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Calling all brides, wherever you are in your journey 🤍

We’ve teamed up with @sheerluxe, the UK’s leading online fashion, beauty & lifestyle publisher, to give one bride the chance to win her wedding dress (worth up to £1,199).

If you’ve already found your dress at wed2b, you’ll receive a full refund , so you can still be part of it.

Whether you’re just starting to explore or already picturing your day, this is your chance to find something that truly feels like you.

Entry and full terms and conditions can be found through the link in bio. Competition ends 1st July 2026.

Good Luck 🤍

#competition #winafreeweddingdress #winyourweddingdress #bridetobe2026 #bridetobe2027

Only eight weeks until I say “I do” and I still didn’t have my wedding dress. Wouldn’t be me if I wasn’t leaving things last minute but thanks to @wed2b that wasn’t a problem! ✨🤍

There were so many dresses to pick from and boy was it hard to not fall in love with all of them. I also got to see some other brides to be try on dresses for their big day as there were a few consultations happening at the same time 🥰

I want to give a huge shoutout to Amber who at only 19 had a wealth of knowledge about wedding dresses. She even told us that she made her mums wedding dress when she was only 14 years old, talk about born with it 😍

Now I have my wedding dress and veil and I’m ready to walk down the aisle. I just have a couple alterations that need to be done first but thankfully wed2b has a list of places that have worked with their dresses before that I could take my dress to. They sent me a list of them for me to reach out to that are located next to me. I’m excited about the alterations because it means I can put my dress on again!!!! 💖 (this was kindly a gifted experience which I will forever be grateful for🥹)

#weddingdress #wed2b #weddingdressshopping

Today I said YES TO THE DRESS, again ❤️ almost 10 years ago since I was at @wed2b choosing my first dress. Now a full circle moment choosing one for our vow renewal 💍👰‍♀️

Today I said YES TO THE DRESS, again ❤️ almost 10 years ago since I was at @wed2b choosing my first dress. Now a full circle moment choosing one for our vow renewal 💍👰‍♀️

Sparkle that matches the joy of the moment. ✨🤍

Our beautiful real bride radiates happiness in Brazillia, a dazzling A-line gown adorned with thousands of glass beads and iridescent sequins that catch the light from every angle. Paired with those laughter-filled moments with her now husband, this wedding day truly shines in every sense of the word.

📸 @paigehargreavesphotography

#weddingdress #realbride #realweddinginspo #weddingday #bridalgown

Sparkle that matches the joy of the moment. ✨🤍

Our beautiful real bride radiates happiness in Brazillia, a dazzling A-line gown adorned with thousands of glass beads and iridescent sequins that catch the light from every angle. Paired with those laughter-filled moments with her now husband, this wedding day truly shines in every sense of the word.

📸 @paigehargreavesphotography

#weddingdress #realbride #realweddinginspo #weddingday #bridalgown

Sparkle that matches the joy of the moment. ✨🤍

Our beautiful real bride radiates happiness in Brazillia, a dazzling A-line gown adorned with thousands of glass beads and iridescent sequins that catch the light from every angle. Paired with those laughter-filled moments with her now husband, this wedding day truly shines in every sense of the word.

📸 @paigehargreavesphotography

#weddingdress #realbride #realweddinginspo #weddingday #bridalgown

Sparkle that matches the joy of the moment. ✨🤍

Our beautiful real bride radiates happiness in Brazillia, a dazzling A-line gown adorned with thousands of glass beads and iridescent sequins that catch the light from every angle. Paired with those laughter-filled moments with her now husband, this wedding day truly shines in every sense of the word.

📸 @paigehargreavesphotography

#weddingdress #realbride #realweddinginspo #weddingday #bridalgown

Sparkle that matches the joy of the moment. ✨🤍

Our beautiful real bride radiates happiness in Brazillia, a dazzling A-line gown adorned with thousands of glass beads and iridescent sequins that catch the light from every angle. Paired with those laughter-filled moments with her now husband, this wedding day truly shines in every sense of the word.

📸 @paigehargreavesphotography

#weddingdress #realbride #realweddinginspo #weddingday #bridalgown

Sparkle that matches the joy of the moment. ✨🤍

Our beautiful real bride radiates happiness in Brazillia, a dazzling A-line gown adorned with thousands of glass beads and iridescent sequins that catch the light from every angle. Paired with those laughter-filled moments with her now husband, this wedding day truly shines in every sense of the word.

