Collection
The Creatives’ Creatives

What do you get when you team up a veteran extreme sports lensman for whom the mountains hold no secrets with a young, outdoors-loving, fashion-forward editorial photographer from Bristol?
Insane shots.
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Client: @skidoo
Creative Direction : Collection
Photo: @blattphoto & @liamfurneaux
Executive Production : Marie-Hélène McCormack, @_mariechristine_ , @joellebb , @nnorambou

What do you get when you team up a veteran extreme sports lensman for whom the mountains hold no secrets with a young, outdoors-loving, fashion-forward editorial photographer from Bristol?
Insane shots.
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Client: @skidoo
Creative Direction : Collection
Photo: @blattphoto & @liamfurneaux
Executive Production : Marie-Hélène McCormack, @_mariechristine_ , @joellebb , @nnorambou

What do you get when you team up a veteran extreme sports lensman for whom the mountains hold no secrets with a young, outdoors-loving, fashion-forward editorial photographer from Bristol?
Insane shots.
-
Client: @skidoo
Creative Direction : Collection
Photo: @blattphoto & @liamfurneaux
Executive Production : Marie-Hélène McCormack, @_mariechristine_ , @joellebb , @nnorambou

What do you get when you team up a veteran extreme sports lensman for whom the mountains hold no secrets with a young, outdoors-loving, fashion-forward editorial photographer from Bristol?
Insane shots.
-
Client: @skidoo
Creative Direction : Collection
Photo: @blattphoto & @liamfurneaux
Executive Production : Marie-Hélène McCormack, @_mariechristine_ , @joellebb , @nnorambou

What do you get when you team up a veteran extreme sports lensman for whom the mountains hold no secrets with a young, outdoors-loving, fashion-forward editorial photographer from Bristol?
Insane shots.
-
Client: @skidoo
Creative Direction : Collection
Photo: @blattphoto & @liamfurneaux
Executive Production : Marie-Hélène McCormack, @_mariechristine_ , @joellebb , @nnorambou

What do you get when you team up a veteran extreme sports lensman for whom the mountains hold no secrets with a young, outdoors-loving, fashion-forward editorial photographer from Bristol?
Insane shots.
-
Client: @skidoo
Creative Direction : Collection
Photo: @blattphoto & @liamfurneaux
Executive Production : Marie-Hélène McCormack, @_mariechristine_ , @joellebb , @nnorambou

What do you get when you team up a veteran extreme sports lensman for whom the mountains hold no secrets with a young, outdoors-loving, fashion-forward editorial photographer from Bristol?
Insane shots.
-
Client: @skidoo
Creative Direction : Collection
Photo: @blattphoto & @liamfurneaux
Executive Production : Marie-Hélène McCormack, @_mariechristine_ , @joellebb , @nnorambou

What do you get when you team up a veteran extreme sports lensman for whom the mountains hold no secrets with a young, outdoors-loving, fashion-forward editorial photographer from Bristol?
Insane shots.
-
Client: @skidoo
Creative Direction : Collection
Photo: @blattphoto & @liamfurneaux
Executive Production : Marie-Hélène McCormack, @_mariechristine_ , @joellebb , @nnorambou

What do you get when you team up a veteran extreme sports lensman for whom the mountains hold no secrets with a young, outdoors-loving, fashion-forward editorial photographer from Bristol?
Insane shots.
-
Client: @skidoo
Creative Direction : Collection
Photo: @blattphoto & @liamfurneaux
Executive Production : Marie-Hélène McCormack, @_mariechristine_ , @joellebb , @nnorambou

