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Indie bands and artists: do you have an Electronic Press Kit (EPK)? Are you aware of what an EPK actually includes? Do you know how to organize your marketing materials so you can quickly apply for festivals and other opportunities?

This session will provide you with essential insights on how to compile impactful EPKs to raise your game!

I didn’t start The Indie MBA because I had all the answers.

I started it because I was tired of being sold the wrong ones.

I’ve been burned by coaches who promised big results and delivered nothing but fluff.
I’ve spent thousands trying to “do it right”—only to feel more lost and discouraged.

So I stopped chasing strategies and started building something real.

For artists like me.
Like you.

Dreamers who are DONE being taken advantage of—and ready to do it differently.

This is for the ones who want to launch with clarity, not chaos.

To build something real, not trendy.
To grow with soul—not just for likes.

✨ If this hits home, DM me “READY” or drop a 🎤 below.

Let’s get your music career off the ground—without the burnout, the BS, or the soul-sacrifice.

xo Nicky

#theindiemba #musicbusiness101 #musicmarketing #epk #independentartists #indieartists #diymusician #musicbiz #artistdevelopment

I didn’t start The Indie MBA because I had all the answers.

I started it because I was tired of being sold the wrong ones.

I’ve been burned by coaches who promised big results and delivered nothing but fluff.
I’ve spent thousands trying to “do it right”—only to feel more lost and discouraged.

So I stopped chasing strategies and started building something real.

For artists like me.
Like you.

Dreamers who are DONE being taken advantage of—and ready to do it differently.

This is for the ones who want to launch with clarity, not chaos.

To build something real, not trendy.
To grow with soul—not just for likes.

✨ If this hits home, DM me “READY” or drop a 🎤 below.

Let’s get your music career off the ground—without the burnout, the BS, or the soul-sacrifice.

xo Nicky

#theindiemba #musicbusiness101 #musicmarketing #epk #independentartists #indieartists #diymusician #musicbiz #artistdevelopment

I didn’t start The Indie MBA because I had all the answers.

I started it because I was tired of being sold the wrong ones.

I’ve been burned by coaches who promised big results and delivered nothing but fluff.
I’ve spent thousands trying to “do it right”—only to feel more lost and discouraged.

So I stopped chasing strategies and started building something real.

For artists like me.
Like you.

Dreamers who are DONE being taken advantage of—and ready to do it differently.

This is for the ones who want to launch with clarity, not chaos.

To build something real, not trendy.
To grow with soul—not just for likes.

✨ If this hits home, DM me “READY” or drop a 🎤 below.

Let’s get your music career off the ground—without the burnout, the BS, or the soul-sacrifice.

xo Nicky

#theindiemba #musicbusiness101 #musicmarketing #epk #independentartists #indieartists #diymusician #musicbiz #artistdevelopment

I didn’t start The Indie MBA because I had all the answers.

I started it because I was tired of being sold the wrong ones.

I’ve been burned by coaches who promised big results and delivered nothing but fluff.
I’ve spent thousands trying to “do it right”—only to feel more lost and discouraged.

So I stopped chasing strategies and started building something real.

For artists like me.
Like you.

Dreamers who are DONE being taken advantage of—and ready to do it differently.

This is for the ones who want to launch with clarity, not chaos.

To build something real, not trendy.
To grow with soul—not just for likes.

✨ If this hits home, DM me “READY” or drop a 🎤 below.

Let’s get your music career off the ground—without the burnout, the BS, or the soul-sacrifice.

xo Nicky

#theindiemba #musicbusiness101 #musicmarketing #epk #independentartists #indieartists #diymusician #musicbiz #artistdevelopment

I didn’t start The Indie MBA because I had all the answers.

I started it because I was tired of being sold the wrong ones.

I’ve been burned by coaches who promised big results and delivered nothing but fluff.
I’ve spent thousands trying to “do it right”—only to feel more lost and discouraged.

So I stopped chasing strategies and started building something real.

For artists like me.
Like you.

Dreamers who are DONE being taken advantage of—and ready to do it differently.

This is for the ones who want to launch with clarity, not chaos.

To build something real, not trendy.
To grow with soul—not just for likes.

✨ If this hits home, DM me “READY” or drop a 🎤 below.

Let’s get your music career off the ground—without the burnout, the BS, or the soul-sacrifice.

xo Nicky

#theindiemba #musicbusiness101 #musicmarketing #epk #independentartists #indieartists #diymusician #musicbiz #artistdevelopment

I didn’t start The Indie MBA because I had all the answers.

