Rob Rich
•Artistic Director •Choreographer •Educator •Creator
@richandgroovy @_thelifeofrichie @_therichfam
partnerships: robrich@a-listme.com
✔️Choreograph for Mariah’s Disney special
✔️Assistant creative/choreograph Mariah’s world tour
✔️Choreograph for Mariah’s Vegas Residency
✔️Choreograph for Mariah’s Christmas tour
✔️ Appear in Mariah’s Reality TV show
✔️ Create Viral Mariah Christmas tutorial
✅ DANCE for Mariah at the BET Awards
First time after working for @mariahcarey for years and having my work continuously featured behind her years after that I’ve actually touched the stage with her and it was simply GREAT! Another full circle moment.
Thank you for everything @fatima_noir @tianatoday @iamdjdubz @ashley.seldon @janabthompkins !!! An epic performance.
#betawards #mariahcarey #dancingjnmy40s #typedangerous #mariahcareybetperformance

Commercial Kid: Teeth, Eyes, Cheekbones
styled by @_thelifeofrichie
#robrich #model #mensfasion #mensstyle

Commercial Kid: Teeth, Eyes, Cheekbones
styled by @_thelifeofrichie
#robrich #model #mensfasion #mensstyle

Commercial Kid: Teeth, Eyes, Cheekbones
styled by @_thelifeofrichie
#robrich #model #mensfasion #mensstyle
🤜🏾🤛🏾 stepping in a feature film 🎞️
Reminder that dreams don’t stop coming true due to your age. KEEP GOING.
Stepping is my heart and soul in movement. It’s a love that I will never have words to explain and has changed my life in many ways before entertainment. I’m so happy that it’s making its way back to the big screens even more.
Thank you @fatima_noir @iamdjdubz @iamtiarivera @blitzambassador and fellow cast.
A cherished memory that I also need to pin to my profile 😏🙏🏾❤️
#Stepping #stepmaster #colorpurplefilm
Early registration for the in person audition in Mexico City is now open. As we don’t know how many dancer we will have attending, we encourage you to sign up early just in case we hit capacity in our venue! Excited to see all the talent from all over Mexico and the countries traveling to attend.
** You do not have to be a citizen of Mexico to attend the audition **
Date: July 25th
More details about time and place will be released sooner to audition date.
Here is last years’ sponsored dancer @terry_edwardcr with a couple words about his experience and how RICHFAM impacted his life.
Don’t miss the opportunity to take yourself to the next level. Sign up ASAP!!
#inperson #audition #mexicocity
2026 GLOBAL INSTAGRAM AUDITIONS 🌎
Rules are simple. • ALWAYS READ THE ENTIRE POST/CAPTION & RESPECT YOUR DEADLINES • Make sure you follow each step and complete them in the time given. • Keep yourself and your support system positive. Negative comments about other dancers auditioning will not help you advance forward in the competition
• Be sure to always tag @_robrich @_therichfam in all your posts related to the auditions and use hashtags #robrich #richfam #richfaminstagramauditions #richfamigauditions2026
STEP 10:
Video Upload/Submission.
Demonstration of audition combo danced full-out above.
Link for music in stories/highlights
Choreography by @calvitjr
Performed by @calvitjr
After you have finished dancing the combo freestyle for four 8 counts of the music.
•••••••••••••••••••••••••••••••••••••••••••••••••••••••••
•When uploading your video to IG make sure to post it with the caption:
@_robrich and @_therichfam || TOP 50 || your name || your number || your country
•Make sure you to ALWAYS credit the choreographer anduse appropriate hashtags
• Share to your stories with appropriate tags.
•Send your video in the link that will be provided above in bio later* Don’t miss the deadline.* Video submissions will not be accepted after.
•After you have completed your video submission form (link in bio later) screenshot your confirmation for proof and post your screenshot to your story. Keep this as proof of submission •••••••••••••••••••••••••••••••••••••••••••••••••••••••••
*** 48 HOURS FOR SUBMISSION DEADLINE *****
Be creative and make sure to show all choreography while filming. Do not do any editing to your video while you are dancing the audition choreography. *** DO NOT CONTINUOUSLY MOVE THE CAMERA IN AND OUT WHILE FILMING** •••••••••••••••••••••••••••••••••••••••••••••••••• DEADLINE: Wednesday, May 20th 2PM LA time

