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Presenting two of my favourite films from the Sprite ‘AI vs Real’ campaign featuring @sharvari . I still remember driving back from a stand-up comedy show when I got the call for this project. The humour didn’t stop there. If anything, it only got better when the scripts were narrated. I remember just chuckling to myself, thinking ‘this is genius!’ Glad I got the opportunity to direct these brilliantly written films by the talented team at Studio X.
To be honest, I hadn’t been a fan of how AI was being used in advertising—often as a cost-cutting device, with the quality becoming highly subjective. But when I saw how Sprite was approaching AI in context of the idea, I knew this was something I wanted to be a part of.

This one’s been a long time coming, and I’m grateful to everyone who helped bring it to life.

Credits:

Brand: @sprite_india 
Agency: Studio X
NCD: Ranadeep Dasgupta
Creative Team: @chaalaak_balak , @gayatri_writes 
Art Director: Gour
Client Servicing: Tanya, @areejxhashmi , @seem._.run

Production House: @theshadedfeather 
Director: @nairanoj 
Executive Producer: @rubalvig 
DOP: @kunalkuray 
Line Producer: Moby (@tafreehstudios)
Production Manager: Afreen
Director’s Assistant: @kaunvaibhav
1st AD: @jaymalhotra87 
2nd AD: Vivek Rao
In-house DA/AD: @harshvardhannn_31 
Production Design: @shakir_mansoori111
1st AC: Giri
HMU (Sharvari): Shraddha Naik & Rohit Bhatkar

Post:

Offline Editor: @amritmalkani 
AI Studio: @wldd.in 
AI Team: @ayyybhishek , @divyansh.soni_ , Soubhagya
CGI: @ulookah 
Grading Studio: @nubestudio.in 
Colourist: @dima.color 
Music & SFX: @thunderscore.in
Human VO : @rishiranabharadwaj 
Post Head: Rajesh Parihar

#Sprite #AI #AIFilmmaking #Sharvari #thandrakh

Presenting two of my favourite films from the Sprite ‘AI vs Real’ campaign featuring @sharvari . I still remember driving back from a stand-up comedy show when I got the call for this project. The humour didn’t stop there. If anything, it only got better when the scripts were narrated. I remember just chuckling to myself, thinking ‘this is genius!’ Glad I got the opportunity to direct these brilliantly written films by the talented team at Studio X.
To be honest, I hadn’t been a fan of how AI was being used in advertising—often as a cost-cutting device, with the quality becoming highly subjective. But when I saw how Sprite was approaching AI in context of the idea, I knew this was something I wanted to be a part of.

This one’s been a long time coming, and I’m grateful to everyone who helped bring it to life.

Credits:

Brand: @sprite_india 
Agency: Studio X
NCD: Ranadeep Dasgupta
Creative Team: @chaalaak_balak , @gayatri_writes 
Art Director: Gour
Client Servicing: Tanya, @areejxhashmi , @seem._.run

Production House: @theshadedfeather 
Director: @nairanoj 
Executive Producer: @rubalvig 
DOP: @kunalkuray 
Line Producer: Moby (@tafreehstudios)
Production Manager: Afreen
Director’s Assistant: @kaunvaibhav
1st AD: @jaymalhotra87 
2nd AD: Vivek Rao
In-house DA/AD: @harshvardhannn_31 
Production Design: @shakir_mansoori111
1st AC: Giri
HMU (Sharvari): Shraddha Naik & Rohit Bhatkar

Post:

Offline Editor: @amritmalkani 
AI Studio: @wldd.in 
AI Team: @ayyybhishek , @divyansh.soni_ , Soubhagya
CGI: @ulookah 
Grading Studio: @nubestudio.in 
Colourist: @dima.color 
Music & SFX: @thunderscore.in
Human VO : @rishiranabharadwaj 
Post Head: Rajesh Parihar

#Sprite #AI #AIFilmmaking #Sharvari #thandrakh

New film featuring Keiron Pollard, Shakib Al Hasan & Nicholas Pooran.

Having always been an enthusiast of building CG worlds, this one really excited me.

Executing this project — both on shoot and in post — came with its share of challenges. Professional filmmaking always requires you to get “creative” in more ways than one. Two major constraints were the players’ schedules (since this was during tournament time) and the limited space we had to bring this vision to life.

