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Inquire at content.world

Inquire at content.world

Inquire at content.world

Talking dangerous perfume with @thomthomclub on @i_d @substack live, link in bio to watch

MASC APPEAL 📗 The second of our two @i_d Beauty Zine cover stories explores the soft underbelly beneath the proteinmaxxed, peptide-popping veneer of masculinity today 🫨 The story features an essay and interviews by coach @wor1dstar_hiphop 💪🏻 Team: @aidanzamiri @marcelogutierrez @billylobos @jesuiscasting @joeygeorge

MASC APPEAL 📗 The second of our two @i_d Beauty Zine cover stories explores the soft underbelly beneath the proteinmaxxed, peptide-popping veneer of masculinity today 🫨 The story features an essay and interviews by coach @wor1dstar_hiphop 💪🏻 Team: @aidanzamiri @marcelogutierrez @billylobos @jesuiscasting @joeygeorge

MASC APPEAL 📗 The second of our two @i_d Beauty Zine cover stories explores the soft underbelly beneath the proteinmaxxed, peptide-popping veneer of masculinity today 🫨 The story features an essay and interviews by coach @wor1dstar_hiphop 💪🏻 Team: @aidanzamiri @marcelogutierrez @billylobos @jesuiscasting @joeygeorge

MASC APPEAL 📗 The second of our two @i_d Beauty Zine cover stories explores the soft underbelly beneath the proteinmaxxed, peptide-popping veneer of masculinity today 🫨 The story features an essay and interviews by coach @wor1dstar_hiphop 💪🏻 Team: @aidanzamiri @marcelogutierrez @billylobos @jesuiscasting @joeygeorge

MASC APPEAL 📗 The second of our two @i_d Beauty Zine cover stories explores the soft underbelly beneath the proteinmaxxed, peptide-popping veneer of masculinity today 🫨 The story features an essay and interviews by coach @wor1dstar_hiphop 💪🏻 Team: @aidanzamiri @marcelogutierrez @billylobos @jesuiscasting @joeygeorge

MASC APPEAL 📗 The second of our two @i_d Beauty Zine cover stories explores the soft underbelly beneath the proteinmaxxed, peptide-popping veneer of masculinity today 🫨 The story features an essay and interviews by coach @wor1dstar_hiphop 💪🏻 Team: @aidanzamiri @marcelogutierrez @billylobos @jesuiscasting @joeygeorge

Meet @i_d’s first Beauty Zine starring the one and only @tyla shot by maestro @ilya_lipkin 💅 When we embarked on this project we went back to the roots of i-D and its focus on how fashion is lived out in the world, ie. Style vs Fashion. So what’s the Beauty version of Style? Short answer: self-actualization ✨ Big shout out to the new members of the team @marcelogutierrez and @nellie.eden who led the brain trust behind this project, as well as @_elsamueller and @specialoffer.inc who conceptualized yet another big beautiful print product 📗 Run down to your local mag dealer to see for yourself, lots more to come from i-D Beauty online as well 🎀 Team Credits: @ilya_lipkin @clare_byrne @laetitialotthe @yusefhairnyc @marcelogutierrez @eriishizu @brooketjames @themorrisongroup @_thehandofgod @hubblestudio

Meet @i_d’s first Beauty Zine starring the one and only @tyla shot by maestro @ilya_lipkin 💅 When we embarked on this project we went back to the roots of i-D and its focus on how fashion is lived out in the world, ie. Style vs Fashion. So what’s the Beauty version of Style? Short answer: self-actualization ✨ Big shout out to the new members of the team @marcelogutierrez and @nellie.eden who led the brain trust behind this project, as well as @_elsamueller and @specialoffer.inc who conceptualized yet another big beautiful print product 📗 Run down to your local mag dealer to see for yourself, lots more to come from i-D Beauty online as well 🎀 Team Credits: @ilya_lipkin @clare_byrne @laetitialotthe @yusefhairnyc @marcelogutierrez @eriishizu @brooketjames @themorrisongroup @_thehandofgod @hubblestudio

