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ystaav

Yael Staav

26
posts
1.9K
followers
2.4K
following

I'm home again.... but much of my heart is still in Iqaluit. Thank you Sartaj for this beautiful photo you took of us last Friday after a long day shooting when the sky decided to show us who is boss. North of North... WOW.


302
27
1 months ago


Honoured to be joining the Gerety Awards 2026 Executive Jury.

(Not to mention so very much looking forward to meeting so many leading creative voices from around the world)

Submit your work now at GeretyAwards.com


238
6
2 months ago

🧩 #Throwback to a game-changing moment in beauty and advertising: Dove: Evolution

Released in August 2006, this viral campaign shook up the beauty industry and kicked off a global conversation about real beauty. Proudly made in Canada.

Shoutout to the brilliant team behind it:
Art Director: Tim Piper
Director: @yaelstaav
Copywriter: Mike Kirkland
Producers: Brenda Surminski & Jennifer Walker
Photographer: Gabor Jurina
Creative Directors: Janet Kestin & Nancy Vonk
Agency: @ogilvycanada
Client: @dove

#JigsawCasting

#DoveEvolution #RealBeauty #CanadianAdvertising #Ogilvy #ThrowbackCampaign #BeautyStandards #ViralAd #TBT #WomenInAdvertising #BehindTheScenes


3
16
1 years ago

Without saying too much or showing anything at all...I just wanted to let you know that SisterS Season 2 is coming for you. Finally wrapped and couldn't have survived the last few months of driving to and fro from Hamilton without the amazing people I found myself surrounded with. That Day 1 slate was AGES ago @Samgoldie and that final beer was too quick. 6 eps staring @Suzistanley and Sarah Goldberg and the very best of talent surrounding them. See you soon...


375
23
1 years ago

Without saying too much or showing anything at all...I just wanted to let you know that SisterS Season 2 is coming for you. Finally wrapped and couldn't have survived the last few months of driving to and fro from Hamilton without the amazing people I found myself surrounded with. That Day 1 slate was AGES ago @Samgoldie and that final beer was too quick. 6 eps staring @Suzistanley and Sarah Goldberg and the very best of talent surrounding them. See you soon...


375
23
1 years ago

Without saying too much or showing anything at all...I just wanted to let you know that SisterS Season 2 is coming for you. Finally wrapped and couldn't have survived the last few months of driving to and fro from Hamilton without the amazing people I found myself surrounded with. That Day 1 slate was AGES ago @Samgoldie and that final beer was too quick. 6 eps staring @Suzistanley and Sarah Goldberg and the very best of talent surrounding them. See you soon...


375
23
1 years ago

Without saying too much or showing anything at all...I just wanted to let you know that SisterS Season 2 is coming for you. Finally wrapped and couldn't have survived the last few months of driving to and fro from Hamilton without the amazing people I found myself surrounded with. That Day 1 slate was AGES ago @Samgoldie and that final beer was too quick. 6 eps staring @Suzistanley and Sarah Goldberg and the very best of talent surrounding them. See you soon...


375
23
1 years ago

Without saying too much or showing anything at all...I just wanted to let you know that SisterS Season 2 is coming for you. Finally wrapped and couldn't have survived the last few months of driving to and fro from Hamilton without the amazing people I found myself surrounded with. That Day 1 slate was AGES ago @Samgoldie and that final beer was too quick. 6 eps staring @Suzistanley and Sarah Goldberg and the very best of talent surrounding them. See you soon...


375
23
1 years ago


I'm delighted to announce I’ll be serving as an Awarding Juror for the Lions at Cannes Lions 2025. I can’t wait to bring my voice to the Jury room to assess the groundbreaking creativity that will set the creative benchmark for another year.

This is your moment to have your work recognised on the global stage and make history.

Missed the Awards deadline? No need to worry. The Awards team is on hand to help you finish your submission. Get in touch at awards@canneslions.com and they’ll make it happen.

So excited to join my fellow jurors and friends in Cannes.

#CannesLions2025


301
40
1 years ago

Sometimes it's hard to live up to the mug.
theme of the summer.

Had the most fun showing life how it really feels these days. Couldn't have done it without the trust and collaboration of the team at 180 @180us_ (@natalieparish81, Mike Bokman & Jason Rappaport) and and my most fierce and talented local crew here in Toronto.

#1 Mom @drinkorgain
Production Company: furlined @furlinedproductions

Service Company: Merchant
EP: Ian Webb @enwebb, Farrah Khaled @farrahkhal, Hayley Taylor @haymtay
HOP: Colin Walker @colinwwalker

Producer: Andrew Graham @farmhand_ag
1st AD: Bruno Louza
2nd AD: Khadijah Cartland
PM: Alan Kuipers
Coordinator: Kyle Sanderson @kylesandersdp
Location Scout: Matt Cassils @massils
Location MGR: Allen Beach

DOP: Kris Bonnell @kristoferbonnell
1st AC: Marc Pierce
2nd AC: Jacques Branch
Video: Brendan Bresnahan, Miles Bresnahan
DIT: Johan Arthurs
Script Supervisor: Suzanne Link 

Gaffer: Neil Munro @fridaypics
2nd Electric: Dave Grabowski
Electric: Anthony Lau, Keegan Garland, Matt Digirolamo
Package Driver: Steve Couto
Key Grip: Burke Goldstein
2nd Grip: Spencer LeMan
Grip: Robert Barton Taylor, Cephas Benson, Cody Le Febour

