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I’m going to post the Director’s Cut of the Bacardi film I recently directed in the coming week, but before that, I thought I’d share the adidas Originals film I directed (and creatively directed) two years ago.

Here’s a small step forward to directing more films, with the hope of making a feature film in the coming decade (learning to write; baby steps!). So yeah, I am now represented by @homegrownin Studios :)

Although this project was back in 2022, there are a few people I want to specifically thank for helping me bring this film to life.

@kaushal_dp , the amazing DOP, who was patient with me while I had my training wheels on—and who I’m looking forward to working with again (saying it aloud, Kaush!). @manjulamanjulamanjula my powerhouse producer, who had my back through all the nerves of a novice. @sharpavid_cut on the edit, someone I’ve always wanted to work with since Puma RTS. @soraabb_kumana my line producer managing it all despite having COVID. @bassdroppingalien on music mastered by wonder boy and now friend @kingkalmi. The very kind @jyotitulsyan13 @shravan.ravikantpatil and her wonderful team on production design. @adhishreep and team on HMU; @ikp.insta for all the support. My first AD @gautambhavna on running the (crazy) set and teaching me how shot breakdowns are done.

And of course, Team HG - who make it all possible
@nidhhe our art director, who also moonlit as my DA and visuals lead; @midnight.hobo for the multiple rounds of voiceovers and scripts @swaa.t brand partner and OG film partner @yashwiarora on styling. @whos.iara my perpetual, in-house model.

@ojasbagal my (former) client at adidas, who took a leap of faith with me. Lastly, Shakun Batra, from whom I’ve learned about filmmaking; and my brother @p0tra , ma, sister and friends, who are my greatest cheerleaders. And of course @ranveersingh for being gracious through the rained down sets and a thorough professional.

Here’s to more films, more stories, and more steps forward. And next up the Bacardi film.

End of September, I had the opportunity to direct (and creatively drive ) the Bacardi - Halloween film.

Homegrown and halloween in India has been a long standing love affair from 2016, and Bacardi has been our partner in crime.I was itching to direct for sometime now and there couldn’t be a greater canvas with a whole lot of freedom.

While the credits are towards the end of the film, I couldn’t have realised the project without few people. @varunmohta84 - my confidant, exemplary producer and human energiser bunny on speed. @satchith_paulose , the cinematic maestro as the DOP - to have those creative conversations that sparked new ideas and mutual trust - I was so excited to learn from him. @sharpavid_cut who so kindly rescheduled his birthday travel to accommodate the project - for me it had to be him. @dreamhourmusic and @kingkalmi on music - kalmi was on his flight to LA shared the stems and Dreamhour, a wonderful disco producer from Kolkata worked through the night (and days) to realise the direction for the music. My best friend @jezreelnathan who was coerced on the vocals - the world needs to hear more of her. For a 1 day shoot, @okeef ensured that we ran it right despite no storyboard and the curveballs. @_imfqu our post producer who makes it less challenging with that kind smile.

The cast of @gayu_inkb , @i.am.rosh @endo_mrinal , @itstherealshai @mehtafreddy and Chirag - thank you for your patience and realising the personas ❤️ Most of all, @manavigaur96 , @ashish_2208 , and the entire Bacardi team—thank you for the trust and freedom. It’s rare, and I don’t take it for granted.

Lastly, to my brother @p0tra , my sister @radhikapaprikaa , friends who always have my back and remind me that I can and I will—I couldn’t be prouder of myself. I see my growth from my last project to this one.

Here’s to directing even more in 2025! P.S. I’m repped by Homegrown Studios—just leaving it out there.

Continued in comments*

Hiring: Woman Director’s Assistant (DA) for Homegrown Studio & myself

I’m looking to connect with a Woman Director’s Assistant (DA) for an upcoming brand campaign project on 11th June.

Over the last few years, I’ve had the opportunity to direct projects for brands including adidas Originals, Bacardi, Casio, and Crocs under @homegrownin studios and for this project, I would ideally love to collaborate with a woman DA. I’m intentionally looking to work with a woman DA with the hope to create more representation for women in technical and production-led roles in this industry is by actively creating those opportunities and opening up access on set.

