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polygraphcreative

Polygraph

Polygraph is a brand strategy and design studio building unique and purposeful brands for cultural, hospitality and corporate partners.

300
posts
329
followers
2.8K
following

Albi’s visuals draw from @chefmichaelrafidi family roots in Ramallah, Palestine. Grainy, ephemeral film photography from the region captures a sense of memory and texture, while tatreez graphics, drawn from Palestinian embroidery, bring pattern and tradition into the system. A color palette pulled from the region ties it all together, creating a language that feels lived-in and intimate, holding both history and warmth.


31
4 hours ago


Albi’s visuals draw from @chefmichaelrafidi family roots in Ramallah, Palestine. Grainy, ephemeral film photography from the region captures a sense of memory and texture, while tatreez graphics, drawn from Palestinian embroidery, bring pattern and tradition into the system. A color palette pulled from the region ties it all together, creating a language that feels lived-in and intimate, holding both history and warmth.


31
4 hours ago

Albi’s visuals draw from @chefmichaelrafidi family roots in Ramallah, Palestine. Grainy, ephemeral film photography from the region captures a sense of memory and texture, while tatreez graphics, drawn from Palestinian embroidery, bring pattern and tradition into the system. A color palette pulled from the region ties it all together, creating a language that feels lived-in and intimate, holding both history and warmth.


31
4 hours ago

Albi’s visuals draw from @chefmichaelrafidi family roots in Ramallah, Palestine. Grainy, ephemeral film photography from the region captures a sense of memory and texture, while tatreez graphics, drawn from Palestinian embroidery, bring pattern and tradition into the system. A color palette pulled from the region ties it all together, creating a language that feels lived-in and intimate, holding both history and warmth.


31
4 hours ago

Albi, Arabic for “my heart,” is a Michelin-starred restaurant in Washington, DC from Chef Michael Rafidi where storytelling sits at the center of the experience. As the brand continues to evolve, it leans further into that narrative, shaped by memory, place, and Rafidi’s Palestinian heritage. The menu becomes a structure for that story, guiding guests through a progression that feels personal and unfolding, where each dish reflects a connection to family, tradition, and the wider Levant.


65
1
1 days ago

Albi, Arabic for “my heart,” is a Michelin-starred restaurant in Washington, DC from Chef Michael Rafidi where storytelling sits at the center of the experience. As the brand continues to evolve, it leans further into that narrative, shaped by memory, place, and Rafidi’s Palestinian heritage. The menu becomes a structure for that story, guiding guests through a progression that feels personal and unfolding, where each dish reflects a connection to family, tradition, and the wider Levant.


65
1
1 days ago

Albi, Arabic for “my heart,” is a Michelin-starred restaurant in Washington, DC from Chef Michael Rafidi where storytelling sits at the center of the experience. As the brand continues to evolve, it leans further into that narrative, shaped by memory, place, and Rafidi’s Palestinian heritage. The menu becomes a structure for that story, guiding guests through a progression that feels personal and unfolding, where each dish reflects a connection to family, tradition, and the wider Levant.


65
1
1 days ago

Albi, Arabic for “my heart,” is a Michelin-starred restaurant in Washington, DC from Chef Michael Rafidi where storytelling sits at the center of the experience. As the brand continues to evolve, it leans further into that narrative, shaped by memory, place, and Rafidi’s Palestinian heritage. The menu becomes a structure for that story, guiding guests through a progression that feels personal and unfolding, where each dish reflects a connection to family, tradition, and the wider Levant.


65
1
1 days ago


So excited to share this! With more than 1,500 entries, Polygraph and @onetrickponynuts have won a prestigious @thedieline award 🏆 Second place in ‘spices, oils and sauces’. We went up to NYC yesterday to accept the award in person. A crazy long and awesome day. Thank you to @lucy_dana and team for your creative vision and your partnership!

A blurb about the awards: For the past 16 years DIELINE Package Design Awards have formally recognized the absolute best in packaging design worldwide, bringing awareness to the immense value of well-designed brand packaging. Every submission is judged by an esteemed jury of category-specific experts according to five key elements: Creativity, Marketability, Innovation, Execution, and On-Pack Branding.
#PackagingDesign #DIELINEAwards #BrandIdentity #CreativeAgency #PeanutButter


41
5
1 weeks ago

As @callyourmotherdeli has grown, the brand’s taken on a life outside the shop.

What started at the counter now shows up out in the world–from bagels, to bags–even babies 🍼


32
3 weeks ago

As @callyourmotherdeli has grown, the brand’s taken on a life outside the shop.

