Branding, Photo, Art Direction
We shape brands through strategy, contemporary design and editorial storytelling.
Led by @margmartins and @smarqes
QIMERA STUDIO CAMPAIGN
A small glimpse into the world of Qimera Studio through our lens and creative direction.
Creative Direction Support, Photography, Lighting, Styling & Studio @twelvefour.studio
Make-up
@mubybalu
Hair
@osenhorvenancio
Talent
@beatrizadsilva / @centralmodels
Founder & Designer
@constancavargas
#twelvefourstudio #editorial #editorialphotography #fashioncampaign
We had a little fun ourselves in the studio: no client brief, no rules, just creating the kind of visuals we naturally keep gravitating towards.
Produced, Art +Creative directed, Styled, Photography & lighting by @twelvefour.studio
#conceptphotography #artdirection #creativestudio #conceptdirection
A strong brand is never built from visuals alone. Before identity comes positioning and before aesthetics comes clarity.
Every branding project starts with strategy because design without direction rarely creates long term value. We work closely with founders to understand not only what the brand is, but where it wants to go, how it should be perceived and what kind of presence it should build over time.
Through workshops, brand audits and strategic development, we define the foundations that will support every future decision: positioning, messaging, tone of voice, audience, perception and brand experience.
In Prime’s case, the product had already evolved significantly over the years. The level of service, the attention to detail and the overall experience were already there. The brand knew its value. What was missing was a visual identity, language and positioning capable of reflecting that evolution.
Because branding is not about making a brand look better, It’s about making it more aligned, distinctive and sustainable. That was also the starting point for Prime.
#brandstrategy #branding #visualidentity #creativity
THE GREEN SERIES
Not everything we create is for a client, there are some things we create because we need to test, obsess, explore and sharpen our eye to follow the visual territories that keep pulling us back.
Colour, texture, light, balance and creativity without bondaries.
Featuring pieces by @loewe , @prada , @cultgaia , @cincostore and more.
Creative direction, photography and lighting by us @twelvefour.studio
#creativedirection #setdesign #fashionphotography
PRIME - THE ART OF LIVING THROUGH FOOD
Not just a rebrand buta complete repositioning. Before the visuals, there was strategy: a new vision for Prime, more elevated, focused and contemporary.
We rebuilt the brand from the ground up: strategy, positioning, verbal identity, visual identity, website, social media, launch direction, photography and video.
Every touchpoint reimagined with one intention: to transform Prime into a brand people don’t just hire, but remember. Because Prime was never only about catering, it was always about the experience around the table.
#creativedirection #branding #luxurybrands #luxurybranding #visualidentity

PRIME - THE ART OF LIVING THROUGH FOOD
Not just a rebrand buta complete repositioning. Before the visuals, there was strategy: a new vision for Prime, more elevated, focused and contemporary.
We rebuilt the brand from the ground up: strategy, positioning, verbal identity, visual identity, website, social media, launch direction, photography and video.
Every touchpoint reimagined with one intention: to transform Prime into a brand people don’t just hire, but remember. Because Prime was never only about catering, it was always about the experience around the table.
#creativedirection #branding #luxurybrands #luxurybranding #visualidentity
PRIME - THE ART OF LIVING THROUGH FOOD
Not just a rebrand buta complete repositioning. Before the visuals, there was strategy: a new vision for Prime, more elevated, focused and contemporary.
We rebuilt the brand from the ground up: strategy, positioning, verbal identity, visual identity, website, social media, launch direction, photography and video.
Every touchpoint reimagined with one intention: to transform Prime into a brand people don’t just hire, but remember. Because Prime was never only about catering, it was always about the experience around the table.
#creativedirection #branding #luxurybrands #luxurybranding #visualidentity

PRIME - THE ART OF LIVING THROUGH FOOD
Not just a rebrand buta complete repositioning. Before the visuals, there was strategy: a new vision for Prime, more elevated, focused and contemporary.
We rebuilt the brand from the ground up: strategy, positioning, verbal identity, visual identity, website, social media, launch direction, photography and video.
Every touchpoint reimagined with one intention: to transform Prime into a brand people don’t just hire, but remember. Because Prime was never only about catering, it was always about the experience around the table.
#creativedirection #branding #luxurybrands #luxurybranding #visualidentity
PRIME - THE ART OF LIVING THROUGH FOOD
Not just a rebrand buta complete repositioning. Before the visuals, there was strategy: a new vision for Prime, more elevated, focused and contemporary.
We rebuilt the brand from the ground up: strategy, positioning, verbal identity, visual identity, website, social media, launch direction, photography and video.
Every touchpoint reimagined with one intention: to transform Prime into a brand people don’t just hire, but remember. Because Prime was never only about catering, it was always about the experience around the table.
#creativedirection #branding #luxurybrands #luxurybranding #visualidentity