2026 GLOBAL INSTAGRAM AUDITIONS 🌎
Rules are simple. • ALWAYS READ THE ENTIRE POST/CAPTION & RESPECT YOUR DEADLINES • Make sure you follow each step and complete them in the time given. • Keep yourself and your support system positive. Negative comments about other dancers auditioning will not help you advance forward in the competition • Rehearsal dates begin Aug 1st and finish with show Aug 30th in Mexico City • Sponsorship includes flight and accommodation in Mexico for International dancer • Sponsorship for Mexican citizens includes tuition fee • Research Rob Rich & RICHFAM and have knowledge about the project that you wish to join if you do not already. • Be sure to always tag @_robrich @_therichfam in all your posts related to the auditions and use hashtags #robrich #richfam #richfaminstagramauditions #richfamigauditions2026
STEP 9:
Share the good news to your IG profile however you would like that you have advanced to the top 50 in the audition process. Once you have shared to your feed also share to your stories. Use the appropriate tags.
Now get ready for the next step. BE PREPARED. An intelligent dancer is a working dancer.
••••••••••••••••••••••••••••••••••••••••••••••••••••••
For more information about the project you can visit @_robrich @_therichfam profiles. ••••••••••••••••••••••••••••••••••••••••••••••••••••••
Www.supporttherichfam.com
2026 GLOBAL INSTAGRAM AUDITIONS 🌎
Rules are simple. • ALWAYS READ THE ENTIRE POST/CAPTION & RESPECT YOUR DEADLINES • Make sure you follow each step and complete them in the time given. • Keep yourself and your support system positive. Negative comments about other dancers auditioning will not help you advance forward in the competition • Rehearsal dates begin Aug 1st and finish with show Aug 30th in Mexico City • Sponsorship includes flight and accommodation in Mexico for International dancer • Sponsorship for Mexican citizens includes tuition fee • Research Rob Rich & RICHFAM and have knowledge about the project that you wish to join if you do not already. • Be sure to always tag @_robrich @_therichfam in all your posts related to the auditions and use hashtags #robrich #richfam #richfaminstagramauditions #richfamigauditions2026
STEP 8:
Learn the Choreography.
Next up, one of the most unique and authentic choreographers @calvitjr . A day one for RICHFAM, he’s has not only choreographed numerous world tours, commercials, shows, and more for A-list artists but has graced the stage with your favorites touring the world before becoming a successful creative director/choreographer/mentor to the future generations.
PAY ATTENTION TO STYLE! Bigger screen version on YouTube. Link in stories/highlights. You’re still learning from the best so please enjoy!
Choreography by @calvitjr
••••••••••••••••••••••••••••••••••••••••••••••••••••••
After you have learned the counts simply wait for the next step which will be full demonstration with music. ** DO NOT ASK what the music is for the piece**
Take your time and focus on understanding the details, syncopation, timing, and dynamics, and groove of the piece. We’re looking for clarity and foundation in your movement as training will be of high quality and expert level for this production.
••••••••••••••••••••••••••••••••••••••••••••••••••••••
For more information: supporttherichfam.com

Congratulations to our TOP 50!
From 300+ to 50 dancers. It doesn’t get easier . .
Once again thank you to every dancer that took their time, energy, and talent to audition. Please be encouraged as you continue your dance journey as this is one of the many auditions you will have in your career.
There will be an in person audition in Mexico City, July 25th if you are interested. Information and registration opening soon! You are absolutely able to audition in person even if you have not been selected to move forward for sponsorship.
Top 50: LET’S TURN IT UP ⬆️
#richfamigauditions2026 #robrich #richfam

Congratulations to our TOP 50!
From 300+ to 50 dancers. It doesn’t get easier . .
Once again thank you to every dancer that took their time, energy, and talent to audition. Please be encouraged as you continue your dance journey as this is one of the many auditions you will have in your career.
There will be an in person audition in Mexico City, July 25th if you are interested. Information and registration opening soon! You are absolutely able to audition in person even if you have not been selected to move forward for sponsorship.
Top 50: LET’S TURN IT UP ⬆️
#richfamigauditions2026 #robrich #richfam

Congratulations to our TOP 50!
From 300+ to 50 dancers. It doesn’t get easier . .
Once again thank you to every dancer that took their time, energy, and talent to audition. Please be encouraged as you continue your dance journey as this is one of the many auditions you will have in your career.
There will be an in person audition in Mexico City, July 25th if you are interested. Information and registration opening soon! You are absolutely able to audition in person even if you have not been selected to move forward for sponsorship.
Top 50: LET’S TURN IT UP ⬆️
#richfamigauditions2026 #robrich #richfam

