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NO, WE DID NOT MISSPELL ALL THE ARABIC TEXT.

We’ve been getting the DMs.
We appreciate the concern. Truly.
But allow us to explain.

Everything you see in the space runs on a Tri-Script Lexicon :
Latin (English).
Devanagari (Hindi).
Nastaliq (Urdu).

Three scripts. Three languages.

Broadly representative of the Subcontinent’s linguistic diversity without pretending to be comprehensive about it.

Now here’s where it gets interesting.
Urdu and Arabic share the same script, Nastaliq.
Which means that to an Arabic speaker, certain Urdu words can look like Arabic that’s been through something difficult.
A word that reads perfectly in Urdu may looksuspicious to someone who only reads Arabic.

It isn’t though for those that have been DM’ing us.

Single word = Urdu.
Paragraph = Arabic.

We have also - wherever possible - paid proper homage to our home here in the UAE by incorporating full Arabic translations of concepts throughout the space.

So to everyone who slid into our DMs with a screenshot and a concerned emoji - thank you.

We love the engagement.

The Arabic is fine. The Urdu is intentional.
The space is exactly as designed.
Come in and read the walls properly next time.

There’s a lot on them.

[subko, triscript, urdu, arabic, nastaliq, devanagari, alserkal avenue, subcontinent, design details, warehouse15]

NO, WE DID NOT MISSPELL ALL THE ARABIC TEXT.

We’ve been getting the DMs.
We appreciate the concern. Truly.
But allow us to explain.

Everything you see in the space runs on a Tri-Script Lexicon :
Latin (English).
Devanagari (Hindi).
Nastaliq (Urdu).

Three scripts. Three languages.

Broadly representative of the Subcontinent’s linguistic diversity without pretending to be comprehensive about it.

Now here’s where it gets interesting.
Urdu and Arabic share the same script, Nastaliq.
Which means that to an Arabic speaker, certain Urdu words can look like Arabic that’s been through something difficult.
A word that reads perfectly in Urdu may looksuspicious to someone who only reads Arabic.

It isn’t though for those that have been DM’ing us.

Single word = Urdu.
Paragraph = Arabic.

We have also - wherever possible - paid proper homage to our home here in the UAE by incorporating full Arabic translations of concepts throughout the space.

So to everyone who slid into our DMs with a screenshot and a concerned emoji - thank you.

We love the engagement.

The Arabic is fine. The Urdu is intentional.
The space is exactly as designed.
Come in and read the walls properly next time.

There’s a lot on them.

[subko, triscript, urdu, arabic, nastaliq, devanagari, alserkal avenue, subcontinent, design details, warehouse15]

NO, WE DID NOT MISSPELL ALL THE ARABIC TEXT.

We’ve been getting the DMs.
We appreciate the concern. Truly.
But allow us to explain.

Everything you see in the space runs on a Tri-Script Lexicon :
Latin (English).
Devanagari (Hindi).
Nastaliq (Urdu).

Three scripts. Three languages.

Broadly representative of the Subcontinent’s linguistic diversity without pretending to be comprehensive about it.

Now here’s where it gets interesting.
Urdu and Arabic share the same script, Nastaliq.
Which means that to an Arabic speaker, certain Urdu words can look like Arabic that’s been through something difficult.
A word that reads perfectly in Urdu may looksuspicious to someone who only reads Arabic.

It isn’t though for those that have been DM’ing us.

Single word = Urdu.
Paragraph = Arabic.

We have also - wherever possible - paid proper homage to our home here in the UAE by incorporating full Arabic translations of concepts throughout the space.

So to everyone who slid into our DMs with a screenshot and a concerned emoji - thank you.

We love the engagement.

The Arabic is fine. The Urdu is intentional.
The space is exactly as designed.
Come in and read the walls properly next time.

There’s a lot on them.

[subko, triscript, urdu, arabic, nastaliq, devanagari, alserkal avenue, subcontinent, design details, warehouse15]

NO, WE DID NOT MISSPELL ALL THE ARABIC TEXT.

We’ve been getting the DMs.
We appreciate the concern. Truly.
But allow us to explain.

Everything you see in the space runs on a Tri-Script Lexicon :
Latin (English).
Devanagari (Hindi).
Nastaliq (Urdu).

Three scripts. Three languages.

Broadly representative of the Subcontinent’s linguistic diversity without pretending to be comprehensive about it.

Now here’s where it gets interesting.
Urdu and Arabic share the same script, Nastaliq.
Which means that to an Arabic speaker, certain Urdu words can look like Arabic that’s been through something difficult.
A word that reads perfectly in Urdu may looksuspicious to someone who only reads Arabic.

It isn’t though for those that have been DM’ing us.

Single word = Urdu.
Paragraph = Arabic.

We have also - wherever possible - paid proper homage to our home here in the UAE by incorporating full Arabic translations of concepts throughout the space.

So to everyone who slid into our DMs with a screenshot and a concerned emoji - thank you.

We love the engagement.

The Arabic is fine. The Urdu is intentional.
The space is exactly as designed.
Come in and read the walls properly next time.

There’s a lot on them.