Meet @i_d’s first Beauty Zine starring the one and only @tyla shot by maestro @ilya_lipkin 💅 When we embarked on this project we went back to the roots of i-D and its focus on how fashion is lived out in the world, ie. Style vs Fashion. So what’s the Beauty version of Style? Short answer: self-actualization ✨ Big shout out to the new members of the team @marcelogutierrez and @nellie.eden who led the brain trust behind this project, as well as @_elsamueller and @specialoffer.inc who conceptualized yet another big beautiful print product 📗 Run down to your local mag dealer to see for yourself, lots more to come from i-D Beauty online as well 🎀 Team Credits: @ilya_lipkin @clare_byrne @laetitialotthe @yusefhairnyc @marcelogutierrez @eriishizu @brooketjames @themorrisongroup @_thehandofgod @hubblestudio

Meet @i_d’s first Beauty Zine starring the one and only @tyla shot by maestro @ilya_lipkin 💅 When we embarked on this project we went back to the roots of i-D and its focus on how fashion is lived out in the world, ie. Style vs Fashion. So what’s the Beauty version of Style? Short answer: self-actualization ✨ Big shout out to the new members of the team @marcelogutierrez and @nellie.eden who led the brain trust behind this project, as well as @_elsamueller and @specialoffer.inc who conceptualized yet another big beautiful print product 📗 Run down to your local mag dealer to see for yourself, lots more to come from i-D Beauty online as well 🎀 Team Credits: @ilya_lipkin @clare_byrne @laetitialotthe @yusefhairnyc @marcelogutierrez @eriishizu @brooketjames @themorrisongroup @_thehandofgod @hubblestudio

Meet @i_d’s first Beauty Zine starring the one and only @tyla shot by maestro @ilya_lipkin 💅 When we embarked on this project we went back to the roots of i-D and its focus on how fashion is lived out in the world, ie. Style vs Fashion. So what’s the Beauty version of Style? Short answer: self-actualization ✨ Big shout out to the new members of the team @marcelogutierrez and @nellie.eden who led the brain trust behind this project, as well as @_elsamueller and @specialoffer.inc who conceptualized yet another big beautiful print product 📗 Run down to your local mag dealer to see for yourself, lots more to come from i-D Beauty online as well 🎀 Team Credits: @ilya_lipkin @clare_byrne @laetitialotthe @yusefhairnyc @marcelogutierrez @eriishizu @brooketjames @themorrisongroup @_thehandofgod @hubblestudio

Meet @i_d’s first Beauty Zine starring the one and only @tyla shot by maestro @ilya_lipkin 💅 When we embarked on this project we went back to the roots of i-D and its focus on how fashion is lived out in the world, ie. Style vs Fashion. So what’s the Beauty version of Style? Short answer: self-actualization ✨ Big shout out to the new members of the team @marcelogutierrez and @nellie.eden who led the brain trust behind this project, as well as @_elsamueller and @specialoffer.inc who conceptualized yet another big beautiful print product 📗 Run down to your local mag dealer to see for yourself, lots more to come from i-D Beauty online as well 🎀 Team Credits: @ilya_lipkin @clare_byrne @laetitialotthe @yusefhairnyc @marcelogutierrez @eriishizu @brooketjames @themorrisongroup @_thehandofgod @hubblestudio

Meet @i_d’s first Beauty Zine starring the one and only @tyla shot by maestro @ilya_lipkin 💅 When we embarked on this project we went back to the roots of i-D and its focus on how fashion is lived out in the world, ie. Style vs Fashion. So what’s the Beauty version of Style? Short answer: self-actualization ✨ Big shout out to the new members of the team @marcelogutierrez and @nellie.eden who led the brain trust behind this project, as well as @_elsamueller and @specialoffer.inc who conceptualized yet another big beautiful print product 📗 Run down to your local mag dealer to see for yourself, lots more to come from i-D Beauty online as well 🎀 Team Credits: @ilya_lipkin @clare_byrne @laetitialotthe @yusefhairnyc @marcelogutierrez @eriishizu @brooketjames @themorrisongroup @_thehandofgod @hubblestudio