📸 @paigehargreavesphotography

#weddingdress #realbride #realweddinginspo #weddingday #bridalgown

Sparkle that matches the joy of the moment. ✨🤍

Our beautiful real bride radiates happiness in Brazillia, a dazzling A-line gown adorned with thousands of glass beads and iridescent sequins that catch the light from every angle. Paired with those laughter-filled moments with her now husband, this wedding day truly shines in every sense of the word.

📸 @paigehargreavesphotography

#weddingdress #realbride #realweddinginspo #weddingday #bridalgown

Effortless, romantic, and made to move beautifully 🌸

Airlie blends timeless bridal design with soft boho detail, pairing a semi-sheer bodice and botanical lace appliqués with layers of airy tulle. Light, whimsical and endlessly wearable, it’s the perfect balance of structure and softness. 💕

#weddingdress #bohoweddingdress #weddingdressinspo #bridetobe #2026bridetobe

Effortless, romantic, and made to move beautifully 🌸

Airlie blends timeless bridal design with soft boho detail, pairing a semi-sheer bodice and botanical lace appliqués with layers of airy tulle. Light, whimsical and endlessly wearable, it’s the perfect balance of structure and softness. 💕

#weddingdress #bohoweddingdress #weddingdressinspo #bridetobe #2026bridetobe

Effortless, romantic, and made to move beautifully 🌸

Airlie blends timeless bridal design with soft boho detail, pairing a semi-sheer bodice and botanical lace appliqués with layers of airy tulle. Light, whimsical and endlessly wearable, it’s the perfect balance of structure and softness. 💕

#weddingdress #bohoweddingdress #weddingdressinspo #bridetobe #2026bridetobe

Effortless, romantic, and made to move beautifully 🌸

Airlie blends timeless bridal design with soft boho detail, pairing a semi-sheer bodice and botanical lace appliqués with layers of airy tulle. Light, whimsical and endlessly wearable, it’s the perfect balance of structure and softness. 💕

#weddingdress #bohoweddingdress #weddingdressinspo #bridetobe #2026bridetobe

From saying “I do” at the iconic Chelsea Town Hall to celebrating at Bluebird Restaurant, every moment felt timeless. Featuring the stunning Mondello, Lourdes, Ros & Jordyn, alongside dreamy purple florals by Burton's Blooms 💜 ✨

London romance at its finest.

#realweddinginspo #realbride #weddingday #bridetobe #registryofficewedding

Starting from the back, because every detail deserves a moment 🤍

Leandro proves simplicity can still feel incredibly romantic. Soft crepe skims the silhouette, while delicate spaghetti straps and a blush illusion bodice bring softness and shape in all the right places.

Understated, refined, and effortlessly beautiful ✨

#weddingdress #sheathweddingdress #fittedweddingdress #laceweddingdress #2026bridetobe

Starting from the back, because every detail deserves a moment 🤍

Leandro proves simplicity can still feel incredibly romantic. Soft crepe skims the silhouette, while delicate spaghetti straps and a blush illusion bodice bring softness and shape in all the right places.

Understated, refined, and effortlessly beautiful ✨

#weddingdress #sheathweddingdress #fittedweddingdress #laceweddingdress #2026bridetobe

Starting from the back, because every detail deserves a moment 🤍

Leandro proves simplicity can still feel incredibly romantic. Soft crepe skims the silhouette, while delicate spaghetti straps and a blush illusion bodice bring softness and shape in all the right places.

Understated, refined, and effortlessly beautiful ✨

#weddingdress #sheathweddingdress #fittedweddingdress #laceweddingdress #2026bridetobe

Starting from the back, because every detail deserves a moment 🤍

Leandro proves simplicity can still feel incredibly romantic. Soft crepe skims the silhouette, while delicate spaghetti straps and a blush illusion bodice bring softness and shape in all the right places.