[subko, triscript, urdu, arabic, nastaliq, devanagari, alserkal avenue, subcontinent, design details, warehouse15]

HELLO. नमस्ते. آداب

Three words.
Three scripts.
Three ways of saying the same thing to everyone who walks through the door.

What you see in this image is what is now embedded in the floor of Subko, Alserkal Avenue.

Brass letters, hand cut.
Fitted into tile with the kind of precision that nobody warns you about.
A good idea though. In theory.
In practice however brass does not cooperate.
The tolerances are unforgiving.
The margin for error is essentially zero.

Each letter had to be cut, placed, repositioned, stepped on accidentally, retrieved, cleaned, and placed again.

Some of them went in on the first try.
Most of them did not.

There was at least one afternoon where the whole thing was almost abandoned in favour of something simpler.
We did not do simpler.

Because the first thing you see when you walk into Subko should say something.
Not just on a wall.
Not just on a screen.
Literally built into the ground you stand on.

Hello. नमस्ते. آداب
Come in. Stay a while.
Tell us if this feels like home.

[subko, alserkal avenue, hello namaste adaab, subcontinent, brass inlay, design details, conscious design, warehouse 15, dubai]

JAAGO. JAAGO. JAAGO. JAAGO.

Four-packs aren't built in a day. Especially not when Studio Substance, our in-house creative lab, enters the chat.

Yes, they turned the brief into a full-scale architectural inquiry. All to ensure your four-pack feels as premium as the VLGE blend inside. There were prototypes that didn't make the cut, heated arguments over type stacking, and enough final_final_v2 files to crash a server.

They did the math so you don’t have to; the weight distribution is optimized for a single-handed carry, leaving your other hand free to crack open the first one immediately.

Many iterations later, this micro-monument to caffeine is out of our studio and ready to take home.

The Jaago 4-pack, launching tomorrow across outlets, India and Dubai.

JAAGO. JAAGO. JAAGO. JAAGO.

Four-packs aren't built in a day. Especially not when Studio Substance, our in-house creative lab, enters the chat.

Yes, they turned the brief into a full-scale architectural inquiry. All to ensure your four-pack feels as premium as the VLGE blend inside. There were prototypes that didn't make the cut, heated arguments over type stacking, and enough final_final_v2 files to crash a server.

They did the math so you don’t have to; the weight distribution is optimized for a single-handed carry, leaving your other hand free to crack open the first one immediately.

Many iterations later, this micro-monument to caffeine is out of our studio and ready to take home.

The Jaago 4-pack, launching tomorrow across outlets, India and Dubai.

JAAGO. JAAGO. JAAGO. JAAGO.

Four-packs aren't built in a day. Especially not when Studio Substance, our in-house creative lab, enters the chat.

Yes, they turned the brief into a full-scale architectural inquiry. All to ensure your four-pack feels as premium as the VLGE blend inside. There were prototypes that didn't make the cut, heated arguments over type stacking, and enough final_final_v2 files to crash a server.

They did the math so you don’t have to; the weight distribution is optimized for a single-handed carry, leaving your other hand free to crack open the first one immediately.

Many iterations later, this micro-monument to caffeine is out of our studio and ready to take home.

The Jaago 4-pack, launching tomorrow across outlets, India and Dubai.

JAAGO. JAAGO. JAAGO. JAAGO.

Four-packs aren't built in a day. Especially not when Studio Substance, our in-house creative lab, enters the chat.

Yes, they turned the brief into a full-scale architectural inquiry. All to ensure your four-pack feels as premium as the VLGE blend inside. There were prototypes that didn't make the cut, heated arguments over type stacking, and enough final_final_v2 files to crash a server.

They did the math so you don’t have to; the weight distribution is optimized for a single-handed carry, leaving your other hand free to crack open the first one immediately.

Many iterations later, this micro-monument to caffeine is out of our studio and ready to take home.

The Jaago 4-pack, launching tomorrow across outlets, India and Dubai.

JAAGO. JAAGO. JAAGO. JAAGO.

Four-packs aren't built in a day. Especially not when Studio Substance, our in-house creative lab, enters the chat.

Yes, they turned the brief into a full-scale architectural inquiry. All to ensure your four-pack feels as premium as the VLGE blend inside. There were prototypes that didn't make the cut, heated arguments over type stacking, and enough final_final_v2 files to crash a server.

They did the math so you don’t have to; the weight distribution is optimized for a single-handed carry, leaving your other hand free to crack open the first one immediately.

Many iterations later, this micro-monument to caffeine is out of our studio and ready to take home.

The Jaago 4-pack, launching tomorrow across outlets, India and Dubai.

GOOD MORNING. HARD LAUNCH.

The pink can has company. Good things come in fours.

Somewhere between a specialty coffee obsession and a sweet tooth we’ve spent years trying to intellectualize, Jaago happened. And now, after countless fridge raids,
just-one-sip lies, and emotionally dependent restocks, the pink one finally arrives in a Pack of 4.

Crafted using our VLGE Specialty Coffee blend from Andhra Pradesh, custom oat milk, and jaggery sourced from Maharashtra, Jaago sits comfortably on the sweeter, creamier side of coffee life. (The kind of concoction specialty purists crave when nobody’s watching.)

100% specialty. 100% vegan. 100% refined sugar-free.