I first worked with @petrafcollins ten years ago, when she shot Frank Ocean for the cover of @032c . In the years since, her work has come to define our era of pop culture. I don’t do interviews a lot these days because I never have the time to do the level of research I like doing. But for this @i_d cover convo we went deeeeeeep into the lore. It’s a classic. 🎀 Thank you @annaballins @clare_byrne @marleywendt @epsteinjacob and everyone else involved in making this come to life.

I first worked with @petrafcollins ten years ago, when she shot Frank Ocean for the cover of @032c . In the years since, her work has come to define our era of pop culture. I don’t do interviews a lot these days because I never have the time to do the level of research I like doing. But for this @i_d cover convo we went deeeeeeep into the lore. It’s a classic. 🎀 Thank you @annaballins @clare_byrne @marleywendt @epsteinjacob and everyone else involved in making this come to life.

I first worked with @petrafcollins ten years ago, when she shot Frank Ocean for the cover of @032c . In the years since, her work has come to define our era of pop culture. I don’t do interviews a lot these days because I never have the time to do the level of research I like doing. But for this @i_d cover convo we went deeeeeeep into the lore. It’s a classic. 🎀 Thank you @annaballins @clare_byrne @marleywendt @epsteinjacob and everyone else involved in making this come to life.

I first worked with @petrafcollins ten years ago, when she shot Frank Ocean for the cover of @032c . In the years since, her work has come to define our era of pop culture. I don’t do interviews a lot these days because I never have the time to do the level of research I like doing. But for this @i_d cover convo we went deeeeeeep into the lore. It’s a classic. 🎀 Thank you @annaballins @clare_byrne @marleywendt @epsteinjacob and everyone else involved in making this come to life.

I first worked with @petrafcollins ten years ago, when she shot Frank Ocean for the cover of @032c . In the years since, her work has come to define our era of pop culture. I don’t do interviews a lot these days because I never have the time to do the level of research I like doing. But for this @i_d cover convo we went deeeeeeep into the lore. It’s a classic. 🎀 Thank you @annaballins @clare_byrne @marleywendt @epsteinjacob and everyone else involved in making this come to life.

I first worked with @petrafcollins ten years ago, when she shot Frank Ocean for the cover of @032c . In the years since, her work has come to define our era of pop culture. I don’t do interviews a lot these days because I never have the time to do the level of research I like doing. But for this @i_d cover convo we went deeeeeeep into the lore. It’s a classic. 🎀 Thank you @annaballins @clare_byrne @marleywendt @epsteinjacob and everyone else involved in making this come to life.

I first worked with @petrafcollins ten years ago, when she shot Frank Ocean for the cover of @032c . In the years since, her work has come to define our era of pop culture. I don’t do interviews a lot these days because I never have the time to do the level of research I like doing. But for this @i_d cover convo we went deeeeeeep into the lore. It’s a classic. 🎀 Thank you @annaballins @clare_byrne @marleywendt @epsteinjacob and everyone else involved in making this come to life.

I first worked with @petrafcollins ten years ago, when she shot Frank Ocean for the cover of @032c . In the years since, her work has come to define our era of pop culture. I don’t do interviews a lot these days because I never have the time to do the level of research I like doing. But for this @i_d cover convo we went deeeeeeep into the lore. It’s a classic. 🎀 Thank you @annaballins @clare_byrne @marleywendt @epsteinjacob and everyone else involved in making this come to life.

I first worked with @petrafcollins ten years ago, when she shot Frank Ocean for the cover of @032c . In the years since, her work has come to define our era of pop culture. I don’t do interviews a lot these days because I never have the time to do the level of research I like doing. But for this @i_d cover convo we went deeeeeeep into the lore. It’s a classic. 🎀 Thank you @annaballins @clare_byrne @marleywendt @epsteinjacob and everyone else involved in making this come to life.

