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sugodesigntv

Sugo Design

We are Sugo, a cream of the crop visual design studio based in Milan - we are specialized in motion design, interactive installations and live visuals

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posts
332
followers
3.2K
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Reaction–diffusion is a process where substances react with each other while spreading in space, creating self-organizing patterns.

The reaction part means the substances locally interact: one might activate or grow, while another inhibits or suppresses it. These opposing roles create tension at a small scale.
Alan Turing proposed this to explain animal patterns like stripes and spots, showing how simple local rules can generate complex forms.

In digital art, it behaves like a feedback effect: tiny variations are repeatedly reinforced, producing organic, evolving textures that feel alive #vj #motiongraphics #analog #liveshow #realtime


52
4
3 months ago


Gintoneria, Milano.
Anno 3000

Creative direction @vegazzz
Visual @sugodesigntv
📹 @gualdij / @l.calzo


2.1K
31
8 months ago

🎤 Next up on the TEDxBellagio stage: Andrea Gallo! 🎬✨

Regista, direttore creativo e co-fondatore di Sugo Design, Andrea ha rivoluzionato il linguaggio visivo della scena musicale internazionale, collaborando con artisti come David Guetta, Martin Garrix, Max Pezzali, Marco Mengoni e Sfera Ebbasta e dirigendo spot pubblicitari per brand del calibro di Lamborghini. Con un approccio iconico e ricco di humor, Andrea ha riscritto i codici visivi del pop, della trap e della dance music.

Pioniere dell’AI generativa nel mondo visual, Andrea porta l’innovazione nel cuore della creatività. Pronto a scoprire la profondità del Visual attraverso i suoi occhi? Non perderti il suo talk! ❌❤️

#TEDxBellagio #AndreaGallo #AI #VisualRevolution #LagoDiComo


172
22
1 years ago

7miliardi Live visuals x @massimopericolo

La grande botta

#vj #motiongraphics #raveculture #visualscollective


111
5
2 years ago

Happy to share our latest work for @lamborghini “The Engine Songs”

Director: @vegazzz
DOP: @_michele.brandstetter_
Agency: @havas.milan
Production: @hrcls.milan
Executive producer: @zepsonic
Colorist: @danilovittori_colorist@not.bad.collective
Music and sound design: @alex3c @monodynamicstudio
Cover illustration: @baugasm
Set design: @giuliamandricardo_setdesigner


98
4
3 years ago

We went full 80s with the visual content for @davidguetta 's performance at @mtvema

CREATIVE DIRECTION @highscream @romain_pissenem
VISUAL CONTENT @sugodesigntv

Motion:
Art director: @sugo_steve
Executive producer: @elisarho
CG Artists: @ric_greenman , @andreamanuse_ , @sugo_steve

Live action 
Director: @vegazzz
DOP: @patachitra
Production manager: @elisarho
Service: @m8studios
Dancer: @valentina_ferreri_
Make up Artist: @mariacarlini.mua
Styling: @simonesifufurlan
Styling assistant: @federicafo_
Shot at @m8studios


271
17
5 years ago

Our contents and live vjing for #rilive @radioitalia Live "Il Concerto"
#visual #vj
Direzione creativa @studioprodesign
Light design @francescodecave
Set design @gioforma


194
1
6 years ago

Our contents and live vjing for #rilive @radioitalia Live "Il Concerto"
#visual #vj
Direzione creativa @studioprodesign
Light design @francescodecave
Set design @gioforma


194
1
6 years ago


Our contents and live vjing for #rilive @radioitalia Live "Il Concerto"
#visual #vj
Direzione creativa @studioprodesign
Light design @francescodecave
Set design @gioforma


194
1
6 years ago

Our contents and live vjing for #rilive @radioitalia Live "Il Concerto"
#visual #vj
Direzione creativa @studioprodesign
Light design @francescodecave
Set design @gioforma


194
1
6 years ago

Our contents and live vjing for #rilive @radioitalia Live "Il Concerto"
#visual #vj
Direzione creativa @studioprodesign
Light design @francescodecave
Set design @gioforma