Looking for someone who:
- Has prior experience assisting on commercial / brand film sets
- Has worked on contemporary culture-led or youth-focused projects
- Thinks on their feet, stays calm under pressure, and is highly organised
- Can manage and communicate the director’s vision efficiently across HODs and departments
- has experience working on larger- scale productions
- Understands the pace and adaptability required on fast-moving creative set

Mumbai-based and to join immediately. If you know someone suitable, please write to careers@homegrown.in or DM with portfolios and previous work experience.

Please ensure your application clearly mentions:
- Previous DA experience
- Directors worked with
- Key projects / campaigns worked on

Hiring: Woman Director’s Assistant (DA) for Homegrown Studio & myself

I’m looking to connect with a Woman Director’s Assistant (DA) for an upcoming brand campaign project on 11th June.

Over the last few years, I’ve had the opportunity to direct projects for brands including adidas Originals, Bacardi, Casio, and Crocs under @homegrownin studios and for this project, I would ideally love to collaborate with a woman DA. I’m intentionally looking to work with a woman DA with the hope to create more representation for women in technical and production-led roles in this industry is by actively creating those opportunities and opening up access on set.

Looking for someone who:
- Has prior experience assisting on commercial / brand film sets
- Has worked on contemporary culture-led or youth-focused projects
- Thinks on their feet, stays calm under pressure, and is highly organised
- Can manage and communicate the director’s vision efficiently across HODs and departments
- has experience working on larger- scale productions
- Understands the pace and adaptability required on fast-moving creative set

Mumbai-based and to join immediately. If you know someone suitable, please write to careers@homegrown.in or DM with portfolios and previous work experience.

Please ensure your application clearly mentions:
- Previous DA experience
- Directors worked with
- Key projects / campaigns worked on

Hiring: Woman Director’s Assistant (DA) for Homegrown Studio & myself

I’m looking to connect with a Woman Director’s Assistant (DA) for an upcoming brand campaign project on 11th June.

Over the last few years, I’ve had the opportunity to direct projects for brands including adidas Originals, Bacardi, Casio, and Crocs under @homegrownin studios and for this project, I would ideally love to collaborate with a woman DA. I’m intentionally looking to work with a woman DA with the hope to create more representation for women in technical and production-led roles in this industry is by actively creating those opportunities and opening up access on set.

Looking for someone who:
- Has prior experience assisting on commercial / brand film sets
- Has worked on contemporary culture-led or youth-focused projects
- Thinks on their feet, stays calm under pressure, and is highly organised
- Can manage and communicate the director’s vision efficiently across HODs and departments
- has experience working on larger- scale productions
- Understands the pace and adaptability required on fast-moving creative set

Mumbai-based and to join immediately. If you know someone suitable, please write to careers@homegrown.in or DM with portfolios and previous work experience.

Please ensure your application clearly mentions:
- Previous DA experience
- Directors worked with
- Key projects / campaigns worked on

Hiring: Woman Director’s Assistant (DA) for Homegrown Studio & myself

I’m looking to connect with a Woman Director’s Assistant (DA) for an upcoming brand campaign project on 11th June.

Over the last few years, I’ve had the opportunity to direct projects for brands including adidas Originals, Bacardi, Casio, and Crocs under @homegrownin studios and for this project, I would ideally love to collaborate with a woman DA. I’m intentionally looking to work with a woman DA with the hope to create more representation for women in technical and production-led roles in this industry is by actively creating those opportunities and opening up access on set.

Looking for someone who:
- Has prior experience assisting on commercial / brand film sets
- Has worked on contemporary culture-led or youth-focused projects
- Thinks on their feet, stays calm under pressure, and is highly organised
- Can manage and communicate the director’s vision efficiently across HODs and departments
- has experience working on larger- scale productions
- Understands the pace and adaptability required on fast-moving creative set

Mumbai-based and to join immediately. If you know someone suitable, please write to careers@homegrown.in or DM with portfolios and previous work experience.

Please ensure your application clearly mentions:
- Previous DA experience
- Directors worked with
- Key projects / campaigns worked on

THERE’S A PROTEIN PROPAGANDA.
WHERE IS THE FIBRE?

In our obsession with protein have we forgotten the balance..that’s fibre (and yes complex carbs). Yes, it’s a very essential nutrient and good for your muscles and metabolic health as we age. But we have forgotten what we grew up learning that our vegetables and fruits are good for you.

Hell, we have replaced our apple a day with a protein popcorn for the gram. The obsession has led to exclusion of viral nutrients for our bodies to function in our diet with all the hyper marketing and influencing.