I first worked with @petrafcollins ten years ago, when she shot Frank Ocean for the cover of @032c . In the years since, her work has come to define our era of pop culture. I don’t do interviews a lot these days because I never have the time to do the level of research I like doing. But for this @i_d cover convo we went deeeeeeep into the lore. It’s a classic. 🎀 Thank you @annaballins @clare_byrne @marleywendt @epsteinjacob and everyone else involved in making this come to life.

@hasandpiker is the proverbial protein in my media diet. I interviewed and styled the political streamer for the new issue of @i_d photographed by @hendrik.schneider 🎯 Thank you @samwknoll @sparklymiraclezone

@hasandpiker is the proverbial protein in my media diet. I interviewed and styled the political streamer for the new issue of @i_d photographed by @hendrik.schneider 🎯 Thank you @samwknoll @sparklymiraclezone

@hasandpiker is the proverbial protein in my media diet. I interviewed and styled the political streamer for the new issue of @i_d photographed by @hendrik.schneider 🎯 Thank you @samwknoll @sparklymiraclezone

@hasandpiker is the proverbial protein in my media diet. I interviewed and styled the political streamer for the new issue of @i_d photographed by @hendrik.schneider 🎯 Thank you @samwknoll @sparklymiraclezone

@hasandpiker is the proverbial protein in my media diet. I interviewed and styled the political streamer for the new issue of @i_d photographed by @hendrik.schneider 🎯 Thank you @samwknoll @sparklymiraclezone

@hasandpiker is the proverbial protein in my media diet. I interviewed and styled the political streamer for the new issue of @i_d photographed by @hendrik.schneider 🎯 Thank you @samwknoll @sparklymiraclezone

@hasandpiker is the proverbial protein in my media diet. I interviewed and styled the political streamer for the new issue of @i_d photographed by @hendrik.schneider 🎯 Thank you @samwknoll @sparklymiraclezone

A printed magazine? In 2026??

The internet might not be completely cooked, but it’s definitely in its moody late phase. i-D EIC @thomthomclub shares more about the stories behind “The Lore Issue.”

See our new cover stars @bhavithamandava, @esdeekid, and @sza on web and order your copy of the magzine now at the link in bio.

The one and only @sza for the cover of @i_d 📙✨ The brilliantly outspoken yet unknowable songwriter who happened to be number one on my Wrapped last year 🏅 Shot by some of my day ones @torso.solutions and @brianaandalore 🫂 Make sure to also peep a very important message on the bar code 🚫🧊Incredible interview by @brittanyspanos

The one and only @sza for the cover of @i_d 📙✨ The brilliantly outspoken yet unknowable songwriter who happened to be number one on my Wrapped last year 🏅 Shot by some of my day ones @torso.solutions and @brianaandalore 🫂 Make sure to also peep a very important message on the bar code 🚫🧊Incredible interview by @brittanyspanos

The one and only @sza for the cover of @i_d 📙✨ The brilliantly outspoken yet unknowable songwriter who happened to be number one on my Wrapped last year 🏅 Shot by some of my day ones @torso.solutions and @brianaandalore 🫂 Make sure to also peep a very important message on the bar code 🚫🧊Incredible interview by @brittanyspanos

The one and only @sza for the cover of @i_d 📙✨ The brilliantly outspoken yet unknowable songwriter who happened to be number one on my Wrapped last year 🏅 Shot by some of my day ones @torso.solutions and @brianaandalore 🫂 Make sure to also peep a very important message on the bar code 🚫🧊Incredible interview by @brittanyspanos

The one and only @sza for the cover of @i_d 📙✨ The brilliantly outspoken yet unknowable songwriter who happened to be number one on my Wrapped last year 🏅 Shot by some of my day ones @torso.solutions and @brianaandalore 🫂 Make sure to also peep a very important message on the bar code 🚫🧊Incredible interview by @brittanyspanos

