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Looking back, we love remembering this project—a milestone in sustainable innovation!
In collaboration with Wallapop and Najwa Nimri, we created a hidden pop-up store in Madrid’s Salamanca district, challenging perceptions about pre-loved items. This social experiment, a huge media success, proved that style and sustainability go hand in hand. With a dedicated team of 20 professionals, we handled everything—from designing the space and exhibition system to organizing store operations, scouting the location, sourcing all the products sold in-store through @Wallapop, producing all the furniture, designing the uniforms, labeling, and more.
Let’s celebrate creativity, innovation, and the power of second chances!

Looking back, we love remembering this project—a milestone in sustainable innovation!
In collaboration with Wallapop and Najwa Nimri, we created a hidden pop-up store in Madrid’s Salamanca district, challenging perceptions about pre-loved items. This social experiment, a huge media success, proved that style and sustainability go hand in hand. With a dedicated team of 20 professionals, we handled everything—from designing the space and exhibition system to organizing store operations, scouting the location, sourcing all the products sold in-store through @Wallapop, producing all the furniture, designing the uniforms, labeling, and more.
Let’s celebrate creativity, innovation, and the power of second chances!

Looking back, we love remembering this project—a milestone in sustainable innovation!
In collaboration with Wallapop and Najwa Nimri, we created a hidden pop-up store in Madrid’s Salamanca district, challenging perceptions about pre-loved items. This social experiment, a huge media success, proved that style and sustainability go hand in hand. With a dedicated team of 20 professionals, we handled everything—from designing the space and exhibition system to organizing store operations, scouting the location, sourcing all the products sold in-store through @Wallapop, producing all the furniture, designing the uniforms, labeling, and more.
Let’s celebrate creativity, innovation, and the power of second chances!

Looking back, we love remembering this project—a milestone in sustainable innovation!
In collaboration with Wallapop and Najwa Nimri, we created a hidden pop-up store in Madrid’s Salamanca district, challenging perceptions about pre-loved items. This social experiment, a huge media success, proved that style and sustainability go hand in hand. With a dedicated team of 20 professionals, we handled everything—from designing the space and exhibition system to organizing store operations, scouting the location, sourcing all the products sold in-store through @Wallapop, producing all the furniture, designing the uniforms, labeling, and more.
Let’s celebrate creativity, innovation, and the power of second chances!

Looking back, we love remembering this project—a milestone in sustainable innovation!
In collaboration with Wallapop and Najwa Nimri, we created a hidden pop-up store in Madrid’s Salamanca district, challenging perceptions about pre-loved items. This social experiment, a huge media success, proved that style and sustainability go hand in hand. With a dedicated team of 20 professionals, we handled everything—from designing the space and exhibition system to organizing store operations, scouting the location, sourcing all the products sold in-store through @Wallapop, producing all the furniture, designing the uniforms, labeling, and more.
Let’s celebrate creativity, innovation, and the power of second chances!

Looking back, we love remembering this project: A milestone in sustainable innovation!
In collaboration with Wallapop and Najwa Nimri, we created a hidden pop-up store in Madrid’s Salamanca district, challenging perceptions about pre-loved items. This social experiment, a huge media success, proved that style and sustainability go hand in hand. With a dedicated team of 20 professionals, we handled everything—from designing the space and exhibition system to organizing store operations, scouting the location, sourcing all the products sold in-store through @Wallapop, producing all the furniture, designing the uniforms, labeling, and more.
Let’s celebrate creativity, innovation, and the power of second chances!

Looking back, we love remembering this project—a milestone in sustainable innovation!
In collaboration with Wallapop and Najwa Nimri, we created a hidden pop-up store in Madrid’s Salamanca district, challenging perceptions about pre-loved items. This social experiment, a huge media success, proved that style and sustainability go hand in hand. With a dedicated team of 20 professionals, we handled everything—from designing the space and exhibition system to organizing store operations, scouting the location, sourcing all the products sold in-store through @Wallapop, producing all the furniture, designing the uniforms, labeling, and more.
Let’s celebrate creativity, innovation, and the power of second chances!