I started it because I was tired of being sold the wrong ones.

I’ve been burned by coaches who promised big results and delivered nothing but fluff.
I’ve spent thousands trying to “do it right”—only to feel more lost and discouraged.

So I stopped chasing strategies and started building something real.

For artists like me.
Like you.

Dreamers who are DONE being taken advantage of—and ready to do it differently.

This is for the ones who want to launch with clarity, not chaos.

To build something real, not trendy.
To grow with soul—not just for likes.

✨ If this hits home, DM me “READY” or drop a 🎤 below.

Let’s get your music career off the ground—without the burnout, the BS, or the soul-sacrifice.

xo Nicky

#theindiemba #musicbusiness101 #musicmarketing #epk #independentartists #indieartists #diymusician #musicbiz #artistdevelopment

I didn’t start The Indie MBA because I had all the answers.

I started it because I was tired of being sold the wrong ones.

I’ve been burned by coaches who promised big results and delivered nothing but fluff.
I’ve spent thousands trying to “do it right”—only to feel more lost and discouraged.

So I stopped chasing strategies and started building something real.

For artists like me.
Like you.

Dreamers who are DONE being taken advantage of—and ready to do it differently.

This is for the ones who want to launch with clarity, not chaos.

To build something real, not trendy.
To grow with soul—not just for likes.

✨ If this hits home, DM me “READY” or drop a 🎤 below.

Let’s get your music career off the ground—without the burnout, the BS, or the soul-sacrifice.

xo Nicky

#theindiemba #musicbusiness101 #musicmarketing #epk #independentartists #indieartists #diymusician #musicbiz #artistdevelopment

I didn’t start The Indie MBA because I had all the answers.

I started it because I was tired of being sold the wrong ones.

I’ve been burned by coaches who promised big results and delivered nothing but fluff.
I’ve spent thousands trying to “do it right”—only to feel more lost and discouraged.

So I stopped chasing strategies and started building something real.

For artists like me.
Like you.

Dreamers who are DONE being taken advantage of—and ready to do it differently.

This is for the ones who want to launch with clarity, not chaos.

To build something real, not trendy.
To grow with soul—not just for likes.

✨ If this hits home, DM me “READY” or drop a 🎤 below.

Let’s get your music career off the ground—without the burnout, the BS, or the soul-sacrifice.

xo Nicky

#theindiemba #musicbusiness101 #musicmarketing #epk #independentartists #indieartists #diymusician #musicbiz #artistdevelopment

I didn’t start The Indie MBA because I had all the answers.

I started it because I was tired of being sold the wrong ones.

I’ve been burned by coaches who promised big results and delivered nothing but fluff.
I’ve spent thousands trying to “do it right”—only to feel more lost and discouraged.

So I stopped chasing strategies and started building something real.

For artists like me.
Like you.

Dreamers who are DONE being taken advantage of—and ready to do it differently.

This is for the ones who want to launch with clarity, not chaos.

To build something real, not trendy.
To grow with soul—not just for likes.

✨ If this hits home, DM me “READY” or drop a 🎤 below.

Let’s get your music career off the ground—without the burnout, the BS, or the soul-sacrifice.

xo Nicky

#theindiemba #musicbusiness101 #musicmarketing #epk #independentartists #indieartists #diymusician #musicbiz #artistdevelopment

I didn’t start The Indie MBA because I had all the answers.

I started it because I was tired of being sold the wrong ones.

I’ve been burned by coaches who promised big results and delivered nothing but fluff.
I’ve spent thousands trying to “do it right”—only to feel more lost and discouraged.

So I stopped chasing strategies and started building something real.

For artists like me.
Like you.

Dreamers who are DONE being taken advantage of—and ready to do it differently.

This is for the ones who want to launch with clarity, not chaos.

To build something real, not trendy.
To grow with soul—not just for likes.

✨ If this hits home, DM me “READY” or drop a 🎤 below.

Let’s get your music career off the ground—without the burnout, the BS, or the soul-sacrifice.

xo Nicky

#theindiemba #musicbusiness101 #musicmarketing #epk #independentartists #indieartists #diymusician #musicbiz #artistdevelopment

🎶 Artists, STOP missing out on opportunities 🎶

Want to get booked, get paid, and get known?

If you’re serious about your music career, you NEED a professional EPK (Electronic Press Kit).