The one and only @sza for the cover of @i_d 📙✨ The brilliantly outspoken yet unknowable songwriter who happened to be number one on my Wrapped last year 🏅 Shot by some of my day ones @torso.solutions and @brianaandalore 🫂 Make sure to also peep a very important message on the bar code 🚫🧊Incredible interview by @brittanyspanos

The one and only @sza for the cover of @i_d 📙✨ The brilliantly outspoken yet unknowable songwriter who happened to be number one on my Wrapped last year 🏅 Shot by some of my day ones @torso.solutions and @brianaandalore 🫂 Make sure to also peep a very important message on the bar code 🚫🧊Incredible interview by @brittanyspanos

The man in the iron mask ⚔️ a three-country quest into the mind palace of @esdeekid 🎭 shot by @aidanzamiri and styled by @justshavedmyhead ✨

The man in the iron mask ⚔️ a three-country quest into the mind palace of @esdeekid 🎭 shot by @aidanzamiri and styled by @justshavedmyhead ✨

The man in the iron mask ⚔️ a three-country quest into the mind palace of @esdeekid 🎭 shot by @aidanzamiri and styled by @justshavedmyhead ✨

The man in the iron mask ⚔️ a three-country quest into the mind palace of @esdeekid 🎭 shot by @aidanzamiri and styled by @justshavedmyhead ✨

The man in the iron mask ⚔️ a three-country quest into the mind palace of @esdeekid 🎭 shot by @aidanzamiri and styled by @justshavedmyhead ✨

The man in the iron mask ⚔️ a three-country quest into the mind palace of @esdeekid 🎭 shot by @aidanzamiri and styled by @justshavedmyhead ✨

The man in the iron mask ⚔️ a three-country quest into the mind palace of @esdeekid 🎭 shot by @aidanzamiri and styled by @justshavedmyhead ✨

The man in the iron mask ⚔️ a three-country quest into the mind palace of @esdeekid 🎭 shot by @aidanzamiri and styled by @justshavedmyhead ✨

@bhavithamandava is the first cover star of the spring 2026 issue of @i_d 🐣 a real life New York fairy tale captured by Inez and Vinoodh at their home downtown ✨Styled by @clare_byrne making her debut as Global Fashion Director

@bhavithamandava is the first cover star of the spring 2026 issue of @i_d 🐣 a real life New York fairy tale captured by Inez and Vinoodh at their home downtown ✨Styled by @clare_byrne making her debut as Global Fashion Director

@bhavithamandava is the first cover star of the spring 2026 issue of @i_d 🐣 a real life New York fairy tale captured by Inez and Vinoodh at their home downtown ✨Styled by @clare_byrne making her debut as Global Fashion Director

@bhavithamandava is the first cover star of the spring 2026 issue of @i_d 🐣 a real life New York fairy tale captured by Inez and Vinoodh at their home downtown ✨Styled by @clare_byrne making her debut as Global Fashion Director

@bhavithamandava is the first cover star of the spring 2026 issue of @i_d 🐣 a real life New York fairy tale captured by Inez and Vinoodh at their home downtown ✨Styled by @clare_byrne making her debut as Global Fashion Director

@bhavithamandava is the first cover star of the spring 2026 issue of @i_d 🐣 a real life New York fairy tale captured by Inez and Vinoodh at their home downtown ✨Styled by @clare_byrne making her debut as Global Fashion Director

@bhavithamandava is the first cover star of the spring 2026 issue of @i_d 🐣 a real life New York fairy tale captured by Inez and Vinoodh at their home downtown ✨Styled by @clare_byrne making her debut as Global Fashion Director

We made a magazine about lore. This is what lore means to us, in the words of Editor-in-Chief @thomthomclub.⁠
⁠
The first cover of i-D 376 revealed on Monday, March 2. On newsstands March 10.

We made a magazine about lore. This is what lore means to us, in the words of Editor-in-Chief @thomthomclub.⁠
⁠
The first cover of i-D 376 revealed on Monday, March 2. On newsstands March 10.