We are all just drinking the (protein) cool-aid.

What is life’s greatest privilege?

I was once asked where my confidence came from, almost as a surprise (not surprising from a man). Because confidence in a woman has to be palatable. And I kept questioning myself and would sometimes shrink parts of me.

Because the truth is that confidence is easy to mistake when others haven’t experienced what it feels like to be deeply believed in.

I have the greatest privilege in the world - to be deeply loved and supported by my ma.

She has this unwavering belief in me and there is something life-altering about being loved like that. There’s nothing Varshu can’t do if she puts her mind to it - it’s true, but that’s because I have ma. My ma, where do I start - perhaps this is the first of them to tell her incredible story.

But today is about knowing that every time I failed and made a mistake (that was my own) or I take that proverbial risk or went against the grain and stood in defiance against the world or my father- she stood/stands by me. I have always believed that I am resilient - but I know that it doesn’t exist in a vacuum.

It comes from my ma. Shefale is a woman who keeps going against all odds in her spirited audacity. And that’s the beauty of this unwavering belief that eventually, it become you.

That’s life’s greatest privilege, to move through life knowing that no matter what happens, there is at least one person in this world who believes there is nothing you cannot become or should be.

Love you ma - you are my greatest love story @patrashefale

What is life’s greatest privilege?

I was once asked where my confidence came from, almost as a surprise (not surprising from a man). Because confidence in a woman has to be palatable. And I kept questioning myself and would sometimes shrink parts of me.

Because the truth is that confidence is easy to mistake when others haven’t experienced what it feels like to be deeply believed in.

I have the greatest privilege in the world - to be deeply loved and supported by my ma.

She has this unwavering belief in me and there is something life-altering about being loved like that. There’s nothing Varshu can’t do if she puts her mind to it - it’s true, but that’s because I have ma. My ma, where do I start - perhaps this is the first of them to tell her incredible story.

But today is about knowing that every time I failed and made a mistake (that was my own) or I take that proverbial risk or went against the grain and stood in defiance against the world or my father- she stood/stands by me. I have always believed that I am resilient - but I know that it doesn’t exist in a vacuum.

It comes from my ma. Shefale is a woman who keeps going against all odds in her spirited audacity. And that’s the beauty of this unwavering belief that eventually, it become you.

That’s life’s greatest privilege, to move through life knowing that no matter what happens, there is at least one person in this world who believes there is nothing you cannot become or should be.

Love you ma - you are my greatest love story @patrashefale

What is life’s greatest privilege?

I was once asked where my confidence came from, almost as a surprise (not surprising from a man). Because confidence in a woman has to be palatable. And I kept questioning myself and would sometimes shrink parts of me.

Because the truth is that confidence is easy to mistake when others haven’t experienced what it feels like to be deeply believed in.

I have the greatest privilege in the world - to be deeply loved and supported by my ma.

She has this unwavering belief in me and there is something life-altering about being loved like that. There’s nothing Varshu can’t do if she puts her mind to it - it’s true, but that’s because I have ma. My ma, where do I start - perhaps this is the first of them to tell her incredible story.

But today is about knowing that every time I failed and made a mistake (that was my own) or I take that proverbial risk or went against the grain and stood in defiance against the world or my father- she stood/stands by me. I have always believed that I am resilient - but I know that it doesn’t exist in a vacuum.

It comes from my ma. Shefale is a woman who keeps going against all odds in her spirited audacity. And that’s the beauty of this unwavering belief that eventually, it become you.

That’s life’s greatest privilege, to move through life knowing that no matter what happens, there is at least one person in this world who believes there is nothing you cannot become or should be.

Love you ma - you are my greatest love story @patrashefale

What is life’s greatest privilege?

I was once asked where my confidence came from, almost as a surprise (not surprising from a man). Because confidence in a woman has to be palatable. And I kept questioning myself and would sometimes shrink parts of me.

Because the truth is that confidence is easy to mistake when others haven’t experienced what it feels like to be deeply believed in.

I have the greatest privilege in the world - to be deeply loved and supported by my ma.

She has this unwavering belief in me and there is something life-altering about being loved like that. There’s nothing Varshu can’t do if she puts her mind to it - it’s true, but that’s because I have ma. My ma, where do I start - perhaps this is the first of them to tell her incredible story.