Looking back, we love remembering this project—a milestone in sustainable innovation!
In collaboration with Wallapop and Najwa Nimri, we created a hidden pop-up store in Madrid’s Salamanca district, challenging perceptions about pre-loved items. This social experiment, a huge media success, proved that style and sustainability go hand in hand. With a dedicated team of 20 professionals, we handled everything—from designing the space and exhibition system to organizing store operations, scouting the location, sourcing all the products sold in-store through @Wallapop, producing all the furniture, designing the uniforms, labeling, and more.
Let’s celebrate creativity, innovation, and the power of second chances!

Looking back, we love remembering this project—a milestone in sustainable innovation!
In collaboration with Wallapop and Najwa Nimri, we created a hidden pop-up store in Madrid’s Salamanca district, challenging perceptions about pre-loved items. This social experiment, a huge media success, proved that style and sustainability go hand in hand. With a dedicated team of 20 professionals, we handled everything—from designing the space and exhibition system to organizing store operations, scouting the location, sourcing all the products sold in-store through @Wallapop, producing all the furniture, designing the uniforms, labeling, and more.
Let’s celebrate creativity, innovation, and the power of second chances!

Looking back, we love remembering this project—a milestone in sustainable innovation!
In collaboration with Wallapop and Najwa Nimri, we created a hidden pop-up store in Madrid’s Salamanca district, challenging perceptions about pre-loved items. This social experiment, a huge media success, proved that style and sustainability go hand in hand. With a dedicated team of 20 professionals, we handled everything—from designing the space and exhibition system to organizing store operations, scouting the location, sourcing all the products sold in-store through @Wallapop, producing all the furniture, designing the uniforms, labeling, and more.
Let’s celebrate creativity, innovation, and the power of second chances!

Looking back, we love remembering this project—a milestone in sustainable innovation!
In collaboration with Wallapop and Najwa Nimri, we created a hidden pop-up store in Madrid’s Salamanca district, challenging perceptions about pre-loved items. This social experiment, a huge media success, proved that style and sustainability go hand in hand. With a dedicated team of 20 professionals, we handled everything—from designing the space and exhibition system to organizing store operations, scouting the location, sourcing all the products sold in-store through @Wallapop, producing all the furniture, designing the uniforms, labeling, and more.
Let’s celebrate creativity, innovation, and the power of second chances!

Looking back, we love remembering this project—a milestone in sustainable innovation!
In collaboration with Wallapop and Najwa Nimri, we created a hidden pop-up store in Madrid’s Salamanca district, challenging perceptions about pre-loved items. This social experiment, a huge media success, proved that style and sustainability go hand in hand. With a dedicated team of 20 professionals, we handled everything—from designing the space and exhibition system to organizing store operations, scouting the location, sourcing all the products sold in-store through @Wallapop, producing all the furniture, designing the uniforms, labeling, and more.
Let’s celebrate creativity, innovation, and the power of second chances!

We are excited to share one project we did last june by Lululemon’s hand. We had the opportunity to design, produce, and install a brand space for @lululemon at the event hosted by @lapsostudios.

Set against the stunning backdrop of the Olympic diving pools in Barcelona, the Lululemon space was created to offer attendees a chance to reconnect with themselves through meditation and mindfulness after an intense @lapsostudios session but also challenging participants to see who deserved more a personal gift from the Canadian brand.

Lululemon entrusted us with bringing their vision to life in such an iconic location. Not leading the event production and collaborating with Lapso Studios made the process interesting and inspiring. Every detail, from concept to installation, was crafted to align with the brand’s ethos and the dynamic environment of the event owner.

Grateful for this opportunity and to everyone involved!
#BrandSpace #Lululemon #LapsoStudios #BarcelonaEvents #OlympicDivingPools #DesignAndProduction #Meditation #ChallengeAndWin #EventDesign #CreativeCollaboration

We are excited to share one project we did last june by Lululemon’s hand. We had the opportunity to design, produce, and install a brand space for @lululemon at the event hosted by @lapsostudios.

Set against the stunning backdrop of the Olympic diving pools in Barcelona, the Lululemon space was created to offer attendees a chance to reconnect with themselves through meditation and mindfulness after an intense @lapsostudios session but also challenging participants to see who deserved more a personal gift from the Canadian brand.

Lululemon entrusted us with bringing their vision to life in such an iconic location. Not leading the event production and collaborating with Lapso Studios made the process interesting and inspiring. Every detail, from concept to installation, was crafted to align with the brand’s ethos and the dynamic environment of the event owner.