À défaut de réaliser notre rêve de se retrouver sur le cover du Rolling Stone Magazine, on a réalisé celui d’en avoir creative direct un.
And not just any cover. The one that celebrates Coeur de pirate’s return, with an album that captures the anxieties of stepping back into the spotlight, finding relevance in a new era and being alive en général in the year of our Lord 2025.
Endless gratitude to @billyefflechef for helping us tick another item off our bucket list.
Creative direction & production: Collection
Photography: @feng_ish
Styling: @kadogma
Styling assistant: @omni.cathy
Makeup: @crapulettte
Hair: @franci6666
Special thanks to @bravomusique , @holtrenfrew , @blacksuedestudio , @coming.age & @marmojewelry
À défaut de réaliser notre rêve de se retrouver sur le cover du Rolling Stone Magazine, on a réalisé celui d’en avoir creative direct un.
And not just any cover. The one that celebrates Coeur de pirate’s return, with an album that captures the anxieties of stepping back into the spotlight, finding relevance in a new era and being alive en général in the year of our Lord 2025.
Endless gratitude to @billyefflechef for helping us tick another item off our bucket list.
Creative direction & production: Collection
Photography: @feng_ish
Styling: @kadogma
Styling assistant: @omni.cathy
Makeup: @crapulettte
Hair: @franci6666
Special thanks to @bravomusique , @holtrenfrew , @blacksuedestudio , @coming.age & @marmojewelry
À défaut de réaliser notre rêve de se retrouver sur le cover du Rolling Stone Magazine, on a réalisé celui d’en avoir creative direct un.
And not just any cover. The one that celebrates Coeur de pirate’s return, with an album that captures the anxieties of stepping back into the spotlight, finding relevance in a new era and being alive en général in the year of our Lord 2025.
Endless gratitude to @billyefflechef for helping us tick another item off our bucket list.
Creative direction & production: Collection
Photography: @feng_ish
Styling: @kadogma
Styling assistant: @omni.cathy
Makeup: @crapulettte
Hair: @franci6666
Special thanks to @bravomusique , @holtrenfrew , @blacksuedestudio , @coming.age & @marmojewelry
IS IT ADVERTISING? IS IT DESIGN?
Selon nous it’s both, as proven by the fact that our project for l’Opéra de Montréal won in three distinct disciplines at yesterday’s Idéa Awards: Design, Strategy, and Craft.
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Client : @operademontreal
Creation: @grdndesign + @collection.work
Art direction: @_meldesjardins
Photo: @lianbenoit
Prod: @lerepertoire.io
DOP: Simran Dewan
Stylisme: @tinashemusara
Set design: @mylenechabrol
Hair: @turpinsteven
MUA: @valeriaamirova
Nails: @gotg0ld
Tooth gems: @jemee_toothg
Crown: @ulixesd
Chairs: @bruisesgallery
Protagonists: @soukayna.lucidcorpse @lagrossequifaitdesvideos @beaugeste__ @marco_garneau

IS IT ADVERTISING? IS IT DESIGN?
Selon nous it’s both, as proven by the fact that our project for l’Opéra de Montréal won in three distinct disciplines at yesterday’s Idéa Awards: Design, Strategy, and Craft.
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Client : @operademontreal
Creation: @grdndesign + @collection.work
Art direction: @_meldesjardins
Photo: @lianbenoit
Prod: @lerepertoire.io
DOP: Simran Dewan
Stylisme: @tinashemusara
Set design: @mylenechabrol
Hair: @turpinsteven
MUA: @valeriaamirova
Nails: @gotg0ld
Tooth gems: @jemee_toothg
Crown: @ulixesd
Chairs: @bruisesgallery
Protagonists: @soukayna.lucidcorpse @lagrossequifaitdesvideos @beaugeste__ @marco_garneau

We might not shine on the soccer pitch, but we score ok in creative pitches.
Official ball and jerseys for the 2025 Midnight Cup by us with help from @cerylbenzekri and @angelo_rfc .
Huge thanks to @diadora @moonshine.mu @theringleaders
We might not shine on the soccer pitch, but we score ok in creative pitches.
Official ball and jerseys for the 2025 Midnight Cup by us with help from @cerylbenzekri and @angelo_rfc .
Huge thanks to @diadora @moonshine.mu @theringleaders

We might not shine on the soccer pitch, but we score ok in creative pitches.
Official ball and jerseys for the 2025 Midnight Cup by us with help from @cerylbenzekri and @angelo_rfc .
Huge thanks to @diadora @moonshine.mu @theringleaders

We might not shine on the soccer pitch, but we score ok in creative pitches.
Official ball and jerseys for the 2025 Midnight Cup by us with help from @cerylbenzekri and @angelo_rfc .
Huge thanks to @diadora @moonshine.mu @theringleaders

We might not shine on the soccer pitch, but we score ok in creative pitches.
Official ball and jerseys for the 2025 Midnight Cup by us with help from @cerylbenzekri and @angelo_rfc .
Huge thanks to @diadora @moonshine.mu @theringleaders

We might not shine on the soccer pitch, but we score ok in creative pitches.
Official ball and jerseys for the 2025 Midnight Cup by us with help from @cerylbenzekri and @angelo_rfc .
Huge thanks to @diadora @moonshine.mu @theringleaders

We might not shine on the soccer pitch, but we score ok in creative pitches.
Official ball and jerseys for the 2025 Midnight Cup by us with help from @cerylbenzekri and @angelo_rfc .
Huge thanks to @diadora @moonshine.mu @theringleaders
We might not shine on the soccer pitch, but we score ok in creative pitches.
Official ball and jerseys for the 2025 Midnight Cup by us with help from @cerylbenzekri and @angelo_rfc .
Huge thanks to @diadora @moonshine.mu @theringleaders

We might not shine on the soccer pitch, but we score ok in creative pitches.
Official ball and jerseys for the 2025 Midnight Cup by us with help from @cerylbenzekri and @angelo_rfc .
Huge thanks to @diadora @moonshine.mu @theringleaders