We made a magazine about lore. This is what lore means to us, in the words of Editor-in-Chief @thomthomclub.⁠
⁠
The first cover of i-D 376 revealed on Monday, March 2. On newsstands March 10.

We made a magazine about lore. This is what lore means to us, in the words of Editor-in-Chief @thomthomclub.⁠
⁠
The first cover of i-D 376 revealed on Monday, March 2. On newsstands March 10.

Appointed editor-in-chief and chief brand officer of @i_d in September 2024, @thomthomclub relaunched the magazine alongside @steffyotka, global editorial director and formerly at Vogue. Together, they discuss a Spring/Summer 2026 season marked by widespread creative director debuts – and expectations that “warped people’s brains into thinking everything was going to change,” pressure that’s “impossible to live up to.”

Moderated by @emiliapetrarca, the conversation reflects on the rise of instant commentary, collections driven by “good taste” over narrative, and why shows like @chanelofficial, @gucci and @dior demonstrate opposing models of rebooting a brand.

Read the conversation in System Collections No. 2, on newsstands now and available to purchase via the link in bio.

#ThomBettridge #SteffYotka #SystemCollections #SS26

Appointed editor-in-chief and chief brand officer of @i_d in September 2024, @thomthomclub relaunched the magazine alongside @steffyotka, global editorial director and formerly at Vogue. Together, they discuss a Spring/Summer 2026 season marked by widespread creative director debuts – and expectations that “warped people’s brains into thinking everything was going to change,” pressure that’s “impossible to live up to.”

Moderated by @emiliapetrarca, the conversation reflects on the rise of instant commentary, collections driven by “good taste” over narrative, and why shows like @chanelofficial, @gucci and @dior demonstrate opposing models of rebooting a brand.

Read the conversation in System Collections No. 2, on newsstands now and available to purchase via the link in bio.

#ThomBettridge #SteffYotka #SystemCollections #SS26

Appointed editor-in-chief and chief brand officer of @i_d in September 2024, @thomthomclub relaunched the magazine alongside @steffyotka, global editorial director and formerly at Vogue. Together, they discuss a Spring/Summer 2026 season marked by widespread creative director debuts – and expectations that “warped people’s brains into thinking everything was going to change,” pressure that’s “impossible to live up to.”

Moderated by @emiliapetrarca, the conversation reflects on the rise of instant commentary, collections driven by “good taste” over narrative, and why shows like @chanelofficial, @gucci and @dior demonstrate opposing models of rebooting a brand.

Read the conversation in System Collections No. 2, on newsstands now and available to purchase via the link in bio.

#ThomBettridge #SteffYotka #SystemCollections #SS26

Appointed editor-in-chief and chief brand officer of @i_d in September 2024, @thomthomclub relaunched the magazine alongside @steffyotka, global editorial director and formerly at Vogue. Together, they discuss a Spring/Summer 2026 season marked by widespread creative director debuts – and expectations that “warped people’s brains into thinking everything was going to change,” pressure that’s “impossible to live up to.”

Moderated by @emiliapetrarca, the conversation reflects on the rise of instant commentary, collections driven by “good taste” over narrative, and why shows like @chanelofficial, @gucci and @dior demonstrate opposing models of rebooting a brand.

Read the conversation in System Collections No. 2, on newsstands now and available to purchase via the link in bio.

#ThomBettridge #SteffYotka #SystemCollections #SS26

Appointed editor-in-chief and chief brand officer of @i_d in September 2024, @thomthomclub relaunched the magazine alongside @steffyotka, global editorial director and formerly at Vogue. Together, they discuss a Spring/Summer 2026 season marked by widespread creative director debuts – and expectations that “warped people’s brains into thinking everything was going to change,” pressure that’s “impossible to live up to.”

Moderated by @emiliapetrarca, the conversation reflects on the rise of instant commentary, collections driven by “good taste” over narrative, and why shows like @chanelofficial, @gucci and @dior demonstrate opposing models of rebooting a brand.