Grateful for this opportunity and to everyone involved!
#BrandSpace #Lululemon #LapsoStudios #BarcelonaEvents #OlympicDivingPools #DesignAndProduction #Meditation #ChallengeAndWin #EventDesign #CreativeCollaboration

We are excited to share one project we did last june by Lululemon’s hand. We had the opportunity to design, produce, and install a brand space for @lululemon at the event hosted by @lapsostudios.

Set against the stunning backdrop of the Olympic diving pools in Barcelona, the Lululemon space was created to offer attendees a chance to reconnect with themselves through meditation and mindfulness after an intense @lapsostudios session but also challenging participants to see who deserved more a personal gift from the Canadian brand.

Lululemon entrusted us with bringing their vision to life in such an iconic location. Not leading the event production and collaborating with Lapso Studios made the process interesting and inspiring. Every detail, from concept to installation, was crafted to align with the brand’s ethos and the dynamic environment of the event owner.

Grateful for this opportunity and to everyone involved!
#BrandSpace #Lululemon #LapsoStudios #BarcelonaEvents #OlympicDivingPools #DesignAndProduction #Meditation #ChallengeAndWin #EventDesign #CreativeCollaboration

We are excited to share one project we did last june by Lululemon’s hand. We had the opportunity to design, produce, and install a brand space for @lululemon at the event hosted by @lapsostudios.

Set against the stunning backdrop of the Olympic diving pools in Barcelona, the Lululemon space was created to offer attendees a chance to reconnect with themselves through meditation and mindfulness after an intense @lapsostudios session but also challenging participants to see who deserved more a personal gift from the Canadian brand.

Lululemon entrusted us with bringing their vision to life in such an iconic location. Not leading the event production and collaborating with Lapso Studios made the process interesting and inspiring. Every detail, from concept to installation, was crafted to align with the brand’s ethos and the dynamic environment of the event owner.

Grateful for this opportunity and to everyone involved!
#BrandSpace #Lululemon #LapsoStudios #BarcelonaEvents #OlympicDivingPools #DesignAndProduction #Meditation #ChallengeAndWin #EventDesign #CreativeCollaboration

We are excited to share one project we did last june by Lululemon’s hand. We had the opportunity to design, produce, and install a brand space for @lululemon at the event hosted by @lapsostudios.

Set against the stunning backdrop of the Olympic diving pools in Barcelona, the Lululemon space was created to offer attendees a chance to reconnect with themselves through meditation and mindfulness after an intense @lapsostudios session but also challenging participants to see who deserved more a personal gift from the Canadian brand.

Lululemon entrusted us with bringing their vision to life in such an iconic location. Not leading the event production and collaborating with Lapso Studios made the process interesting and inspiring. Every detail, from concept to installation, was crafted to align with the brand’s ethos and the dynamic environment of the event owner.

Grateful for this opportunity and to everyone involved!
#BrandSpace #Lululemon #LapsoStudios #BarcelonaEvents #OlympicDivingPools #DesignAndProduction #Meditation #ChallengeAndWin #EventDesign #CreativeCollaboration

We are excited to share one project we did last june by Lululemon’s hand. We had the opportunity to design, produce, and install a brand space for @lululemon at the event hosted by @lapsostudios.

Set against the stunning backdrop of the Olympic diving pools in Barcelona, the Lululemon space was created to offer attendees a chance to reconnect with themselves through meditation and mindfulness after an intense @lapsostudios session but also challenging participants to see who deserved more a personal gift from the Canadian brand.

Lululemon entrusted us with bringing their vision to life in such an iconic location. Not leading the event production and collaborating with Lapso Studios made the process interesting and inspiring. Every detail, from concept to installation, was crafted to align with the brand’s ethos and the dynamic environment of the event owner.

Grateful for this opportunity and to everyone involved!
#BrandSpace #Lululemon #LapsoStudios #BarcelonaEvents #OlympicDivingPools #DesignAndProduction #Meditation #ChallengeAndWin #EventDesign #CreativeCollaboration

Check out @Lapsostudios recap of their last June’s event where they took over the Olimpic diving pools from Montjuic for one of their elevated sessions and where we had to produce and implement Lululemon’s brand space. A cute 70m2 space where attendees were able to reconnect with themselves through meditation and mindfulness after a great @lapsostudios session and also be challenged to see who deserved more a gift from the Canadian brand.