Enough to share, theoretically. Though we won’t get involved in what actually happens after purchase.

THE SUMAC BLT. A SANDWICH THE SIZE OF YOUR HEAD (NOT THAT SIZE MATTERS OR ANYTHING)

Not a small sandwich.
It was never going to be.
Built on our OG sourdough - a loaf roughly the size of someone’s head.

A two handed, no eye contact, unless you want eye contact and you’re into that, full attention required kind of situation.

Nolen Gur bacon.
The Bengali sweetener that has no business being this good in a BLT but here we are.
Pickled jalapeños for the heat that sneaks up on you.
Garlic aioli. Sumac aioli - because the aioli needed two entries on this sandwich to make its point.
Bold. Balanced.

Now - the sumac courtesy of @mishkah.ae keeping Palestinian farmers generational agricultural traditions alive.
Every pinch of sumac on this sandwich carries that story.
Earthy. Tangy. Citrus forward.
A spice that has been growing wild across the hills of Palestine for centuries.
It cuts through the richness of the bacon, lifts the acidity of the tomatoes, and makes the sourdough taste more like itself.

Swipe to the second last slide.
Apparently we’re not the only ones who think so.

The Sumac BLT.
Now at Subko, Alserkal Avenue.

[subko, sumac BLT, sourdough dubai, nolen gur, alserkal avenue, brunch dubai, palestinian sumac, mishkah, subcontinent, specialty bakehouse dubai, noon food dubai]

THE SUMAC BLT. A SANDWICH THE SIZE OF YOUR HEAD (NOT THAT SIZE MATTERS OR ANYTHING)

Not a small sandwich.
It was never going to be.
Built on our OG sourdough - a loaf roughly the size of someone’s head.

A two handed, no eye contact, unless you want eye contact and you’re into that, full attention required kind of situation.

Nolen Gur bacon.
The Bengali sweetener that has no business being this good in a BLT but here we are.
Pickled jalapeños for the heat that sneaks up on you.
Garlic aioli. Sumac aioli - because the aioli needed two entries on this sandwich to make its point.
Bold. Balanced.

Now - the sumac courtesy of @mishkah.ae keeping Palestinian farmers generational agricultural traditions alive.
Every pinch of sumac on this sandwich carries that story.
Earthy. Tangy. Citrus forward.
A spice that has been growing wild across the hills of Palestine for centuries.
It cuts through the richness of the bacon, lifts the acidity of the tomatoes, and makes the sourdough taste more like itself.

Swipe to the second last slide.
Apparently we’re not the only ones who think so.

The Sumac BLT.
Now at Subko, Alserkal Avenue.

[subko, sumac BLT, sourdough dubai, nolen gur, alserkal avenue, brunch dubai, palestinian sumac, mishkah, subcontinent, specialty bakehouse dubai, noon food dubai]

THE SUMAC BLT. A SANDWICH THE SIZE OF YOUR HEAD (NOT THAT SIZE MATTERS OR ANYTHING)

Not a small sandwich.
It was never going to be.
Built on our OG sourdough - a loaf roughly the size of someone’s head.

A two handed, no eye contact, unless you want eye contact and you’re into that, full attention required kind of situation.

Nolen Gur bacon.
The Bengali sweetener that has no business being this good in a BLT but here we are.
Pickled jalapeños for the heat that sneaks up on you.
Garlic aioli. Sumac aioli - because the aioli needed two entries on this sandwich to make its point.
Bold. Balanced.

Now - the sumac courtesy of @mishkah.ae keeping Palestinian farmers generational agricultural traditions alive.
Every pinch of sumac on this sandwich carries that story.
Earthy. Tangy. Citrus forward.
A spice that has been growing wild across the hills of Palestine for centuries.
It cuts through the richness of the bacon, lifts the acidity of the tomatoes, and makes the sourdough taste more like itself.

Swipe to the second last slide.
Apparently we’re not the only ones who think so.

The Sumac BLT.
Now at Subko, Alserkal Avenue.

[subko, sumac BLT, sourdough dubai, nolen gur, alserkal avenue, brunch dubai, palestinian sumac, mishkah, subcontinent, specialty bakehouse dubai, noon food dubai]

THE SUMAC BLT. A SANDWICH THE SIZE OF YOUR HEAD (NOT THAT SIZE MATTERS OR ANYTHING)

Not a small sandwich.
It was never going to be.
Built on our OG sourdough - a loaf roughly the size of someone’s head.

A two handed, no eye contact, unless you want eye contact and you’re into that, full attention required kind of situation.

Nolen Gur bacon.
The Bengali sweetener that has no business being this good in a BLT but here we are.
Pickled jalapeños for the heat that sneaks up on you.
Garlic aioli. Sumac aioli - because the aioli needed two entries on this sandwich to make its point.
Bold. Balanced.

Now - the sumac courtesy of @mishkah.ae keeping Palestinian farmers generational agricultural traditions alive.
Every pinch of sumac on this sandwich carries that story.
Earthy. Tangy. Citrus forward.
A spice that has been growing wild across the hills of Palestine for centuries.
It cuts through the richness of the bacon, lifts the acidity of the tomatoes, and makes the sourdough taste more like itself.