Read the conversation in System Collections No. 2, on newsstands now and available to purchase via the link in bio.

#ThomBettridge #SteffYotka #SystemCollections #SS26

Appointed editor-in-chief and chief brand officer of @i_d in September 2024, @thomthomclub relaunched the magazine alongside @steffyotka, global editorial director and formerly at Vogue. Together, they discuss a Spring/Summer 2026 season marked by widespread creative director debuts – and expectations that “warped people’s brains into thinking everything was going to change,” pressure that’s “impossible to live up to.”

Moderated by @emiliapetrarca, the conversation reflects on the rise of instant commentary, collections driven by “good taste” over narrative, and why shows like @chanelofficial, @gucci and @dior demonstrate opposing models of rebooting a brand.

Read the conversation in System Collections No. 2, on newsstands now and available to purchase via the link in bio.

#ThomBettridge #SteffYotka #SystemCollections #SS26

Appointed editor-in-chief and chief brand officer of @i_d in September 2024, @thomthomclub relaunched the magazine alongside @steffyotka, global editorial director and formerly at Vogue. Together, they discuss a Spring/Summer 2026 season marked by widespread creative director debuts – and expectations that “warped people’s brains into thinking everything was going to change,” pressure that’s “impossible to live up to.”

Moderated by @emiliapetrarca, the conversation reflects on the rise of instant commentary, collections driven by “good taste” over narrative, and why shows like @chanelofficial, @gucci and @dior demonstrate opposing models of rebooting a brand.

Read the conversation in System Collections No. 2, on newsstands now and available to purchase via the link in bio.

#ThomBettridge #SteffYotka #SystemCollections #SS26

Appointed editor-in-chief and chief brand officer of @i_d in September 2024, @thomthomclub relaunched the magazine alongside @steffyotka, global editorial director and formerly at Vogue. Together, they discuss a Spring/Summer 2026 season marked by widespread creative director debuts – and expectations that “warped people’s brains into thinking everything was going to change,” pressure that’s “impossible to live up to.”

Moderated by @emiliapetrarca, the conversation reflects on the rise of instant commentary, collections driven by “good taste” over narrative, and why shows like @chanelofficial, @gucci and @dior demonstrate opposing models of rebooting a brand.

Read the conversation in System Collections No. 2, on newsstands now and available to purchase via the link in bio.

#ThomBettridge #SteffYotka #SystemCollections #SS26

Appointed editor-in-chief and chief brand officer of @i_d in September 2024, @thomthomclub relaunched the magazine alongside @steffyotka, global editorial director and formerly at Vogue. Together, they discuss a Spring/Summer 2026 season marked by widespread creative director debuts – and expectations that “warped people’s brains into thinking everything was going to change,” pressure that’s “impossible to live up to.”

Moderated by @emiliapetrarca, the conversation reflects on the rise of instant commentary, collections driven by “good taste” over narrative, and why shows like @chanelofficial, @gucci and @dior demonstrate opposing models of rebooting a brand.

Read the conversation in System Collections No. 2, on newsstands now and available to purchase via the link in bio.

#ThomBettridge #SteffYotka #SystemCollections #SS26

Appointed editor-in-chief and chief brand officer of @i_d in September 2024, @thomthomclub relaunched the magazine alongside @steffyotka, global editorial director and formerly at Vogue. Together, they discuss a Spring/Summer 2026 season marked by widespread creative director debuts – and expectations that “warped people’s brains into thinking everything was going to change,” pressure that’s “impossible to live up to.”

Moderated by @emiliapetrarca, the conversation reflects on the rise of instant commentary, collections driven by “good taste” over narrative, and why shows like @chanelofficial, @gucci and @dior demonstrate opposing models of rebooting a brand.

Read the conversation in System Collections No. 2, on newsstands now and available to purchase via the link in bio.

#ThomBettridge #SteffYotka #SystemCollections #SS26