Grateful for this opportunity and to everyone involved!
#BrandSpace #Lululemon #LapsoStudios #BarcelonaEvents #OlympicDivingPools #DesignAndProduction #Meditation #ChallengeAndWin #EventDesign #CreativeCollaboration

We are excited to share one project we did last june by Lululemon’s hand. We had the opportunity to design, produce, and install a brand space for @lululemon at the event hosted by @lapsostudios.

Set against the stunning backdrop of the Olympic diving pools in Barcelona, the Lululemon space was created to offer attendees a chance to reconnect with themselves through meditation and mindfulness after an intense @lapsostudios session but also challenging participants to see who deserved more a personal gift from the Canadian brand.

Lululemon entrusted us with bringing their vision to life in such an iconic location. Not leading the event production and collaborating with Lapso Studios made the process interesting and inspiring. Every detail, from concept to installation, was crafted to align with the brand’s ethos and the dynamic environment of the event owner.

Grateful for this opportunity and to everyone involved!
#BrandSpace #Lululemon #LapsoStudios #BarcelonaEvents #OlympicDivingPools #DesignAndProduction #Meditation #ChallengeAndWin #EventDesign #CreativeCollaboration

We are excited to share one project we did last june by Lululemon’s hand. We had the opportunity to design, produce, and install a brand space for @lululemon at the event hosted by @lapsostudios.

Set against the stunning backdrop of the Olympic diving pools in Barcelona, the Lululemon space was created to offer attendees a chance to reconnect with themselves through meditation and mindfulness after an intense @lapsostudios session but also challenging participants to see who deserved more a personal gift from the Canadian brand.

Lululemon entrusted us with bringing their vision to life in such an iconic location. Not leading the event production and collaborating with Lapso Studios made the process interesting and inspiring. Every detail, from concept to installation, was crafted to align with the brand’s ethos and the dynamic environment of the event owner.

Grateful for this opportunity and to everyone involved!
#BrandSpace #Lululemon #LapsoStudios #BarcelonaEvents #OlympicDivingPools #DesignAndProduction #Meditation #ChallengeAndWin #EventDesign #CreativeCollaboration

We are excited to share one project we did last june by Lululemon’s hand. We had the opportunity to design, produce, and install a brand space for @lululemon at the event hosted by @lapsostudios.

Set against the stunning backdrop of the Olympic diving pools in Barcelona, the Lululemon space was created to offer attendees a chance to reconnect with themselves through meditation and mindfulness after an intense @lapsostudios session but also challenging participants to see who deserved more a personal gift from the Canadian brand.

Lululemon entrusted us with bringing their vision to life in such an iconic location. Not leading the event production and collaborating with Lapso Studios made the process interesting and inspiring. Every detail, from concept to installation, was crafted to align with the brand’s ethos and the dynamic environment of the event owner.

Grateful for this opportunity and to everyone involved!
#BrandSpace #Lululemon #LapsoStudios #BarcelonaEvents #OlympicDivingPools #DesignAndProduction #Meditation #ChallengeAndWin #EventDesign #CreativeCollaboration

We are excited to share one project we did last june by Lululemon’s hand. We had the opportunity to design, produce, and install a brand space for @lululemon at the event hosted by @lapsostudios.

Set against the stunning backdrop of the Olympic diving pools in Barcelona, the Lululemon space was created to offer attendees a chance to reconnect with themselves through meditation and mindfulness after an intense @lapsostudios session but also challenging participants to see who deserved more a personal gift from the Canadian brand.

Lululemon entrusted us with bringing their vision to life in such an iconic location. Not leading the event production and collaborating with Lapso Studios made the process interesting and inspiring. Every detail, from concept to installation, was crafted to align with the brand’s ethos and the dynamic environment of the event owner.

Grateful for this opportunity and to everyone involved!
#BrandSpace #Lululemon #LapsoStudios #BarcelonaEvents #OlympicDivingPools #DesignAndProduction #Meditation #ChallengeAndWin #EventDesign #CreativeCollaboration

We are excited to share one project we did last june by Lululemon’s hand. We had the opportunity to design, produce, and install a brand space for @lululemon at the event hosted by @lapsostudios.