But today is about knowing that every time I failed and made a mistake (that was my own) or I take that proverbial risk or went against the grain and stood in defiance against the world or my father- she stood/stands by me. I have always believed that I am resilient - but I know that it doesn’t exist in a vacuum.

It comes from my ma. Shefale is a woman who keeps going against all odds in her spirited audacity. And that’s the beauty of this unwavering belief that eventually, it become you.

That’s life’s greatest privilege, to move through life knowing that no matter what happens, there is at least one person in this world who believes there is nothing you cannot become or should be.

Love you ma - you are my greatest love story @patrashefale

What is life’s greatest privilege?

I was once asked where my confidence came from, almost as a surprise (not surprising from a man). Because confidence in a woman has to be palatable. And I kept questioning myself and would sometimes shrink parts of me.

Because the truth is that confidence is easy to mistake when others haven’t experienced what it feels like to be deeply believed in.

I have the greatest privilege in the world - to be deeply loved and supported by my ma.

She has this unwavering belief in me and there is something life-altering about being loved like that. There’s nothing Varshu can’t do if she puts her mind to it - it’s true, but that’s because I have ma. My ma, where do I start - perhaps this is the first of them to tell her incredible story.

But today is about knowing that every time I failed and made a mistake (that was my own) or I take that proverbial risk or went against the grain and stood in defiance against the world or my father- she stood/stands by me. I have always believed that I am resilient - but I know that it doesn’t exist in a vacuum.

It comes from my ma. Shefale is a woman who keeps going against all odds in her spirited audacity. And that’s the beauty of this unwavering belief that eventually, it become you.

That’s life’s greatest privilege, to move through life knowing that no matter what happens, there is at least one person in this world who believes there is nothing you cannot become or should be.

Love you ma - you are my greatest love story @patrashefale

What is life’s greatest privilege?

I was once asked where my confidence came from, almost as a surprise (not surprising from a man). Because confidence in a woman has to be palatable. And I kept questioning myself and would sometimes shrink parts of me.

Because the truth is that confidence is easy to mistake when others haven’t experienced what it feels like to be deeply believed in.

I have the greatest privilege in the world - to be deeply loved and supported by my ma.

She has this unwavering belief in me and there is something life-altering about being loved like that. There’s nothing Varshu can’t do if she puts her mind to it - it’s true, but that’s because I have ma. My ma, where do I start - perhaps this is the first of them to tell her incredible story.

But today is about knowing that every time I failed and made a mistake (that was my own) or I take that proverbial risk or went against the grain and stood in defiance against the world or my father- she stood/stands by me. I have always believed that I am resilient - but I know that it doesn’t exist in a vacuum.

It comes from my ma. Shefale is a woman who keeps going against all odds in her spirited audacity. And that’s the beauty of this unwavering belief that eventually, it become you.

That’s life’s greatest privilege, to move through life knowing that no matter what happens, there is at least one person in this world who believes there is nothing you cannot become or should be.

Love you ma - you are my greatest love story @patrashefale

When not in black. It wears red. ♏️

The last 6 months and 2 pictures from 20 years ago from college for good measure.

What’s interesting to see my body change through a course of a month through my menstrual cycle. It often throws me off - even to this day; but finally trying to reconcile with it.

Hi @monyshohayeb | slide 2

When not in black. It wears red. ♏️

The last 6 months and 2 pictures from 20 years ago from college for good measure.

What’s interesting to see my body change through a course of a month through my menstrual cycle. It often throws me off - even to this day; but finally trying to reconcile with it.

Hi @monyshohayeb | slide 2

When not in black. It wears red. ♏️

The last 6 months and 2 pictures from 20 years ago from college for good measure.

What’s interesting to see my body change through a course of a month through my menstrual cycle. It often throws me off - even to this day; but finally trying to reconcile with it.

Hi @monyshohayeb | slide 2

When not in black. It wears red. ♏️

The last 6 months and 2 pictures from 20 years ago from college for good measure.

What’s interesting to see my body change through a course of a month through my menstrual cycle. It often throws me off - even to this day; but finally trying to reconcile with it.

Hi @monyshohayeb | slide 2

When not in black. It wears red. ♏️

The last 6 months and 2 pictures from 20 years ago from college for good measure.