What started at the counter now shows up out in the world–from bagels, to bags–even babies 🍼


32
3 weeks ago

As @callyourmotherdeli has grown, the brand’s taken on a life outside the shop.

What started at the counter now shows up out in the world–from bagels, to bags–even babies 🍼


32
3 weeks ago

As @callyourmotherdeli has grown, the brand’s taken on a life outside the shop.

What started at the counter now shows up out in the world–from bagels, to bags–even babies 🍼


32
3 weeks ago

From daily touchpoints to the take-home stuff, we’ve worked across Call Your Mother’s full range of collateral.

Coffee cups, deli paper, and the things you see every visit, alongside a growing line of retail packaging and an expanded catering suite.


28
3 weeks ago

From daily touchpoints to the take-home stuff, we’ve worked across Call Your Mother’s full range of collateral.

Coffee cups, deli paper, and the things you see every visit, alongside a growing line of retail packaging and an expanded catering suite.


28
3 weeks ago


From daily touchpoints to the take-home stuff, we’ve worked across Call Your Mother’s full range of collateral.

Coffee cups, deli paper, and the things you see every visit, alongside a growing line of retail packaging and an expanded catering suite.


28
3 weeks ago

From daily touchpoints to the take-home stuff, we’ve worked across Call Your Mother’s full range of collateral.

Coffee cups, deli paper, and the things you see every visit, alongside a growing line of retail packaging and an expanded catering suite.


28
3 weeks ago

From daily touchpoints to the take-home stuff, we’ve worked across Call Your Mother’s full range of collateral.

Coffee cups, deli paper, and the things you see every visit, alongside a growing line of retail packaging and an expanded catering suite.


28
3 weeks ago

From daily touchpoints to the take-home stuff, we’ve worked across Call Your Mother’s full range of collateral.

Coffee cups, deli paper, and the things you see every visit, alongside a growing line of retail packaging and an expanded catering suite.


28
3 weeks ago

When we first partnered with @callyourmotherdeli it was a DC staple that’s since grown well beyond it’s roots and expanded across the country.

As the shops multiplied, so did the need for a system that could keep up, without losing the scrappy, offbeat energy that put it on the map in the first place. We expanded the brand with that in mind. Built to show up across a growing footprint, while holding onto its humor and not-too-polished charm.


86
3
4 weeks ago

When we first partnered with @callyourmotherdeli it was a DC staple that’s since grown well beyond it’s roots and expanded across the country.

As the shops multiplied, so did the need for a system that could keep up, without losing the scrappy, offbeat energy that put it on the map in the first place. We expanded the brand with that in mind. Built to show up across a growing footprint, while holding onto its humor and not-too-polished charm.


86
3
4 weeks ago


When we first partnered with @callyourmotherdeli it was a DC staple that’s since grown well beyond it’s roots and expanded across the country.

As the shops multiplied, so did the need for a system that could keep up, without losing the scrappy, offbeat energy that put it on the map in the first place. We expanded the brand with that in mind. Built to show up across a growing footprint, while holding onto its humor and not-too-polished charm.


86
3
4 weeks ago

When we first partnered with @callyourmotherdeli it was a DC staple that’s since grown well beyond it’s roots and expanded across the country.

As the shops multiplied, so did the need for a system that could keep up, without losing the scrappy, offbeat energy that put it on the map in the first place. We expanded the brand with that in mind. Built to show up across a growing footprint, while holding onto its humor and not-too-polished charm.


86
3
4 weeks ago

When we first partnered with @callyourmotherdeli it was a DC staple that’s since grown well beyond it’s roots and expanded across the country.

As the shops multiplied, so did the need for a system that could keep up, without losing the scrappy, offbeat energy that put it on the map in the first place. We expanded the brand with that in mind. Built to show up across a growing footprint, while holding onto its humor and not-too-polished charm.


86
3
4 weeks ago

We're hiring! Polygraph is looking for a mid-level brand designer to support upcoming projects across hospitality and cultural brand projects. Send us your application to be a mid-level brand designer with Polygraph — or share this with someone you think would be a great fit. The role is full-time freelance to start with the goal of full-time with benefits.

✴ 2-5 years of brand experience
✴ A strong portfolio showcasing layout, type, and visual storytelling
✴ Experience with hospitality brands is a plus
✴ Proficient in Adobe CC, Figma & Microsoft tools
✴ Must be available to work in-person

Polygraph is a graphic design studio specializing in branding and communication for cultural, corporate and hospitality clients. Our work is defined by rich visual storytelling and a deep understanding of our clients’ goals. We strive for design excellence in everything we create.

