Stephen Macintosh
Hospitality strategist. Executive coach. I help luxury operators connect numbers and people. London / Dubai.

I’m super grateful to siblings @keeleyhaworth and @kirk_haworth for making me so welcome at @plates_london and sharing this very special moment.
Today was the last day completing my training workshop ‘The Art of Restaurant Service’ and the last day before the dream of a London restaurant is born.
It’s a rare treat to coach people in the luxury restaurant space who do with things with such integrity and heart. It’s such an important restaurant and mission and I wish them and their teams all the very best of luck with the friends and family ahead of the grand opening. 💚🙏

I’m super grateful to siblings @keeleyhaworth and @kirk_haworth for making me so welcome at @plates_london and sharing this very special moment.
Today was the last day completing my training workshop ‘The Art of Restaurant Service’ and the last day before the dream of a London restaurant is born.
It’s a rare treat to coach people in the luxury restaurant space who do with things with such integrity and heart. It’s such an important restaurant and mission and I wish them and their teams all the very best of luck with the friends and family ahead of the grand opening. 💚🙏

I’m super grateful to siblings @keeleyhaworth and @kirk_haworth for making me so welcome at @plates_london and sharing this very special moment.
Today was the last day completing my training workshop ‘The Art of Restaurant Service’ and the last day before the dream of a London restaurant is born.
It’s a rare treat to coach people in the luxury restaurant space who do with things with such integrity and heart. It’s such an important restaurant and mission and I wish them and their teams all the very best of luck with the friends and family ahead of the grand opening. 💚🙏

The Relief of Truth in Luxury
Every organisation says it wants honesty until it arrives.
I’ve just completed an organisational and cultural diagnostic, and what always strikes me with this type of project is how truth feels heavy right before it feels light. The founder knows something’s off but can’t quite name it. The team feels it too but keeps the peace. Everyone adjusts around the silence until someone external steps in and says what’s been quietly obvious for months.
The moment truth surfaces, the tension breaks. Not because it’s new information (everyone already knew) but because it’s finally allowed to exist in daylight. That’s the real shift. Energy moves again. People reconnect.
The deeper reason this work matters is that self-protection is the most invisible culture of all. And leaders who can face that without flinching create organisations that actually evolve, not just perform success.
Leaders who instruct me on to come into their organisations and call it all out, that’s courage. A trait at the heart of great leadership.
Are your founders brave enough to give the relief of truth?

On Monday 7th July 2025 at 10pm we crewed and paced the world’s toughest foot race, The Badwater. This is a 135 mile race through the desert and mountains of the hottest location on earth. We completed this journey at 1.58am on Wednesday 9th July (27 hours 58mins).
It was utterly brutal in every way, one of the most challenging experiences you can possibly attain.There is always something beautiful about doing really hard things. It’s down to connections. The ones we make to each other along the 6 month journey of preparation and through the race, to those lingering thoughts for others to see what can be possible for them too. But the deepest connection is the one to higher forces. When we embrace pain, uncertainty and never ending effort, we align with the forces of the universe and this is where we can create and find meaning and purpose in life. Dear friend, congratulations to you and thank you for seeding this wonderful energy so that it can grow though us all #badwater135 #ultrarunning

Our next London 100km Legend is no stranger to London nor Ultramarathons
Welcome Run Life’s Stephen Macintosh @stephen_macintosh
Stephen has been a mentor and resilience coach to many London runners as well as bringing these same skills in mentoring some of our capitals most influential chefs - like @plates_london
We spent some quality time with Stephen getting deeper into the mindset challenges that any runner faces when they go way beyond their furthest ever distance. Many of our London
100 runners will be tackling their biggest challenges with us.
Here is the start of that Q&A:
1. On the 10th May you’ll be running for hours through London. How do you think about the perception the general public will have about you on the day? I think as usual they won’t really care. It might seem a bit odd on the last leg because I think most people will be a bit broken. However Londoners are used to ignoring broken people, so they won’t care about those who have chosen to be.
2. What do you think are the ripple effects of the training and eventual running effort for the London 100? I notice when I have a big race booked I’m generally a lot more organised in every aspect of my life. I’m also a bit more stable. That tends to benefit those around me. I think, maybe, the kids pick up on it too and hopefully that plants a positive seed.
3. What are all the things you have that enable you to get to the start line? What a great question. I’m so grateful to be able to participate in this type of event. I’ve got a supportive family, my health, enough financial means, flexibility, amazing places to train, great people to be around, many boxes of shoes… I could go on and on…
Do you have any mindset - race day questions for Stephen - add in the Comments 🩵

