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tagheuer

TAG Heuer

Designed to win.

1.4K
posts
55
followers
3.5M
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Some icons need no introduction. ⁣

@redbullracing driver @maxverstappen1 owns the moment with his custom-made TAG Heuer Monaco Split-seconds Chronograph.​⁣

​⁣
#TAGHeuer #TAGHeuerMonaco


52.9K
121
12 hours ago


In 1969, the Heuer Monaco arrived unlike anything the world had ever seen. A square case. A crown on the left. The first commercially available automatic chronograph movement ever made. It didn't follow the rules of watchmaking. It rewrote them.⁣

57 years later, that same spirit drives the new TAG Heuer Monaco Evergraph through a complete reimagining of how a chronograph mechanism can work.⁣

#TAGHeuer #TAGHeuerMonaco


1.6K
9
18 hours ago

Ahead of its time since 1969.⁣

TAG Heuer Heritage Director Nicholas Biebuyck explores how the Heuer Monaco has been pushing boundaries ever since its arrival in the late 1960s. That same avant-garde spirit is what made it the natural choice to introduce the new Calibre TH-80 — a groundbreaking vision that came to life after five years of development at the TAG Heuer LAB.⁣

#TAGHeuer #TAGHeuerMonaco


1.3K
10
1 days ago

From revolution to reinvention.⁣

In 1969, the Heuer Monaco arrived unlike anything the world had ever seen. A square case. A crown on the left. The first commercially available automatic chronograph movement ever made. It didn't follow the rules of watchmaking. It rewrote them.⁣

57 years later, that same spirit drives the new TAG Heuer Monaco Evergraph through a complete reimagining of how a chronograph mechanism can work.⁣

The design codes remain. The refusal to compromise remains. Everything else has been pushed further than ever before.⁣

#TAGHeuer #TAGHeuerMonaco


1.8K
9
2 days ago

Built against convention.⁣

What began as a necessity soon became a signature. When developing the Calibre 11 in the late 1960s, a technical challenge emerged: the most practical position for the crown was on the left side of the Heuer Monaco's case. Jack Heuer saw this as an opportunity— a chance to turn a technical constraint into a defining statement of innovation.⁣

A crown on the left meant the watch didn't need winding every day. It was automatic. And that changed everything.⁣

#TAGHeuer #TAGHeuerMonaco


2.1K
11
3 days ago

Built against convention.⁣

What began as a necessity soon became a signature. When developing the Calibre 11 in the late 1960s, a technical challenge emerged: the most practical position for the crown was on the left side of the Heuer Monaco's case. Jack Heuer saw this as an opportunity— a chance to turn a technical constraint into a defining statement of innovation.⁣

A crown on the left meant the watch didn't need winding every day. It was automatic. And that changed everything.⁣

#TAGHeuer #TAGHeuerMonaco


2.1K
11
3 days ago

Built against convention.⁣

What began as a necessity soon became a signature. When developing the Calibre 11 in the late 1960s, a technical challenge emerged: the most practical position for the crown was on the left side of the Heuer Monaco's case. Jack Heuer saw this as an opportunity— a chance to turn a technical constraint into a defining statement of innovation.⁣

A crown on the left meant the watch didn't need winding every day. It was automatic. And that changed everything.⁣

#TAGHeuer #TAGHeuerMonaco


2.1K
11
3 days ago

A family of rebels.⁣

From its earliest references, the Heuer Monaco established design codes that no one else dared to try. A square case. A crown on the left. A circle in a square dial.⁣

These early models are living history, born at the intersection of motorsport and watchmaking, worn by those who never followed the rules. Every detail tells you exactly where it came from: a story rooted in motorsport legacy, celebrating the essence of daring design and pioneering craftsmanship.⁣

Which one is your grail watch?⁣

#TAGHeuer #TAGHeuerMonaco


3.1K
13
4 days ago


A family of rebels.⁣

From its earliest references, the Heuer Monaco established design codes that no one else dared to try. A square case. A crown on the left. A circle in a square dial.⁣

These early models are living history, born at the intersection of motorsport and watchmaking, worn by those who never followed the rules. Every detail tells you exactly where it came from: a story rooted in motorsport legacy, celebrating the essence of daring design and pioneering craftsmanship.⁣

Which one is your grail watch?⁣

#TAGHeuer #TAGHeuerMonaco


3.1K
13
4 days ago

Squaring the circle since 1969.⁣

No round case. No compromises. The TAG Heuer Monaco has always done things its own way.⁣

The square case was radical in 1969, and it still turns heads today. Its signature blue dial with the circle in a square design has become one of the most iconic faces in watchmaking history.⁣

Some follow trends. The TAG Heuer Monaco sets them.⁣

#TAGHeuer #TAGHeuerMonaco


4.6K
20
5 days ago

Squaring the circle since 1969.⁣

No round case. No compromises. The TAG Heuer Monaco has always done things its own way.⁣

