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Some scripts are fun to read.
Some become even more fun when they come alive on screen. 💛

Had a great time bringing this entertaining Ashok Leyland x Chennai Super Kings film to life through production and post-production alongside some absolute legends of the game.

Credits:
Scripting and concept - Dentsu Creative
Production and Post Production - @tsbi_studios

(TheSmallBigIdea, TSBI, Chennai Super Kings, Dhoni, IPL, Ruturaj, Rahul, Cricket, AdFilm, Ashok Leyland, Trending, Explore, Fyp, Feed)

When cricket legends come together, entertainment is inevitable. 🔥

Had an amazing time working with the icons themselves through production and post-production for the Ashok Leyland x Chennai Super Kings film. 💛

Big shoutout to every team that helped bring the madness, chemistry, and fun alive on screen.

Credits:
Scripting and concept - Dentsu Creative
Production and Post Production - @tsbi_studios

(TheSmallBigIdea, TSBI, Chennai Super Kings, Dhoni, IPL, Ashok Leyland, Ruturaj, Sarfaraz, AdFilm, Wokr, Cricket, Trending, Explore)

Ever wondered what life would be like if we weren’t in the game of making things epic? Guess we’ll never know.
Because working with Ashok Leyland x Chennai Super Kings on #WhistlePoduPlease was nothing short of a blast! 🔥
What followed was the coming together of a powerful partnership that created a lasting memory for our team. 🦁

(TheSmallBigIdea, TSBI, Agency, CSK, Chennai Super Kings, WhistlePodu, Dhoni, Work, Agency life, Digital Marketing,Mumbai, Chennai, Trending, Viral, Explore, Feed)

What a day… even more excited about the outcome. Coming soon

What a day… even more excited about the outcome. Coming soon

What a day… even more excited about the outcome. Coming soon

Exams crack karne ke liye sirf preparation nahi, protection bhi zaroori hai.
Isliye exam season se pehle Flu Vaccine lagwayein, taaki focus sirf performance pe rahe..
Aapne Flu Vaccine liya kya?
Visit the link in bio to know more about India Flu Protection.
#FluVaccineLiyaKya #FluVaccine #IndiaFluProtection #FluProtection #Influenza #Flu

(TheSmallBigIdea, TSBI, Agency, Mumbai, Health, Vaccine, Flu Vaccine, Health Exam, Film, Explore)

Life can be warm, unpredictable, and full of surprises. Sometimes all at once. In collaboration with the @policybazaaruae team, we conceptualised and produced this film to show how life can shift between moments in the blink of an eye.

This film reflects how life can be and why planning ahead matters more than we realise. Because while life can surprise you, your family’s future shouldn’t be left to chance.

(TheSmallBigIdea, TSBI, Policy Bazar.ae, Life, Film, Brand film, Explore, Feed, Middle East)

We are proud to have collaborated with Policybazaar UAE on a conversation that brings clarity to a topic often pushed aside - Term Life Insurance. With an expert, Mr. Neeraj Gupta, CEO, @policybazaaruae at the helm of the initiative, and one of the top insurers in the UAE participating in the chat, we set the stage for Episode 1 of The Policy Project Podcast. It opens up an honest dialogue on why life insurance matters today and why it remains relevant in today’s world.

(TheSmallBigIdea, TSBI, Podcast, Work, Agency, Trending, Mumbai, Middle East, Policy Bazar UAE, Life Insurance, Conversation, Agency life, Explore, Feed)

How far can personalisation really go?
Far enough to turn a perfume shop into a conversation about credit cards.

Our latest film for @paisabazaar.ae plays with the idea that when tastes get specific (sometimes absurdly so), expert guidance makes all the difference. And when it comes to credit cards, personalisation is exactly where Paisabazaar.ae shines.

This film is the next chapter in @paisabazaar.ae’s ongoing campaign, bringing their promise of Money, Your Way to life through humour, craft, and detail.

And just when you think you’ve seen it all…
there’s a romantic twist coming this February. 💘Stay tuned!

(TheSmallBigIdea, TSBI, agency, Mumbai, AdFilm, campaign film, ad agency, brand storytelling, reelinstagram, instareels, trending reels, Middle East)

When even the Grim Reaper is confused, you know the script has done its job. Here’s another story crafted by @tsbi_studios , in collaboration with Policybazaar.ae, that approaches a serious conversation with a fun and fearless twist.

Because sometimes, the best way to talk about term life insurance and protecting your family is through humour and heart.

[Agency, TSBI, Digital Marketing, New Work]

For this film, we took a familiar Indian moment: the arranged marriage meeting. We shifted the focus from small talk to something far more important: Flu Protection. With Zydus Lifesciences, TSBI turned one simple question, “Flu Vaccine Liya Kya?”, into a meaningful symbol of care, responsibility, and togetherness.
Proud to partner with brands that believe that stories can protect, inspire, and create real conversations.

#TheSmallBigIdea #TSBI #IndiaFluProtection #ZydusLifesciences #HealthCommunication #ArrangedMarriage #BrandStorytelling #VaccinationAwareness

Captain and the crew 🫡

At TSBI, we believe the most powerful festive stories come from truths we often overlook.

For @ashokleyland_official Christmas film, we explored a simple yet meaningful insight while Santa is celebrated for delivering joy on one night, there are those who carry the same spirit of giving, reliability, and commitment every single day of the year.

They may not wear red suits or ride sleighs, but they travel long distances, brave tough roads, and ensure that what matters most reaches where it’s needed on time, every time.

This Christmas, we celebrate Ashok Leyland and the quiet, consistent magic that keeps the world movingnot just once a year, but all year round.

(TheSmallBigIdea, TSBI, Ashok Leyland, Christmas, Christmas Film, AdFilm, Santa, Motor, Marketing, Celebration, Work, Explore, Feed)