💡 Here’s why your EPK matters:
✔ It makes you look professional to bookers, promoters & Venues
✔ It helps you stand out from other artists
✔ It increases your chances of landing more gigs 🎤🎶

🚀 The best part? I’ve got you covered! Grab my FREE EPK Checklist so you can create an EPK that actually gets you booked!

Comment “EPK” and ill send you a link to download your FREE copy of The EPK Checklist Now!

👇🏻👇🏻👇🏻

#IndieArtist #IndependentMusician #MusicMarketing #MusicBiz #GetBooked #MusicTips #IndieMusic #MusicianLife #UnsignedArtist #SingerSongwriter #BandLife #IndieBand #MusicGrind #MusicGoals #EPK #electronicpresskit #PressKit #DIYMusician #ArtistDevelopment #MusicPromotion #MusicSuccess #MusicBusinessTips #MusicIndustry #MusicCareer #MusicEntrepreneur #EPKChecklist #theindiemba #independentartists #epkchecklist

🎶 Artists, STOP missing out on opportunities 🎶

Want to get booked, get paid, and get known?

If you’re serious about your music career, you NEED a professional EPK (Electronic Press Kit).

💡 Here’s why your EPK matters:
✔ It makes you look professional to bookers, promoters & Venues
✔ It helps you stand out from other artists
✔ It increases your chances of landing more gigs 🎤🎶

🚀 The best part? I’ve got you covered! Grab my FREE EPK Checklist so you can create an EPK that actually gets you booked!

Comment “EPK” and ill send you a link to download your FREE copy of The EPK Checklist Now!

👇🏻👇🏻👇🏻

#IndieArtist #IndependentMusician #MusicMarketing #MusicBiz #GetBooked #MusicTips #IndieMusic #MusicianLife #UnsignedArtist #SingerSongwriter #BandLife #IndieBand #MusicGrind #MusicGoals #EPK #electronicpresskit #PressKit #DIYMusician #ArtistDevelopment #MusicPromotion #MusicSuccess #MusicBusinessTips #MusicIndustry #MusicCareer #MusicEntrepreneur #EPKChecklist #theindiemba #independentartists #epkchecklist

🎶 Artists, STOP missing out on opportunities 🎶

Want to get booked, get paid, and get known?

If you’re serious about your music career, you NEED a professional EPK (Electronic Press Kit).

💡 Here’s why your EPK matters:
✔ It makes you look professional to bookers, promoters & Venues
✔ It helps you stand out from other artists
✔ It increases your chances of landing more gigs 🎤🎶

🚀 The best part? I’ve got you covered! Grab my FREE EPK Checklist so you can create an EPK that actually gets you booked!

Comment “EPK” and ill send you a link to download your FREE copy of The EPK Checklist Now!

👇🏻👇🏻👇🏻

#IndieArtist #IndependentMusician #MusicMarketing #MusicBiz #GetBooked #MusicTips #IndieMusic #MusicianLife #UnsignedArtist #SingerSongwriter #BandLife #IndieBand #MusicGrind #MusicGoals #EPK #electronicpresskit #PressKit #DIYMusician #ArtistDevelopment #MusicPromotion #MusicSuccess #MusicBusinessTips #MusicIndustry #MusicCareer #MusicEntrepreneur #EPKChecklist #theindiemba #independentartists #epkchecklist

🎶 Artists, STOP missing out on opportunities 🎶

Want to get booked, get paid, and get known?

If you’re serious about your music career, you NEED a professional EPK (Electronic Press Kit).

💡 Here’s why your EPK matters:
✔ It makes you look professional to bookers, promoters & Venues
✔ It helps you stand out from other artists
✔ It increases your chances of landing more gigs 🎤🎶

🚀 The best part? I’ve got you covered! Grab my FREE EPK Checklist so you can create an EPK that actually gets you booked!

Comment “EPK” and ill send you a link to download your FREE copy of The EPK Checklist Now!

👇🏻👇🏻👇🏻

#IndieArtist #IndependentMusician #MusicMarketing #MusicBiz #GetBooked #MusicTips #IndieMusic #MusicianLife #UnsignedArtist #SingerSongwriter #BandLife #IndieBand #MusicGrind #MusicGoals #EPK #electronicpresskit #PressKit #DIYMusician #ArtistDevelopment #MusicPromotion #MusicSuccess #MusicBusinessTips #MusicIndustry #MusicCareer #MusicEntrepreneur #EPKChecklist #theindiemba #independentartists #epkchecklist

🎶 Artists, STOP missing out on opportunities 🎶

Want to get booked, get paid, and get known?