Set against the stunning backdrop of the Olympic diving pools in Barcelona, the Lululemon space was created to offer attendees a chance to reconnect with themselves through meditation and mindfulness after an intense @lapsostudios session but also challenging participants to see who deserved more a personal gift from the Canadian brand.

Lululemon entrusted us with bringing their vision to life in such an iconic location. Not leading the event production and collaborating with Lapso Studios made the process interesting and inspiring. Every detail, from concept to installation, was crafted to align with the brand’s ethos and the dynamic environment of the event owner.

Grateful for this opportunity and to everyone involved!
#BrandSpace #Lululemon #LapsoStudios #BarcelonaEvents #OlympicDivingPools #DesignAndProduction #Meditation #ChallengeAndWin #EventDesign #CreativeCollaboration

And with this last post we end the through back to March 26th 2023, when @solebox commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, @solebox paid tribute to the iconic Air Max line through an exclusive release, live content, special gathering, and event.
For those who may be unfamiliar, let's delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max 'London summer of love,' and the reissued Nike Air Max 90 'bacon' have all made their debut on previous Air Max Days.
This year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield's original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.

Client: Solebox
Space & experience design, production & execution, logistics & security, workshop design and execution by @thisisbelstudio
PPRR by @voodoo
Photo experience by @javi dardo

And with this last post we end the through back to March 26th 2023, when @solebox commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, @solebox paid tribute to the iconic Air Max line through an exclusive release, live content, special gathering, and event.
For those who may be unfamiliar, let's delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max 'London summer of love,' and the reissued Nike Air Max 90 'bacon' have all made their debut on previous Air Max Days.
This year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield's original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.

Client: Solebox
Space & experience design, production & execution, logistics & security, workshop design and execution by @thisisbelstudio
PPRR by @voodoo
Photo experience by @javi dardo

And with this last post we end the through back to March 26th 2023, when @solebox commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, @solebox paid tribute to the iconic Air Max line through an exclusive release, live content, special gathering, and event.
For those who may be unfamiliar, let's delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max 'London summer of love,' and the reissued Nike Air Max 90 'bacon' have all made their debut on previous Air Max Days.
This year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield's original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.

Client: Solebox
Space & experience design, production & execution, logistics & security, workshop design and execution by @thisisbelstudio
PPRR by @voodoo
Photo experience by @javi dardo

And with this last post we end the through back to March 26th 2023, when @solebox commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, @solebox paid tribute to the iconic Air Max line through an exclusive release, live content, special gathering, and event.
For those who may be unfamiliar, let's delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max 'London summer of love,' and the reissued Nike Air Max 90 'bacon' have all made their debut on previous Air Max Days.
This year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield's original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.

Client: Solebox
Space & experience design, production & execution, logistics & security, workshop design and execution by @thisisbelstudio
PPRR by @voodoo
Photo experience by @javi dardo

And with this last post we end the through back to March 26th 2023, when @solebox commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, @solebox paid tribute to the iconic Air Max line through an exclusive release, live content, special gathering, and event.
For those who may be unfamiliar, let's delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max 'London summer of love,' and the reissued Nike Air Max 90 'bacon' have all made their debut on previous Air Max Days.
This year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield's original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.

Client: Solebox
Space & experience design, production & execution, logistics & security, workshop design and execution by @thisisbelstudio
PPRR by @voodoo
Photo experience by @javi dardo

And with this last post we end the through back to March 26th 2023, when @solebox commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, @solebox paid tribute to the iconic Air Max line through an exclusive release, live content, special gathering, and event.
For those who may be unfamiliar, let's delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max 'London summer of love,' and the reissued Nike Air Max 90 'bacon' have all made their debut on previous Air Max Days.
This year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield's original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.

Client: Solebox
Space & experience design, production & execution, logistics & security, workshop design and execution by @thisisbelstudio
PPRR by @voodoo
Photo experience by @javi dardo

And with this last post we end the through back to March 26th 2023, when @solebox commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, @solebox paid tribute to the iconic Air Max line through an exclusive release, live content, special gathering, and event.
For those who may be unfamiliar, let's delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max 'London summer of love,' and the reissued Nike Air Max 90 'bacon' have all made their debut on previous Air Max Days.
This year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield's original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.