The square case was radical in 1969, and it still turns heads today. Its signature blue dial with the circle in a square design has become one of the most iconic faces in watchmaking history.⁣

Some follow trends. The TAG Heuer Monaco sets them.⁣

#TAGHeuer #TAGHeuerMonaco


4.6K
20
5 days ago

Squaring the circle since 1969.⁣

No round case. No compromises. The TAG Heuer Monaco has always done things its own way.⁣

The square case was radical in 1969, and it still turns heads today. Its signature blue dial with the circle in a square design has become one of the most iconic faces in watchmaking history.⁣

Some follow trends. The TAG Heuer Monaco sets them.⁣

#TAGHeuer #TAGHeuerMonaco


4.6K
20
5 days ago

Squaring the circle since 1969.⁣

No round case. No compromises. The TAG Heuer Monaco has always done things its own way.⁣

The square case was radical in 1969, and it still turns heads today. Its signature blue dial with the circle in a square design has become one of the most iconic faces in watchmaking history.⁣

Some follow trends. The TAG Heuer Monaco sets them.⁣

#TAGHeuer #TAGHeuerMonaco


4.6K
20
5 days ago

Squaring the circle since 1969.⁣

No round case. No compromises. The TAG Heuer Monaco has always done things its own way.⁣

The square case was radical in 1969, and it still turns heads today. Its signature blue dial with the circle in a square design has become one of the most iconic faces in watchmaking history.⁣

Some follow trends. The TAG Heuer Monaco sets them.⁣

#TAGHeuer #TAGHeuerMonaco


4.6K
20
5 days ago

A date etched in time. ⁣

March 3rd, 1969. With its square case and water-resistant automatic chronograph, the Heuer Monaco broke every established code of watch design.⁣

At a time when round cases defined the industry, it introduced a new visual language that was bold, disruptive, and unapologetically different.⁣

#TAGHeuer #TAGHeuerMonaco ⁣


2.9K
22
6 days ago


A date etched in time. ⁣

March 3rd, 1969. With its square case and water-resistant automatic chronograph, the Heuer Monaco broke every established code of watch design.⁣

At a time when round cases defined the industry, it introduced a new visual language that was bold, disruptive, and unapologetically different.⁣

#TAGHeuer #TAGHeuerMonaco ⁣


2.9K
22
6 days ago

Watchmaking would never be the same.

In 1969, the Calibre 11 changed what a watch could be. It ignited a new generation of timepieces, starting with the Heuer Monaco — the world's first commercially available automatic chronograph movement.

Bold engineering. Uncompromising design. A legacy still running today.

#TAGHeuer #TAGHeuerMonaco


3.8K
19
1 weeks ago

Watchmaking would never be the same.

In 1969, the Calibre 11 changed what a watch could be. It ignited a new generation of timepieces, starting with the Heuer Monaco — the world's first commercially available automatic chronograph movement.

Bold engineering. Uncompromising design. A legacy still running today.

#TAGHeuer #TAGHeuerMonaco


3.8K
19
1 weeks ago

Watchmaking would never be the same.

In 1969, the Calibre 11 changed what a watch could be. It ignited a new generation of timepieces, starting with the Heuer Monaco — the world's first commercially available automatic chronograph movement.

Bold engineering. Uncompromising design. A legacy still running today.

#TAGHeuer #TAGHeuerMonaco


3.8K
19
1 weeks ago

A square in a world of circles.⁣

For over five decades, I have stood as a beacon of unconventional style, a symbol of those who dare to defy. They call me the TAG Heuer Monaco. ⁣

This month, I invite you into my world — audacious design, groundbreaking innovation, and a legacy forged in disruption. I have never followed conventions and I never will. ⁣

#TAGHeuer #TAGHeuerMonaco


1.8K
24
1 weeks ago

Back after a month away, and we didn’t miss a beat.

Miami delivered it all: a fresh new pastel blue pit lane clock, fearless overtakes, and just the right amount of chaos on track.

No holding back. No easing in. Racing is back.

#TAGHeuer #DesignedToWin #MiamiGP


1.6K
17
1 weeks ago

This is how we do it in Miami!

From the Design District to the heart of the grid at the Miami Grand Prix — we didn’t just show up, we took over.

A new flagship store at the heart of the city.
A new pastel take on the TAG Heuer Formula 1 Solargraph 38mm.
A new vibrant pit lane clock mirroring Miami’s electric blue sky.
An immersive pop-up filled with racing adrenaline and bold watchmaking heritage.
A memorable time with @redbullracing reserve driver @yukitsunoda0511 and House Ambassadors @patrickdempsey and @sydneymclaughlin16, moving at full speed with us, on and off the track.

This wasn’t an event.
This was a statement.

Miami - You Are Designed To Win!

#TAGHeuer #DesignedToWin


3K
37
1 weeks ago


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