If you’re serious about your music career, you NEED a professional EPK (Electronic Press Kit).

💡 Here’s why your EPK matters:
✔ It makes you look professional to bookers, promoters & Venues
✔ It helps you stand out from other artists
✔ It increases your chances of landing more gigs 🎤🎶

🚀 The best part? I’ve got you covered! Grab my FREE EPK Checklist so you can create an EPK that actually gets you booked!

Comment “EPK” and ill send you a link to download your FREE copy of The EPK Checklist Now!

👇🏻👇🏻👇🏻

#IndieArtist #IndependentMusician #MusicMarketing #MusicBiz #GetBooked #MusicTips #IndieMusic #MusicianLife #UnsignedArtist #SingerSongwriter #BandLife #IndieBand #MusicGrind #MusicGoals #EPK #electronicpresskit #PressKit #DIYMusician #ArtistDevelopment #MusicPromotion #MusicSuccess #MusicBusinessTips #MusicIndustry #MusicCareer #MusicEntrepreneur #EPKChecklist #theindiemba #independentartists #epkchecklist

We are so honoured to have such incredible people as part of our program. We’d like to introduce you to @theindiemba - Nicky has always had a passion for equipping indie artists with the right tools… and she’s an extremely talented indie artist herself!

There are still spots available for our spring cohort but they are filling up fast! Register on our website; link in bio.

Because the truth?

You’ve been saying that every year.

And deep down, you know it.

You watch artists on those stages and tell yourself “next year… next year… next year,” but nothing changes in your process.

It’s that gut-punch feeling of knowing you’re capable of more… but you’re stuck in the same loop…

Avoiding the one thing that would actually move you forward.

You’re not missing talent.
You’re missing structure.
And without it, 2026 will look exactly like 2025.

If you want a different year, you need a different system.
If you want mine, comment “EPK” and I’ll send you the Blueprint.

#indiemusician #diyband #musicmarketing #epk #adhdartist

Here’s what you need to have to actually get booked for music festivals in under 15 seconds ⏰

Comment the word “FESTIVAL” if you want the Festival application worksheet, where I break down all the questions and requirements your going to need to actually land a music festival slot in 2026.

#musician #diyband #musicfestivals #musicmarketing #adhdartist

You could have the best music in the world and STILL not get booked for festivals 😬…

Because great music isn’t the only thing festival bookers look for.

They’re also judging how ready and professional you look to work with.

Remember…this is a B2B relationship.
🎤 You’re a business.
🤘🏻 The festival is a business.
And professionalism = confidence that you can do the job.

Here’s what bookers really want to see 👇
1️⃣ Music that fits their vibe and audience
2️⃣ Live footage that shows what you actually sound and look like on stage
3️⃣ High-res photos that pop on a festival lineup tile
4️⃣ A clean, professional EPK that ties it all together

✨ BONUS: Stay active on socials. Bookers check to see if you’ll help promote the event too.

If you want to make applying easy (and look like the organized, festival-ready artist you are)…

👉🏻 Comment FESTIVAL and I’ll send you my free Festival Application Prep Worksheet 💜

It’ll help you organize your bios, links, photos, EPK and answer all those pesky “describe your sound in under to words” kinda questions… so you can copy, paste, and submit with confidence.

Sound good?

#indieartist

K, let’s dive in shall we?🤗

From never having played a live show to festival musicican in just 3 years…and the truth is it was NOT luck or working 24/7. It was strategy with GOOD music baked into every layer.

There were five things I committed to from day ONE.

✨ I created GOOD music.
No, I didn’t release a song every 6 weeks.
No, I didn’t dump money into Spotify ads.
I focused on writing, producing, and releasing music that actually meant something to me…so it would mean something to my fans. (And as a neurospicy human, that alignment mattered even more.)

✨ I built an EPK that worked.
My EPK led to national radio play, college charting, blog features, podcasts, festival bookings, gigs, awards, and even TV placements (PBS + national broadcasts).
It became my #1 asset….the thing that opened doors and built credibility.

✨ I invested in education.
I completed my MBA, hired coaches, joined programs, and worked with mentors who were where I wanted to go, not where I was.
(I mean THOUSANDS of dollars to learn what I didn’t know.)

✨I created repeatable systems + tools.
Templates, checklists, project management tools…everything I needed to remove guesswork and decision fatigue and make the admin side THAT much easier.
Those systems let me spend more time making music and less time overthinking admin.