194
1
6 years ago

Our contents and live vjing for #rilive @radioitalia Live "Il Concerto"
#visual #vj
Direzione creativa @studioprodesign
Light design @francescodecave
Set design @gioforma


194
1
6 years ago

Our contents and live vjing for #rilive @radioitalia Live "Il Concerto"
#visual #vj
Direzione creativa @studioprodesign
Light design @francescodecave
Set design @gioforma


194
1
6 years ago

Our contents and live vjing for #rilive @radioitalia Live "Il Concerto"
#visual #vj
Direzione creativa @studioprodesign
Light design @francescodecave
Set design @gioforma


194
1
6 years ago

Our contents and live vjing for #rilive @radioitalia Live "Il Concerto"
#visual #vj
Direzione creativa @studioprodesign
Light design @francescodecave
Set design @gioforma


194
1
6 years ago


Our contents and live vjing for #rilive @radioitalia Live "Il Concerto"
#visual #vj
Direzione creativa @studioprodesign
Light design @francescodecave
Set design @gioforma


194
1
6 years ago

Our contents and live Vjing for #rilive @radioitalia


144
6
6 years ago

Our contents and live Vjing for #rilive @radioitalia


144
6
6 years ago

Our contents and live Vjing for #rilive @radioitalia


144
6
6 years ago

Our latest work for @havaseventsshanghai |
@oppo Innovation Event 2019
Opening video


120
3
7 years ago

Visual contents & live vjing performance for @vegasjones show. #visual #vj


141
6
7 years ago


Visual contents & live vjing performance for @vegasjones show. #visual #vj


141
6
7 years ago

Visual contents & live vjing performance for @vegasjones show. #visual #vj


141
6
7 years ago

Visual contents & live vjing performance for @vegasjones show. #visual #vj


141
6
7 years ago

Visual contents & live vjing performance for @vegasjones show. #visual #vj


141
6
7 years ago

Visual contents & live vjing performance for @vegasjones show. #visual #vj


141
6
7 years ago

Visual contents & live vjing performance for @vegasjones show. #visual #vj


141
6
7 years ago

Visual contents & live vjing performance for @vegasjones show. #visual #vj


141
6
7 years ago

Visual contents & live vjing performance for @vegasjones show. #visual #vj


141
6
7 years ago

Visual contents & live vjing performance for @vegasjones show. #visual #vj


141
6
7 years ago

Our visuals for FKJ @frenchkiwijuice tour 2019. Special thanks to @lorenzodepa for choosing us! creative director: @studingley / lighting director @willsmithlighting #fkj


119
1
7 years ago

Our visuals for FKJ @frenchkiwijuice tour 2019. Special thanks to @lorenzodepa for choosing us! creative director: @studingley / lighting director @willsmithlighting #fkj


119
1
7 years ago

Our visuals for FKJ @frenchkiwijuice tour 2019. Special thanks to @lorenzodepa for choosing us! creative director: @studingley / lighting director @willsmithlighting #fkj


119
1
7 years ago

Our visuals for FKJ @frenchkiwijuice tour 2019. Special thanks to @lorenzodepa for choosing us! creative director: @studingley / lighting director @willsmithlighting #fkj


119
1
7 years ago

Our visuals for FKJ @frenchkiwijuice tour 2019. Special thanks to @lorenzodepa for choosing us! creative director: @studingley / lighting director @willsmithlighting #fkj


119
1
7 years ago

Our visuals for FKJ @frenchkiwijuice tour 2019. Special thanks to @lorenzodepa for choosing us! creative director: @studingley / lighting director @willsmithlighting #fkj


119
1
7 years ago

stasera su @realtimetvit ore 21 va in onda il video backstage di uno dei progetti del 2018 di cui più andiamo fieri:#daipalazziaipalazzetti
Il racconto del primo tour di Ghali
@ghali @davide_dev @theperseverance @claudiosantux @waveseller @sugo_steve


106
7
7 years ago


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