Instagram DMs will not be considered 🙂

Link to full description in bio.


142
5
1 months ago

We're hiring! Polygraph is looking for a mid-level brand designer to support upcoming projects across hospitality and cultural brand projects. Send us your application to be a mid-level brand designer with Polygraph — or share this with someone you think would be a great fit. The role is full-time freelance to start with the goal of full-time with benefits.

✴ 2-5 years of brand experience
✴ A strong portfolio showcasing layout, type, and visual storytelling
✴ Experience with hospitality brands is a plus
✴ Proficient in Adobe CC, Figma & Microsoft tools
✴ Must be available to work in-person

Polygraph is a graphic design studio specializing in branding and communication for cultural, corporate and hospitality clients. Our work is defined by rich visual storytelling and a deep understanding of our clients’ goals. We strive for design excellence in everything we create.

Instagram DMs will not be considered 🙂

Link to full description in bio.


142
5
1 months ago

We're hiring! Polygraph is looking for a mid-level brand designer to support upcoming projects across hospitality and cultural brand projects. Send us your application to be a mid-level brand designer with Polygraph — or share this with someone you think would be a great fit. The role is full-time freelance to start with the goal of full-time with benefits.

✴ 2-5 years of brand experience
✴ A strong portfolio showcasing layout, type, and visual storytelling
✴ Experience with hospitality brands is a plus
✴ Proficient in Adobe CC, Figma & Microsoft tools
✴ Must be available to work in-person

Polygraph is a graphic design studio specializing in branding and communication for cultural, corporate and hospitality clients. Our work is defined by rich visual storytelling and a deep understanding of our clients’ goals. We strive for design excellence in everything we create.

Instagram DMs will not be considered 🙂

Link to full description in bio.


142
5
1 months ago

Introducing the blends.

POPPY
Anchored in a warm, toasted yellow.
Malted chocolate, cedar, baking spices.

SUNGOLD
Pulled toward a bright, fruit-forward pink.
Pomegranate, lemon rind + tomato.

Packaging photography @reylopezphoto_


34
3
1 months ago

Introducing the blends.

POPPY
Anchored in a warm, toasted yellow.
Malted chocolate, cedar, baking spices.

SUNGOLD
Pulled toward a bright, fruit-forward pink.
Pomegranate, lemon rind + tomato.

Packaging photography @reylopezphoto_


34
3
1 months ago

Introducing the blends.

POPPY
Anchored in a warm, toasted yellow.
Malted chocolate, cedar, baking spices.

SUNGOLD
Pulled toward a bright, fruit-forward pink.
Pomegranate, lemon rind + tomato.

Packaging photography @reylopezphoto_


34
3
1 months ago

NEW WORK
CPG packaging for our friends at @yellowthecafe celebrating coffee as a bright spot in our day. Vibrant where it needs to be, grounded where it counts. Made to hold its own on the shelf (and in the cup).
Roasted in DC with @lostsockroasters
Photo @reylopezphoto_


32
1 months ago

These boots are made for selfies 👀
Looking for a singular moment to capture attention on the main floor, we developed a concept using the state’s signature footwear as pixels to spell out the city’s oft-used abbreviation, and the team partnered with local favorites @alvies to bring it to life.

Photo by @Isaacmaiselman


12
5 months ago

These boots are made for selfies 👀
Looking for a singular moment to capture attention on the main floor, we developed a concept using the state’s signature footwear as pixels to spell out the city’s oft-used abbreviation, and the team partnered with local favorites @alvies to bring it to life.

Photo by @Isaacmaiselman


13
5 months ago

The brand evokes a feeling of playfulness and nostalgia throughout. From punchy merch to social, the language is loud, proud, and playfully brazen.


Photo 1 by Gabe Roth


20
2
5 months ago

The brand evokes a feeling of playfulness and nostalgia throughout. From punchy merch to social, the language is loud, proud, and playfully brazen.


Photo 1 by Gabe Roth


20
2
5 months ago

The brand evokes a feeling of playfulness and nostalgia throughout. From punchy merch to social, the language is loud, proud, and playfully brazen.


Photo 1 by Gabe Roth


20
2
5 months ago

The brand evokes a feeling of playfulness and nostalgia throughout. From punchy merch to social, the language is loud, proud, and playfully brazen.


Photo 1 by Gabe Roth


20
2
5 months ago


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