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Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Brand evolution for Goodleaf, one of South Africa’s first premium CBD retailers. The company required a broader visual ecosystem that could educate consumers while elevating brand perception.
Working closely with the internal team, I helped to expand the brand across packaging systems, retail communications, educational collateral, and digital touchpoints – creating a customer experience rooted in trust and sophistication while strengthening premium market perception.
Loved working with this incredible team.
—
Creative Direction:Marco Simal
Brand Identity & AD:Thomas Pepler
Brand Development, AD & Illustration:Emijl De Kock
Copywriter:Amy Paterson
Photography:Anke Loots, Lea Crafford
Product Development:Donné Bullivant
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Rethinking how the world builds.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Rethinking how the world builds.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Rethinking how the world builds.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Rethinking how the world builds.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Rethinking how the world builds.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Rethinking how the world builds.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Rethinking how the world builds.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Rethinking how the world builds.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Rethinking how the world builds.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Rethinking how the world builds.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
Rethinking how the world builds.
Citra is tackling the housing crisis by reinventing the process behind the home.
We refreshed their existing identity through a system inspired by that same thinking - where natural form meets architectural precision.
Refined. Flexible. Built to scale.
A visual language designed to move seamlessly across every touchpoint while balancing warmth, performance, and modern living.
Homes designed to restore, protect, and perform.
Where form follows feeling.
Big thanks to @mattmanland_ @thomaspeplerdesign @by._joelle for the work behind the scenes.
A great team effort.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
The Athlete’s Foot enters a new chapter. More than a visual update, this was about protecting performance credibility while stepping confidently into culture.
From specialist retailer to cultural running hub. Culture. Curation. Community.
A refined new identity for The Athlete’s Foot.
Big shout-out to @thomaspeplerdesign and @by._joelle for the work behind the scenes. And thank you to the team at TAF for the energy and trust.
Proud of this one.
150 years on, Saracens needed more than a refresh. The challenge — to honour their legacy while shaping what comes next.
Rooted in discipline, hard work, honesty, and humility, the new identity captures what Saracens stand for while redefining what they can become. From a rugby club to a cultural and global force — The Original Club of North London.
Created by NORTH in collaboration with
@public_service_studio
@thomaspeplerdesign
@by._joelle
@yohank_
For @saracensofficial
150 years on, Saracens needed more than a refresh. The challenge — to honour their legacy while shaping what comes next.
Rooted in discipline, hard work, honesty, and humility, the new identity captures what Saracens stand for while redefining what they can become. From a rugby club to a cultural and global force — The Original Club of North London.
Created by NORTH in collaboration with
@public_service_studio
@thomaspeplerdesign
@by._joelle
@yohank_
For @saracensofficial
150 years on, Saracens needed more than a refresh. The challenge — to honour their legacy while shaping what comes next.
Rooted in discipline, hard work, honesty, and humility, the new identity captures what Saracens stand for while redefining what they can become. From a rugby club to a cultural and global force — The Original Club of North London.
Created by NORTH in collaboration with
@public_service_studio
@thomaspeplerdesign
@by._joelle
@yohank_
For @saracensofficial
150 years on, Saracens needed more than a refresh. The challenge — to honour their legacy while shaping what comes next.
Rooted in discipline, hard work, honesty, and humility, the new identity captures what Saracens stand for while redefining what they can become. From a rugby club to a cultural and global force — The Original Club of North London.
Created by NORTH in collaboration with
@public_service_studio
@thomaspeplerdesign
@by._joelle
@yohank_
For @saracensofficial
150 years on, Saracens needed more than a refresh. The challenge — to honour their legacy while shaping what comes next.
Rooted in discipline, hard work, honesty, and humility, the new identity captures what Saracens stand for while redefining what they can become. From a rugby club to a cultural and global force — The Original Club of North London.
Created by NORTH in collaboration with
@public_service_studio
@thomaspeplerdesign
@by._joelle
@yohank_
For @saracensofficial
150 years on, Saracens needed more than a refresh. The challenge, to honour their legacy while shaping what comes next.
Rooted in discipline, hard work, honesty, and humility, the new identity captures what Saracens stand for while redefining what they can become. From a rugby club to a cultural and global force, The Original Club of North London.
Created by NORTH in collaboration with
@public_service_studio
@thomaspeplerdesign
@by._joelle
@yohank_
For
@saracensofficial
150 years on, Saracens needed more than a refresh. The challenge, to honour their legacy while shaping what comes next.
Rooted in discipline, hard work, honesty, and humility, the new identity captures what Saracens stand for while redefining what they can become. From a rugby club to a cultural and global force, The Original Club of North London.
Created by NORTH in collaboration with
@public_service_studio
@thomaspeplerdesign
@by._joelle
@yohank_
For
@saracensofficial
150 years on, Saracens needed more than a refresh. The challenge, to honour their legacy while shaping what comes next.
Rooted in discipline, hard work, honesty, and humility, the new identity captures what Saracens stand for while redefining what they can become. From a rugby club to a cultural and global force, The Original Club of North London.
Created by NORTH in collaboration with
@public_service_studio
@thomaspeplerdesign
@by._joelle
@yohank_
For
@saracensofficial
150 years on, Saracens needed more than a refresh. The challenge, to honour their legacy while shaping what comes next.
Rooted in discipline, hard work, honesty, and humility, the new identity captures what Saracens stand for while redefining what they can become. From a rugby club to a cultural and global force, The Original Club of North London.
Created by NORTH in collaboration with
@public_service_studio
@thomaspeplerdesign
@by._joelle
@yohank_
For
@saracensofficial
Story Save - Best free tool for saving Stories, Reels, Photos, Videos, Highlights, IGTV to your phone.
Story-save.com is an intuitive online tool that enables users to download and save a variety of content, including stories, photos, videos, and IGTV materials, directly from Instagram. With Story-Save, you can not only easily download diverse content from Instagram but also view it at your convenience, even without internet access. This tool is perfect for those moments when you come across something interesting on Instagram and want to save it for later viewing. Use Story-Save to ensure you don't miss the chance to take your favorite Instagram moments with you!
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