What’s interesting to see my body change through a course of a month through my menstrual cycle. It often throws me off - even to this day; but finally trying to reconcile with it.

Hi @monyshohayeb | slide 2

When not in black. It wears red. ♏️

The last 6 months and 2 pictures from 20 years ago from college for good measure.

What’s interesting to see my body change through a course of a month through my menstrual cycle. It often throws me off - even to this day; but finally trying to reconcile with it.

Hi @monyshohayeb | slide 2

When not in black. It wears red. ♏️

The last 6 months and 2 pictures from 20 years ago from college for good measure.

What’s interesting to see my body change through a course of a month through my menstrual cycle. It often throws me off - even to this day; but finally trying to reconcile with it.

Hi @monyshohayeb | slide 2

In public interest: Bring back the typos!

Oaff & Varsha Patra on roots, language, and bold experimentation from their session at XP’25 💬

اقتباسات مُلهمة من جلسة ماوراء بوليوود في إكس بي’25! 💬

Oaff & Varsha Patra on roots, language, and bold experimentation from their session at XP’25 💬

اقتباسات مُلهمة من جلسة ماوراء بوليوود في إكس بي’25! 💬

Oaff & Varsha Patra on roots, language, and bold experimentation from their session at XP’25 💬

اقتباسات مُلهمة من جلسة ماوراء بوليوود في إكس بي’25! 💬

Oaff & Varsha Patra on roots, language, and bold experimentation from their session at XP’25 💬

اقتباسات مُلهمة من جلسة ماوراء بوليوود في إكس بي’25! 💬

Oaff & Varsha Patra on roots, language, and bold experimentation from their session at XP’25 💬

اقتباسات مُلهمة من جلسة ماوراء بوليوود في إكس بي’25! 💬

Oaff & Varsha Patra on roots, language, and bold experimentation from their session at XP’25 💬

اقتباسات مُلهمة من جلسة ماوراء بوليوود في إكس بي’25! 💬

People always talk — they do. Every move, every outfit, every post just ends up getting dissected. But what really defines you, is doing what you love and simply being yourself.

So, if people are going to talk...let them.

CREDITS:

Creative Agency + Produced by: Homegrown @homegrownin & @homegrown.world
Director & Creative Director: Varsha Patra @vpatra
DA: Nivedita Mahesh @niveditamahesh_
Executive Producer: Varun Mohta @varunmohta84
Producer: Jerrin T Joseph @jtjaay
DOP: Kaushal Shah @kaushal_dp
Production Designer: Nimish Kotwal @nimishkotwal
Offline Editor: Suraj Jagtap @sharpavid_cut
Colorist: Nicola Gasspari
Music Director: Prithvi @prithvidotpsd
Costume Stylist: Selman Fazil @selman_fazil

Cast -Gokul Chandran - @thegogosan, Renee - @reneestorymode, Jay Pimpalkhare - @a.stray.jay, Prithvi PSD - @prithvidotpsd, Rahul, Mayur, Kunal , Rashi Modi - @rashimodi___ _, Aayushi Pitta - @aayushipitta, Shreyash -, Gurneet - @gurneeeeeeeeet, Sarth - @kalrasarth, Antony - @antony.binoy_, Preetesh, Shaheen, Shahan - @shahanontheroll

Agency : Homegrown
CCO’s (India): Varsha Patra
Co-founder: Varun Patra
Creatives - Arjun Chopra and Samiddha Singh
Client Partner - Priyanka Thakkar and Trusha Upadhyay
Campaign supported by - Naitik Srivastava, Tanmay Menon, Harshit Saini, Aayushi Pitta, Sreyash Rath and Anshul Gandhi

1st AD : Sasmit Parkhe
2nd ADs : Aishwarya Chodankar

Thank you to Homegrown Brands: @farakwear @almostgods , @thisiskardo

Siddhant Chaturvedi’s Entourage:

Hair Styling - Gautam Arora
Makeup - Hinal Dattani
Security - Atul Kumar
Spot - Sandeep Rasal
Driver - Santosh Paswan

Costume Asst: Rudraksh Dwivedi, Poornima Nair
Dressman: Hasan Hasmi
Hair & Makeup Artist : Abinash Patra

Art Director - Riyaz Shaikh
Assistant Production Designer - Karan Shah & Darshana Sarvankar
Art Intern - Sejal

Line Producer: Ajay Bhatia @captainamazeballs
Prod Asst : Salim Shaikh

1st AC: Kunal Shah
Gaffer : Jayesh Sen
Focus Puller: Rohit Yadav
Steadicam: Shoeb Shaikh
Ronin Op: Parth Navle

Post Head :
Post Producer : Faizan Qureshi @fqfilm
Online Editor : Rakesh Menon
Online Assistant : Omkar Yerunkar
Sound Engineer :Ravi Khatri

All we need is 1 minute & 30 seconds of your time.