Our next London 100km Legend is no stranger to London nor Ultramarathons
Welcome Run Life’s Stephen Macintosh @stephen_macintosh
Stephen has been a mentor and resilience coach to many London runners as well as bringing these same skills in mentoring some of our capitals most influential chefs - like @plates_london
We spent some quality time with Stephen getting deeper into the mindset challenges that any runner faces when they go way beyond their furthest ever distance. Many of our London
100 runners will be tackling their biggest challenges with us.
Here is the start of that Q&A:
1. On the 10th May you’ll be running for hours through London. How do you think about the perception the general public will have about you on the day? I think as usual they won’t really care. It might seem a bit odd on the last leg because I think most people will be a bit broken. However Londoners are used to ignoring broken people, so they won’t care about those who have chosen to be.
2. What do you think are the ripple effects of the training and eventual running effort for the London 100? I notice when I have a big race booked I’m generally a lot more organised in every aspect of my life. I’m also a bit more stable. That tends to benefit those around me. I think, maybe, the kids pick up on it too and hopefully that plants a positive seed.
3. What are all the things you have that enable you to get to the start line? What a great question. I’m so grateful to be able to participate in this type of event. I’ve got a supportive family, my health, enough financial means, flexibility, amazing places to train, great people to be around, many boxes of shoes… I could go on and on…
Do you have any mindset - race day questions for Stephen - add in the Comments 🩵

Our next London 100km Legend is no stranger to London nor Ultramarathons
Welcome Run Life’s Stephen Macintosh @stephen_macintosh
Stephen has been a mentor and resilience coach to many London runners as well as bringing these same skills in mentoring some of our capitals most influential chefs - like @plates_london
We spent some quality time with Stephen getting deeper into the mindset challenges that any runner faces when they go way beyond their furthest ever distance. Many of our London
100 runners will be tackling their biggest challenges with us.
Here is the start of that Q&A:
1. On the 10th May you’ll be running for hours through London. How do you think about the perception the general public will have about you on the day? I think as usual they won’t really care. It might seem a bit odd on the last leg because I think most people will be a bit broken. However Londoners are used to ignoring broken people, so they won’t care about those who have chosen to be.
2. What do you think are the ripple effects of the training and eventual running effort for the London 100? I notice when I have a big race booked I’m generally a lot more organised in every aspect of my life. I’m also a bit more stable. That tends to benefit those around me. I think, maybe, the kids pick up on it too and hopefully that plants a positive seed.
3. What are all the things you have that enable you to get to the start line? What a great question. I’m so grateful to be able to participate in this type of event. I’ve got a supportive family, my health, enough financial means, flexibility, amazing places to train, great people to be around, many boxes of shoes… I could go on and on…
Do you have any mindset - race day questions for Stephen - add in the Comments 🩵

