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waveygarms

Wavey Garms

UK Culture Brand & 360 Creative agency that focuses on Fashion,Music,Art & Film.
Record Label Coming soon @area_records_

409
posts
4.3K
followers
50.9K
following

Wavey Garms x Sergio Tacchini Coming Soon!

Exclusively sold in-store @theofficialselfridges

Sold online via:

Waveygarms.com
Sergiotacchini.com

@waveygarms
@sergiotacchini
@sergiotacchiniuk


1K
162
10 months ago


Wavey Garms x @Lacoste Coming Soon!

#LacosteCelebrates90


1.4K
171
2 years ago

Wavey Garms x @Coach Coming Soon!


2.6K
79
6 years ago

Made for the season ahead. Limited-edition Estrella Damm x Wavey Garms festival tee. Available now via @waveygarms website.


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7
1 weeks ago

Festival season starts here. Limited-edition Estrella Damm x Wavey Garms tee. Available now via @waveygarms website.


167
22
1 weeks ago

Festival season starts here. Limited-edition Estrella Damm x Wavey Garms tee. Available now via @waveygarms website.


167
22
1 weeks ago

Festival season starts here. Limited-edition Estrella Damm x Wavey Garms tee. Available now via @waveygarms website.


167
22
1 weeks ago

Festival season starts here. Limited-edition Estrella Damm x Wavey Garms tee. Available now via @waveygarms website.


167
22
1 weeks ago


Festival season starts here. Limited-edition Estrella Damm x Wavey Garms tee. Available now via @waveygarms website.


167
22
1 weeks ago

Festival season starts here. Limited-edition Estrella Damm x Wavey Garms tee. Available now via @waveygarms website.


167
22
1 weeks ago

From daylight to dancefloor. Introducing the limited-edition Estrella Damm x Wavey Garms tee, made for festival season. Available now via @waveygarms website.


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62
1 weeks ago

Wavey Garms x Lyle & Scott Collection out now!


3
24
2 weeks ago

Wavey Garms x Lyle & Scott Collection out now!


3
24
2 weeks ago

Wavey Garms x Lyle & Scott Collection out now!


3
24
2 weeks ago

Wavey Garms x Lyle & Scott Collection out now!


3
24
2 weeks ago


Wavey Garms x Lyle & Scott Collection out now!


3
24
2 weeks ago

Wavey Garms x Lyle & Scott Collection out now!


3
24
2 weeks ago

Wavey Garms x Lyle & Scott Collection out now!


3
24
2 weeks ago

Wavey Garms x Lyle & Scott Collection out now!


3
24
2 weeks ago

Wavey Garms x Lyle & Scott Collection out now!


3
24
2 weeks ago

Feeling very grateful to be designing my second collection for a brand I grew up wearing back in the 2010s… a proper full-circle moment.

Growing up in South East London, we didn’t really have the money to be buying @lyle_and_scott , so we’d get it in the ways we had to back then, just so we could look the part when we were going out. So being in a position now where I’m designing for a brand I’ve always loved is honestly mental for me to comprehend.

This idea really came about when I was working with @lyle_and_scott on their 150-year anniversary. Going through thousands of archive pieces, I got a real understanding of the brand and its heritage. After that, I was asked to work on a reissue collection, picking my favourite pieces and putting my own twist on them.

I kept the design really classic, true to the Lyle & Scott DNA, but added our flavour, slightly boxier fits, more technical materials like the see-through jacket and mohair knit. And using the script font from the 1940s really brought this collection to life.

The full collection will be available tomorrow via Wavey Garms, @lyle_and_scott , and @zalando


379
64
3 weeks ago


As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

As part of an ongoing commitment to supporting emerging creatives, we partnered with students to take a campaign from concept through to execution. Working in creative teams alongside course tutors from BA Photography & Creative Industries, they crafted original campaigns for the Wavey Garms x Sergio Tacchini Ibiza ’89 collection.

Taking full ownership, the students shot independently and received valuable feedback to refine their ideas. 

This project offered authentic insight into the fashion campaign process, boosting their confidence and creativity while showing how ideas transform into industry-ready results.

Creating space for what’s next.


423
36
1 months ago

Massive congratulations to family member @mikeeeeeo for co-writing the film @protein_film

The story follows a gym obsessed serial killer who murders and eats a local drug dealer for the protein. His messed up act sets off a violent turf war between rival gangs. It’s dark, gritty, with sharp, dark humour throughout.

Available to stream now on Amazon prime 🎥


3
9
1 months ago

Happy Nike Air Max Day!

A look back at a 1of1 Nike TN tracksuit we designed for @ajtracey , with a cast pulled entirely from the Wavey Garms community.


3
13
1 months ago

Happy Nike Air Max Day!

A look back at a 1of1 Nike TN tracksuit we designed for @ajtracey , with a cast pulled entirely from the Wavey Garms community.


3
13
1 months ago

Happy Nike Air Max Day!

A look back at a 1of1 Nike TN tracksuit we designed for @ajtracey , with a cast pulled entirely from the Wavey Garms community.


3
13
1 months ago

Happy Nike Air Max Day!

A look back at a 1of1 Nike TN tracksuit we designed for @ajtracey , with a cast pulled entirely from the Wavey Garms community.


3
13
1 months ago

Back in 2017, @ecko_unltd was looking to re-enter the UK fashion market, and we were brought in to help shape the campaign.

Tapping into the UK grime and rap scene felt like the only authentic direction. Bringing in legendary photographer @simonwheatleyphoto to capture it was a no-brainer.

Around that time, we’d randomly crossed paths with Simon at our Wavey Garms shop while he was deep into documenting the new wave of grime. He’d been at @balamii Radio with @novelistguy and Elf Kid (back when he was still known as The Square), so the connection happened naturally.

This shoot never really saw the light of day… until now.

Reposting to give these shots the moment they always deserved.


2.5K
44
2 months ago

Back in 2017, @ecko_unltd was looking to re-enter the UK fashion market, and we were brought in to help shape the campaign.

Tapping into the UK grime and rap scene felt like the only authentic direction. Bringing in legendary photographer @simonwheatleyphoto to capture it was a no-brainer.

Around that time, we’d randomly crossed paths with Simon at our Wavey Garms shop while he was deep into documenting the new wave of grime. He’d been at @balamii Radio with @novelistguy and Elf Kid (back when he was still known as The Square), so the connection happened naturally.

This shoot never really saw the light of day… until now.

Reposting to give these shots the moment they always deserved.


2.5K
44
2 months ago


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