✨I built a killer live show.
A festival-ready 60-minute set with custom visuals and a performance built to captivate from start to finish.
I trained my voice, refined my performance, and learned how to manage sound + troubleshoot tech…because a great show builds your reputation faster than any ad ever could.

This is what I teach inside my world. Not just “music marketing hacks” but sustainable systems that move the needle in your music career.

Which of these have you nailed, and which one still gives you heart palpitations?

xo Nicky

#adhdartist #indieartist #musicbusiness #musicmarketing #musicfestivals #singersongwriter #diyband

“Where do I even find festivals to apply for?” 👀
…this is one of the top questions I get from indie artists.

You dream of playing festival stages: the lights, the crowd singing your lyrics, that *holy sht I’m really doing this* moment…but you have no idea where to start…

Finding festivals (and applying to them) can feel like a full-time job… but it doesn’t have to.

Here’s how to train your algorithm to start SHOWING you the right festivals 👇

1️⃣ Search and follow festivals you’d love to play
2️⃣ Follow similar artists & check where they’re performing
3️⃣ Engage with festival pages (aka train your feed to serve you opportunities)
4️⃣ Create a masterlist of every festival + their deadlines

Don’t overthink it,just start tracking what you find.

✨ Once you’ve got your list, you’ll be ready to start applying… and this is where most artists drop the ball.

To make the process easy (and actually enjoyable), comment FESTIVAL and I’ll send you my free Festival Application Prep Worksheet 💜

It’ll help you organize your bios, links, photos, and info once, so you can copy, paste, and submit with
confidence instead of panic. 😅

#adhdartist #indieartist #musicbusiness #musicmarketing #musicfestivals #singersongwriter #diyband

Festival applications don’t need to send you into a shame spiral. 🌀

🤘🏻Comment FESTIVAL to get my free workbook and guide!

Festival application can be super quick and easy to check off your to do list…if you are prepared with all the answers just a copy/paste away! 📑

I’ve applied for hundreds of festivals over the last few years.

Been booked and rocked festival stages across canada! 🤘🏻

And I’ve also been the artistic director for a music festival…

That’s why I’d LOVE to share with you the MUST have questions you NEED to answer to make festival application season a breeze! 💅🏻

Let’s take the guesswork and shame spiraling out of application season….so you can get back to playing music! 🤘🏻

if you want a copy 👉🏻 comment FESTIVAL or head to the 🔗 in all the usual places.

#adhdartist #indieartist #musicbusiness #musicmarketing #musicfestivals #singersongwriter #diyband

It’s 2am and you’re Googling things like:

“how to promote music without burning out”
“what if I’m too old to be an artist”
“how to make an EPK when I have nothing to show”
“how to stop overthinking and just release the damn song”

You’ve got 47 open tabs, a half-finished Canva bio, and a knot in your stomach that won’t go away. 😫

Not because you’re not talented…but because you’ve been sold a broken story:

✨ That real artists have to “grind.”
✨ That you need to go viral or go silent.
✨ That you have to have it all together before you even begin.
✨ That burnout is the badge of the worthy.

But here’s what I know…because I lived it:

👉🏻You don’t need a label. You don’t need a viral moment.
👉🏻You need clarity. You need structure. You need support.
👉🏻And most of all…you need a system that works with your brain, your body, your bandwidth.

That’s what I built after years in the pit, so artists like you don’t have to claw your way through it alone.

If you’re done with hustle culture, crying in the shower, questioning everything, and avoiding your inbox for days…

And you’re ready to release your music on your own damn terms…gently, sustainably, and without burning yourself out...

Drop me a READY.

I’ll show you how we do it differently. 💪🏻

#adhdartist #indieartists #independentartist #singersongwriter #musicindustry #diyband #unsignedartists

Perfectionism is the prettiest excuse failure wears.

That “it’s not ready yet” energy? It’s not a strategy…it’s self-protection.

You polish, tweak, obsess... but deep down, you’re terrified your music will be ignored. Or worse SEEN, heard and judged.

But here’s the kicker, staying hidden won’t protect you from failure…it just guarantees you’ll never win.

I see you. I’ve been you.

And I built something for the version of you that’s ready to step out of hiding…messy, scared, but done playing small.

If you’re ready to stop waiting to be “perfect” and start finally being seen and heard...

👇🏻 Comment “LOUD” and I’ll send you the details.

#indieartist #adhdartist #singersongwriter #diyband #adhdinwomen #neurospicy