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Before I get in the water I always do one thing. ☀️

The secret to grey hair that survives a summer of swimming is on the blog. Link in bio. 🩶

Silvina x

Do you swim? What’s your biggest grey hair struggle?

This is what we love to hear, Jacquelline 🤍

No purple tones, just soft, shiny, beautifully silver hair. That’s exactly what Silvina London was made for.

If you’ve been searching for a shampoo and conditioner that actually works with your grey hair instead of fighting it, this is your sign.

✨ New to Silvina London?

Sign up via the link in bio and get 10% off your first order.

#greyhairdontcare #silversisters #greyhaircare

You said this ☺️

Some weeks ago, I sent you a few questions to answer. What came back genuinely moved me 🤍

First, the number of you who responded. Filling in a survey takes real time. It only happens when there is something worth giving that time to, and so many of you did.

And second, the things you said about Silvina London. You told that your grey hair is finally treated as something worth caring for, something to be celebrated, and that you have finally found the products that make it shinier, free of yellow tones and without a trace of purple, often from the very first wash.

Annie, from Canada, said it better than I ever could:
“You see us, and remind us that we still have beauty, purpose and value.”

So, thank you. I have read everything, the things you love and the things you want to see improved or added to the line.

I am working on both, and I will keep you posted.

XXSilvina

#greyhair. #silvinalondon

Your grey hair feels dry, dull or yellow?
This is for you 🩷

I created Silvina Londonspecifically for grey and silver hair.Built from scratch for the unique needs of grey hair.

Soft, bright, hydrated from the first wash. No blue tints. No harsh chemicals. Rated 4.9/5 by 300+ women.

Link in bio to try the routine. — Silvina x

#greyhair #silverhair #greyhaircare #embraceyourgreys #greyhairdon’tcare silvinalondon

“And I think with experience, you have a sense of balance and proportion, and you know that life is not perfect and that things will go wrong and you’re just going to give it your best shot. But if it doesn’t work, you have to move on. I feel age is actually an advantage.” — Anna Wintour

And I couldn’t agree more. 🩶

@silvina.london because your grey hair deserves to shine as much as you do.

Do you agree? Let me know in the comments 🩷

Photo Jack Eames

#GreyHair #SilvinaLondon #EmbraceYourGrey #AgingGracefully #silverhair

The best beauty tip? Love what you see in the mirror.

@patidubroff nailed it 👏 you can’t find beauty in the mirror if you don’t like who’s looking back.

My aha moment❓The day I stopped hiding my grey hair. I didn’t just ditch the dye — I stopped wanting to look younger. I wanted to look like me.

Some women I follow and love:

@katiesturino 🫦owning her body, exactly as it i

@unapologeticallygrace_ 🩷refusing to be invisible after 50

@feelgoodhealthfitness 🤣 keeping us sane through the menopause chaos

And when in doubt➡️ laugh. Loudly. It helps more than any serum.

What’s YOUR self-acceptance aha moment? 👇 💛

@silvina.london

#silvinalondon #greyhair #menopause #beyourself #greyhaircare

Just sharing two make-up essentials I use everyday.

Nothing paid, nothing gifted, I buy both myself.

I love that both were created by women who couldn’t find make-up that worked for them, so they built it.
Sara Cross (@codebeautiful ) and Grace Fodor (@studio10makeup ).

Different brands, different angles, but the same intention, make-up that works with you, not against you.

And beyond make-up… if you’re not already following Studio 10founder Grace’s personal page @unapologeticallygrace_ please do, it’s beautiful, honest, listening to Grace very much worth your time ❤️

Enjoy♥️

#greyhair #makeupover50

Grey hair needs different care.

This simple 3-step routine gently cleanses, restores hydration, and smooths the cuticle to help grey hair feel soft, shiny and easy to manage.

Because silver hair deserves care designed specifically for it.

Get yours — link in bio.

#greyhair #silverhair #goinggrey#silvinalondon

Grey hair needs different care.

This simple 3-step routine gently cleanses, restores hydration, and smooths the cuticle to help grey hair feel soft, shiny and easy to manage.

Because silver hair deserves care designed specifically for it.

Get yours — link in bio.

#greyhair #silverhair #goinggrey#silvinalondon

Grey hair needs different care.

This simple 3-step routine gently cleanses, restores hydration, and smooths the cuticle to help grey hair feel soft, shiny and easy to manage.

Because silver hair deserves care designed specifically for it.

Get yours — link in bio.

#greyhair #silverhair #goinggrey#silvinalondon

Grey hair needs different care.

This simple 3-step routine gently cleanses, restores hydration, and smooths the cuticle to help grey hair feel soft, shiny and easy to manage.

Because silver hair deserves care designed specifically for it.

Get yours — link in bio.

#greyhair #silverhair #goinggrey#silvinalondon

Grey hair needs different care.

This simple 3-step routine gently cleanses, restores hydration, and smooths the cuticle to help grey hair feel soft, shiny and easy to manage.

Because silver hair deserves care designed specifically for it.