WHERE FOOTWORK MEETS FOOTWORK.
Come dance and party while 9 soccer teams battle it out in a cage, all to the sound of an insane DJ lineup.
The Midnight Cup 2025.
Presented by @diadora @moonshine.mu and @theringleaders .
Tonight, from 11 p.m. to 6 a.m. (!!!?)
SMS for location.
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Creative Direction: @collection.work
Illustration: @rebeccaladds

WHERE FOOTWORK MEETS FOOTWORK.
Come dance and party while 9 soccer teams battle it out in a cage, all to the sound of an insane DJ lineup.
The Midnight Cup 2025.
Presented by @diadora @moonshine.mu and @theringleaders .
Tonight, from 11 p.m. to 6 a.m. (!!!?)
SMS for location.
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Creative Direction: @collection.work
Illustration: @rebeccaladds
A game in a rave.
Literally.
A soccer tournament in the middle of a dance floor.
That’s the Midnight Cup.
Don’t worry, you won’t get a ball to the face.
The teams play in a cage.
Seriously.
Presented by @diadora
An original idea by @moonshine.mu and @theringleaders .
Tomorrow in Montreal.
SMS for location.
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Creative direction: Collection
Dancer: @nedd_ed_
Production: @stukelymtl
Producer: @enfanforme
Cinematographer: @mr_christophe
Gaffer: Daniel Ho-Tieng
Best boy electro: Dominic Léonard
Set accessorist: Michaël Ho
Stylist: @femiavo
Editor: @enfanforme
Colorist: @beatricetremblay_
Mix and sound design: @dimonsesjardins
Music: Ngoro Ngoro - Don Kiwango and Moonshine
Graphic Design: Collection and @cerylbenzekri
On aimait l’idée de ne pas avoir de site web. Juste un Insta.
« Qui regarde les sites d’agences, anyway ? »
« Peeeersonne. »
Turns out, sais-tu qui regarde ça, les sites d’agences ?
Les clients.
Fait que COLLECTION IS NOW ONLINE.
Peep the new website, gracieuseté de nos bons amis @plcossette et @devenini .

On aimait l’idée de ne pas avoir de site web. Juste un Insta.
« Qui regarde les sites d’agences, anyway ? »
« Peeeersonne. »
Turns out, sais-tu qui regarde ça, les sites d’agences ?
Les clients.
Fait que COLLECTION IS NOW ONLINE.
Peep the new website, gracieuseté de nos bons amis @plcossette et @devenini .

On aimait l’idée de ne pas avoir de site web. Juste un Insta.
« Qui regarde les sites d’agences, anyway ? »
« Peeeersonne. »
Turns out, sais-tu qui regarde ça, les sites d’agences ?
Les clients.
Fait que COLLECTION IS NOW ONLINE.
Peep the new website, gracieuseté de nos bons amis @plcossette et @devenini .

On aimait l’idée de ne pas avoir de site web. Juste un Insta.
« Qui regarde les sites d’agences, anyway ? »
« Peeeersonne. »
Turns out, sais-tu qui regarde ça, les sites d’agences ?
Les clients.
Fait que COLLECTION IS NOW ONLINE.
Peep the new website, gracieuseté de nos bons amis @plcossette et @devenini .

Cavale, Coeur de Pirate’s seventh studio album, is one built on tension. Lyrics steeped in palpable anxiety laid over lush, glamorous instrumentals.
It’s that very contrast we wanted to express in our Rolling Stone editorial.
Go read @billyefflechef ’s full story.
Go listen to @beatricepirate ’s full album.
Creative direction & production: Collection
Photography: @feng_ish
Styling: @kadogma
Styling assistant: @omni.cathy
Makeup: @crapulettte
Hair: @franci6666
Special thanks to @bravomusique , @holtrenfrew , @blacksuedestudio , @coming.age , @marmojewelry & @studiofocus_mtl

Cavale, Coeur de Pirate’s seventh studio album, is one built on tension. Lyrics steeped in palpable anxiety laid over lush, glamorous instrumentals.
It’s that very contrast we wanted to express in our Rolling Stone editorial.
Go read @billyefflechef ’s full story.
Go listen to @beatricepirate ’s full album.
Creative direction & production: Collection
Photography: @feng_ish
Styling: @kadogma
Styling assistant: @omni.cathy
Makeup: @crapulettte
Hair: @franci6666
Special thanks to @bravomusique , @holtrenfrew , @blacksuedestudio , @coming.age , @marmojewelry & @studiofocus_mtl

