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They asked us to design the poster for the 10th Digital Design Days. Then they put us on stage.

You will find the poster in every swag bag from May 7th, and us on stage Friday 8th at 3:20 pm.

See you there.

@digitaldesigndays

"The Right Thing Over The New Thing."
We don't chase trends. We chase truth. 💎

Bianca Borri + Matteo Chiti.
Co-Founders, WE RAD (Florence + London).

B Corp Certified. Digital Design Award.
9 years building authentic brands.

Dr. Vranjes Firenze, Aquazzura, PISSEI.

At DDD26: "What Are You Hiding From?"

How one question changed our studio.

New fades fast. Right stays.

Authenticity over novelty.
Depth over trends.

DDD Milano.
⚡ 10th Anniversary Edition.

May 7–9
📌 Superstudio Village
milano.ddd.live

#DDD26

"The Right Thing Over The New Thing."
We don't chase trends. We chase truth. 💎

Bianca Borri + Matteo Chiti.
Co-Founders, WE RAD (Florence + London).

B Corp Certified. Digital Design Award.
9 years building authentic brands.

Dr. Vranjes Firenze, Aquazzura, PISSEI.

At DDD26: "What Are You Hiding From?"

How one question changed our studio.

New fades fast. Right stays.

Authenticity over novelty.
Depth over trends.

DDD Milano.
⚡ 10th Anniversary Edition.

May 7–9
📌 Superstudio Village
milano.ddd.live

#DDD26

From digital twin to visual story.
For the launch of the EDP collection by @drvranjesfirenze, we developed ultra-accurate 3D digital twins of every product in the line. Built from real materials, finishes, and proportions to faithfully replicate glass, refractions, labels, and graphic details.
Not just technical assets, but creative and strategic tools.✨

From digital twin to visual story.
For the launch of the EDP collection by @drvranjesfirenze, we developed ultra-accurate 3D digital twins of every product in the line. Built from real materials, finishes, and proportions to faithfully replicate glass, refractions, labels, and graphic details.
Not just technical assets, but creative and strategic tools.✨

From digital twin to visual story.
For the launch of the EDP collection by @drvranjesfirenze, we developed ultra-accurate 3D digital twins of every product in the line. Built from real materials, finishes, and proportions to faithfully replicate glass, refractions, labels, and graphic details.
Not just technical assets, but creative and strategic tools.✨

From digital twin to visual story.
For the launch of the EDP collection by @drvranjesfirenze, we developed ultra-accurate 3D digital twins of every product in the line. Built from real materials, finishes, and proportions to faithfully replicate glass, refractions, labels, and graphic details.
Not just technical assets, but creative and strategic tools.✨

From digital twin to visual story.
For the launch of the EDP collection by @drvranjesfirenze, we developed ultra-accurate 3D digital twins of every product in the line. Built from real materials, finishes, and proportions to faithfully replicate glass, refractions, labels, and graphic details.
Not just technical assets, but creative and strategic tools.✨

From digital twin to visual story.
For the launch of the EDP collection by @drvranjesfirenze, we developed ultra-accurate 3D digital twins of every product in the line. Built from real materials, finishes, and proportions to faithfully replicate glass, refractions, labels, and graphic details.
Not just technical assets, but creative and strategic tools.✨

From digital twin to visual story.
For the launch of the EDP collection by @drvranjesfirenze, we developed ultra-accurate 3D digital twins of every product in the line. Built from real materials, finishes, and proportions to faithfully replicate glass, refractions, labels, and graphic details.
Not just technical assets, but creative and strategic tools.✨

From digital twin to visual story.
For the launch of the EDP collection by @drvranjesfirenze, we developed ultra-accurate 3D digital twins of every product in the line. Built from real materials, finishes, and proportions to faithfully replicate glass, refractions, labels, and graphic details.
Not just technical assets, but creative and strategic tools.✨

From digital twin to visual story.
For the launch of the EDP collection by @drvranjesfirenze, we developed ultra-accurate 3D digital twins of every product in the line. Built from real materials, finishes, and proportions to faithfully replicate glass, refractions, labels, and graphic details.
Not just technical assets, but creative and strategic tools.✨

When technology becomes language and 3D starts speaking. Firenze in Translation shows how 3D can guide, engage, and surprise, not just impress.
The project also reflects our approach, where The Right Thing Over The New Thing means choosing the solution that truly works, even if it’s not the newest or loudest.
Recognized by the international community, Firenze in Translation has been awarded by Awwwards and The CSS Awards for its thoughtful, accessible use of technology, fully aligned with the brand’s message.
We are incredibly proud of this work.🔥

Benvenuti a One Pixel Off il podcast dove parliamo di quello che tutti vedono ma nessuno nota.

Design, marketing, tech e digital. Un pixel fuori dall’ovvio.

Ogni venerdì ore 14:00, link in bio!

@we_rad @slumdesign

Ennio Morricone & Pier Paolo Pasolini, a dream?
Almost.

A project we proudly led, transforming a vision into a documentary.
A defining step in k-array’s journey toward becoming a cultural brand.

Ennio Morricone & Pier Paolo Pasolini, a dream?
Almost.

A project we proudly led, transforming a vision into a documentary.
A defining step in k-array’s journey toward becoming a cultural brand.

Ennio Morricone & Pier Paolo Pasolini, a dream?
Almost.

A project we proudly led, transforming a vision into a documentary.
A defining step in k-array’s journey toward becoming a cultural brand.

Why do we do what we do?

Because sound, before being technology, is meaning.
This project is not about speakers or performance.
It is about what sound can become when it meets culture, memory and vision.
Musica per una Fine is a documentary that tells the rebirth of a work by Ennio Morricone on a poem by Pier Paolo Pasolini.
Through the collaboration with SZ Sugar, the work found its first public theatrical performance at the Teatro Verdi in Florence, with the essential contribution of the Orchestra della Toscana.
A project that inaugurates the Beyond Sound, Towards Meaning journey: a new way of understanding K-array’s role, as an amplifier of meaning, not just of sound.

Listen to the work and watch the full documentar via the link in bio
#karrayecosystem #avtweeps #morricone #pasolini
@fondazione_enniomorricone

Speed kills meaning. Slowness makes it eternal.

At the Radoteque we are now into Slow Punk.
We are embracing slowness as a radical act.

This is the context we’re living in: a counterculture against the hustle mode nobody wants anymore — at least not us.

This Slow Punk design is written in a human font: PicNic by Mariel Nils, distributed by @velvetyne_type_foundry

The client asked us to think about the feeling of this new scent in a room. Here’s the result.

Volume up. The soundtrack is as custom as the scent.

The client asked us to think about the feeling of this new scent in a room. Here’s the result.

Volume up. The soundtrack is as custom as the scent.

The client asked us to think about the feeling of this new scent in a room. Here’s the result.

Volume up. The soundtrack is as custom as the scent.

The client asked us to think about the feeling of this new scent in a room. Here’s the result.

Volume up. The soundtrack is as custom as the scent.

BTS of a wonderful day of content production with amazing people. We can’t wait to start again

BTS of a wonderful day of content production with amazing people. We can’t wait to start again

BTS of a wonderful day of content production with amazing people. We can’t wait to start again

No egos, just energy!

Tribute to Quincy Jones