Instagram Story Save

Celebrating5 years of VIOLETTE_FR—what a journey it’s been.

Meet Violette Serrat, founder of FFF portfolio company @violette_fr

Violette is redefining modern French beauty through artistry, storytelling, and products designed for real life. After building her career as a globally recognized makeup artist and creative leader at brands like Estée Lauder and Guerlain, she set out to create a brand of her own that celebrates individuality over perfection.

Today, Violette can be found at major beauty retailers like @sephora and @libertylondon, representing its strategic growth trajectory.

👉 Swipe to learn more about Violette’s story and how she’s turning the effortless Parisian aesthetic into a modern beauty brand. ✨

Meet Violette Serrat, founder of FFF portfolio company @violette_fr

Violette is redefining modern French beauty through artistry, storytelling, and products designed for real life. After building her career as a globally recognized makeup artist and creative leader at brands like Estée Lauder and Guerlain, she set out to create a brand of her own that celebrates individuality over perfection.

Today, Violette can be found at major beauty retailers like @sephora and @libertylondon, representing its strategic growth trajectory.

👉 Swipe to learn more about Violette’s story and how she’s turning the effortless Parisian aesthetic into a modern beauty brand. ✨

Meet Violette Serrat, founder of FFF portfolio company @violette_fr

Violette is redefining modern French beauty through artistry, storytelling, and products designed for real life. After building her career as a globally recognized makeup artist and creative leader at brands like Estée Lauder and Guerlain, she set out to create a brand of her own that celebrates individuality over perfection.

Today, Violette can be found at major beauty retailers like @sephora and @libertylondon, representing its strategic growth trajectory.

👉 Swipe to learn more about Violette’s story and how she’s turning the effortless Parisian aesthetic into a modern beauty brand. ✨

For women, avec amour. Today and every day, we celebrate the strength, care, creativity, and connection women bring into the world—and we’re proud to support partners helping uplift women, families, and communities through meaningful impact.

For women, avec amour. Today and every day, we celebrate the strength, care, creativity, and connection women bring into the world—and we’re proud to support partners helping uplift women, families, and communities through meaningful impact.

For women, avec amour. Today and every day, we celebrate the strength, care, creativity, and connection women bring into the world—and we’re proud to support partners helping uplift women, families, and communities through meaningful impact.

For women, avec amour. Today and every day, we celebrate the strength, care, creativity, and connection women bring into the world—and we’re proud to support partners helping uplift women, families, and communities through meaningful impact.

For women, avec amour. Today and every day, we celebrate the strength, care, creativity, and connection women bring into the world—and we’re proud to support partners helping uplift women, families, and communities through meaningful impact.

The magic of beauty is that no two people see it the same way—there’s nothing to chase when the right people already see it in you.

Seeing Plume in the hands of MUA @maryphillips is such an honor. Her artistry and approach to makeup brings this incredible softness and luminosity to the skin that I love. For Hailey Bieber’s look at the Met Gala, Mary used Plume Eyeshadow in Bois Brûlé to create soft dimension and depth for a look that was truly effortless. Avec Amour, Violette

Seeing Plume in the hands of MUA @maryphillips is such an honor. Her artistry and approach to makeup brings this incredible softness and luminosity to the skin that I love. For Hailey Bieber’s look at the Met Gala, Mary used Plume Eyeshadow in Bois Brûlé to create soft dimension and depth for a look that was truly effortless. Avec Amour, Violette

Eye contouring 101 with Plume Eyeshadow—courtesy of @zak.heath.

Plume Eyeshadow, our feather matte and shimmer eye veil, is effortlessly versatile. Use your fingers or a brush to softly build color for endless eye looks—from a sheer, diffused veil to a concentrated line. Never heavy, never overworked—it delivers subtle dimension at your desired intensity.

Seen here is Plume Eyeshadow in shade Charbon Fumé.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

We marked the launch of Plume Eyeshadow with an intimate evening at @amelieduchalard in New York, transforming the space into an immersive exhibition of the world of Plume—from our signature cabinet of curiosities to the images and film that inspired the formula. Thank you to all of our guests who joined us to celebrate the world of Plume.

For me, the smokey eye is never about perfection—it’s about presence. Something softly blurred, a little lived-in. Here, I used Charbon Fumé and Poussière de Lune, tapping the color in and diffusing it with my fingers. A touch under the lower lash line adds just enough depth—effortless, like you woke up with it. It’s the quintessential French Smokey Eye. Avec Amour, Violette

For me, the smokey eye is never about perfection—it’s about presence. Something softly blurred, a little lived-in. Here, I used Charbon Fumé and Poussière de Lune, tapping the color in and diffusing it with my fingers. A touch under the lower lash line adds just enough depth—effortless, like you woke up with it. It’s the quintessential French Smokey Eye. Avec Amour, Violette

It’s always hard for me to choose favorites, but this might be one of them. Plume Eyeshadow in Pluie Violette—It means “violet rain.” It’s one of the airier shades in the collection, a muted cool violet blending mauve, grey, and cool pink tones. It’s so versatile—it can be worn as a soft veil or build for a retro pop of color. Here, I’m pairing it with a black liquid liner to add a touch of contrast for an effortless, chic look. Avec Amour, Violette

I love a smokey eye that feels intimate, not overdone. This one I like to call the Sensual Smokey—here, I’m using Plume Eyeshadow in Lait au Café, adding a bit more close to the lash lines, with Orchidée Céleste layered on top, tapped into the center and crease—softly diffused for depth and finished with Lune Liner in Aurora on the inner corner for a touch of light. Avec Amour, Violette

A quiet ritual—Plume Eyeshadow becomes part of your everyday—effortless, lived-in and full of presence.

A quiet ritual—Plume Eyeshadow becomes part of your everyday—effortless, lived-in and full of presence.

A quiet ritual—Plume Eyeshadow becomes part of your everyday—effortless, lived-in and full of presence.

A quiet ritual—Plume Eyeshadow becomes part of your everyday—effortless, lived-in and full of presence.

A quiet ritual—Plume Eyeshadow becomes part of your everyday—effortless, lived-in and full of presence.

A quiet ritual—Plume Eyeshadow becomes part of your everyday—effortless, lived-in and full of presence.

A quiet ritual—Plume Eyeshadow becomes part of your everyday—effortless, lived-in and full of presence.

A quiet ritual—Plume Eyeshadow becomes part of your everyday—effortless, lived-in and full of presence.