Swipe to the second last slide.
Apparently we’re not the only ones who think so.

The Sumac BLT.
Now at Subko, Alserkal Avenue.

[subko, sumac BLT, sourdough dubai, nolen gur, alserkal avenue, brunch dubai, palestinian sumac, mishkah, subcontinent, specialty bakehouse dubai, noon food dubai]

THE TIKKA BENEDICT. HOW IT HAPPENED.

We were told this wouldn’t work with Chicken Tikka.
Which is exactly why we put it on the menu.

Pulled Chicken Tikka - marinated, charred, carrying the memory of every tandoor it has ever known.

Two organic poached eggs.
Sitting exactly where they should.
A Makhani style desi sauce that made hollandaise reconsider its life choices.
Fried onions for the crunch nobody asked for but everyone needed.
Mixed greens and cherry tomatoes to keep things honest.
And underneath all of it - a Kouign Amann croissant base.

A Breton pastry that wandered far from home.
Caramelised at the edges.
Holding three culinary traditions together without breaking a sweat.

Consider this a cultural repatriation.
Served with a poached egg.

Hollandaise met Tikka.
The Subcontinent won.

As it should.

The Tikka Benedict.
Now at Subko, Alserkal Avenue for dine-in.

[subko, subcontinent, chicken tikka, tikka benedict, eggs benedict, subko style, brunch dubai, alserkal avenue, noon food dubai, makhani, kouign amann, desi brunch]

THE TIKKA BENEDICT. HOW IT HAPPENED.

We were told this wouldn’t work with Chicken Tikka.
Which is exactly why we put it on the menu.

Pulled Chicken Tikka - marinated, charred, carrying the memory of every tandoor it has ever known.

Two organic poached eggs.
Sitting exactly where they should.
A Makhani style desi sauce that made hollandaise reconsider its life choices.
Fried onions for the crunch nobody asked for but everyone needed.
Mixed greens and cherry tomatoes to keep things honest.
And underneath all of it - a Kouign Amann croissant base.

A Breton pastry that wandered far from home.
Caramelised at the edges.
Holding three culinary traditions together without breaking a sweat.

Consider this a cultural repatriation.
Served with a poached egg.

Hollandaise met Tikka.
The Subcontinent won.

As it should.

The Tikka Benedict.
Now at Subko, Alserkal Avenue for dine-in.

[subko, subcontinent, chicken tikka, tikka benedict, eggs benedict, subko style, brunch dubai, alserkal avenue, noon food dubai, makhani, kouign amann, desi brunch]

THE TIKKA BENEDICT. HOW IT HAPPENED.

We were told this wouldn’t work with Chicken Tikka.
Which is exactly why we put it on the menu.

Pulled Chicken Tikka - marinated, charred, carrying the memory of every tandoor it has ever known.

Two organic poached eggs.
Sitting exactly where they should.
A Makhani style desi sauce that made hollandaise reconsider its life choices.
Fried onions for the crunch nobody asked for but everyone needed.
Mixed greens and cherry tomatoes to keep things honest.
And underneath all of it - a Kouign Amann croissant base.

A Breton pastry that wandered far from home.
Caramelised at the edges.
Holding three culinary traditions together without breaking a sweat.

Consider this a cultural repatriation.
Served with a poached egg.

Hollandaise met Tikka.
The Subcontinent won.

As it should.

The Tikka Benedict.
Now at Subko, Alserkal Avenue for dine-in.

[subko, subcontinent, chicken tikka, tikka benedict, eggs benedict, subko style, brunch dubai, alserkal avenue, noon food dubai, makhani, kouign amann, desi brunch]

THE TIKKA BENEDICT. HOW IT HAPPENED.

We were told this wouldn’t work with Chicken Tikka.
Which is exactly why we put it on the menu.

Pulled Chicken Tikka - marinated, charred, carrying the memory of every tandoor it has ever known.

Two organic poached eggs.
Sitting exactly where they should.
A Makhani style desi sauce that made hollandaise reconsider its life choices.
Fried onions for the crunch nobody asked for but everyone needed.
Mixed greens and cherry tomatoes to keep things honest.
And underneath all of it - a Kouign Amann croissant base.

A Breton pastry that wandered far from home.
Caramelised at the edges.
Holding three culinary traditions together without breaking a sweat.

Consider this a cultural repatriation.
Served with a poached egg.

Hollandaise met Tikka.
The Subcontinent won.

As it should.

The Tikka Benedict.
Now at Subko, Alserkal Avenue for dine-in.

[subko, subcontinent, chicken tikka, tikka benedict, eggs benedict, subko style, brunch dubai, alserkal avenue, noon food dubai, makhani, kouign amann, desi brunch]

THIS CANNOT WORK - CHICKEN TIKKA EGGS BENEDICT

Eggs Benedict has a history that is, depending on who you ask, either very New York or very contested.
The kind of breakfast that demands a white tablecloth and a Sunday morning with nowhere to be.

Eggs Benedict was always missing something.
Turns out it was us with our butter chicken gravy.

We were told (assertively) this wouldn’t work with Chicken Tikka.
Not just by one person.
By many.
Including every purist who looked at our menu and asked why we would do this to a brunch classic.