Production Designer: Christie Greyerbiehl @christie.greyerbiehl.design
Prop Buyer: Hilary Jenset @hiljenset
Assistant Buyer: Leah Ostry
Prop Master: Liam Russell @l.p.russell
Props Assistant: LGraham Pyper
Set Dresser: Mili Stewart, Justine McGrath, Natasha Ponce, Abby Shapiro, Natalie Calabretta, Zuzanna Cacowska, Sid D’Souza, Brent Geobey

Stylist: Kate Day @katedaystyle
Wardrobe Assist: Wellington Warner @wellingtonwarner , Alexandra Busgang @alexandrabusgang
Hair and Makeup: Cathyann Cuthbert @cathyann20
HMU Assist: Heather Fox

Casting Manager: Powerhouse Casting @powerhouse_casting

Agency: 180 @180us_

Editorial: Arcade Edit @arcade_edit
Editor: Laura Sanford


252
16
1 years ago

the super talented @jackson.yeung took the most beautiful photos of @mayabankovic and our amazing crew this last week. (not pictured: the equally beautiful but uninvited 12 cm of snow that also decided to join us half way through the scene)
@merchant.hq


389
30
2 years ago

the super talented @jackson.yeung took the most beautiful photos of @mayabankovic and our amazing crew this last week. (not pictured: the equally beautiful but uninvited 12 cm of snow that also decided to join us half way through the scene)
@merchant.hq


389
30
2 years ago

the super talented @jackson.yeung took the most beautiful photos of @mayabankovic and our amazing crew this last week. (not pictured: the equally beautiful but uninvited 12 cm of snow that also decided to join us half way through the scene)
@merchant.hq


389
30
2 years ago

Hi pals. tonight at 9pm tune in to watch one of my favourite episodes (106) of One More Time on CBC. @dg_hagey and the incredible crew made it look so good and the cast expertly handled all the ridiculousness... one of my fave weeks of the summer was spent locked up @ OMT for this one.


166
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2 years ago

Very excited to get with all of you and talk CRAFT at the Marketing Awards. Thank you for the invitation to jump in @strategymagazine. All submissions are due this Friday the 19th.


320
27
2 years ago


☺️ yes, I was in an Etsy commercial!

For those of you who know me well, you know I spent lockdown with my grandmother. She’s an angel now, and that period of time with her changed my life forever.

When I got the audition for the Etsy spot, I nearly cried tears of joy reading the script: a young woman moving into her grandmother’s house to reflect the time many of us had to move to survive the pandemic.

It was such a joy to relive, and acting alongside the illustrious Evangelina Martinez never really felt like acting at all ❤️

@ystaav & becker1166 - you were all absolute LEGENDS to work with, and making this “indie film” in Mexico City with you was a total dream 🩵

PS Evangelina swatting my hand away from the popcorn was not staged…😁


656
103
3 years ago

☺️ yes, I was in an Etsy commercial!

For those of you who know me well, you know I spent lockdown with my grandmother. She’s an angel now, and that period of time with her changed my life forever.

When I got the audition for the Etsy spot, I nearly cried tears of joy reading the script: a young woman moving into her grandmother’s house to reflect the time many of us had to move to survive the pandemic.

It was such a joy to relive, and acting alongside the illustrious Evangelina Martinez never really felt like acting at all ❤️

@ystaav & becker1166 - you were all absolute LEGENDS to work with, and making this “indie film” in Mexico City with you was a total dream 🩵

PS Evangelina swatting my hand away from the popcorn was not staged…😁


656
103
3 years ago

☺️ yes, I was in an Etsy commercial!

For those of you who know me well, you know I spent lockdown with my grandmother. She’s an angel now, and that period of time with her changed my life forever.

When I got the audition for the Etsy spot, I nearly cried tears of joy reading the script: a young woman moving into her grandmother’s house to reflect the time many of us had to move to survive the pandemic.

It was such a joy to relive, and acting alongside the illustrious Evangelina Martinez never really felt like acting at all ❤️

@ystaav & becker1166 - you were all absolute LEGENDS to work with, and making this “indie film” in Mexico City with you was a total dream 🩵

PS Evangelina swatting my hand away from the popcorn was not staged…😁


656
103
3 years ago

So happy to share the third single from Hayden's "Are We Good" released April 5th 2023 on Arts & Crafts. A flurry of many many hands on deck and in sand.

Featuring (in order): Steve Buscemi, Hayden, Feist and Matt Berninger

Director: Yael Staav
Producer: Cindy Becker
Director of Photography: Jon Staav
Production Designer: Christie Greyerbiehl
Props: Hannah Estes and Fi Campbell
Hair and MU: Charlotte Ostergren-Young
Drone: Joah Bowie
Editor: Hayden Desser, Yael Staav and Ross Birchall / SAINTS EDITORIAL
Colour: Sam Ziaie / TRAFIK
Flame artist - Alyssa Schmidt / DARLING
Production Company: FURLINED


249
43
3 years ago

Surrounded by so many talented people on this show it is bananas - plain and simple. Thank you @dgctalent for the nom and congrats to all the other crazy talented nominees


347
80
3 years ago


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