Merrell
It Starts Outside™

Starting outside, according to @jaydagmusic.
DJ and producer Jayda G opens up about the quiet moments that shape her creative process. "It can open your eyes, open your mind, open your ears," she says. "It makes you see the world in a different way."
For Jayda, inspiration lives in the in-between. Time spent walking, observing, and letting the environment do its thing. "There's so much to observe if you just stand still for a minute and actually be outside."
From growing up surrounded by nature in small-town Canada to finding stillness in London's green spaces, her journey is one of returning to it.
Read her full story—link in bio.
Words @kittyrobson
Stylist @alizedemange
Makeup Artist @adamdecruz
Hair Stylist @batiseol
Photography Assistant @_ethanbucher_
Creative Production @studionotion

Starting outside, according to @jaydagmusic.
DJ and producer Jayda G opens up about the quiet moments that shape her creative process. "It can open your eyes, open your mind, open your ears," she says. "It makes you see the world in a different way."
For Jayda, inspiration lives in the in-between. Time spent walking, observing, and letting the environment do its thing. "There's so much to observe if you just stand still for a minute and actually be outside."
From growing up surrounded by nature in small-town Canada to finding stillness in London's green spaces, her journey is one of returning to it.
Read her full story—link in bio.
Words @kittyrobson
Stylist @alizedemange
Makeup Artist @adamdecruz
Hair Stylist @batiseol
Photography Assistant @_ethanbucher_
Creative Production @studionotion

Starting outside, according to @jaydagmusic.
DJ and producer Jayda G opens up about the quiet moments that shape her creative process. "It can open your eyes, open your mind, open your ears," she says. "It makes you see the world in a different way."
For Jayda, inspiration lives in the in-between. Time spent walking, observing, and letting the environment do its thing. "There's so much to observe if you just stand still for a minute and actually be outside."
From growing up surrounded by nature in small-town Canada to finding stillness in London's green spaces, her journey is one of returning to it.
Read her full story—link in bio.
Words @kittyrobson
Stylist @alizedemange
Makeup Artist @adamdecruz
Hair Stylist @batiseol
Photography Assistant @_ethanbucher_
Creative Production @studionotion

Starting outside, according to @jaydagmusic.
DJ and producer Jayda G opens up about the quiet moments that shape her creative process. "It can open your eyes, open your mind, open your ears," she says. "It makes you see the world in a different way."
For Jayda, inspiration lives in the in-between. Time spent walking, observing, and letting the environment do its thing. "There's so much to observe if you just stand still for a minute and actually be outside."
From growing up surrounded by nature in small-town Canada to finding stillness in London's green spaces, her journey is one of returning to it.
Read her full story—link in bio.
Words @kittyrobson
Stylist @alizedemange
Makeup Artist @adamdecruz
Hair Stylist @batiseol
Photography Assistant @_ethanbucher_
Creative Production @studionotion
Outside is better when everyone's invited. Thank you NYC for showing up, bringing the energy, and celebrating Outside in NYC with us.
Experience Get Outside by @shantell_martin, now on view in Union Square through next spring.

Not every trail looks the same. Moab Speed 2 GORE-TEX is built to handle it all.

Not every trail looks the same. Moab Speed 2 GORE-TEX is built to handle it all.

Not every trail looks the same. Moab Speed 2 GORE-TEX is built to handle it all.

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial
NYC, we’re outside today. Join us at Union Square from 12-4pm for Outside in NYC. Open invite—see you out there.
Outside came to life in New York. 🧡
Thank you to @shantell_martin for bringing Get Outside to Union Square and to everyone who joined us to kick off Outside in NYC.
Join us tomorrow back in Union Square from 12-4pm to continue the celebration.
#ItStartsOutside

You're invited to Outside in NYC. Join us at Union Square to experience a new perspective through art, music, and more. 🧡
One day only. Thursday, May 7, from 12-4pm. Open to the public.
Where: Union Square South Plaza
Learn more at the link in bio.
I didn’t realize how much I needed to step outside until I did!!!
If you’re in the city, come by Union Square on May 7th for a community event with @merrell and @shantell_martin keep an eye out for Merrell popping up around the city all summer 💛

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside
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