Guess what?
Now they’re asking if they can get a second one.

That’s the thing about Chicken Tikka.
It has always found a way.
From the tandoors of Punjab to the curry houses of Birmingham to the dinner tables of every desi household that treated it as both weeknight staple and celebratory centrepiece.

It has always belonged everywhere it has landed.
This is just the latest place it decided to make itself at home.
A perfectly poached egg.
Chicken Tikka with the char and the spice that earns its place.
Served on a base that holds the whole thing together without apology.

Benedict met Tikka.
The Subcontinent won.
As it should.

Is it brunch? Is it subcontinental?
Whatever. It’s Sunday sorted.

The same flavours you’ve known your whole life, reimagined for a plate you didn’t know you needed.

The Chicken Tikka Eggs Benedict.

Now at Subko, Alserkal Avenue for dine-in.

THIS CANNOT WORK - CHICKEN TIKKA EGGS BENEDICT

Eggs Benedict has a history that is, depending on who you ask, either very New York or very contested.
The kind of breakfast that demands a white tablecloth and a Sunday morning with nowhere to be.

Eggs Benedict was always missing something.
Turns out it was us with our butter chicken gravy.

We were told (assertively) this wouldn’t work with Chicken Tikka.
Not just by one person.
By many.
Including every purist who looked at our menu and asked why we would do this to a brunch classic.

Guess what?
Now they’re asking if they can get a second one.

That’s the thing about Chicken Tikka.
It has always found a way.
From the tandoors of Punjab to the curry houses of Birmingham to the dinner tables of every desi household that treated it as both weeknight staple and celebratory centrepiece.

It has always belonged everywhere it has landed.
This is just the latest place it decided to make itself at home.
A perfectly poached egg.
Chicken Tikka with the char and the spice that earns its place.
Served on a base that holds the whole thing together without apology.

Benedict met Tikka.
The Subcontinent won.
As it should.

Is it brunch? Is it subcontinental?
Whatever. It’s Sunday sorted.

The same flavours you’ve known your whole life, reimagined for a plate you didn’t know you needed.

The Chicken Tikka Eggs Benedict.

Now at Subko, Alserkal Avenue for dine-in.

THIS CANNOT WORK - CHICKEN TIKKA EGGS BENEDICT

Eggs Benedict has a history that is, depending on who you ask, either very New York or very contested.
The kind of breakfast that demands a white tablecloth and a Sunday morning with nowhere to be.

Eggs Benedict was always missing something.
Turns out it was us with our butter chicken gravy.

We were told (assertively) this wouldn’t work with Chicken Tikka.
Not just by one person.
By many.
Including every purist who looked at our menu and asked why we would do this to a brunch classic.

Guess what?
Now they’re asking if they can get a second one.

That’s the thing about Chicken Tikka.
It has always found a way.
From the tandoors of Punjab to the curry houses of Birmingham to the dinner tables of every desi household that treated it as both weeknight staple and celebratory centrepiece.

It has always belonged everywhere it has landed.
This is just the latest place it decided to make itself at home.
A perfectly poached egg.
Chicken Tikka with the char and the spice that earns its place.
Served on a base that holds the whole thing together without apology.

Benedict met Tikka.
The Subcontinent won.
As it should.

Is it brunch? Is it subcontinental?
Whatever. It’s Sunday sorted.

The same flavours you’ve known your whole life, reimagined for a plate you didn’t know you needed.

The Chicken Tikka Eggs Benedict.

Now at Subko, Alserkal Avenue for dine-in.

THIS CANNOT WORK - CHICKEN TIKKA EGGS BENEDICT

Eggs Benedict has a history that is, depending on who you ask, either very New York or very contested.
The kind of breakfast that demands a white tablecloth and a Sunday morning with nowhere to be.

Eggs Benedict was always missing something.
Turns out it was us with our butter chicken gravy.

We were told (assertively) this wouldn’t work with Chicken Tikka.
Not just by one person.
By many.
Including every purist who looked at our menu and asked why we would do this to a brunch classic.

Guess what?
Now they’re asking if they can get a second one.

That’s the thing about Chicken Tikka.
It has always found a way.
From the tandoors of Punjab to the curry houses of Birmingham to the dinner tables of every desi household that treated it as both weeknight staple and celebratory centrepiece.

It has always belonged everywhere it has landed.
This is just the latest place it decided to make itself at home.
A perfectly poached egg.
Chicken Tikka with the char and the spice that earns its place.
Served on a base that holds the whole thing together without apology.

Benedict met Tikka.
The Subcontinent won.
As it should.

Is it brunch? Is it subcontinental?
Whatever. It’s Sunday sorted.

The same flavours you’ve known your whole life, reimagined for a plate you didn’t know you needed.

The Chicken Tikka Eggs Benedict.

Now at Subko, Alserkal Avenue for dine-in.

THIS CANNOT WORK - CHICKEN TIKKA EGGS BENEDICT

Eggs Benedict has a history that is, depending on who you ask, either very New York or very contested.
The kind of breakfast that demands a white tablecloth and a Sunday morning with nowhere to be.

Eggs Benedict was always missing something.
Turns out it was us with our butter chicken gravy.