Get yours — link in bio.

#greyhair #silverhair #goinggrey#silvinalondon

Grey hair needs different care.

This simple 3-step routine gently cleanses, restores hydration, and smooths the cuticle to help grey hair feel soft, shiny and easy to manage.

Because silver hair deserves care designed specifically for it.

Get yours — link in bio.

#greyhair #silverhair #goinggrey#silvinalondon

Grey hair needs different care.

This simple 3-step routine gently cleanses, restores hydration, and smooths the cuticle to help grey hair feel soft, shiny and easy to manage.

Because silver hair deserves care designed specifically for it.

Get yours — link in bio.

#greyhair #silverhair #goinggrey#silvinalondon

ad | The biggest change in my skin after 50? Collagen loss.

And to address that at this stage, serum has honestly become a must in my morning routine.

I’ve tried so many in the past, including some very expensive ones, always hoping to find one that really works without complicating my routine.

The one I’m using now is the Age Perfect Micro-Collagen Firming Serum from @lorealparis. It’s lightweight, absorbs quickly, and keeps my skin hydrated throughout the day. It’s also suitable for sensitive skin, which is a non-negotiable for me.

And I never skip SPF. I follow with the Age Perfect Collagen Expert Day Cream SPF30, which also helps skin look firmer.

For me now it’s about simple steps that support my skin and make me feel confident in it.

#skincare #ageperfect

For years, we have been taught that ageing is something to manage. To soften. To correct. To conceal.

But what unsettles many women is not time itself. It is identity.

The moment the mirror reflects something unfamiliar.
The silver strands. The grey hair we once tried to hide.

Some days embracing grey feels empowering. Other days it feels confronting.

We are told to celebrate ageing. To call it graceful. To say we have earned every silver strand.

And part of that is true.

But the ache is not about wrinkles.
It is about what we were taught to believe they mean.

Grey hair does not take anything from you.
It brings you closer to your true self.

When colour fades, something steadier appears.
When maintenance softens, presence strengthens.

You are not the wrinkle.
You are not the silver.
You are not the season.

Time changes the body.
It does not touch the throne.

Silver is not loss.
It is clarity.

—

The full reflection is now live on the Grey Hair Journal.

Link in bio.

#GreyHair
#SilverHair
#GreyHairJourney
#EmbraceYourGrey
#goinggrey

Photos: james eames

For years, we have been taught that ageing is something to manage. To soften. To correct. To conceal.

But what unsettles many women is not time itself. It is identity.

The moment the mirror reflects something unfamiliar.
The silver strands. The grey hair we once tried to hide.

Some days embracing grey feels empowering. Other days it feels confronting.

We are told to celebrate ageing. To call it graceful. To say we have earned every silver strand.

And part of that is true.

But the ache is not about wrinkles.
It is about what we were taught to believe they mean.

Grey hair does not take anything from you.
It brings you closer to your true self.

When colour fades, something steadier appears.
When maintenance softens, presence strengthens.

You are not the wrinkle.
You are not the silver.
You are not the season.

Time changes the body.
It does not touch the throne.

Silver is not loss.
It is clarity.

—

The full reflection is now live on the Grey Hair Journal.

Link in bio.

#GreyHair
#SilverHair
#GreyHairJourney
#EmbraceYourGrey
#goinggrey

Photos: james eames

For years, we have been taught that ageing is something to manage. To soften. To correct. To conceal.

But what unsettles many women is not time itself. It is identity.

The moment the mirror reflects something unfamiliar.
The silver strands. The grey hair we once tried to hide.

Some days embracing grey feels empowering. Other days it feels confronting.

We are told to celebrate ageing. To call it graceful. To say we have earned every silver strand.

And part of that is true.

But the ache is not about wrinkles.
It is about what we were taught to believe they mean.

Grey hair does not take anything from you.
It brings you closer to your true self.

When colour fades, something steadier appears.
When maintenance softens, presence strengthens.

You are not the wrinkle.
You are not the silver.
You are not the season.

Time changes the body.
It does not touch the throne.

Silver is not loss.
It is clarity.

—

The full reflection is now live on the Grey Hair Journal.

Link in bio.

#GreyHair
#SilverHair
#GreyHairJourney
#EmbraceYourGrey
#goinggrey

Photos: james eames

How To Age Boldly with @silvinaneder 🖤

👉 COMING SOON.

Former marketing professional, Silvina, turned her late-life awakening into a pioneering business venture. Embracing her natural grey hair, Silvina was finally able to reveal her true authentic self. This transformative experience inspired her to launch Silvina London, a hair care brand tailored for grey hair.

Join us as we come together to celebrate the beauty of ageing on the newest episode of The No Filter Zone, 11/07/24.

Remembering a great photoshoot 🙌.

Haircare 🧴Silvina LONDON Shampoo & Conditioner for Grey Har.

➡️15% off first order. Link in bio 🩵

#silvinalondon #greyhair #greyhairjourney #grayhair #silversisters #goinggrey #naturalbeauty