Our next London 100km Legend is no stranger to London nor Ultramarathons
Welcome Run Life’s Stephen Macintosh @stephen_macintosh
Stephen has been a mentor and resilience coach to many London runners as well as bringing these same skills in mentoring some of our capitals most influential chefs - like @plates_london
We spent some quality time with Stephen getting deeper into the mindset challenges that any runner faces when they go way beyond their furthest ever distance. Many of our London
100 runners will be tackling their biggest challenges with us.
Here is the start of that Q&A:
1. On the 10th May you’ll be running for hours through London. How do you think about the perception the general public will have about you on the day? I think as usual they won’t really care. It might seem a bit odd on the last leg because I think most people will be a bit broken. However Londoners are used to ignoring broken people, so they won’t care about those who have chosen to be.
2. What do you think are the ripple effects of the training and eventual running effort for the London 100? I notice when I have a big race booked I’m generally a lot more organised in every aspect of my life. I’m also a bit more stable. That tends to benefit those around me. I think, maybe, the kids pick up on it too and hopefully that plants a positive seed.
3. What are all the things you have that enable you to get to the start line? What a great question. I’m so grateful to be able to participate in this type of event. I’ve got a supportive family, my health, enough financial means, flexibility, amazing places to train, great people to be around, many boxes of shoes… I could go on and on…
Do you have any mindset - race day questions for Stephen - add in the Comments 🩵

Our next London 100km Legend is no stranger to London nor Ultramarathons
Welcome Run Life’s Stephen Macintosh @stephen_macintosh
Stephen has been a mentor and resilience coach to many London runners as well as bringing these same skills in mentoring some of our capitals most influential chefs - like @plates_london
We spent some quality time with Stephen getting deeper into the mindset challenges that any runner faces when they go way beyond their furthest ever distance. Many of our London
100 runners will be tackling their biggest challenges with us.
Here is the start of that Q&A:
1. On the 10th May you’ll be running for hours through London. How do you think about the perception the general public will have about you on the day? I think as usual they won’t really care. It might seem a bit odd on the last leg because I think most people will be a bit broken. However Londoners are used to ignoring broken people, so they won’t care about those who have chosen to be.
2. What do you think are the ripple effects of the training and eventual running effort for the London 100? I notice when I have a big race booked I’m generally a lot more organised in every aspect of my life. I’m also a bit more stable. That tends to benefit those around me. I think, maybe, the kids pick up on it too and hopefully that plants a positive seed.
3. What are all the things you have that enable you to get to the start line? What a great question. I’m so grateful to be able to participate in this type of event. I’ve got a supportive family, my health, enough financial means, flexibility, amazing places to train, great people to be around, many boxes of shoes… I could go on and on…
Do you have any mindset - race day questions for Stephen - add in the Comments 🩵

Our next London 100km Legend is no stranger to London nor Ultramarathons
Welcome Run Life’s Stephen Macintosh @stephen_macintosh
Stephen has been a mentor and resilience coach to many London runners as well as bringing these same skills in mentoring some of our capitals most influential chefs - like @plates_london
We spent some quality time with Stephen getting deeper into the mindset challenges that any runner faces when they go way beyond their furthest ever distance. Many of our London
100 runners will be tackling their biggest challenges with us.
Here is the start of that Q&A:
1. On the 10th May you’ll be running for hours through London. How do you think about the perception the general public will have about you on the day? I think as usual they won’t really care. It might seem a bit odd on the last leg because I think most people will be a bit broken. However Londoners are used to ignoring broken people, so they won’t care about those who have chosen to be.
2. What do you think are the ripple effects of the training and eventual running effort for the London 100? I notice when I have a big race booked I’m generally a lot more organised in every aspect of my life. I’m also a bit more stable. That tends to benefit those around me. I think, maybe, the kids pick up on it too and hopefully that plants a positive seed.
3. What are all the things you have that enable you to get to the start line? What a great question. I’m so grateful to be able to participate in this type of event. I’ve got a supportive family, my health, enough financial means, flexibility, amazing places to train, great people to be around, many boxes of shoes… I could go on and on…
Do you have any mindset - race day questions for Stephen - add in the Comments 🩵

100 of My Reasons To Run (link in bio/ linktree/ blog) ⬆️
I’ve been running for 15 years now. It’s been the cornerstone of a transformation. We all know there are many benefits of running, but think more deeply and the connections really start to flow. You’ll find many more, as I have done and continue to do every day.
Believe me... I could have kept going way past 100 but as all Ultra runners know, you have to stop somewhere.
If you are looking for a surefire way to improve the way you show up at work and in life, it’s as simple as putting one foot in front of the other.
Enjoy! x
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