We were told (assertively) this wouldn’t work with Chicken Tikka.
Not just by one person.
By many.
Including every purist who looked at our menu and asked why we would do this to a brunch classic.

Guess what?
Now they’re asking if they can get a second one.

That’s the thing about Chicken Tikka.
It has always found a way.
From the tandoors of Punjab to the curry houses of Birmingham to the dinner tables of every desi household that treated it as both weeknight staple and celebratory centrepiece.

It has always belonged everywhere it has landed.
This is just the latest place it decided to make itself at home.
A perfectly poached egg.
Chicken Tikka with the char and the spice that earns its place.
Served on a base that holds the whole thing together without apology.

Benedict met Tikka.
The Subcontinent won.
As it should.

Is it brunch? Is it subcontinental?
Whatever. It’s Sunday sorted.

The same flavours you’ve known your whole life, reimagined for a plate you didn’t know you needed.

The Chicken Tikka Eggs Benedict.

Now at Subko, Alserkal Avenue for dine-in.

🚽THE GALLERY EVERYONE DIDN’T KNOW THEY WERE ATTENDING 🚽

Nobody commissions toilet art.
Nobody curates it.
Yet, walk into a bathroom anywhere in the world and you will find something worth looking at.

A badly drawn stick figure.
A handwritten note that says “call me” with a number that definitely leads to someone’s bitter ex.
And somewhere, in every country, a motivational quote with at least one word spelled incorrectly that somehow still hits.

Toilet art is the most democratic art form on the planet.
No brief. No budget.
Just someone, somewhere, deciding that the four walls of a bathroom deserved better than bare plaster - hence toilet art is huge.

The bathroom is not an afterthought.
It is an extension of everything we believe about space, culture, and the details that most people overlook.
Because the way a space treats its smallest room says a lot.

NOW WE WANT YOURS.
DM us your favourite piece of toilet art.

The best ones get printed out and go straight on the wall.
No curation.
No committee.

Just good taste in small spaces.
Come for the coffee.
Stay for the bathroom.
We mean that.

[subko, toilet art, alserkal avenue, subcontinent, design details, specialty coffee dubai, conscious design, asia, community]

🚽THE GALLERY EVERYONE DIDN’T KNOW THEY WERE ATTENDING 🚽

Nobody commissions toilet art.
Nobody curates it.
Yet, walk into a bathroom anywhere in the world and you will find something worth looking at.

A badly drawn stick figure.
A handwritten note that says “call me” with a number that definitely leads to someone’s bitter ex.
And somewhere, in every country, a motivational quote with at least one word spelled incorrectly that somehow still hits.

Toilet art is the most democratic art form on the planet.
No brief. No budget.
Just someone, somewhere, deciding that the four walls of a bathroom deserved better than bare plaster - hence toilet art is huge.

The bathroom is not an afterthought.
It is an extension of everything we believe about space, culture, and the details that most people overlook.
Because the way a space treats its smallest room says a lot.

NOW WE WANT YOURS.
DM us your favourite piece of toilet art.

The best ones get printed out and go straight on the wall.
No curation.
No committee.

Just good taste in small spaces.
Come for the coffee.
Stay for the bathroom.
We mean that.

[subko, toilet art, alserkal avenue, subcontinent, design details, specialty coffee dubai, conscious design, asia, community]

🚽THE GALLERY EVERYONE DIDN’T KNOW THEY WERE ATTENDING 🚽

Nobody commissions toilet art.
Nobody curates it.
Yet, walk into a bathroom anywhere in the world and you will find something worth looking at.

A badly drawn stick figure.
A handwritten note that says “call me” with a number that definitely leads to someone’s bitter ex.
And somewhere, in every country, a motivational quote with at least one word spelled incorrectly that somehow still hits.

Toilet art is the most democratic art form on the planet.
No brief. No budget.
Just someone, somewhere, deciding that the four walls of a bathroom deserved better than bare plaster - hence toilet art is huge.

The bathroom is not an afterthought.
It is an extension of everything we believe about space, culture, and the details that most people overlook.
Because the way a space treats its smallest room says a lot.

NOW WE WANT YOURS.
DM us your favourite piece of toilet art.

The best ones get printed out and go straight on the wall.
No curation.
No committee.

Just good taste in small spaces.
Come for the coffee.
Stay for the bathroom.
We mean that.

[subko, toilet art, alserkal avenue, subcontinent, design details, specialty coffee dubai, conscious design, asia, community]

🚽THE GALLERY EVERYONE DIDN’T KNOW THEY WERE ATTENDING 🚽

Nobody commissions toilet art.
Nobody curates it.
Yet, walk into a bathroom anywhere in the world and you will find something worth looking at.

A badly drawn stick figure.
A handwritten note that says “call me” with a number that definitely leads to someone’s bitter ex.
And somewhere, in every country, a motivational quote with at least one word spelled incorrectly that somehow still hits.

Toilet art is the most democratic art form on the planet.
No brief. No budget.
Just someone, somewhere, deciding that the four walls of a bathroom deserved better than bare plaster - hence toilet art is huge.

The bathroom is not an afterthought.
It is an extension of everything we believe about space, culture, and the details that most people overlook.
Because the way a space treats its smallest room says a lot.