Understated, refined, and effortlessly beautiful ✨

#weddingdress #sheathweddingdress #fittedweddingdress #laceweddingdress #2026bridetobe

"What's your favourite dress in store at the moment?" ✨

Sevilla is a stunning ballgown by Aaliyah Quinn... could you see yourself wearing this dress open your big day? ✨

#wed2b #weddingdress #ballgown #2026bride #dressinspo

"What do I do when I take my dress home?"

All of the storage you will need for your dress is available to purchase in-store ✨

Jess from our customer care team answering your most asked questions ✨

Comment any others you want us to answer!

#weddingdressadvice #weddingdress #bridetobe #bridalgown #weddingday

Love that blooms 🌸

From the windows to the little moments in store, spring has been blooming at wed2b.

Soft florals, fresh inspiration and dresses that feel like you. 🌼

#bridetobe #springwedding #2027bride #weddingdress #weddingshopping

Some moments say more than words ever could 🤍

From the happiest smiles to those just-married kisses, this day was full of love in its purest form. Wearing our Miami gown, this bride brought modern romance to life with statement lace, soft off-the-shoulder sleeves and a train made for unforgettable moments.

The kind of wedding photos you’ll look back on forever ✨

📸 @shane_crom

#realbride #weddinginspo #weddingdressinspiration #realwedding #bridetobe

Some moments say more than words ever could 🤍

From the happiest smiles to those just-married kisses, this day was full of love in its purest form. Wearing our Miami gown, this bride brought modern romance to life with statement lace, soft off-the-shoulder sleeves and a train made for unforgettable moments.

The kind of wedding photos you’ll look back on forever ✨

📸 @shane_crom

#realbride #weddinginspo #weddingdressinspiration #realwedding #bridetobe

Some moments say more than words ever could 🤍

From the happiest smiles to those just-married kisses, this day was full of love in its purest form. Wearing our Miami gown, this bride brought modern romance to life with statement lace, soft off-the-shoulder sleeves and a train made for unforgettable moments.

The kind of wedding photos you’ll look back on forever ✨

📸 @shane_crom

#realbride #weddinginspo #weddingdressinspiration #realwedding #bridetobe

Some moments say more than words ever could 🤍

From the happiest smiles to those just-married kisses, this day was full of love in its purest form. Wearing our Miami gown, this bride brought modern romance to life with statement lace, soft off-the-shoulder sleeves and a train made for unforgettable moments.

The kind of wedding photos you’ll look back on forever ✨

📸 @shane_crom

#realbride #weddinginspo #weddingdressinspiration #realwedding #bridetobe

Some moments say more than words ever could 🤍

From the happiest smiles to those just-married kisses, this day was full of love in its purest form. Wearing our Miami gown, this bride brought modern romance to life with statement lace, soft off-the-shoulder sleeves and a train made for unforgettable moments.

The kind of wedding photos you’ll look back on forever ✨

📸 @shane_crom

#realbride #weddinginspo #weddingdressinspiration #realwedding #bridetobe

Some moments say more than words ever could 🤍

From the happiest smiles to those just-married kisses, this day was full of love in its purest form. Wearing our Miami gown, this bride brought modern romance to life with statement lace, soft off-the-shoulder sleeves and a train made for unforgettable moments.

The kind of wedding photos you’ll look back on forever ✨

📸 @shane_crom

#realbride #weddinginspo #weddingdressinspiration #realwedding #bridetobe

[Ad] This is my wedding outfit! What do you think? 🌲🥾
Just kidding... or am I? 😉
But since my mom might have a heart attack if I got married in my hiking outfit, the hunt for a dress at @wed2b store in Gotha is on (slides 2–4)! 👰‍♀️✨

I need something that’s as wild & dreamy as these woods but still says “I’m the bride.”

Please help me choose my dress in Gotha for my forest wedding 🥾💍

dress 1 “HAVANNA” (slide 2 – the sexy & dreamy one 🥰)
dress 2 “PALOMA” (slide 3 – it’s giving ancient queen vibes 👸)
dress 3 “KOA” (slides 4–5 – the forest fairy 🧚)

slide 6: my bestie Sarah & the amazing store team in Gotha! Thank you for your wonderful consultation :)

Ad

#forestwedding #hiking #wed2b #naturelovers bridetobe2026

[Ad] This is my wedding outfit! What do you think? 🌲🥾
Just kidding... or am I? 😉
But since my mom might have a heart attack if I got married in my hiking outfit, the hunt for a dress at @wed2b store in Gotha is on (slides 2–4)! 👰‍♀️✨

I need something that’s as wild & dreamy as these woods but still says “I’m the bride.”