Huge thanks to my collaborators at Sportscast.asia and Ulookah Studios for having my back throughout. Grateful to Hijaz, Gemshi, Jerry, Simran and Subahana for ensuring such a smooth production experience.

Chief on the job Ashwin for running the set like a boss. A massive part of translating the vision to reality was DOP Sunil sir, along with gaffer Dev and our steadicam operator, who helped us capture some great visuals within an extremely tight timeline.

Special mention of Shashank and his team at Ulookah Studios, who always meet me at my vision and never make me compromise.

Shout out to my usual go-to pros & bros — Edwin, Hrishi and Anand — absolute powerhouses in their own right and thankfully patient with my process. These boys don’t miss! 🚀

Last but certainly not least, Elvina, for making sure the actor and players looked like stars. Thank you.

Full credit list in the comments.

Thumps Up OTG

First one of this year’s cricket season! Shot this with the lads right after their Asia Cup victory.
Big thanks to Rono and the entire Studio X team for trusting me with this. Always a pleasure collaborating with such a solid bunch of creatives. Special shoutout to Nakita and Mandar for holding it down. Big ups to Apratim, Ash, and the Duck Tape crew for the constant support.
And to the boys on my side who played it on the front foot — Kuunal, Kunal, Chirag, Edwin & Deep — couldn’t have done it without you. 🙌
On to the next.

Credits: 


Brand: Thums Up
Agency: Studio X
NCD: Ranadeep Dasgupta ronforyourlife
Creative Team: Nakita Niyogi @nakitadoodlesandstuff , Mandar Sawant @chaalaak_balak , Vrinda Anand @gayatri_writes , Gour Mukherjee
Client Servicing: Raawi Agrawal @raawi.agrawal , Hardik Kumar


Production House - Ducktape Studio @theducktapestudios
Executive Producer - Apratim Bhatnagar

@apratim_bhatnagar
Director - ✌

Producer - Ash Chawda @ashchawda , Zeeshan Kazi
Associate Producer - Hrithik Patel @hrithikrpatel___

DOP - Kuunal Kurray @kunalkuray
Production Designer - Swapnil Kenny @kenyyswapnil

DA- Kuunal Jadhav @kuuunnaaaal
2nd Ad - Chirag Pradhan @iamchiragpradhan
3rd Ad - Aaryan

Product Stylist - Joel Fonseca @joel.fonseca.90

Costume Stylist - Jasleen
Hmu - Mansi Thakur

Line Producer - Dilip Sahoo - Flyking Entertainment @flyking_entertainment

Offline Editor - Edwin Thachil @edwin.thachil
Grade - Nube @nubestudio.in
Colourist - Dimitri @dima.color
Cg - Shashank Borkar @shashank_s_borkar @ulookah
Online - Dev Nayak (VC Studios) @dev_nayak212
Music - Deep Desai @welcome2deepspace
Mix - Russel @mixbyrussel (Tonecraft Studios) @tonecraftstudioz

Post Producer - Niyaz Khan @nizzy_k_ & Wilson D’souza

Directed this spot with MI Emirates players Polly, Shakib and Nicholas! 3 films, 4.5 hours of total player time and shooting confined to a tight space in the hotel.
I bet you didn’t think that was the case!

That’s because I had DOP @sunil_ks1 , a stellar crew and hands down one of the best CG houses in the country - @ulookah Studios.

Credits :

Director : Anoj Nair
DOP : Sunil KS @sunil_ks1
Producer : Jerry Simon @mr.jre_
Associate Producer : Subahana Rasheed @thepurethinker
1st AD : Ashwin @prodash86
HMU : Elvina Poyyayil @elvina_poyyayil

Post

Offline Editor : Edwin Thachil @edwin.thachil
CG Supervisor and lead : Shashank Borkar @shashank_s_borkar
CG House : Ulookah Studios @ulookah
Colourist : Chiara @chiara.cope
Grading studio : Nube @nubestudio.in
Music & Sound Design : @thunderscore.in - Anand Bhaskar @bhaskarville , Hrishi Giridhar @hrishigiridhar

#commercialdirector #sportscommercial #cricket #t10league #christmas

Hey..Kahaan se? Well..yahaan se! Ushering in the Festive season with this jagmag stunner for @nykaafashion with @toaster.insea