PRIME - THE ART OF LIVING THROUGH FOOD
Not just a rebrand buta complete repositioning. Before the visuals, there was strategy: a new vision for Prime, more elevated, focused and contemporary.
We rebuilt the brand from the ground up: strategy, positioning, verbal identity, visual identity, website, social media, launch direction, photography and video.
Every touchpoint reimagined with one intention: to transform Prime into a brand people don’t just hire, but remember. Because Prime was never only about catering, it was always about the experience around the table.
#creativedirection #branding #luxurybrands #luxurybranding #visualidentity
The cleanest images are often the most demanding to create. Because what looks effortless is usually built through layers of deep work.
Light that had to feel natural, beauty that had to feel effortless, while being deeply curated.
That was the balance behind this campaign for @qimera.studio, a Portuguese jewellery brand quietly building its place on an international stage. A brand we’ve loved seeing grow from the inside (@constancavargas 🙌🏼). A glimpse into the world behind @qimera.studio through our lens and creative direction. 🖤
Creative Direction Support, Photography, Lighting & Studio -
@twelvefour.studio
Make-up - @mubybalu
Hair - @osenhorvenancio
Talent - @beatrizadsilva / @centralmodels
Founder & Designer - @constancavargas
THE TWELVE FOUR. EDIT
____________________________________________
#creativestudio #fashionedit #creativedirection #twelvefourstudio
Welcome to the STUDIO!
Soft light, new textures, endless possibilities. A place to gather, create, host and celebrate. Launches, intimate meals, ideas and moments worth sharing.
Finally, a space that feels like us, and a place to welcome you.
In collaboration with @windowdecor_home
More soon 🪐💫

Just enough amour for your feed 💋
A collection of Instagram templates and graphic assets inspired by love as a mood, not a date. 17 editable Canva templates and 8 customizable graphic assets, including feed layouts, poster-style designs, paper textures, transparent overlays and more.
Shop our new bundle at Creative Market via link in bio!
#instagramtemplates #canvatemplates #digitalproducts #brandingdesign #editorialdesign

Just enough amour for your feed 💋
A collection of Instagram templates and graphic assets inspired by love as a mood, not a date. 17 editable Canva templates and 8 customizable graphic assets, including feed layouts, poster-style designs, paper textures, transparent overlays and more.
Shop our new bundle at Creative Market via link in bio!
#instagramtemplates #canvatemplates #digitalproducts #brandingdesign #editorialdesign

Just enough amour for your feed 💋
A collection of Instagram templates and graphic assets inspired by love as a mood, not a date. 17 editable Canva templates and 8 customizable graphic assets, including feed layouts, poster-style designs, paper textures, transparent overlays and more.
Shop our new bundle at Creative Market via link in bio!
#instagramtemplates #canvatemplates #digitalproducts #brandingdesign #editorialdesign
Just enough amour for your feed 💋
A collection of Instagram templates and graphic assets inspired by love as a mood, not a date. 17 editable Canva templates and 8 customizable graphic assets, including feed layouts, poster-style designs, paper textures, transparent overlays and more.
Shop our new bundle at Creative Market via link in bio!
#instagramtemplates #canvatemplates #digitalproducts #brandingdesign #editorialdesign

Just enough amour for your feed 💋
A collection of Instagram templates and graphic assets inspired by love as a mood, not a date. 17 editable Canva templates and 8 customizable graphic assets, including feed layouts, poster-style designs, paper textures, transparent overlays and more.
Shop our new bundle at Creative Market via link in bio!
#instagramtemplates #canvatemplates #digitalproducts #brandingdesign #editorialdesign
More Amour is out. 🍸
Our first launch of 2026.
A collection of Instagram templates and graphic assets inspired by love as a mood, not a date. Subtle, editorial and trend-driven.
Designed for brands and creatives who want to communicate intimacy, desire and emotion in a subtle and visual way, this pack treats love as a graphic object. Through typography, composition and carefully designed elements, it allows you to create romantic content without clichés. 💋
17 editable Canva templates and 8 customizable graphic assets, including feed layouts, poster-style designs, papaer textures, transparent overlays and more.
Shop our new bundle at Creative Market via link in bio!
#instagramtemplates #canvatemplates #digitalproducts #brandingdesign #editorialdesign
Behind the scenes.
PS. Coffee included 😉
Produção, styling & fotografia by @twelvefour.studio
Vídeo @francisca_capelo
Gaffer @joao.belem
#twelvefourstudio #nespresso #torresnovas #editorialphotography #stilllife