Please help me choose my dress in Gotha for my forest wedding 🥾💍

dress 1 “HAVANNA” (slide 2 – the sexy & dreamy one 🥰)
dress 2 “PALOMA” (slide 3 – it’s giving ancient queen vibes 👸)
dress 3 “KOA” (slides 4–5 – the forest fairy 🧚)

slide 6: my bestie Sarah & the amazing store team in Gotha! Thank you for your wonderful consultation :)

Ad

#forestwedding #hiking #wed2b #naturelovers bridetobe2026

[Ad] This is my wedding outfit! What do you think? 🌲🥾
Just kidding... or am I? 😉
But since my mom might have a heart attack if I got married in my hiking outfit, the hunt for a dress at @wed2b store in Gotha is on (slides 2–4)! 👰‍♀️✨

I need something that’s as wild & dreamy as these woods but still says “I’m the bride.”

Please help me choose my dress in Gotha for my forest wedding 🥾💍

dress 1 “HAVANNA” (slide 2 – the sexy & dreamy one 🥰)
dress 2 “PALOMA” (slide 3 – it’s giving ancient queen vibes 👸)
dress 3 “KOA” (slides 4–5 – the forest fairy 🧚)

slide 6: my bestie Sarah & the amazing store team in Gotha! Thank you for your wonderful consultation :)

Ad

#forestwedding #hiking #wed2b #naturelovers bridetobe2026

[Ad] This is my wedding outfit! What do you think? 🌲🥾
Just kidding... or am I? 😉
But since my mom might have a heart attack if I got married in my hiking outfit, the hunt for a dress at @wed2b store in Gotha is on (slides 2–4)! 👰‍♀️✨

I need something that’s as wild & dreamy as these woods but still says “I’m the bride.”

Please help me choose my dress in Gotha for my forest wedding 🥾💍

dress 1 “HAVANNA” (slide 2 – the sexy & dreamy one 🥰)
dress 2 “PALOMA” (slide 3 – it’s giving ancient queen vibes 👸)
dress 3 “KOA” (slides 4–5 – the forest fairy 🧚)

slide 6: my bestie Sarah & the amazing store team in Gotha! Thank you for your wonderful consultation :)

Ad

#forestwedding #hiking #wed2b #naturelovers bridetobe2026

[Ad] This is my wedding outfit! What do you think? 🌲🥾
Just kidding... or am I? 😉
But since my mom might have a heart attack if I got married in my hiking outfit, the hunt for a dress at @wed2b store in Gotha is on (slides 2–4)! 👰‍♀️✨

I need something that’s as wild & dreamy as these woods but still says “I’m the bride.”

Please help me choose my dress in Gotha for my forest wedding 🥾💍

dress 1 “HAVANNA” (slide 2 – the sexy & dreamy one 🥰)
dress 2 “PALOMA” (slide 3 – it’s giving ancient queen vibes 👸)
dress 3 “KOA” (slides 4–5 – the forest fairy 🧚)

slide 6: my bestie Sarah & the amazing store team in Gotha! Thank you for your wonderful consultation :)

Ad

#forestwedding #hiking #wed2b #naturelovers bridetobe2026

[Ad] This is my wedding outfit! What do you think? 🌲🥾
Just kidding... or am I? 😉
But since my mom might have a heart attack if I got married in my hiking outfit, the hunt for a dress at @wed2b store in Gotha is on (slides 2–4)! 👰‍♀️✨

I need something that’s as wild & dreamy as these woods but still says “I’m the bride.”

Please help me choose my dress in Gotha for my forest wedding 🥾💍

dress 1 “HAVANNA” (slide 2 – the sexy & dreamy one 🥰)
dress 2 “PALOMA” (slide 3 – it’s giving ancient queen vibes 👸)
dress 3 “KOA” (slides 4–5 – the forest fairy 🧚)

slide 6: my bestie Sarah & the amazing store team in Gotha! Thank you for your wonderful consultation :)

Ad

#forestwedding #hiking #wed2b #naturelovers bridetobe2026