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Delighted to be shortlisted for Creative Businesswoman of the Year at the IMAGE Awards 2026 @image.ie ✨

SG Casting has grown significantly over the past few years, and I’m really proud of the work we’ve built across commercial projects, TV & film 🎬

I feel so lucky to collaborate with incredibly talented people across the industry and to play a part in shaping the campaigns & stories we see on screen 🤍

This is such a special category to be part of - seriously pinching myself 🖤

New year, new SGC 🩷✨

SG Casting began in 2022 as a small idea, almost accidentally, and I could never have imagined how quickly it would grow. What started as a leap of faith has since turned into something I’m so deeply proud of.

Since then, we’ve had the joy of working on:
✨ 120 commercials
🎬 15 short films
📖 2 Storylands
🌟 3 VM Discovers
📺 1 TV series

This rebrand feels like a true reflection of where SGC is now - more confident, more creative, and just getting started. Thank you to every director, producer, client, and performer who’s been part of the journey so far. Here’s to the next chapter 📖

🎨 @claude.delune

Still feeling very grateful after such a special evening at the @image.ie Businesswoman of the Year Awards.

I was so honoured to be nominated for Creative Businesswoman of the Year. To be recognised alongside such talented, inspiring and accomplished women was incredibly humbling, and being in that room was a reminder of just how many brilliant women are building and leading remarkable businesses.

One of my favourite parts of the evening was wearing this beautiful custom dress created by @purplepeachdesign . We collaborated on the design together, and I absolutely loved bringing the idea to life. In a lovely coincidence, the floral fabric on the corset is the exact pattern Jacinta used to create the costumes from one of my favourite short films, The Wilde Sisters, directed by @taineking . It felt like one of those small, serendipitous moments that made the night even more meaningful.

A very special evening and one I feel incredibly proud to have been part of. ✨

Still feeling very grateful after such a special evening at the @image.ie Businesswoman of the Year Awards.

I was so honoured to be nominated for Creative Businesswoman of the Year. To be recognised alongside such talented, inspiring and accomplished women was incredibly humbling, and being in that room was a reminder of just how many brilliant women are building and leading remarkable businesses.

One of my favourite parts of the evening was wearing this beautiful custom dress created by @purplepeachdesign . We collaborated on the design together, and I absolutely loved bringing the idea to life. In a lovely coincidence, the floral fabric on the corset is the exact pattern Jacinta used to create the costumes from one of my favourite short films, The Wilde Sisters, directed by @taineking . It felt like one of those small, serendipitous moments that made the night even more meaningful.

A very special evening and one I feel incredibly proud to have been part of. ✨

Still feeling very grateful after such a special evening at the @image.ie Businesswoman of the Year Awards.

I was so honoured to be nominated for Creative Businesswoman of the Year. To be recognised alongside such talented, inspiring and accomplished women was incredibly humbling, and being in that room was a reminder of just how many brilliant women are building and leading remarkable businesses.

One of my favourite parts of the evening was wearing this beautiful custom dress created by @purplepeachdesign . We collaborated on the design together, and I absolutely loved bringing the idea to life. In a lovely coincidence, the floral fabric on the corset is the exact pattern Jacinta used to create the costumes from one of my favourite short films, The Wilde Sisters, directed by @taineking . It felt like one of those small, serendipitous moments that made the night even more meaningful.

A very special evening and one I feel incredibly proud to have been part of. ✨

Still feeling very grateful after such a special evening at the @image.ie Businesswoman of the Year Awards.

I was so honoured to be nominated for Creative Businesswoman of the Year. To be recognised alongside such talented, inspiring and accomplished women was incredibly humbling, and being in that room was a reminder of just how many brilliant women are building and leading remarkable businesses.

One of my favourite parts of the evening was wearing this beautiful custom dress created by @purplepeachdesign . We collaborated on the design together, and I absolutely loved bringing the idea to life. In a lovely coincidence, the floral fabric on the corset is the exact pattern Jacinta used to create the costumes from one of my favourite short films, The Wilde Sisters, directed by @taineking . It felt like one of those small, serendipitous moments that made the night even more meaningful.

A very special evening and one I feel incredibly proud to have been part of. ✨

Still feeling very grateful after such a special evening at the @image.ie Businesswoman of the Year Awards.

I was so honoured to be nominated for Creative Businesswoman of the Year. To be recognised alongside such talented, inspiring and accomplished women was incredibly humbling, and being in that room was a reminder of just how many brilliant women are building and leading remarkable businesses.

One of my favourite parts of the evening was wearing this beautiful custom dress created by @purplepeachdesign . We collaborated on the design together, and I absolutely loved bringing the idea to life. In a lovely coincidence, the floral fabric on the corset is the exact pattern Jacinta used to create the costumes from one of my favourite short films, The Wilde Sisters, directed by @taineking . It felt like one of those small, serendipitous moments that made the night even more meaningful.

A very special evening and one I feel incredibly proud to have been part of. ✨

Still feeling very grateful after such a special evening at the @image.ie Businesswoman of the Year Awards.

I was so honoured to be nominated for Creative Businesswoman of the Year. To be recognised alongside such talented, inspiring and accomplished women was incredibly humbling, and being in that room was a reminder of just how many brilliant women are building and leading remarkable businesses.