A arte do café à mesa. Quando o ritual encontra o detalhe e a tradição da Torres Novas.
Nesta colaboração @nespresso e @torresnovas1845 procurámos um equilíbrio: nem demasiado pop, nem demasiado clássico, de forma a transparecer a essência e identidade de cada marca. Fotografia que vive da luz e de pequenos pop of color.
Produção, styling & fotografia by @twelvefour.studio
Gaffer @joao.belem
#twelvefourstudio #nespresso #torresnovas #editorialphotography #stilllife

A arte do café à mesa. Quando o ritual encontra o detalhe e a tradição da Torres Novas.
Nesta colaboração @nespresso e @torresnovas1845 procurámos um equilíbrio: nem demasiado pop, nem demasiado clássico, de forma a transparecer a essência e identidade de cada marca. Fotografia que vive da luz e de pequenos pop of color.
Produção, styling & fotografia by @twelvefour.studio
Gaffer @joao.belem
#twelvefourstudio #nespresso #torresnovas #editorialphotography #stilllife

A arte do café à mesa. Quando o ritual encontra o detalhe e a tradição da Torres Novas.
Nesta colaboração @nespresso e @torresnovas1845 procurámos um equilíbrio: nem demasiado pop, nem demasiado clássico, de forma a transparecer a essência e identidade de cada marca. Fotografia que vive da luz e de pequenos pop of color.
Produção, styling & fotografia by @twelvefour.studio
Gaffer @joao.belem
#twelvefourstudio #nespresso #torresnovas #editorialphotography #stilllife

A arte do café à mesa. Quando o ritual encontra o detalhe e a tradição da Torres Novas.
Nesta colaboração @nespresso e @torresnovas1845 procurámos um equilíbrio: nem demasiado pop, nem demasiado clássico, de forma a transparecer a essência e identidade de cada marca. Fotografia que vive da luz e de pequenos pop of color.
Produção, styling & fotografia by @twelvefour.studio
Gaffer @joao.belem
#twelvefourstudio #nespresso #torresnovas #editorialphotography #stilllife

A arte do café à mesa. Quando o ritual encontra o detalhe e a tradição da Torres Novas.
Nesta colaboração @nespresso e @torresnovas1845 procurámos um equilíbrio: nem demasiado pop, nem demasiado clássico, de forma a transparecer a essência e identidade de cada marca. Fotografia que vive da luz e de pequenos pop of color.
Produção, styling & fotografia by @twelvefour.studio
Gaffer @joao.belem
#twelvefourstudio #nespresso #torresnovas #editorialphotography #stilllife

A arte do café à mesa. Quando o ritual encontra o detalhe e a tradição da Torres Novas.
Nesta colaboração @nespresso e @torresnovas1845 procurámos um equilíbrio: nem demasiado pop, nem demasiado clássico, de forma a transparecer a essência e identidade de cada marca. Fotografia que vive da luz e de pequenos pop of color.
Produção, styling & fotografia by @twelvefour.studio
Gaffer @joao.belem
#twelvefourstudio #nespresso #torresnovas #editorialphotography #stilllife

A arte do café à mesa. Quando o ritual encontra o detalhe e a tradição da Torres Novas.
Nesta colaboração @nespresso e @torresnovas1845 procurámos um equilíbrio: nem demasiado pop, nem demasiado clássico, de forma a transparecer a essência e identidade de cada marca. Fotografia que vive da luz e de pequenos pop of color.
Produção, styling & fotografia by @twelvefour.studio
Gaffer @joao.belem
#twelvefourstudio #nespresso #torresnovas #editorialphotography #stilllife

A arte do café à mesa. Quando o ritual encontra o detalhe e a tradição da Torres Novas.
Nesta colaboração @nespresso e @torresnovas1845 procurámos um equilíbrio: nem demasiado pop, nem demasiado clássico, de forma a transparecer a essência e identidade de cada marca. Fotografia que vive da luz e de pequenos pop of color.
Produção, styling & fotografia by @twelvefour.studio
Gaffer @joao.belem
#twelvefourstudio #nespresso #torresnovas #editorialphotography #stilllife
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