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We are very proud to announce our collaboration with SHADES, an iconic Parisian barbershop and an absolute reference in contemporary grooming.
At every Paris Fashion Week, all SHADES barbers are mobilized backstage and on the runways, shaping the looks of the most cutting-edge men on the fashion scene. SHADES is a place where craftsmanship meets modernity, where style, culture, and attitude come together.
This collaboration was born from a meeting with Sergio, founder of SHADES, and our friend Balkyss, a barber at SHADES, serial entrepreneur, and longtime friend of the Lola James Harper family.
For 17 years, Sergio has been shaping hair and beards with a unique signature, rooted in elegance, precision, and intuition. Balkyss, trained within the SHADES spirit, carries this legacy forward with his own sensitivity and energy.
Together, we decided to create something timeless:
an old-school cologne, reinterpreted through a contemporary lens.
⸻
The Cologne
A fresh, chic, and elegant cologne, built around a dry, woody vetiver, lifted by a bright note of bergamot.
Created by Rami Mekdachi for Lola James Harper, in close collaboration with Sergio and Balkyss from SHADES.
It will be used daily at SHADES:
• applied after beard shaving
• sprayed on skin and clothing after haircuts
• diffused throughout the barbershop
• and shared backstage during fashion shows, offered to models as a final touch
The cologne is presented in a 50 ml bottle.
⸻
The Shampoo
The same vetiver & bergamot signature is expressed in a professional shampoo created for SHADES.
Used to wash the hair before cutting and styling, it anchors the fragrance at the very heart of the SHADES experience.
The shampoo comes in a 500 ml format, designed for daily rituals and artisanal gestures.
⸻
The Film
To accompany this collaboration, a 15-minute documentary, directed by Rami Mekdachi, composed of conversations between:
• Rami and Sergio
• Rami and Balkyss
The film tells the story of SHADES, the journeys of Sergio and Balkyss, and what this collaboration represents: transmission, passion, and a love for craft and detail.
@gucciF/W 2025 CAMPAIGN
Assisting @benjaminmullerhair
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#TheGucciPortraitSeries #GucciFW25 #Gucci
@gucciF/W 2025 CAMPAIGN
Assisting @benjaminmullerhair
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#TheGucciPortraitSeries #GucciFW25 #Gucci
@gucciF/W 2025 CAMPAIGN
Assisting @benjaminmullerhair
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#TheGucciPortraitSeries #GucciFW25 #Gucci
NYC Backstage 🇺🇸
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#NYFW #BackstageVibes #NYCStateOfMind #FashionWeekDiaries #StyleJourney #UrbanInspiration #RunwayToStreet
NYC Backstage 🇺🇸
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#NYFW #BackstageVibes #NYCStateOfMind #FashionWeekDiaries #StyleJourney #UrbanInspiration #RunwayToStreet
NYC Backstage 🇺🇸
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#NYFW #BackstageVibes #NYCStateOfMind #FashionWeekDiaries #StyleJourney #UrbanInspiration #RunwayToStreet
NYC Backstage 🇺🇸
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#NYFW #BackstageVibes #NYCStateOfMind #FashionWeekDiaries #StyleJourney #UrbanInspiration #RunwayToStreet
NYC Backstage 🇺🇸
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#NYFW #BackstageVibes #NYCStateOfMind #FashionWeekDiaries #StyleJourney #UrbanInspiration #RunwayToStreet
NYC Backstage 🇺🇸
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#NYFW #BackstageVibes #NYCStateOfMind #FashionWeekDiaries #StyleJourney #UrbanInspiration #RunwayToStreet
Spider Cut ✂️🕸️ by @sergio_dellinger
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#barber #barbershop #barberlife #taper #barbershopconnect #haircut #fade #hair #barbers #hairstyle #barberlove #barbering #menshair #barberworld #shadesparis
Spider Cut ✂️🕸️ by @sergio_dellinger
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#barber #barbershop #barberlife #taper #barbershopconnect #haircut #fade #hair #barbers #hairstyle #barberlove #barbering #menshair #barberworld #shadesparis
SHOCKWAVE CUT at @shades_316 studio
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#BarberShop#BarbershopConnect#BarberStyle#HaircutGoals#FreshCut#Barbering#MensHair#BeardGame#FadeGame#ShaveAndHaircut#MensGrooming#HaircutAddict#BarberLove#BarberCulture#CleanCut#PrecisionCut#BarberArt#BeardCare#LineUp
@erwankonate by @sven_baenziger
Issue 1, CK Sport
Directed byFashion/Creative Director @mickaelcarpin
Creative Producer @yael.z0211
Photographer @sven_baenziger
Hairstylist @sergio_dellinger
MakeUpArtist @ondinemarchal
Light Assistant #antoinepereira
Production assistant @mpegasus_
° @ozestudios
@erwankonate by @sven_baenziger
Issue 1, CK Sport
Directed byFashion/Creative Director @mickaelcarpin
Creative Producer @yael.z0211
Photographer @sven_baenziger
Hairstylist @sergio_dellinger
MakeUpArtist @ondinemarchal
Light Assistant #antoinepereira
Production assistant @mpegasus_
° @ozestudios
@erwankonate by @sven_baenziger
Issue 1, CK Sport
Directed byFashion/Creative Director @mickaelcarpin
Creative Producer @yael.z0211
Photographer @sven_baenziger
Hairstylist @sergio_dellinger
MakeUpArtist @ondinemarchal
Light Assistant #antoinepereira
Production assistant @mpegasus_
° @ozestudios
@citizenk_sport
Showcasing young athletes’ achievements is the mission of Citizen K magazine, launching at the
2024 Paris Olympics. This year, sports and fashion have reshaped how we view athletics, branding, and style.
This is our mission: to feature vibrant athletes who embrace fashion and personal expression like our cover star @danydann97
He’s a breakdancing champ who’s taken his moves from street corners to the Olympic stage. These athletes aren’t just sports icons; they’re fashion pioneers, using their looks to express themselves.
Magazine out now
2024 issue Cover story-captured by photographer @sven_baenziger,
From Sport-Citizenk July 2024
Photography @sven_baenziger
Editor-in-Chief brunodanto
Fashion Director @mickaelcarpin
Producer Director @yael.z0211, Yael Mazel.
Production assistant @maxhelliot
Makeup @ondinemarchal
Hair @sergio_dellinger
Talent Athlete @danydann97
Photographer assistant @antoinepereira
Special thanks @veronique_helliot @clairedabrow @ozestudios
Dany wears @balmain / jewelry@goossens_paris
@chanelofficial@_cheikhdia
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Assisting @benjaminmullerhair
#chanel #CocoCrush #CHANELFineJewelry
@zaraman@zara
@maamuor
Creative director: Fabien Baron @fabienbaron
Photographer: Fabien Baron @fabienbaron
Styling: Karl Templer #karltempler
Make up: Jamal Scott @iamjamalscott
Hair: @sergio_dellinger
Set designer: César Martínez @cesaresedo
Casting director: Ashley Brokaw @ashleybrokaw
Production: Division @divisionglobal
@zaraman@zara
@maamuor
Creative director: Fabien Baron @fabienbaron
Photographer: Fabien Baron @fabienbaron
Styling: Karl Templer #karltempler
Make up: Jamal Scott @iamjamalscott
Hair: @sergio_dellinger
Set designer: César Martínez @cesaresedo
Casting director: Ashley Brokaw @ashleybrokaw
Production: Division @divisionglobal
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