HOMEGROWN X CASIO VINTAGE LIVE NOW 📺

CREDITS:
Creative agency + Produced by: @homegrownin @homegrown.world
Director & Creative Director : Varsha Patra @vpatra
DA : Nivedita Mahesh @niveditamahesh_
Executive Producer : Varun Mohta @varunmohta84
Producer : Jerrin T Joseph @jtjaay
DOP : Yash Khanna @brown__bread__
Production Designer : Yasmin Sethi @yasminsethi
Costume Stylist : Isha Ahluwalia @ichbot
Offline Editor : Sarthak Cheema @sarthakcheema
Colorist : Yash Soni @yashsoni.color
Music Director: Prithvi
Singer: Bombay the Artist @bombaytheartist
Hair & Makeup Artist : Hita Panwar

Cast - Shachi @illuminatedmilk, Antony @antony.binoy_ , Endo - @endo_mrinal, Summer - @thesummerjacobs, Rohit @rohitnk, Ridhima @ridhima_shettyyy, Ashwini @aswiniputhuruthel, Renee @reneestorymode

Creative Agency : Homegrown
CCO: Varsha Patra
Co-Founder: Varun Patra
Creatives: Arjun Chopra & Samiddha Singh
Account Director: Priyanka Thakkar
Marketing Manager: Trusha Upadhyay
Visual Designer (teasers): Naitik Srivastava, Jay Pimpalkhare & Aayushi Pitta
Supported by Tanmay Menon, Iara A, Gurneet Singh and Harshit Saini

1st AD : Sasmit Parkhe
2nd ADs : Aashay Valia
AD support: Shreeya Ligade

Set Decorator : Priyanshi Gandhi
Dressman: Sadique Shaikh
Costume Asst: Amber Mendes, Mrunmayee
Line Producer: Ajay Bhatia
Production Manager: Jitendra Sontate
Prod Asst : Shashikant Shirsath

1st AC: Sanket Dolas
Gaffer : Umesh Bhimaloo
Key Grip: Shankar
Focus Puller: Seemab Shaikhnag
DMX Operator: Mayank Gala

Post Producer : Faizan Qureshi
Grade : Yash Soni
Singer : Bombay the Artist
Online Editor :Rakesh Menon
Online Assistant : Omkar Yerunkar
Sound Engineer : Ravi Khatri
Post House : Splice studio

Accounts Team : Vinay & Aarti
DIT: Tony Adrial

Grips: Magic Moves
Camera: RD Equipments
Lighting: Lightcraft & Sound
Generator: RV Generator
Catering: Apna Swaad
Security: All Access Security
SpotBoys : Shakeel, Irfan, Saddam
Facilities: NJ Equipment
Picture Vehicle: Titu Paaji

Team Casio: Suneet Choudhary, Yajur Nagi, Shilpi Negi, Pallavi Agarwal, Akshmeen Khaturia

Chaddi in Lanka.

Dropping a line of chaddis soon.
En route.

We’re thrilled to announce Varsha Patra as speaker at IFP 15!

She is a cultural strategist, creative leader, and storyteller dedicated to reimagining Indian identity and championing next-gen creative voices. As the CEO, Co-Founder, and Creative Director of Homegrown, she has built one of India’s most influential ecosystems for contemporary culture spanning media, creativity, music and community.

Under her leadership, Homegrown operates as a digital media publication, creative agency, content studio, experiential lab, culture festival and a newly formed music label in partnership with the global powerhouse, Atlantic Records. This multi-hyphenate structure allows her to shape culture across identity, art, fashion, music. travel, technology, film, food and more- powering perspectives that redefine and reimagine contemporary India.