Directed by Nikhil Rajani @nikhilrajani

Executive Producer : Kashif Memon @kashifmeister
Producer : Debarati Paul @khwabeeda_21
Director of Photography : Arnold Fernandes @mr_arnoldfernandes
DA : Madhura Munj @madhura.munj
1st AD : Aditya Tendulkar @adityatendulkar05
2nd AD : Nikhil Wasnik @nikhilnwasnik Chirag Pradhan @iamchiragpradhan
Production Designer : Karan Gupta @goforkaran
Assistant Production Designer : Shireen Khan @ar.shireen_khan
DOP Assistant : Shinjini Paul @shinjinipaul50 I Viraj Shinde @virajshinde_dp
Casting Director: Jahnavi
Main Cast
Dia @diachordiia & Padam @padmparer_rautela
Line Producer : Sivanar Konar @siva_line_production
Assistant Line Producer : Karan Kandhari @karan_kandhari
Production Manager : Ankit Satarkar I Vishal Yadav I Ajay Jadhav
Entourage Handler : Jasleen Kaur @jasleen_24kaur
Gaffer - Shamim
Focus Puller : Raghu I Sanjay Dedure
Sound Recordist - Stanley Mendonca
HMU : Shirin Hussain @shirinhussain_makeover
Costume Stylist : Pratishruti @pratishruti
Assistant Costume Stylist : Urvashi Hemlani @the_atrangi_mess
Secondary and Featured Cast : Hussain Contracter
Juniors : Deva Mishra & Co.

Post Producer: Nikunj Jain @nikunjj04
Offline editor: Ayrton pereira@jamwithayrton and Guneet Dhar @guneetdhar
CG House and online team: Ulookah Studios @ulookah
Grading Artist: Christian @christianleiva.colorist
Grading Studio: @after_studios
Lyricist: Yash Rajani @that.bandra.boy
Music Director: Raxit & Kenny @sympox
Singer: Anupama Chakraborty
Sound Engineer - Rishabh Bose
Dubbing Studio and Engineer - Shankh Sound Studio - @shankh_sound_studio, Kunal Dabholkar

Team Toaster
Bhawika Chhabra - Managing Director
Ira G - Chief Creative Officer
Dora Kargangi - Creative Group Head
Anshul Nagpal - Head of Design
Naman Kumar - Associate Creative Director, Art
Russell Fernandez - VP, Account Management
Joshua James - Senior Account Manager

#ultrahumanring #cg #vfx #3d @ulookah @shashank_s_borkar @_iamaniket_27 @_aniket_08k @pranav_v01 @rjrahul.cg

#oneplus #vfx #cg @ulookah @shashank_s_borkar @rjrahul.cg @_iamaniket_27 @kkathakarr

#mcdonalds #rashmikamandanna #vfx #cg @ulookah @shashank_s_borkar @pranav_v01 @rjrahul.cg @_iamaniket_27

Cult Fit… #ritikroshan #vfx #cg @ulookah @shashank_s_borkar @pranav_v01 @rjrahul.cg @_iamaniket_27 @kkathakarr

Cult Fit… #ritikroshan #vfx #cg @ulookah @shashank_s_borkar @pranav_v01 @rjrahul.cg @_iamaniket_27 @kkathakarr

Hero maestro ad…. @ulookah @shashank_s_borkar @_iamaniket_27 @pranav_v01 @akash__4216 @kratos_180_

Hero maestro ad…. @ulookah @shashank_s_borkar @_iamaniket_27 @pranav_v01 @akash__4216 @kratos_180_

@ulookah @shashank_s_borkar @_iamaniket_27 @akash__4216 @pranav_v01 @kkathakarr

@ulookah @shashank_s_borkar @_iamaniket_27 @akash__4216 @pranav_v01 @kkathakarr

@ulookah @shashank_s_borkar @_iamaniket_27 @akash__4216 @pranav_v01 @kkathakarr

@ulookah @shashank_s_borkar @_iamaniket_27 @akash__4216 @pranav_v01 @kkathakarr

@ulookah @shashank_s_borkar @akash__4216 @_iamaniket_27 @pranav_v01 @kkathakarr #rahul

@ulookah @shashank_s_borkar @akash__4216 @_iamaniket_27 @pranav_v01 @kkathakarr #rahul