Just checking in again. ???
We know you’ve been watching. There’s a lot of talent from everywhere. Every decision is simply becoming harder. Big love to each dancer participating. You are valued and appreciated.
#richfaminstagramauditions2026 #robrich #richfam
🎬 Another GLOBAL CAMPAIGN! #1 on the Call Sheet
Crazy the things I’m being able to still achieve at this small big age. Told my agent I wanted to focus more on commercials this year and in the first month of 2026 ended up in Bangkok shooting this. Cheers to many more. Keep chasing dreams friends. I WILL 🙌🏾🙌🏾
Big love to the beautiful cast of dancers that made Thailand feel like home, the creative team, hair, makeup, and wardrobe, a more than awesome director, and the choreography team for being simply PHENOMENAL and great to work along side. This job was one I’ll never forget. Thank you to my commercial agent James at @blocla. Appreciate you.
Client: @samsung
Agency: Cheil
Production House: 101Basecamp
Director: Jedediah Thunell @jedediahthunell
DOP: Rasmus Heise
Producer: Amber-Leigh Cooper @goforamberleigh
Choreographer: Sergio Reis @sergiovsreis
Assistant Choreographer @maurovdkerkhof
Local Production: TA PROD
EP: Nicolas Sacré
Line Producer: Apple Putti
1st AD: Patt Kanjanamek
2nd AD: Guz Manassanun
Art Director: Mesa Saptawon
Casting Director: Jattavee Manoharn
Stylist: Punda Pie Simtrakul @pie_punda
Stylist Assistant: Trendy, First, Fern, Wa
MUA: Anya, Tummy @anyaanyamakeup2468@tummyonly
Hair: Mao, Kengi @mao.hair_bkk_
#Commercial #samsung #hero #robrich
2026 GLOBAL INSTAGRAM AUDITIONS 🌎
Rules are simple. • ALWAYS READ THE ENTIRE POST/CAPTION & RESPECT YOUR DEADLINES • Make sure you follow each step and complete them in the time given. • Keep yourself and your support system positive. Negative comments about other dancers auditioning will not help you advance forward in the competition
• Be sure to always tag @_robrich @_therichfam in all your posts related to the auditions and use hashtags #robrich #richfam #richfaminstagramauditions #richfamigauditions2026
STEP 7:
Video Upload/Submission.
Demonstration of audition combo danced full-out above.
Link for music in stories/highlights
Choreography by @candancebrown
Assisted by @leilarajab @karinfurui
After you have finished dancing the combo freestyle for four 8 counts of the music.
•••••••••••••••••••••••••••••••••••••••••••••••••••••••••
•When uploading your video to IG make sure to post it with the caption:
@_robrich and @_therichfam || TOP 70 || your name || your number || your country
•Make sure you to ALWAYS credit the choreographer anduse appropriate hashtags
• Share to your stories with appropriate tags.
•Send your video in the link that will be provided above in bio later on today* Don’t miss the deadline.* Video submissions will not be accepted after.
•After you have completed your video submission form (link in bio) screenshot your confirmation for proof and post your screenshot to your story. Keep this as proof of submission •••••••••••••••••••••••••••••••••••••••••••••••••••••••••
*** 72 HOURS FOR SUBMISSION DEADLINE *****
Be creative and make sure to show all choreography while filming. Do not do any editing to your video while you are dancing the audition choreography. *** DO NOT CONTINUOUSLY MOVE THE CAMERA IN AND OUT WHILE FILMING** •••••••••••••••••••••••••••••••••••••••••••••••••• DEADLINE Tuesday, May 12th, 2PM Los Angeles time

2026 GLOBAL INSTAGRAM AUDITIONS 🌎
Rules are simple. • ALWAYS READ THE ENTIRE POST/CAPTION & RESPECT YOUR DEADLINES • Make sure you follow each step and complete them in the time given. • Keep yourself and your support system positive. Negative comments about other dancers auditioning will not help you advance forward in the competition • Rehearsal dates begin Aug 1st and finish with show Aug 30th in Mexico City • Sponsorship includes flight and accommodation in Mexico for International dancer • Sponsorship for Mexican citizens includes tuition fee • Research Rob Rich & RICHFAM and have knowledge about the project that you wish to join if you do not already. • Be sure to always tag @_robrich @_therichfam in all your posts related to the auditions and use hashtags #robrich #richfam #richfaminstagramauditions #richfamigauditions2026
STEP 6:
Share the good news to your IG profile however you would like that you have advanced to the top 70 in the audition process. Once you have shared to your feed also share to your stories. Use the appropriate tags.
Now get ready for the next step. Things will start to pick up soon! BE PREPARED. An intelligent dancer is a working dancer.
••••••••••••••••••••••••••••••••••••••••••••••••••••••
For more information about the project you can visit @_robrich @_therichfam profiles. ••••••••••••••••••••••••••••••••••••••••••••••••••••••
Www.supporttherichfam.com
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