One of my favourite parts of the evening was wearing this beautiful custom dress created by @purplepeachdesign . We collaborated on the design together, and I absolutely loved bringing the idea to life. In a lovely coincidence, the floral fabric on the corset is the exact pattern Jacinta used to create the costumes from one of my favourite short films, The Wilde Sisters, directed by @taineking . It felt like one of those small, serendipitous moments that made the night even more meaningful.

A very special evening and one I feel incredibly proud to have been part of. ✨

Still feeling very grateful after such a special evening at the @image.ie Businesswoman of the Year Awards.

I was so honoured to be nominated for Creative Businesswoman of the Year. To be recognised alongside such talented, inspiring and accomplished women was incredibly humbling, and being in that room was a reminder of just how many brilliant women are building and leading remarkable businesses.

One of my favourite parts of the evening was wearing this beautiful custom dress created by @purplepeachdesign . We collaborated on the design together, and I absolutely loved bringing the idea to life. In a lovely coincidence, the floral fabric on the corset is the exact pattern Jacinta used to create the costumes from one of my favourite short films, The Wilde Sisters, directed by @taineking . It felt like one of those small, serendipitous moments that made the night even more meaningful.

A very special evening and one I feel incredibly proud to have been part of. ✨

✨SG COURSES✨

Another session wrapped up last night with an amazing filming session with a great bunch of humans.

@aoifee_dunne
@des.murphy1811
@yxngbless
@caliijordan
@sarahhduffy
@dami_tinubu
@robynmcdonagh
@josh_with_the_drinks

NEW WORK

Client @anpostofficial
Production @failsafefilms
Agency @javelin_dublin
Director @thespiceburger

CAST
Aimee Aileen Byrne
Faith Height
Oliver & @jane_murphy_acts

NEW WORK

Client @anpostofficial
Production @failsafefilms
Agency @javelin_dublin
Director @thespiceburger

CAST
Aimee Aileen Byrne
Faith Height
Oliver & @jane_murphy_acts

NEW WORK

Client @anpostofficial
Production @failsafefilms
Agency @javelin_dublin
Director @thespiceburger

CAST
Aimee Aileen Byrne
Faith Height
Oliver & @jane_murphy_acts

NEW WORK

Client @failte_ireland
Production @rubberduck.ie
Agency @coreirl
Director @locky.film

CAST
@daraghcarolan & @audreymcelroycarolan

NEW WORK

Client @lotto
Production @ponder
Dir @Briandurnindirector

CAST

Ben O'Conor
@Aoife_commons
@iamconorburke

NEW WORK

Client @monzo
Production @weare_chaser
Agency @bbhdublin
Dir @nomadisssmo

CAST

@elliedorisfogarty
@gregtraynor77
@aaron_jwilson
Beca Barton
@sineadmay_keegs
Sarah Maher
Temi Adefeko
lewis.harris_actor
Joanne Logue
Mark Bernard
Samara Warsame
@msamygallagher

NEW WORK

Client @monzo
Production @weare_chaser
Agency @bbhdublin
Dir @nomadisssmo

CAST

@elliedorisfogarty
@gregtraynor77
@aaron_jwilson
Beca Barton
@sineadmay_keegs
Sarah Maher
Temi Adefeko
lewis.harris_actor
Joanne Logue
Mark Bernard
Samara Warsame
@msamygallagher

NEW WORK

Client @monzo
Production @weare_chaser
Agency @bbhdublin
Dir @nomadisssmo

CAST

@elliedorisfogarty
@gregtraynor77
@aaron_jwilson
Beca Barton
@sineadmay_keegs
Sarah Maher
Temi Adefeko
lewis.harris_actor
Joanne Logue
Mark Bernard
Samara Warsame
@msamygallagher

NEW WORK

Client @monzo
Production @weare_chaser
Agency @bbhdublin
Dir @nomadisssmo

CAST

@elliedorisfogarty
@gregtraynor77
@aaron_jwilson
Beca Barton
@sineadmay_keegs
Sarah Maher
Temi Adefeko
lewis.harris_actor
Joanne Logue
Mark Bernard
Samara Warsame
@msamygallagher

NEW WORK

Client @pieta.house
Production @antidotefilms
Agency @publicisdublin
Dir @maxyfisher

CAST
@deniseactor
@adamdanieldolan
@kane_oconnell_oflynn
Jack McLaughlin
@domwalsh00
@dermottpetty
@natashawhitemodel

NEW WORK

Client @failte_ireland
Production @rubberduck.ie
Agency @coreirl
Director @locky.film

CAST

Conor Dunne
@oisin_mccallion
@sevenorenzogram

NEW WORK

Client @guinness_ireland
Director @cbalmond
Production @antidotefilms

CAST

@shelleygib26
Hanna Savchuk
Neha Dubey
Mariana Rodrigues
Stephen Agnew
@ciaranob1
@cl.ement8241
@the_fogues

NEW WORK

Client @colourtrendpaints
Production @circle_content_
Agency @boysandgirlsltd
Director @ciarandooley

CAST

@alexemoloney
Kai Nugent
Harriet Hamilton
Leighton McGrane
@andyshilling