NOW WE WANT YOURS.
DM us your favourite piece of toilet art.

The best ones get printed out and go straight on the wall.
No curation.
No committee.

Just good taste in small spaces.
Come for the coffee.
Stay for the bathroom.
We mean that.

[subko, toilet art, alserkal avenue, subcontinent, design details, specialty coffee dubai, conscious design, asia, community]

🚽THE GALLERY EVERYONE DIDN’T KNOW THEY WERE ATTENDING 🚽

Nobody commissions toilet art.
Nobody curates it.
Yet, walk into a bathroom anywhere in the world and you will find something worth looking at.

A badly drawn stick figure.
A handwritten note that says “call me” with a number that definitely leads to someone’s bitter ex.
And somewhere, in every country, a motivational quote with at least one word spelled incorrectly that somehow still hits.

Toilet art is the most democratic art form on the planet.
No brief. No budget.
Just someone, somewhere, deciding that the four walls of a bathroom deserved better than bare plaster - hence toilet art is huge.

The bathroom is not an afterthought.
It is an extension of everything we believe about space, culture, and the details that most people overlook.
Because the way a space treats its smallest room says a lot.

NOW WE WANT YOURS.
DM us your favourite piece of toilet art.

The best ones get printed out and go straight on the wall.
No curation.
No committee.

Just good taste in small spaces.
Come for the coffee.
Stay for the bathroom.
We mean that.

[subko, toilet art, alserkal avenue, subcontinent, design details, specialty coffee dubai, conscious design, asia, community]

🚽THE GALLERY EVERYONE DIDN’T KNOW THEY WERE ATTENDING 🚽

Nobody commissions toilet art.
Nobody curates it.
Yet, walk into a bathroom anywhere in the world and you will find something worth looking at.

A badly drawn stick figure.
A handwritten note that says “call me” with a number that definitely leads to someone’s bitter ex.
And somewhere, in every country, a motivational quote with at least one word spelled incorrectly that somehow still hits.

Toilet art is the most democratic art form on the planet.
No brief. No budget.
Just someone, somewhere, deciding that the four walls of a bathroom deserved better than bare plaster - hence toilet art is huge.

The bathroom is not an afterthought.
It is an extension of everything we believe about space, culture, and the details that most people overlook.
Because the way a space treats its smallest room says a lot.

NOW WE WANT YOURS.
DM us your favourite piece of toilet art.

The best ones get printed out and go straight on the wall.
No curation.
No committee.

Just good taste in small spaces.
Come for the coffee.
Stay for the bathroom.
We mean that.

[subko, toilet art, alserkal avenue, subcontinent, design details, specialty coffee dubai, conscious design, asia, community]

🚽THE GALLERY EVERYONE DIDN’T KNOW THEY WERE ATTENDING 🚽

Nobody commissions toilet art.
Nobody curates it.
Yet, walk into a bathroom anywhere in the world and you will find something worth looking at.

A badly drawn stick figure.
A handwritten note that says “call me” with a number that definitely leads to someone’s bitter ex.
And somewhere, in every country, a motivational quote with at least one word spelled incorrectly that somehow still hits.

Toilet art is the most democratic art form on the planet.
No brief. No budget.
Just someone, somewhere, deciding that the four walls of a bathroom deserved better than bare plaster - hence toilet art is huge.

The bathroom is not an afterthought.
It is an extension of everything we believe about space, culture, and the details that most people overlook.
Because the way a space treats its smallest room says a lot.

NOW WE WANT YOURS.
DM us your favourite piece of toilet art.

The best ones get printed out and go straight on the wall.
No curation.
No committee.

Just good taste in small spaces.
Come for the coffee.
Stay for the bathroom.
We mean that.

[subko, toilet art, alserkal avenue, subcontinent, design details, specialty coffee dubai, conscious design, asia, community]

THE YELLOW YOUR AUNTIE’S FLOOR HAD.

There’s something that happens when you walk into Subko and look at the first bar downstairs in our Taiyaar section of the Craftery.

Yellow oxide flooring has been part of South India’s built heritage for generations.
Eco-friendly before eco-friendly was a brief.
Durable before durability was a selling point.
Made from natural iron oxide pigments, it kept homes cool, aged gracefully, and required nothing more than a mop and time to maintain.

And yes,for those who grew up with it, there was always that one auntie who was deeply unhappy about the yellow that transferred onto the soles of your feet.
A small price.
Worth every step.

At Subko, Alserkal Avenue, the yellow oxide counter at the Taiyaar bar is continuity. A material that has always understood what good design means.

ZINE WORKSHOP @subkouae ALSERKAL
MAY 15, FRI

Magazine founder @neeljassani will be conducting a creative workshop on forming, developing & shaping an idea and transforming it into a zine

Entry Fee: 75 DHS
RSVP LINK IN BIO

WHO KNEW GETTING NEON SIGNS WOULD BE THIS HARD.

Everyone said getting a proper neon sign made in Dubai wasn’t possible.
That it was a bad idea.
That we should just do an LED panel and move on.
Obviously we didn’t move on.

Some Like It Hot isn’t just a sign.
It’s a statement about what happens behind the glass.
A hot kitchen that runs on craft.
On flavour interventions from the Subcontinent.
On a quiet refusal to do things the easy way.

