
Kultur Nøglen is a fictional campaign for a Danish culture pass that gives all 18-year-olds free access to state-owned and state-supported museums and stage art institutions. In Denmark, cultural participation is often shaped by upbringing, while culture passes in countries like Italy, France, and Germany have proven effective in reaching new audiences. The campaign consists of a book distributed to young people on their 18th birthday, a social media account highlighting institutions through collaborations with influencers with young audiences, and a website offering a full overview, favorites, and map integration. By placing institutional cultural material within a pop-cultural context through images, the project aims to make these institutions feel more open, relevant, and approachable to young people.
Kultur Nøglen is a fictional campaign for a Danish culture pass that gives all 18-year-olds free access to state-owned and state-supported museums and stage art institutions. In Denmark, cultural participation is often shaped by upbringing, while culture passes in countries like Italy, France, and Germany have proven effective in reaching new audiences. The campaign consists of a book distributed to young people on their 18th birthday, a social media account highlighting institutions through collaborations with influencers with young audiences, and a website offering a full overview, favorites, and map integration. By placing institutional cultural material within a pop-cultural context through images, the project aims to make these institutions feel more open, relevant, and approachable to young people.
Kultur Nøglen is a fictional campaign for a Danish culture pass that gives all 18-year-olds free access to state-owned and state-supported museums and stage art institutions. In Denmark, cultural participation is often shaped by upbringing, while culture passes in countries like Italy, France, and Germany have proven effective in reaching new audiences. The campaign consists of a book distributed to young people on their 18th birthday, a social media account highlighting institutions through collaborations with influencers with young audiences, and a website offering a full overview, favorites, and map integration. By placing institutional cultural material within a pop-cultural context through images, the project aims to make these institutions feel more open, relevant, and approachable to young people.
Kultur Nøglen is a fictional campaign for a Danish culture pass that gives all 18-year-olds free access to state-owned and state-supported museums and stage art institutions. In Denmark, cultural participation is often shaped by upbringing, while culture passes in countries like Italy, France, and Germany have proven effective in reaching new audiences. The campaign consists of a book distributed to young people on their 18th birthday, a social media account highlighting institutions through collaborations with influencers with young audiences, and a website offering a full overview, favorites, and map integration. By placing institutional cultural material within a pop-cultural context through images, the project aims to make these institutions feel more open, relevant, and approachable to young people.
Kultur Nøglen is a fictional campaign for a Danish culture pass that gives all 18-year-olds free access to state-owned and state-supported museums and stage art institutions. In Denmark, cultural participation is often shaped by upbringing, while culture passes in countries like Italy, France, and Germany have proven effective in reaching new audiences. The campaign consists of a book distributed to young people on their 18th birthday, a social media account highlighting institutions through collaborations with influencers with young audiences, and a website offering a full overview, favorites, and map integration. By placing institutional cultural material within a pop-cultural context through images, the project aims to make these institutions feel more open, relevant, and approachable to young people.
Betty Krag for @copenhagengeist ★
Director: @viola.moth
Photographer: @zakariasvaltrup
Colorist: @anders.stroem
Sound Design: @ultrapumps

A Typology of Pharmaceutical Design ⚪️
A prescription pill guide book indexed by colour and shape. Designed together with @tylermvanderveer

A Typology of Pharmaceutical Design ⚪️
A prescription pill guide book indexed by colour and shape. Designed together with @tylermvanderveer

A Typology of Pharmaceutical Design ⚪️
A prescription pill guide book indexed by colour and shape. Designed together with @tylermvanderveer

A Typology of Pharmaceutical Design ⚪️
A prescription pill guide book indexed by colour and shape. Designed together with @tylermvanderveer

A Typology of Pharmaceutical Design ⚪️
A prescription pill guide book indexed by colour and shape. Designed together with @tylermvanderveer

A Typology of Pharmaceutical Design ⚪️
A prescription pill guide book indexed by colour and shape. Designed together with @tylermvanderveer

A Typology of Pharmaceutical Design ⚪️
A prescription pill guide book indexed by colour and shape. Designed together with @tylermvanderveer
Almeah 🖤
Instruktør: Viola Moth @viola.moth
Fotograf: Asger Borberg @asgerborberg
Producer: Anne
Styling: Mille Hübertz @millehubertz
Lyd: Oskar Schade
Voice Over: Sidse Schytte @sidseschytte
Cast:
Marina Mors @Marine_mors
Zoe Rockford @zoerockford
Nanna Gram @nannagrambentsen
Frederikke Lønberg @frederikkelonberg
@arkiva_ 🤍
A story about fading in and out of daydreaming and finding yourself alone in a big castle.
Director: Viola Moth @viola.moth
Producer: Lulu Hentze @luluhentze
Photographer: Asger Borberg @asgerborberg
Model: Clara Thysgaard @clara.thysgaard
Styling: Clara Kreisberg @clarakreisberg
Sound design: Oskar Schade @ultrapumps
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