An INK Fellow and Lenovo Global Creator, Varsha’s work has been featured in Hypebeast, Vogue, CNBC, and more. Her background spans journalism, marketing, and entertainment, having previously worked with BBC, Sony Entertainment Television, Ogilvy & Mather, and tech-media startups in India and Los Angeles. She holds a Master’s in Marketing & Communication Management from USC and a Media & Journalism degree from Manipal Institute of Communication. She is also an alumna of Xavier’s, Mumbai.

As a filmmaker under Homegrown Studios, she has directed and produced films for partners including Adidas Originals x Ranveer Singh, Bacardi, and Crocs and served as a creative consultant on Shakun Batra’s Gehraiyaan, shaping cultural insight and music discovery of artists Oaff & Savera. 🎤🌟.

Catch her live on the stage of IFP Festival 15!

Grab your passes now. Link in bio.

📍 Mehboob Studios, Mumbai
🗓️ 29th & 30th November

#ifp15 #ifpfilmfestival #ifpfestival #design #designer #mehboobstudios #festival

We’re thrilled to announce Varsha Patra as speaker at IFP 15!

She is a cultural strategist, creative leader, and storyteller dedicated to reimagining Indian identity and championing next-gen creative voices. As the CEO, Co-Founder, and Creative Director of Homegrown, she has built one of India’s most influential ecosystems for contemporary culture spanning media, creativity, music and community.

Under her leadership, Homegrown operates as a digital media publication, creative agency, content studio, experiential lab, culture festival and a newly formed music label in partnership with the global powerhouse, Atlantic Records. This multi-hyphenate structure allows her to shape culture across identity, art, fashion, music. travel, technology, film, food and more- powering perspectives that redefine and reimagine contemporary India.

An INK Fellow and Lenovo Global Creator, Varsha’s work has been featured in Hypebeast, Vogue, CNBC, and more. Her background spans journalism, marketing, and entertainment, having previously worked with BBC, Sony Entertainment Television, Ogilvy & Mather, and tech-media startups in India and Los Angeles. She holds a Master’s in Marketing & Communication Management from USC and a Media & Journalism degree from Manipal Institute of Communication. She is also an alumna of Xavier’s, Mumbai.

As a filmmaker under Homegrown Studios, she has directed and produced films for partners including Adidas Originals x Ranveer Singh, Bacardi, and Crocs and served as a creative consultant on Shakun Batra’s Gehraiyaan, shaping cultural insight and music discovery of artists Oaff & Savera. 🎤🌟.

Catch her live on the stage of IFP Festival 15!

Grab your passes now. Link in bio.

📍 Mehboob Studios, Mumbai
🗓️ 29th & 30th November

#ifp15 #ifpfilmfestival #ifpfestival #design #designer #mehboobstudios #festival

We’re thrilled to announce Varsha Patra as speaker at IFP 15!

She is a cultural strategist, creative leader, and storyteller dedicated to reimagining Indian identity and championing next-gen creative voices. As the CEO, Co-Founder, and Creative Director of Homegrown, she has built one of India’s most influential ecosystems for contemporary culture spanning media, creativity, music and community.

Under her leadership, Homegrown operates as a digital media publication, creative agency, content studio, experiential lab, culture festival and a newly formed music label in partnership with the global powerhouse, Atlantic Records. This multi-hyphenate structure allows her to shape culture across identity, art, fashion, music. travel, technology, film, food and more- powering perspectives that redefine and reimagine contemporary India.

An INK Fellow and Lenovo Global Creator, Varsha’s work has been featured in Hypebeast, Vogue, CNBC, and more. Her background spans journalism, marketing, and entertainment, having previously worked with BBC, Sony Entertainment Television, Ogilvy & Mather, and tech-media startups in India and Los Angeles. She holds a Master’s in Marketing & Communication Management from USC and a Media & Journalism degree from Manipal Institute of Communication. She is also an alumna of Xavier’s, Mumbai.

As a filmmaker under Homegrown Studios, she has directed and produced films for partners including Adidas Originals x Ranveer Singh, Bacardi, and Crocs and served as a creative consultant on Shakun Batra’s Gehraiyaan, shaping cultural insight and music discovery of artists Oaff & Savera. 🎤🌟.

Catch her live on the stage of IFP Festival 15!

Grab your passes now. Link in bio.

📍 Mehboob Studios, Mumbai
🗓️ 29th & 30th November

#ifp15 #ifpfilmfestival #ifpfestival #design #designer #mehboobstudios #festival