The sign glows.
The kitchen delivers.

And to the same people who said it couldn’t be done - and then proceeded to break it - we see you.

We know exactly who you are.
The sign is not a handle.
It is not load bearing.
It is not a selfie prop.
We rebuilt it anyway.
Because some things are worth the trouble.

[subko, hot kitchen, alserkal avenue, some like it hot, breadheads, subcontinent, specialty bakehouse dubai]

BISHESH HAS A BONE TO PICK. WITH THE MOMO. FOR THE COFFEE.

Ask anyone what Nepal is known for and you’ll get the same answers.Everest. Trekking. Momos.
Although Nepal has been sitting on one of the most underutilised specialty coffee stories in the world.
Not enough people are saying it out loud.

We are.
And so are Bishesh ( @bishesh_thapa )and Subash (@subas__lama )

Two senior baristas.
Both Nepali.
Both deeply invested in what their country’s coffee is capable of.
Both quietly tired of it being an afterthought in a conversation it should be leading.

Nepal grows coffee at elevations that most producing regions cannot reach.
The altitude slows everything down.
The result is coffee that is distinct, traceable, and worth the attention it has rarely been given.

Nepal’s coffee culture deserves the same pride, the same recognition, and the same global conversation as its mountains.

Bishesh and Subash are here to make that case.
One cup at a time.

Project Everest.
Dubai exclusive.
At Subko, Warehouse 15, Alserkal Avenue.

[subko, nepal coffee, project everest, specialty coffee dubai, high altitude coffee, alserkal avenue, anaerobic naturals, extended naturals,coffee dubai, subcontinent]

BISHESH HAS A BONE TO PICK. WITH THE MOMO. FOR THE COFFEE.

Ask anyone what Nepal is known for and you’ll get the same answers.Everest. Trekking. Momos.
Although Nepal has been sitting on one of the most underutilised specialty coffee stories in the world.
Not enough people are saying it out loud.

We are.
And so are Bishesh ( @bishesh_thapa )and Subash (@subas__lama )

Two senior baristas.
Both Nepali.
Both deeply invested in what their country’s coffee is capable of.
Both quietly tired of it being an afterthought in a conversation it should be leading.

Nepal grows coffee at elevations that most producing regions cannot reach.
The altitude slows everything down.
The result is coffee that is distinct, traceable, and worth the attention it has rarely been given.

Nepal’s coffee culture deserves the same pride, the same recognition, and the same global conversation as its mountains.

Bishesh and Subash are here to make that case.
One cup at a time.

Project Everest.
Dubai exclusive.
At Subko, Warehouse 15, Alserkal Avenue.

[subko, nepal coffee, project everest, specialty coffee dubai, high altitude coffee, alserkal avenue, anaerobic naturals, extended naturals,coffee dubai, subcontinent]

BISHESH HAS A BONE TO PICK. WITH THE MOMO. FOR THE COFFEE.

Ask anyone what Nepal is known for and you’ll get the same answers.Everest. Trekking. Momos.
Although Nepal has been sitting on one of the most underutilised specialty coffee stories in the world.
Not enough people are saying it out loud.

We are.
And so are Bishesh ( @bishesh_thapa )and Subash (@subas__lama )

Two senior baristas.
Both Nepali.
Both deeply invested in what their country’s coffee is capable of.
Both quietly tired of it being an afterthought in a conversation it should be leading.

Nepal grows coffee at elevations that most producing regions cannot reach.
The altitude slows everything down.
The result is coffee that is distinct, traceable, and worth the attention it has rarely been given.

Nepal’s coffee culture deserves the same pride, the same recognition, and the same global conversation as its mountains.

Bishesh and Subash are here to make that case.
One cup at a time.

Project Everest.
Dubai exclusive.
At Subko, Warehouse 15, Alserkal Avenue.

[subko, nepal coffee, project everest, specialty coffee dubai, high altitude coffee, alserkal avenue, anaerobic naturals, extended naturals,coffee dubai, subcontinent]

BISHESH HAS A BONE TO PICK. WITH THE MOMO. FOR THE COFFEE.

Ask anyone what Nepal is known for and you’ll get the same answers.Everest. Trekking. Momos.
Although Nepal has been sitting on one of the most underutilised specialty coffee stories in the world.
Not enough people are saying it out loud.

We are.
And so are Bishesh ( @bishesh_thapa )and Subash (@subas__lama )

Two senior baristas.
Both Nepali.
Both deeply invested in what their country’s coffee is capable of.
Both quietly tired of it being an afterthought in a conversation it should be leading.

Nepal grows coffee at elevations that most producing regions cannot reach.
The altitude slows everything down.
The result is coffee that is distinct, traceable, and worth the attention it has rarely been given.

Nepal’s coffee culture deserves the same pride, the same recognition, and the same global conversation as its mountains.

Bishesh and Subash are here to make that case.
One cup at a time.

Project Everest.
Dubai exclusive.
At Subko, Warehouse 15, Alserkal Avenue.

[subko, nepal coffee, project everest, specialty coffee dubai, high altitude coffee, alserkal avenue, anaerobic naturals, extended naturals,coffee dubai, subcontinent]