoisne
Creative Direction: @bchassagne
Lead 3D Artist: @wukuku__
CGI & Compositing: @marie_r_k @shengnan_chen_art, @alexis_bacuet, @fuadmiftari

#AC3Studio #Cartier #PublicisLuxe
#BrandStatement #VideoMapping
#ImmersiveExperience #CreativeTechnology #GlobalCampaign
#OOH #SphereLasVegas #sphere

I 3D DOOH - DOM PERIGNON - TRIBUTE TO JEAN-MICHEL BASQUIAT |

To support the Dom Pérignon Tribute to Jean-Michel Basquiat, AC3 Studio designed and produced a 3D DOOH campaign deployed in Milan and Tokyo.

For this tribute, Dom Pérignon selected one of Basquiat’s most enigmatic works, In Italian (1983), expressing their shared artistic process: the art of assemblage.
The collection is composed of three distinct coffrets, each featuring a fragment of the artwork. When brought together, the boxes reassemble the original painting.

In the DOOH executions, this logic of assemblage is translated into a controlled 3D reveal, where depth and motion allow the object and its emblem to extend beyond the screen, echoing the artwork’s layered construction.

We sincerely thank the Dom Pérignon teams for their trust in our ability to translate the artistic principles of the edition into large-scale urban visuals

CREDITS

Client: Dom Pérignon
Production: AC3 STUDIO & @prodigiousparis

Project Direction: @etienne_lanaud
Creative Direction: @bchassagne
Concepts : @toma_roda, @gmartinaud, @illich_design @vitalegeoffrey @shengnan_chen_art
Creative Team: @droledek @wukuku__

Filmed by: @federicoilgiusto (Milan), @elliot_arguillere (Tokyo)
Editing: @benoitmarzouvanlian

#AC3Studio #DomPerignon
#JeanMichelBasquiat
#3DDOOH #Anamorphic3D
#LuxuryBrand #DigitalArt
#MotionDesign #CreativeTechnology
#Milan #Tokyo

| IMMERSIVE OPERA HOUSE |

Commissioned by Hexogon Vietnam, AC3 Studio designed and produced an immersive videomapping experience inside the Hanoi Opera House to celebrate the 115th anniversary of its opening.

We proposed a new approach that places the Opera House itself at the center of the experience. The journey begins with a visit through backstage and hidden areas, usually inaccessible to the public, before leading the audience onto the main stage. As the curtains open, guests discover the venue from a completely new perspective, with the architecture revealed and enhanced through videomapping for the first time.

The show tells the unique story of this 115 year old landmark, from its construction illustrated through growing plants, to the blooming lotus symbolizing Vietnam and its independence aspirations, a red storm echoing the war of reunification, and a final opening toward the future and its endless possibilities.

The experience received strong national press coverage, welcomed a large daily audience, and was extended for an additional month following an official request.

CREDITS

Client: Hanoi Opera house
Production: Hexogon Vietnam
Technical Suppliers: Hexogon Vietnam
Production management: Minh Ngo - Hexogon Vietnam

Creative Direction: @toma_roda, @gmartinaud
Executive Production: @saigonaries, @jpm1137
Motion Design: Marine Quiviger, @shengnan_chen_art, @alexebcy, @alexis_bacuet, @marie_r_k , @vitalegeoffrey, @wukuku__
Sound Design: @nicolas.zuber

Photo and video by: @alcaparras

Special Thanks: Minh Ngo, Hà Thị Giang Thanh, Franck Bolgiani

#ac3studio #immersiveoperahouse #115nămnhàhátkểchuyện
#videomapping #immersiveexperience
#digitalart #hànội #vietnam #projectionmapping

We haven’t shared much this year...

Sometimes by choice, most often due to confidentiality.
Behind this discretion lies an exceptionally dense year for AC3 Studio.

3D DOOH, FOOH, Social, Interactive and immersive experiences for iconic houses including Dom Pérignon, Bvlgari, Cartier, TAG Heuer, Vacheron Constantin, CHANEL, Yves Saint Laurent, Renault, and more.

From permanent installations to large scale international projects, from Paris to Vietnam, and from concept to physical production.

None of this would be possible without our incredible teams, at the studio and at our atelier in Vendée.

In 2026, we hope to share more.
Until then we wish you the very best.

AC3 Studio
Creative technologists crafting premium, custom made brand experiences.

| 3D DOOH - BURBERRY GODDESS - R&D |

A behind-the-scenes look at the R&D work behind the Burberry Goddess #3Ddooh campaign.