Cavale, Coeur de Pirate’s seventh studio album, is one built on tension. Lyrics steeped in palpable anxiety laid over lush, glamorous instrumentals.
It’s that very contrast we wanted to express in our Rolling Stone editorial.
Go read @billyefflechef ’s full story.
Go listen to @beatricepirate ’s full album.
Creative direction & production: Collection
Photography: @feng_ish
Styling: @kadogma
Styling assistant: @omni.cathy
Makeup: @crapulettte
Hair: @franci6666
Special thanks to @bravomusique , @holtrenfrew , @blacksuedestudio , @coming.age , @marmojewelry & @studiofocus_mtl

Cavale, Coeur de Pirate’s seventh studio album, is one built on tension. Lyrics steeped in palpable anxiety laid over lush, glamorous instrumentals.
It’s that very contrast we wanted to express in our Rolling Stone editorial.
Go read @billyefflechef ’s full story.
Go listen to @beatricepirate ’s full album.
Creative direction & production: Collection
Photography: @feng_ish
Styling: @kadogma
Styling assistant: @omni.cathy
Makeup: @crapulettte
Hair: @franci6666
Special thanks to @bravomusique , @holtrenfrew , @blacksuedestudio , @coming.age , @marmojewelry & @studiofocus_mtl

Cavale, Coeur de Pirate’s seventh studio album, is one built on tension. Lyrics steeped in palpable anxiety laid over lush, glamorous instrumentals.
It’s that very contrast we wanted to express in our Rolling Stone editorial.
Go read @billyefflechef ’s full story.
Go listen to @beatricepirate ’s full album.
Creative direction & production: Collection
Photography: @feng_ish
Styling: @kadogma
Styling assistant: @omni.cathy
Makeup: @crapulettte
Hair: @franci6666
Special thanks to @bravomusique , @holtrenfrew , @blacksuedestudio , @coming.age , @marmojewelry & @studiofocus_mtl

Cavale, Coeur de Pirate’s seventh studio album, is one built on tension. Lyrics steeped in palpable anxiety laid over lush, glamorous instrumentals.
It’s that very contrast we wanted to express in our Rolling Stone editorial.
Go read @billyefflechef ’s full story.
Go listen to @beatricepirate ’s full album.
Creative direction & production: Collection
Photography: @feng_ish
Styling: @kadogma
Styling assistant: @omni.cathy
Makeup: @crapulettte
Hair: @franci6666
Special thanks to @bravomusique , @holtrenfrew , @blacksuedestudio , @coming.age , @marmojewelry & @studiofocus_mtl

We shot some lifestyle content for Marvel’s new merch drop and now we’re obsessed with Jeff the Land Shark. And so should you. Look at this guy. Cute. But deadly.
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Creative Direction & Production - Collection
Big Plug 🔌- @cruz.works
Photo - @bymurielducasse
Modeling & Styling - @skypriison , @4rcherie

We shot some lifestyle content for Marvel’s new merch drop and now we’re obsessed with Jeff the Land Shark. And so should you. Look at this guy. Cute. But deadly.
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Creative Direction & Production - Collection
Big Plug 🔌- @cruz.works
Photo - @bymurielducasse
Modeling & Styling - @skypriison , @4rcherie

We shot some lifestyle content for Marvel’s new merch drop and now we’re obsessed with Jeff the Land Shark. And so should you. Look at this guy. Cute. But deadly.
-
Creative Direction & Production - Collection
Big Plug 🔌- @cruz.works
Photo - @bymurielducasse
Modeling & Styling - @skypriison , @4rcherie

We shot some lifestyle content for Marvel’s new merch drop and now we’re obsessed with Jeff the Land Shark. And so should you. Look at this guy. Cute. But deadly.
-
Creative Direction & Production - Collection
Big Plug 🔌- @cruz.works
Photo - @bymurielducasse
Modeling & Styling - @skypriison , @4rcherie

We shot some lifestyle content for Marvel’s new merch drop and now we’re obsessed with Jeff the Land Shark. And so should you. Look at this guy. Cute. But deadly.
-
Creative Direction & Production - Collection
Big Plug 🔌- @cruz.works
Photo - @bymurielducasse
Modeling & Styling - @skypriison , @4rcherie

We shot some lifestyle content for Marvel’s new merch drop and now we’re obsessed with Jeff the Land Shark. And so should you. Look at this guy. Cute. But deadly.
-
Creative Direction & Production - Collection
Big Plug 🔌- @cruz.works
Photo - @bymurielducasse
Modeling & Styling - @skypriison , @4rcherie

Our finest copywriting 📝
For @skidoo
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Motion by @david.duchesne
Photos by @blattphoto and @liamfurneaux
Our finest copywriting 📝
For @skidoo
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Motion by @david.duchesne
Photos by @blattphoto and @liamfurneaux
Our finest copywriting 📝
For @skidoo
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Motion by @david.duchesne
Photos by @blattphoto and @liamfurneaux
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