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Pink (High Shine Light Hold) wears you well @tommydidario the @criticschoice awards. *
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💇🏻‍♂️haircut by @serafinosays

🚨 Big Announcement! 🚨
@TheBestPaste is officially now available at @Nordstrom stores and online! What a pinch-me moment to see this at the Nordstrom Men’s Store in NYC!
#nordstrom #mens #mensgrooming #menshair

Jason Biggs is cracking us up non-stop today, as well as giving us new product flavor inspo 😂 Thanks for your support Jason, you are THE BEST! @biggsjason

Side note, Kristan’s Mr Potato Head hoodie is also giving us life 🤣

#thebestpaste #jasonbiggs #kristanserafino #amirrorneverlies #hairiseverything @serafinosays

We knew @serafinosays was coming and yet… nothing could have prepared us. ✂️ The woman who’s shaped the looks of Robert Pattinson, Ryan Reynolds, Matthew McConaughey and more. Cutting hair right here in our store! And if you haven’t tried her line @thebestpaste yet, it’s now at Nordstrom for a reason. This is what it looks like when the best in the business shows up. 🙌

#behindthechair #celebrityhairstylist #thebestpaste #nordstromnorthpark #dallasevents

DAY 3! DALLAS - you have been INCREDIBLE . Last day today. Come on down to #nordstromnorthpark today. Grab some product, have a chat and discover the BEST paste!!
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#thatsaserafino #haircut #hair #dallasevents

Ever wanted to know how Yu-Gi-Oh characters keep their hair styled?

Use code “RYESPOPS” @thebestpaste for a discount!

#YugiMuto #SetoKaiba #YugiohAnime #Yugiohcards

Feeling incredibly honored and grateful to have my Yu-Gi-Oh! partnership highlighted in @people Magazine. This recognition means the world to me! 💘 Thank you so much @brittanytalarico for this amazing article. 💘

Now LIVE! Limited edition, THE BEST PASTE™ x Yu-Gi-Oh! collection!💥 Exclusive products inspired by legendary duelists: Yugi Matte Firm Hold hair paste & Seto Kaiba Natural Shine Medium hair paste, a premium travel case, and our precise branded comb. 🔥 Unleash your signature style with confidence. Shop now on our site. #SummonYourHairStyle #anime #yugioh #konami#setokaiba

This is what unshakeable confidence looks like! Next-level waves, natural texture, and just the right edge, all on @anthonyboyle.
Styled by @evydrew with our award-winning formulas.Evy added High Shine Light Hold to bring every texture and angle to life. #menshair #shine #hair

Now LIVE! Limited edition, THE BEST PASTE™ x Yu-Gi-Oh! collection!💥 Exclusive products inspired by legendary duelists: Yugi Matte Firm Hold hair paste & Seto Kaiba Natural Shine Medium hair paste, a premium travel case, and our precise branded comb. 🔥 Unleash your signature style with confidence. Shop now on our site. #SummonYourHairStyle #anime #yugioh #konami

When two legends collide. 🤝 Honored to have the one and only @officiallymcconaughey using @thebestpaste Natural Shine Firm Hold to create that iconic texture.
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💇🏻‍♂️ by yours truly
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#thatsaserafino
#MatthewMcConaughey #NaturalShine #FirmHold #MensGrooming #HairStyle #Texture #LegendaryStyle #AlrightAlrightAlright #CelebrityCrew

Wait… how has this collab NEVER happened before?!

Yugi Mutou... iconic hair...!!

Yu-Gi-Oh! has teamed up with THE BEST PASTE™, and as someone who has been wearing their Matte Firm Hold paste for a while, I was blown away to see two of my worlds collide.

This limited-edition collection is packed with incredible details:
✨ Yu-Gi-Oh! Matte Firm Hold Paste – bold hold with a matte finish (my go-to for all-day style) $28
✨ Kaiba Natural Shine Firm Hold Paste – strong hold with a sleek, billionaire aesthetic $28
✨ Precision Comb – laser-engraved, perfect for sharp styling $20
✨ Travel Case Bundle – heavy-duty, waterproof, covered in Egyptian-inspired designs with Yugi and Kaiba - (Includes either Matte or Natural Shine paste + Precision Comb, packed in a waterproof, Egyptian-inspired case featuring Yugi and Kaiba designs) $99

Pre-orders are live now through October 23, 2025, with shipping starting mid-December.

I’ve been using THE BEST PASTE™ for years, so being able to combine a childhood favorite like Yu-Gi-Oh! with a product I use every day is next-level.

For me, it’s all about that Matte Firm Hold: no shine, no stiffness, just hair that stays in place all day. If you’re going for that sharp, polished vibe, the Kaiba Natural Shine is the move.

King of Games. King of Hair.
Makes perfect sense.

#SummonYourHairStyle #anime #yugioh #konami #itsyourhairmove