Look dev and lead lightning: @fuadmiftari

#AC3Studio #BurberryGoddess #DOOH

Credits
Client: @burberry
Production: @ac3studio & @prodigiousparis
Project Management: @nicolas.zuber Marie Cruveillier
Creative Team : @fuadmiftari , Marine Quiviger, @wukuku__ , @bchassagne

| MOTION DESIGN – Y-3 FALL / WINTER 2025 |

As part of Paris Fashion Week, we had the privilege of being commissioned by Matière Noire to create the content for the Y-3 Fall/Winter 2025 presentation, showcased on a breathtaking 40-meter kinetic transparent screen at the Pavillon Cambon.

CREDITS

Client: Yohji Yamamoto, Adidas Y-3
Scenography, light design & creative direction: Matière Noire & Remy Briere
Production: Farago Project
Movement Director: Simon Donnellon
Technical: Impact
Sound Design: Solitary Dancer
Content: AC3 STUDIO
Project management: Nicolas Zuber
Content creative & technical direction: Benjamin Chassagne
Content: Alexis Bacuet, Geoffrey Vitale, Nicolas Ruffault
Photo by: Ophélie Maurus
Video: Leftproductions

#Y3 #adidas #yohjiyamamoto #ParisFashionWeek #MotionDesign #CreativeTechnology #AC3STUDIO

| MOTION DESIGN – Y-3 FALL / WINTER 2025 |

As part of Paris Fashion Week, we had the privilege of being commissioned by Matière Noire to create the content for the Y-3 Fall/Winter 2025 presentation, showcased on a breathtaking 40-meter kinetic transparent screen at the Pavillon Cambon.

CREDITS

Client: Yohji Yamamoto, Adidas Y-3
Scenography, light design & creative direction: Matière Noire & Remy Briere
Production: Farago Project
Movement Director: Simon Donnellon
Technical: Impact
Sound Design: Solitary Dancer
Content: AC3 STUDIO
Project management: Nicolas Zuber
Content creative & technical direction: Benjamin Chassagne
Content: Alexis Bacuet, Geoffrey Vitale, Nicolas Ruffault
Photo by: Ophélie Maurus
Video: Leftproductions

#Y3 #adidas #yohjiyamamoto #ParisFashionWeek #MotionDesign #CreativeTechnology #AC3STUDIO

| MOTION DESIGN – Y-3 FALL / WINTER 2025 |

As part of Paris Fashion Week, we had the privilege of being commissioned by Matière Noire to create the content for the Y-3 Fall/Winter 2025 presentation, showcased on a breathtaking 40-meter kinetic transparent screen at the Pavillon Cambon.

CREDITS

Client: Yohji Yamamoto, Adidas Y-3
Scenography, light design & creative direction: Matière Noire & Remy Briere
Production: Farago Project
Movement Director: Simon Donnellon
Technical: Impact
Sound Design: Solitary Dancer
Content: AC3 STUDIO
Project management: Nicolas Zuber
Content creative & technical direction: Benjamin Chassagne
Content: Alexis Bacuet, Geoffrey Vitale, Nicolas Ruffault
Photo by: Ophélie Maurus
Video: Leftproductions

#Y3 #adidas #yohjiyamamoto #ParisFashionWeek #MotionDesign #CreativeTechnology #AC3STUDIO

| MOTION DESIGN – Y-3 FALL / WINTER 2025 |

As part of Paris Fashion Week, we had the privilege of being commissioned by Matière Noire to create the content for the Y-3 Fall/Winter 2025 presentation, showcased on a breathtaking 40-meter kinetic transparent screen at the Pavillon Cambon.

CREDITS

Client: Yohji Yamamoto, Adidas Y-3
Scenography, light design & creative direction: Matière Noire & Remy Briere
Production: Farago Project
Movement Director: Simon Donnellon
Technical: Impact
Sound Design: Solitary Dancer
Content: AC3 STUDIO
Project management: Nicolas Zuber
Content creative & technical direction: Benjamin Chassagne
Content: Alexis Bacuet, Geoffrey Vitale, Nicolas Ruffault
Photo by: Ophélie Maurus
Video: Leftproductions

#Y3 #adidas #yohjiyamamoto #ParisFashionWeek #MotionDesign #CreativeTechnology #AC3STUDIO

| RAINS - POPUP - WATERFALL SCREEN |

Commissioned by Matière Noire, we crafted and installed a breathtaking 8-meter custom screen for the RAINS pop-up at Galeries Lafayette. This unique installation redefines the space, giving RAINS a bold and memorable presence in the iconic Parisian department store.

CREDITS

Client: @rains
Concept, lighting, scenography: @matiere.noire.paris
Content Production : @area_of_work
Agency: @bestregardsagency
Production: @sibelvarer

📸 @opheliemrs

#ac3 #ac3studio #brandexperience #rains #popup #galarieslafayette