Client: Solebox
Space & experience design, production & execution, logistics & security, workshop design and execution by @thisisbelstudio
PPRR by @voodoo
Photo experience by @javi dardo

Client: Solebox
.Space &experience design, production & execution, logistics & security, workshop design and execution by @thisisbel_studio
.Art & PPRR by @thevoodooclub 
.Photo experience by @javidardo

AMD by Solebox. On March 26th, we commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, the renowned brand Nike paid tribute to its iconic Air Max line through exclusive releases, live content, special gatherings, and events.
For those who may be unfamiliar, let’s delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max ‘London summer of love,’ and the reissued Nike Air Max 90 ‘bacon’ have all made their debut on previous Air Max Days.
Last year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield’s original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.

AMD by Solebox. On March 26th, we commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, the renowned brand Nike paid tribute to its iconic Air Max line through exclusive releases, live content, special gatherings, and events.
For those who may be unfamiliar, let’s delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max ‘London summer of love,’ and the reissued Nike Air Max 90 ‘bacon’ have all made their debut on previous Air Max Days.
Last year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield’s original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.

AMD by Solebox. On March 26th, we commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, the renowned brand Nike paid tribute to its iconic Air Max line through exclusive releases, live content, special gatherings, and events.
For those who may be unfamiliar, let’s delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max ‘London summer of love,’ and the reissued Nike Air Max 90 ‘bacon’ have all made their debut on previous Air Max Days.
Last year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield’s original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.

AMD by Solebox. On March 26th, we commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, the renowned brand Nike paid tribute to its iconic Air Max line through exclusive releases, live content, special gatherings, and events.
For those who may be unfamiliar, let’s delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max ‘London summer of love,’ and the reissued Nike Air Max 90 ‘bacon’ have all made their debut on previous Air Max Days.
Last year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield’s original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.

AMD by Solebox. On March 26th, we commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, the renowned brand Nike paid tribute to its iconic Air Max line through exclusive releases, live content, special gatherings, and events.
For those who may be unfamiliar, let’s delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max ‘London summer of love,’ and the reissued Nike Air Max 90 ‘bacon’ have all made their debut on previous Air Max Days.
Last year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield’s original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.

AMD by Solebox. On March 26th, we commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, the renowned brand Nike paid tribute to its iconic Air Max line through exclusive releases, live content, special gatherings, and events.
For those who may be unfamiliar, let’s delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max ‘London summer of love,’ and the reissued Nike Air Max 90 ‘bacon’ have all made their debut on previous Air Max Days.
Last year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield’s original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.

AMD by Solebox. On March 26th, we commemorated Air Max Day, a significant event in the world of sneakers. Over the course of 24 hours, the renowned brand Nike paid tribute to its iconic Air Max line through exclusive releases, live content, special gatherings, and events.
For those who may be unfamiliar, let’s delve into the essence of Air Max Day. This celebration honors the legacy of the Air Max collection and its key contributors, ranging from Tinker Hatfield, the creator of Air Max 1, to Sergio Lozano, responsible for Air Max 95, and Christian Tresser, designer of Air Max 97. It serves as an invitation for newcomers to the sneaker community to explore the rich history of Air Max, while also reminding experienced collectors of the profound impact made by the diverse range of designs that have emerged within this franchise. Furthermore, Air Max Day presents a unique opportunity for sneaker enthusiasts to acquire highly coveted releases. Notable examples such as the Sean Wotherspoon x Nike Air Max 1/97, Jasmin Lasode x Nike Air Max ‘London summer of love,’ and the reissued Nike Air Max 90 ‘bacon’ have all made their debut on previous Air Max Days.
Last year, Nike introduced the Nike Air Max 1 Big Bubble ‘86 ‘university red,’ a rendition that embodies Tinker Hatfield’s original vision for the AM1. As the name implies, this version features an elongated midsole bubble. Notably, this design concept came to life in 1986, a year before the official launch of the Air Max 1 model.
In collaboration with Nike, Solebox chose to commemorate this special occasion in the vibrant city of Barcelona.